Archive: Sep 2022

If you’re fascinated by the increasing use of AI in marketing, then the latest campaign from a kitchen utensil brand takes some beating. Spotify worked with Tramontina to allow us to “discover the flavour of your favourite song” – it’s beautiful and brilliant. It’s also extravagant…
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Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry!   Snapchat’s working on new music rights deals to enable users to add songs to their snaps.
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Since the dawn of IGTV, content creators have been battling with whether to post their long-form video content to YouTube or Instagram. To some degree, it makes sense to have these two very different video content platforms – Instagram is mobile-first, but YouTube has…
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We all love a good story, don’t we? Whether we’re sharing or watching, stories continue to have a huge influence on the way we share, market and influence on social media. It’s a deep-rooted feature that all major platforms have at least experimented with, and with Instagram paving the…
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Fallen behind on the past week’s social news? Fear not, we’re here for you with a roundup of the best updates and articles that we just have to shout about!   Instagram’s IGTV copies TikTok’s AI, Snapchat’s design. https://po.st/FrJZ2L Once again, Instagram is caught out stealing other…
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We all love a BBQ and with us all staying closer to home, we are set to be in the garden grilling our food whenever we can. But we don’t just barbecue our food outside at this time of year, we also talk about BBQs (a lot, as it…
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Each Spring, the Facebook platform evolves with changes being affected to algorithms, functionality and offerings. It’s routine in the weeks following Facebook’s annual F8 conference that the much anticipated and well-documented announcements are affected to the platform. This year, the volume and impact of changes are more significant than…
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The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing.   Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC…
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When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that!   Instagram looks set to ramp up its efforts against apps selling likes and followers.
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If you spend time on Facebook, you will know that it has become a crowded landscape indeed. Yes, content is largely personalised to the user with prioritised content relevant to their interests, but it has grown so quickly that the News Feed can, at times, feel unmanageable. The result…
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There were lots of announcements to take note of at the latest F8 developer conference, but which are the ones you really need to know, and what do they mean for your social media strategy?   Groups and Events are the new black In an update that Zuckerberg is…
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  Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you…
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Amongst the excitement of F8 it can be hard to stay up to date with the social news. But, fear not, we’ve rounded up the best articles from the past 2 weeks for you below ⬇️ Because, you know, we’re good like that!   Snapchat releases latest update of…
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Facebook’s annual F8 developer conference is our opportunity to look beneath the hood on new features and functionality that Facebook is delivering. Where are they going? What does that mean to us? And, how are our feeds going to look? Questions framed around these topics are asked by media…
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If you’ve been following our blogs for a while, you’ll know that we rave about video content on social. And no, we’re not done with the raving yet! Video content is something that Facebook really care about, and they’re constantly making changes so that valuable content gets served to the…
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As the platform updates were announced, the attendees of F8 2019 just had to share their excitement! Ironically, they all took to Twitter to share what they found out at the Facebook conference  so, we’ve compiled a few Tweets for your viewing pleasure.   Some are skeptical over the…
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Yesterday saw day 2 of F8 2019, and as predicted, AI and VR stole the show. The speakers discussed the safety of AI and VR online, the updates to systems and algorithms, and why this is so important for the future of tech.   To get you up to…
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“The future is private.” This is the key theme from day 1 of the Facebook F8 developer conference that kicked off last night. We saw announcements from the likes of Facebook, Instagram, WhatsApp and Messenger, and my god, these updates are making the future of technology look very bright…
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