It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our…
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Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now…
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The Covid-19 pandemic fundamentally reshaped consumer habits. To remain competitive, CPG and retail brands have to stay ahead of trends and proactively adapt to changing customer needs. In today’s blog, we wanted to discuss how eating habits have changed and what trends could become a new normal. To better understand the culinary trends and…
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When you work every day in social it’s easy to think the whole world is about social. Of course, it isn’t. In fact, social is leaky and gets everywhere touching all your channels and melting into all your campaigns. You should consider social as the oil in your marketing engine. That means having a wider…
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Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the USA has been one of the first…
Read MoreIt’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social…
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It doesn’t matter how well planned your social media strategy is or how good your product or service is; it is impossible not to receive negative comments on social media. Consumers are becoming more and more demanding, and brands are having a harder time meeting their expectations. So, dealing with negative comments on social media…
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There are two important steps you need to take before building your brand from a starting point. The first is to gather as much information and input from key stakeholders as possible. Start with the ‘Why’ – ask questions like: ‘Why your products or offerings great?’ ‘What problem do they solve?’ ‘How are they different…
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The evolution of writing copy for social media has been a dynamic and sometimes confusing journey. The days of winging it are long past us and now specific and sometimes prescribed styles of creatives and copy will resonate with specific social platforms and brand profiles. While this may sound like it stifles creativity –…
Read MoreWe know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Snapchat launches Club Unit Snapchat launches Club Unit in celebration of…
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