From Social Distancing to Distant Socialising

Coronavirus has changed the way we consume and interact with Social Media. But one thing is clear – now, more than ever, people crave connectivity and connection to their former, more sociable lives.  This need has led to a surge in platform adoption that has given us marketers something to take note of. Houseparty, the…

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TikTok: socially distant yet bridging the gap

Let’s get something straight. I am not and haven’t been a teenager in a LONG time. So if you think my foray into TikTok indicates poor judgement, you’re probably right (face-palm). Writing this post, I find I’m conversing with myself, debating the ethics of meddling in social platforms traditionally geared at younglings, which I cannot…

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Social Snapshot – 25.03.20

Right now, social media is playing an important role in our lives more than ever. So, to keep users engaged, our favourite platforms have continued to launch and test new features. But if you’ve missed out on the news announcements this week, then don’t panic, we’ve got you covered!   Instagram launches ‘Co-Watching’ As the…

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How the Arts are Utilising Social

In these times of social distancing and isolation, everyone is being affected in some way. Today, I’m exploring how coronavirus has affected artists.    Many freelancers have had projects dropped but many have found ways to make the most of a bad situation. Despite ECCC (Emerald City Comic Con) postponing their event, they have been sharing vendors…

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Positive brand stories amid COVID-19

Another day, another dose of daily doom and gloom – on the TV that is. Switch to social and there’s a whole host of heart-warming acts of kindness, people pulling together to help those in need and a steady stream of informative info to combat harmful rumours. And at the heart of this, despite dealing…

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Social Snapshot – 18.03.20

The world is a crazy place right now. With news announcements being released every hour and a big cloud of uncertainty looming over our heads, it’s very easy to miss what’s happening in the industry. But, we’re here to help out 🦸🏻‍♀️ bringing you the latest social news…   LinkedIn’s launching conversation ads. To help…

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