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Vertical VS Landscape – IGTV ends the video battle

Since the dawn of IGTV, content creators have been battling with whether to post their long-form video content to YouTube or Instagram. To some degree, it makes sense to have these two very different video content platforms – Instagram is mobile-first, but YouTube has the versatility of being a mobile app and desktop-friendly. Given that…

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Facebook stories set to skyrocket with new features

We all love a good story, don’t we? Whether we’re sharing or watching, stories continue to have a huge influence on the way we share, market and influence on social media. It’s a deep-rooted feature that all major platforms have at least experimented with, and with Instagram paving the way, Facebook is now ramping up…

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Instagram and B2B marketing – can it work?

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing.   Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC content, as well as the bio…

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