July 2017 Immediate Future

Archive: Sep 2022

A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise. And it’s not…

It really is a constant battle between Instagram and Snapchat, but maybe, just maybe, it’s finally a little clearer which Stories your brand should stick with….for now! Firstly, Snapchat’s growth has slowed since Instagram Stories launched last August. There’s also been a 15 to 40% drop…

Here’s a great example of a social media channel listening to the needs of businesses today! Finally, we are able to see if our content works, measure the brand’s organic presence and optimise accordingly, all within the Instagram app. Since the introduction of business accounts last year, the…

It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch…

Lead generation through social? The whole point is to drive revenue and hit that C-suite spot. Do it, measure it properly, and you can challenge with conviction at how effective it is, for those that are sceptical. There’s a divide of those that do, and those that don’t…

With Facebook & Twitter’s Q2 results looming this week, we’re predicting the future! We expect healthy results for Facebook, who have talked the talk & walked the walk when it comes to their new product offering. On the other hand, Snapchat still lag behind as their main focus…

How do you take your news? Rolling in the morning on BBC? Heading straight to your favourite news site? In your hands with the ink leaving smudges? The days of exclusively consuming your news from the TV or a newspaper are dwindling for all age groups, no matter…

The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a…

I am not, nor have I ever been on Tinder – which is some kind of a miracle for a person my age. (Don’t worry though, I lost my Tinder-ginity playing around with my colleague’s profile, and now it’s a regular pub past-time. I think I’m very good…

Millennial’s always want more. If you think something is new and upcoming, millennials are already ten steps ahead. With this in mind, they are also avid users of social media. However, it’s much more complicated than we think to reach them and keep up with what they want.

Have you considered using LinkedIn for talent development and enhancing your business brand? Yep, without doubt, it used to be the place you’d go to find a job but that’s not quite the case these days. At its inception, LinkedIn delivered a clear offering to its users. If…

We’ve heard on the grapevine that Facebook is making some significant changes to its Custom Audience feature, a brilliant way to re-target users who’ve interacted with brands in some way. Although it’s only in testing at the moment, you could soon be able to create a custom audience…

‘All the world’s a social media platform…’ The internet has been called an unregulated Wild West, a digital playground, a threat to society, and more. Realistically, it’s taken 25 years to grow into something that we simply can’t live without. We live our lives on there, and it’s…

There are a million and one blogs out there that talk about how to write great content, and while some have valid points, there’s one thing they tend to miss. Great content comes first and foremost, from passion. Great content can’t be made to fit an audience. It can’t…

It’s time we talked about the mediocrity of social media. Brands that are filling the noisy, noisy, world of social with average content for the sake of being social. It’s been an issue that has been creeping up on us for some time, but it is reaching…

There’s a bit of head-scratching going on in marketing around social selling. You know, that way of using social media to leverage your prospects, build relationships (like the real world), improve and discover new sales. The confusion arises from trying to answer a simple question: Does your organisation have…

Are you one of those people that likes to pre-plan their Instagram feed and make sure it looks exactly the way you want it to? Then it’s your lucky day! If you curate your Insta feed, then you’ve most probably heard of Later; it’s a…

Chatbots are gradually climbing the ladder of popularity, providing brands with huge potential. Wondering what chatbots can do? Brands have the opportunity to have millions of simultaneous one-on-one conversations with fans without damaging the user experience. The masters of storytelling, Disney, Universal and Lionsgate are all proof that…

The race to first place between Snapchat and Instagram is fiercer than ever as Instagram has just launched another Snap-inspired update that let users reply to a Story with a photo or a video. But, our favourite ghost hasn’t surrendered just yet and has launched some new features…

We’re behind the scenes at #FujitsuWorldTour. In this rendition of #60secondsocial we’re highlighting the importance of capturing great video content on social. We highlight that planning is extremely beneficial; storyboards are key. Similarly, the best audio and lighting you can get your hands on is of utmost importance.

Networking? Take it from no signal to five bars. Now we’re talking. I’m very new to the networking scene, and it’s very daunting in principle, but like tackling anything new, you can prepare by doing research, research, research. I’ve collated some top tips to use at networking event–…

Facebook’s been busy trying to conquer everything and everyone it seems in the last 7 days taking on everyone from Netflix, Google and Internet service providers. As well as updating its core platform and back end metrics all in the aim to diversify and improve its…

In this week’s #60secondsocial, and throughout this week, we’ll be giving you insight into how you can create world-class video content on social media. We highlight how there’s more to video creation than just a good camera – lighting and audio both have equally as big an impact…

Facebook have made some great strides in their battle against fake news and now they are renewing their efforts in the war on spam too. The social giant announced updates to the news feed algorithm which should limit the reach of spammy content shared by profiles which frequently…