Archive: Sep 2022

B2B content has the habit of falling into a mould – whitepapers, research reports, brochures etc. There are a number of reasons why this content can be problematic: it can be boring, it can be the ‘same old’ stuff and, if done well, it can be very expensive. Budgets…
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Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will…
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On the 29th June 2016, Facebook announced it was going to tweak its News Feed (Edgerank) algorithm to prioritise content from family and friends over brands and publishers. “The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing…
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Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to…
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Social might be almost a decade old, but it is still a young industry. And as more and more brands embrace social media marketing the need for skilled and experienced talent is growing at a rapid pace. Working in social media is a sophisticated business these days. You…
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It isn’t exactly new news that content is king. Particularly on social where you have a noisy opportunity to connect with millions of people and conversations. The keywords there were ‘noisy opportunity’. If you do what the rest of your category or industry are doing, then your content…
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Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million…
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Despite its popularity, Instagram is a bit behind other platforms when it comes to management tools. It’s like Facebook’s little sibling that has its friends and a little community but is still trying to catch up with Facebook, not fully realising its full potential just yet. Being a…
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Facebook seems to be showering us with new features and updated API functionality every other day at the moment, so we collected the relevant nuggets of info and melted them down into this easy-to-digest erm…digest. Facebook are rolling out Instant Articles in Messenger, Android folk…
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Avoiding online trolls is hard work for anyone. They hide in just about every corner of the internet, waiting for the perfect opportunity to harass or insult you. But its not just your average tweeter that has to deal with it… Marketers working within social media are having…
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So the title of this blog was going to be way more offensive than I finally decided. I am just getting to the end of my tether with the use of ‘millennials’ as any sort of quality or useful market segmentation method.   Let me break it down for…
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Sigh! My biggest frustration after 12 years in social media marketing is the view that vanity metrics are the only way to place a value social. Only measuring followers, likes, engagement and fans misses the opportunity social presents to deliver into the pipeline – to ultimately drive revenues…
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  Snapchat’s new Memories feature is being advertised as a new way for users to share old snaps and stories – but the consumers are not the only ones that use Snapchat. So what does this new update…
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Live-streaming has been around for a long time, but the ease and availability of numerous tools such as Meerkat and Periscope have made it possible for anyone to “go live” and broadcast to the world. Years ago, marketers used to spend huge budgets on TV advertising, billboards, print…
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Once upon a time, there was a King and a Queen. They weren’t any ordinary King and Queen. They were special, because together, they ruled over all of Social Media land. Forgive me, I read a lot of bedtime stories to my two under three-year olds and we…
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Recent data shared by Wall Street Journal indicated that nearly 70% of smartphone users are on Snapchat! There has also been a rise in over 35s on the platform by 2% in the last 3 years.   Take the stats with a pinch of salt but the…
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Anyone who’s seen Peanuts knows the football gag. In it, Lucy challenges Charlie Brown to kick a football which she then moves just as he’s about to punt the life out if it. The joke ran yearly from 1951 to 1983 and yet every…
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Pinterest is the biggest beauty platform in the world – at least that’s what Pinterest says. But is it true? Is Pinterest really the Holy Place for beauty brands. Let’s take a closer look at this, shall we?   Social Media Demographics…
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Anyone who has worked on a project covering multiple languages will know the value of good translation, especially in the fast paced world of social media. Getting the right message across in the right tone of voice is near impossible for a non-fluent speaker of any language. However…
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If you haven’t worked out that the current Facebook hoax is just that – a hoax – then you might wanna take down the scaremongering posts that you shared. Yes, just like the celebrity death rumours that always do the rounds on social media, that 7-year old Facebook…
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