brands Immediate Future

Social snapshot – Your social’s wide open

And just like that, your brand’s been hacked. Your Instagram’s full of dodgy crypto reels. The TikTok logins are in a spreadsheet last edited in 2022. And no one’s sure if Lucy from PR still has access… even though she left last summer. A recent study by eMarketer…

Social Media Design Trends: What’s Shaping the Digital Landscape

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

Scroll first. Click later.

We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…

Episode 85 – Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So…

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Reflections from the 2025 Fintech Marketing Conference Speaker after speaker at this year’s Fintech Marketing Conference said the same thing in different ways: digital works. From account-based marketing to AI-powered retention to paid social that actually drives pipeline, it was clear that the opportunity is bloomin’ massive. So, here’s the…

Social snapshot: In uncertain times, speed wins

Why short, sharp social campaigns are your secret weapon When the world wobbles, marketing must sprint, not stroll. And let’s be honest, right now it’s less “steady as she goes” and more “brace, brace!” (I am laughing in a slightly manic way as I write this!)…

Lights, Camera, LinkedIn

If you’re not using video on LinkedIn yet, consider this your nudge. LinkedIn just shared some updated specs and tips for video content — and it’s all a timely reminder that the platform is putting serious weight behind video. In fact, video watch time on LinkedIn rose…

The TikTok Brand’s Bloom

Spring is finally here, the season of renewal, lighter days, and fresh creative energy. TikTok comes alive with blossoming trends, dreamy sounds, and feel-good content that mirrors the mood outside. It’s the perfect moment for brands to shake off the winter blues and reconnect with audiences in a playful, human,…

The Power of Design in Marketing: Why Looks Really Do Matter

I’m pretty sure we’ve all judged a book by its cover. In marketing, design isn’t just about making things look pretty; it’s about making them work harder. Whether it’s a sleek logo, a compelling advert, or a user-friendly website, good design grabs attention, builds trust, and even persuades people to…

Hooked in 2 Seconds: Design That Grabs

If you work in social media marketing, you have learnt that the first two seconds of a video aren’t just important, they’re everything. In marketing, we talk a lot about the idea of a “hook”, something that grabs your audience’s attention right away and pulls them in before they even…

Blurred out, sold out

Instagram is quietly experimenting with a new feature: lockable posts that can only be viewed with a code. Spotted on the Instagram Design profile, these posts display a blurred image and a prompt to “Enter secret code.” Once entered, the content unlocks. At first glance, it might…

B2B: It’s paid social’s time to shine

Paid social media is taking off across all social channels – so for B2B marketers, who see organic social as the go-to – how can they combat the challenges of organic suppression? And how best can paid be tackled to ensure the best budget spend? We’ve all heard the saying,…

Social Snapshot: Selling the scroll

Why are brands waking up to the DTC power of social? Since the pandemic upended how we shop, the social media feed has quietly become the new high street. But this isn’t just about adding shoppable links to pretty posts. Social commerce is now a full-on growth…

How to create B2B influence that drives pipeline

For years, B2B marketing scoffed at influencer marketing. Too fluffy. Too consumer. Too… Instagram. And yet here we are. In 2025, over 51% of B2B campaigns now include B2B influencer marketing in some form (See Joel Harrison’s post). In content marketing and thought leadership categories, that number…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

In today’s digital age, social media is more than just a platform for sharing updates, it’s a powerful tool for building brands, connecting with audiences, and driving engagement. But with so much content flooding our feeds daily, how do you make yours thumb-stopping? Whether you’re a business owner, influencer, or…

Social Snapshot: Google Who?

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

Social snapshot: No budget, no eyeballs

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…

Hashtags are dead. Here’s what actually gets you seen in 2025

There was a time when hashtags ruled social media. Marketers would cram as many as they could into a post, hoping for a golden boost in reach. And for a while, it worked. Instagram posts with 11+ hashtags once saw a 79.5% engagement increase (Sprout Social, 2025).

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Protecting your reputation on social

Brands want visibility but not at any cost. The last thing you need is your ad showing up next to controversial or harmful content. That’s where brand safety comes in. Why brand safety matters Social platforms are unpredictable. One minute, your ad is seamlessly placed in a relevant feed; the…

TikTok Made Me Buy It

The way we shop has changed massively, and TikTok is leading the charge. The recent report, Commerce Redefined, dives into how the platform is shaking up e-commerce by blending entertainment, authenticity, and seamless shopping experiences. With discovery-driven commerce and user-generated content at…

Social Snapshot: Has the game changed?

TikTok’s ROI boom, AI-powered ads, and brand safety in the spotlight TikTok is delivering serious ROI, AI is running the ad game, and brands are tightening control over where their content appears. Meanwhile, X is pushing deeper into AI-driven advertising, and Snapchat is refining brand safety measures to…

B2B Design Tips

Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt…

LinkedIn newsletters: fab or fad?

LinkedIn newsletters have exploded in popularity – over 500 million people have subscribed to at least one newsletter, but what are the best ways to use them – and are they actually being viewed? As with anything on social media, if used effectively, serious engagement is possible. But the news we’re getting…

Episode 84: Marketing that builds trust

First-time exclusive! We’re sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather…

Social snapshot: Brace yourself

Meta’s selling more ads, TikTok’s selling more stuff & users have all the power Meta is flogging more ad space, TikTok is coming for your wallet, and Instagram is sneakily reshaping how brands tell their stories. Meanwhile, AI is worming its way into your DMs, Threads is…

Algorithm shake-up

If your content’s been flopping lately, it’s not just you. Facebook, Instagram, and LinkedIn have all shaken up their algorithms and what worked last year (or even last month) might not cut it anymore. Platforms are getting smarter, feeds are getting tighter, and brands that don’t adapt? They’re disappearing. Here’s…

Trust is the secret weapon in marketing

You can have the best campaign, the smartest strategy, and the flashiest creative, but if your audience doesn’t trust you, none of it matters. In B2B marketing, trust is everything. It’s what turns a casual buyer into a loyal customer, a one-off project into a long-term partnership, and a client…

YouTube Strategy 2025

YouTube just dropped its 2025 strategy, and it’s clear the platform is doubling down on key areas that marketers cannot afford to ignore. With a growing emphasis on AI, Shorts, Connected TV (CTV), creator monetisation, and cultural engagement, the video giant is shaping the future of…

Social snapshot: The algorithm apocalypse

Another week, another algorithm shake-up. If your engagement has dropped or your content is disappearing into the void, it’s not you. It’s the platforms. AI is tightening its grip, engagement metrics are shifting, and the old tricks won’t cut it anymore. Here’s what has changed. Facebook…

AI for social advertising – missing the mark?

Platforms like LinkedIn and Meta are looking to AI for the enhancement of ad targeting for users. But there are serious questions to be asked about whether this is helping brands deliver their messaging to the optimal groups, or whether it’s just a way of farming clicks for the platforms…

In B2B, relevance matters over reach

78% of B2B buyers purchase based on influencer trust Influencer marketing in B2B has evolved. It’s now a necessity for brands looking to build trust (and bear in mind, 52% of buyers value trust over popularityMarTech), drive engagement, and generate leads. But many marketers are still hesitant,…

Aesthetics: Retro Edition

Ah, the retro aesthetic. It’s like finding an old vinyl record in your attic – instantly nostalgic, undeniably cool, and somehow still relevant. In the world of social media design, retro aesthetics have made a triumphant comeback, and honestly, we’re here for it. Whether it’s the neon glow of the…

Episode 83: From B2B basics to brilliance

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights…

Social snapshot: Meta’s cashing in on Threads, should you?

The ads are here, now what? Meta’s just begun to roll out ads on Threads (USA and Japan), and the reactions are mixed. Users are grumbling, advertisers are cautiously eyeing up the new real estate, and marketers? We’re here wondering if this is the next big opportunity…

Fix the B2B basics for brilliant marketing and bigger impact

Marketing is full of big ideas and bold predictions, but the reality is that most campaigns struggle because the fundamentals are not in place. That is exactly what we tackled in a LinkedIn Live with Tejal Patel, Scott Stockwell and me, Katy. These are experts who have led marketing at…

Pinterest Key Colour Trends 2025

For brands in social media marketing, keeping up with colour trends is more than just an aesthetic choice, it’s a way to capture attention, build emotional connections, and reinforce brand identity. The Pinterest 2025 colour palette provides a versatile foundation for brands to experiment with different moods, from bold and…

Pinterest Ads Just Got Smarter

Pinterest is making moves. The platform has announced a slew of ad updates for 2025, pushing harder into video, automation, and shopping integrations. With an active user base of 465 million, it’s a space brands can’t ignore. But is it worth your ad spend? Let’s break…

Social snapshot: Reeling in the future

From Instagram’s Trial Reels to the rise of nano-influencers and the dominance of short-form video, staying ahead in 2025 is all about adapting fast. Instagram’s next evolution Instagram is making bold moves to keep creators and marketers hooked, and Reels are at the centre of its strategy.

The IG New Grid Look

If you work with social media, you must have noticed it by now: Instagram has changed its phone grid size from 1:1 to 4:5 ratio. You might already been despairing about it, but here are some reflections to take under consideration. The 4:5 aspect ratio offers more vertical space, allowing…

Social Snapshot: The short-form video obsession

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

TikTok ban – is UK next?

While the US has carried out its threat to ban TikTok – experts believe more countries could be next. What’s the impact for influencers and content creators…and how much will other platforms benefit? A recent article by the BBC suggests TikTok may be turned off in other…

Social snapshot: The ‘TikTok Ban’ Drama

TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…

Using Colour in B2B Marketing

Colour is more than just a visual element; it’s a powerful tool influencing emotions, perceptions, and behaviours. In B2B marketing, where trust, professionalism, and clear communication are paramount, the strategic use of colour can make a significant impact on how a brand is perceived and how effectively it engages its…

Social Snapshot: Start with practical

Focus on what works, skip what doesn’t Social media can be overwhelming, with endless tools, trends, and promises of quick wins. But this year doesn’t have to be about doing more. It’s about doing what works. By focusing on strategies that deliver real results, you’ll save time, energy, and maybe…

Social media trends to watch in 2025

Hey there, social media enthusiasts! As we kick off 2025, the digital world is buzzing with new trends that are reshaping how we connect, engage, and grow our brands online. Staying on top of these trends isn’t just smart – it’s essential if you want to stand out in today’s…

Social Snapshot. Is social media finally growing up?

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

B2B Social Media in 2025

Social media is moving fast, and B2B marketing is right in the middle of the action. The rules are shifting, and what worked before just won’t cut it anymore. Staying relevant means watching for what’s next and making it work for you. AI is no longer just a nice-to-have. It’s…

Social Snapshot: The social media opportunity hiding in plain sight

Subscribe on LinkedIn While most marketers chase Millennials and Gen Z, the “forgotten generation” is quietly making waves on social media—and not just on Facebook. Think TikTok, Reddit, and Pinterest. Generation X (born between 1965 and 1980) is an interesting demographic. Ok, so we know…

Social snapshot: Social media is broken

Subscribe on LinkedIn Let’s face it, social media is a hot mess right now. Platforms are ditching old features, testing new ones that might flop, and making changes that confuse more than they help. From Instagram scrapping hashtag follows to TikTok strong-arming creators into its shop, the…

Design Trends for 2025

As we get closer and closer to 2025, it’s time to look around and see what will be on trend in the new year. Staying ahead of trends can elevate your brand’s presence, drive engagement, and increase ROI. Here are the key design shifts to watch: 1. AI-Driven Creativity AI-powered tools…

CMOs want bolder B2B content for LinkedIn

LinkedIn’s recent research into what its audience is looking for shows a cry for more creativity from CMOs – they see marketing for what it really is, and they aren’t overly impressed. While voices on the platform want to network, others want to learn and be entertained.

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers…

What’s Next and Why It Matters

The social media world never sits still, and as 2025 edges closer, we’re looking at some big shifts that could shape how brands show up online. From AI wizardry to shopping without leaving your favourite apps, here’s what’s coming to a platform near you—and why it matters. Facebook Gets Smarter…

Effortless Food Shoots

When it comes to shooting food products for a social media campaign, every detail counts. From creating visually appealing content to aligning with the client’s vision, it’s a balance of artistry and efficiency. Here you will find some tips for planning and executing a successful food product shoot.

Defining B2B marketing’s priorities for 2025

As we look toward 2025, the opportunity for bold moves is undeniable. But what does boldness look like in a landscape marked by complexity and caution?

Social Media Colour Hacks

Ah, colour theory—where art meets psychology and gives your feed some much-needed injection of life Whether you want to be calm and collected, bold and sassy, or somewhere in between, choosing the right colours can set the perfect tone. Here’s a snappy guide to making colour work for you.

How to Rock LinkedIn in 2025

LinkedIn isn’t just doing well—it’s absolutely crushing it. Microsoft’s latest report shows that LinkedIn is not only attracting new members by the millions but racking up engagement that other platforms can only dream of—we’re talking 985 million members. Yep,…

What’s changing in B2B marketing in 2025

(And why you can’t ignore it) 2025 is set to be a turning point for B2B marketing, and not just in the usual “new trends” kind of way. This isn’t about adding a new platform to your mix or experimenting with one-off campaigns. Instead, 2025 is demanding that we rethink…

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content…

Best Halloween Campaigns of 2024

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

Organic social and the money pit

For B2B marketers, organic social is ever-present. Whether it’s X in accounting or Y in HR, there is constant badgering for departments to share content on social to promote their activities. Unfortunately, this is screaming into the void at the expense of better spent time and resources. There’s the adage…

The Rise of Private Messaging

You’re scrolling through Instagram or TikTok, casually catching up on the latest trends. Amid the flurry of sponsored posts, influencer shout-outs, and carefully curated content, something catches your eye. But instead of sharing it publicly, you hit that little icon and send it directly to your…

Spooky Marketing Tricks

As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…

Navigating Music Rights

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

Lead gen forms: a roadblock to sales funnel success?

The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…

Social Media Shapes Masks

Grabbing attention in a split second is crucial in the social world, brands are constantly searching for fresh and innovative ways to make their content stand out. A trend that has been around for ages, but is now gaining momentum is using abstract shapes as revealing masks for visual content.

Turning Sentiments Into Strategy

How do people really feel about brands these days? It’s not just about likes and shares—it’s about the emotions behind those interactions. Whether people are venting frustrations or singing praises, those feelings matter. So, how do different industries stack up, and what can companies do with these insights to better…

B2B paid social plans – time for a rebuild

In 2024, paid social media is expected to lead all platforms in advertising spend. For B2B brands, this raises the question: how can they effectively organise their paid social strategies to get the most out of their advertising budgets? Additionally, which platforms should they focus on to optimise their investment?…

Screen to Plate — TikTok Food Trends

From captivating energetic tweens to discerning near-thirty-somethings, 70% of Gen Z is turning to TikTok for their daily dose of culinary inspiration. Food recommendations transcend simple nourishment—it’s a visual feast that stimulates both the eyes and the mind. This generation relishes their gastronomic exploits through quick, captivating…

Relight My (Creative) Fire 🔥🎨

in today's blog, I thought I'd share a few of my go-to sites that I like to visit when I need a little help getting out of those creative ruts. These are the places that never fail to offer a fresh perspective, a bit of inspiration, or simply a much-needed break from whatever I'm currently working on.

From Meetings to Momentum

In a world where meetings seem to multiply by the day, many professionals find their most valuable resource—time for deep, focused work—slipping away. A recent article in The Atlantic captured this growing concern, particularly for those in leadership roles. Since the 1990s, time spent in meetings…

👾 Gamification in Marketing 👾

In today’s blog, we’re diving into the addictive world of gamification in marketing, exploring why it’s so effective, spotlighting some brands that are absolutely nailing it, and how it works alongside social media!

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act…

B2B Influencers 101

Influencer marketing is not just for B2C brands! B2B companies are increasingly recognising the power of influencers to drive awareness, generate leads, and establish industry authority. However, choosing the right B2B influencers requires a different approach compared to B2C. Here’s how you can identify and select the best B2B influencers…

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…

Social snapshot – 07.08.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Back to old school social

Social media has changed a lot since its early days. While the platforms and tools have evolved, the core principles of engaging with audiences and delivering meaningful content remain the same. We did a podcast on the social media evolution, and today we’re diving into some key insights on…

The Power of Pinterest for B2B

When most people think of Pinterest, they picture fashion tips, DIY crafts, mouth-watering recipes, or home décor ideas. But what if I told you that Pinterest is also a treasure trove for B2B marketers? With over 500 million monthly active users constantly seeking ideas and solutions, this…

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B…

Dive Into Summer SPARK Sessions

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…

Pay-to-play – B2B’s organic social challenge

They say that every 5 seconds, a CXO of a B2B brand somewhere in the world is asking the marketing team if they can make a company’s organic social post ‘go viral’. You can almost feel the dread – the heart-sinking feeling. “I’ll see what I can do” basically means,…

Hot Design Summer

Yes, summer is here already, and we did not even realise it, so better later than never let’s have a look at this summer’s social media design trends that will help your brand to ride the wave. 1. Vibrant Flat Colours Summer is synonymous with bright, lively colours, but this…

SOCIAL SNAPSHOT — 26.06.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 What’s Whee? TikTok is expanding its app portfolio with Whee, a private image-sharing platform for close friends, contrasting with its broader…

Avoid these 3 mistakes when growing YouTube subscribers

We get it: growing your YouTube subscriber base can be challenging, and taking shortcuts is tempting. But here’s the reality: quick fixes won’t pay off in the long run. The top YouTube creators aren’t wasting their time and money on shady growth schemes. They’re focused on creating fantastic videos and…

It’s Time for an Ad Break

Instagram is toying with the idea of video ads that you can’t skip. Much like YouTube’s ads, these Insta ads come with a timer, ticking away the seconds until you can get back to your scrolling.

Social Media Makeover Magic

Why settle for the ordinary when you can achieve the extraordinary? Forget about those cookie-cutter social media approaches—one size certainly does not fit all. Start looking deeper into the data to unlock insights that elevate your social media presence from mundane to ✨magical✨. The future is immediate, and speed is…

Top 10 Tactics for Brand Restoration

While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…

Social Snapshot — 15.05.2024

Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…

Gradients Everywhere

As we are well into spring 2024, one trend that has been making waves since the beginning of the year up until now is 3D gradients. You may have noticed the subtle yet impactful shift in design across various social media platforms, since the restyling of the Instagram logo in…

Navigating Fintech in 2024 with social media

It’s 2024, and the world of Fintech is buzzing with new trends, insights, and challenges. As the Fintech B2B marketing conference revealed, social media is at the heart of Fintech marketing, offering brands a platform to connect with audiences in genuine ways. Let’s dive into the key takeaways from the…

Fintech and social media: trends, strategies, and best practices for 2024

Insight from the Fintech B2B Marketing conference 2024

Unleashing the Power of Motion Graphics

Alright folks, let's dive into the world of social media wizardry and explore a game-changer: motion graphics.

TikTok Tactics to Brighten Your Brand

As the days get longer and the sun shines brighter, more and more brands are hopping on the TikTok train—and they’re starting to nail it. Finally, brands are cracking the code on how to connect with their audience in a relatable way. But are your ads also hitting the mark?…

Temperatures are rising it’s Heat-mapping Season

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…

Social snapshot – 10.04.2024

Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…

The 7 Deadly Sins of Social Media

In social media marketing, relationships are everything. But what happens when consumers start to sour? A new report exposes the seven deadly sins that brands commit on social media that can tarnish reputations, drive away customers, and ultimately lead to the downfall of even the mightiest…

8 ways to keep your Facebook fans hooked

One of the toughest hurdles for brands isn’t just gaining new likes or followers—it’s keeping their existing audience engaged on Facebook. But fear not! There are savvy tactics you can employ to not only boost engagement but also foster a loyal and active fan base. Native Videos…

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Social snapshot – Your social’s wide open

Social Media Design Trends: What’s Shaping the Digital Landscape

Scroll first. Click later.

Episode 85 – Reporting hell to storytelling heaven

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Social snapshot: In uncertain times, speed wins

Lights, Camera, LinkedIn

The TikTok Brand’s Bloom

The Power of Design in Marketing: Why Looks Really Do Matter

Hooked in 2 Seconds: Design That Grabs

Blurred out, sold out

B2B: It’s paid social’s time to shine

Social Snapshot: Selling the scroll

How to create B2B influence that drives pipeline

Social snapshot: Blink, and it all changes

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

Social Snapshot: Google Who?

Social snapshot: No budget, no eyeballs

Hashtags are dead. Here’s what actually gets you seen in 2025

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Protecting your reputation on social

TikTok Made Me Buy It

Social Snapshot: Has the game changed?

B2B Design Tips

LinkedIn newsletters: fab or fad?

Episode 84: Marketing that builds trust

Social snapshot: Brace yourself

Algorithm shake-up

Trust is the secret weapon in marketing

YouTube Strategy 2025

Social snapshot: The algorithm apocalypse

AI for social advertising – missing the mark?

In B2B, relevance matters over reach

Aesthetics: Retro Edition

Episode 83: From B2B basics to brilliance

Social snapshot: Meta’s cashing in on Threads, should you?

Fix the B2B basics for brilliant marketing and bigger impact

Pinterest Key Colour Trends 2025

Pinterest Ads Just Got Smarter

Social snapshot: Reeling in the future

The IG New Grid Look

Social Snapshot: The short-form video obsession

TikTok ban – is UK next?

Social snapshot: The ‘TikTok Ban’ Drama

Using Colour in B2B Marketing

Social Snapshot: Start with practical

Social media trends to watch in 2025

Social Snapshot. Is social media finally growing up?

B2B Social Media in 2025

Social Snapshot: The social media opportunity hiding in plain sight

Social snapshot: Social media is broken

Design Trends for 2025

CMOs want bolder B2B content for LinkedIn

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

What’s Next and Why It Matters

Effortless Food Shoots

Defining B2B marketing’s priorities for 2025

Social Media Colour Hacks

How to Rock LinkedIn in 2025

What’s changing in B2B marketing in 2025

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Best Halloween Campaigns of 2024

Organic social and the money pit

The Rise of Private Messaging

Spooky Marketing Tricks

Navigating Music Rights

Lead gen forms: a roadblock to sales funnel success?

Social Media Shapes Masks

Turning Sentiments Into Strategy

B2B paid social plans – time for a rebuild

Screen to Plate — TikTok Food Trends

Relight My (Creative) Fire 🔥🎨

From Meetings to Momentum

👾 Gamification in Marketing 👾

Episode 80: Serious Social — No More Cookies

B2B Influencers 101

Social Snapshot — 14.08.2024

Social snapshot – 07.08.2024

Back to old school social