April 2014 Immediate Future

Archive: Sep 2022

There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the…

In the wake of the terrible tragedy at Corpus Christi Catholic College yesterday, where 61 year-old beloved teacher Anne Maguire was stabbed by one of her own 15 year-old, pupils, my thoughts turned to the difficulty in policing social media. In a situation like this, where the identity…

LinkedIn’s recent set of proposition from their marketing solutions team again illustrates the focus the platform is placing on content, and being the centre point for your daily fix of industry news and views. After announcing widening the publishing platform up to all users, LinkedIn have…

Print media is widely seen as a dying medium with the lack of targeting and personalisation seen in comparison to digital advertising. US print media has seen a spend dip from $35.8bn in 2011 to a projected $32.2bn in 2014, whereas…

Twitter has finally launched a new profile layout design for all its users rolling out a long overdue makeover of its previously and somewhat stuffy browser based layout. The new design falls inline with Twitter mobile design updates and instantly shows a big focus on visual enhancement…

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for…

Selfies dominate visual social media, with Piper Jaffrey recently announcing that Instagram, the selfie hub, has now surpassed Facebook and Twitter to be the top social network among teens we can see the 2013 selfie total of 35 million getting higher and higher!…

We social media lot are unique. The job requires many skills and ‘special’ characteristics- creativity, organisation, energy and a love for everything techie. The campaigns we run seem effortless from the outside but trust me, every tweet, Facebook post or LinkedIn update requires meticulous…

Most of the consumption of digital media is now very much based on image, text or video via our mobile handsets. Countless mornings see the commute of the working masses, heads down, staring deeply into their handsets narrowly avoiding road accidents and lamp post encounters. For those…

What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the…

With over 2 million of them on LinkedIn, Groups are a core part of the platform. Whether it’s to enhance your credibility or to generate leads, we take a look at the important role that Groups can play in your marketing activity. With over 8,000 Groups created every week, there…

Twitter has already carved out its name as one the top social media sites to market and advertise from but in an effort to become more ‘social’ it recently revealed two new features that allow users to upload up to 4 photos in a single tweet and…

I doubt you’d ever think of Zuckerberg strutting his stuff on a high fashion catwalk, but how about a super model owning a social network? Flame haired super model Lily Cole has done just that, making her first steps into the social media realm with the launch of her…

Ok! I’m going to share with you all what I honestly believe the power, potential and future social media could be (but you’ve got to promise that you’ll continue reading- as what I am about to say is a little “out there”). Social media has the power to…

There are now countless blogging platforms on the web that specialise in a multitude of great features but which of these features do we actually need? Some of the most innovative new blog platforms strip away the list of add-ons and focus on the basics. Now, more than ever before,…

Paraphrasing some recent advice at our Social Speakeasy from Jerry Daykin of Mondelez International, “If you want to become a real-time engagement focused business then you need to break some of the traditional marketing practices”. Advice that is mirrored in our brand survey results on real-time social engagement. Where brands…

Out of a plethora of April Fools pranks yesterday, there were some innovative, stand out ideas that showcased some of our digital friends’ creative thinking at its best. Here are some of the best; with ideas ranging from the weird, wacky and downright genius. With LinkedIn’s recently…

LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the ears of B2B…