X Immediate Future

Social network crowdsourcing supports medical research

In recent weeks The Wall Street Journal reported that the results of a new clinical trial into the effects of lithium on Lou Gehrig’s disease demonstrate the potential for social networks to be used in the recruitment and collation of patient data. A total of 596 patients…

Osama bin Laden is dead but traditional news isn’t

So the Royal Wedding quickly became old news. Wills and Kate’s wedding of the year was quickly overshadowed on Monday by the news that the world’s most wanted man has been killed. And while this was a significant day in history, it also became a significant day in the…

So apparently PR is the 2nd most stressful career

So you may have seen a report on Twitter doing the rounds, that details the most stressful careers in the US. Now as a PR I don’t mind brand developed reports, as long as they are impartial, well researched and provide clarity about how…

The content farms are out to pasture; but will brands be crying over spilt milk?

Google’s ‘Panda’ update is receiving a high level of search, SEO and even mainstream media attention, but the repercussion for brands engaging in social media is one can of worms begging to be opened. Big fat juicy worms, like will sites currently considered valuable for brands to engage with suddenly…

Social media is science fiction

As this is the immediate future blog, rather than my own, I obviously steer away from anything too personal (apart from my various press trips of course). But if you’ll indulge me, I’d like to share a little anecdote with you. I listen to the @wittertainment…

How to drive Facebook fan engagement

We’ve been hearing a lot recently about how Facebook fan numbers aren’t the be all and end all. Brands should concentrate on engaging with their existing fan base. Even Facebook’s own are towing the line. David Parfect, agency…

Football clubs just don’t care about crises

We’ve been doing a lot of work around crisis and how crises are accelerated by social media, at immediate future recently. You might say it’s a passion for us, and it’s also a major worry for many brands who want to protect their reputation online. However, it seems that one…

Philosophy is to social media as fish is to bicycle

What do ancient philosophy and social media have in common? Well, let’s see. In a possible world in which Aristotle transcends time to come face-to-face with the social team at Facebook HQ; he stands there in his toga and sandals and asks everyone to…

Where’s your +1 for the Google search party?

You may have seen news of Google’s latest attempt to introduce social recommendations to its platform. +1 (US only service at the moment) allows people to up vote any website they like; this can then be seen by their social connections on Google in…

Sing it with me, ‘Social music is the future’

I’ve been reading a lot (and trying out) some new and exciting music applications over the past week or so, with people starting to explore hitherto uncharted territory. Everyone and their dog are launching cloud based music streaming services (Amazon have joined Sony in…

No such thing as bad press?

Search is a hot topic at the moment. With innovations in mobile and local search and the impact of real time mentions and social media, the competition for the much sought over front page position is hotting up. For some, the temptation may be to take advantage…

Social media monitoring, the questions to ask

As a social media agency, monitoring tools have become a valuable component in our toolkit. With a plethora of new tools hitting the market, staying on top of the latest technology and understanding their differentiating factors is a challenge – so here are a few of the…

Social search has everyone’s attention, well nearly

Social search was the key topic across the big search conference of the year, Search Engine Strategies (SES London). And of course, I wasn’t any the less effusive on the subject. After all we have just launched our social…

Omniscient, Omnipotent, Omnipresent: Fear Google

I came across an infographic entitled, ‘Fear Google’, yesterday. I first spotted it on imjustcreative, who in turn credited the source as onlineschools.org. Using bold red colours and imagery of a laughing devil, the infographic warns of the power of analytics and user data.

Search gets social: Recommendations for brands

What does a consumer see when they type your brand into a search engine? And where else are people searching for your brand? As the net becomes more attuned to social conversations, the line between social and search is becoming increasingly blurred. Conversations on social media platforms are informing search…

Are dashboards symptomatic of an unhealthy obsession with numbers?

Gone are the days of fluffy explanations. Marketing and communications professionals are increasingly expected to provide measurements, metrics and real time data. Whether it is to interrogate a campaign, set benchmarks or justify investment, the numbers count. Social media is no different, and it’s not short on numbers. From Facebook…

Keep fit with Your Shape Fitness Evolved!

It’s always a busy start to the year at IF Towers with our client presence at CES and related activity (if you read Mark’s CES post you’ll know!). None more so this year as exciting projects begin with another client, Ubisoft. We started working with Ubisoft just before…

Collaborative consumption: keeping in with the Joneses

I’m a big believer in the power the language we speak has over our perception of the world. Every language has its own idioms; every idiom is a glimpse into the heart of a culture. In a recent talk on Collaborative Consumption, social innovator, Rachel Botsman, summed…

What’s in store for the Huffington Post Media Group?

Way back in 2005 Arianna Huffington set up a small left wing blog on a ‘shoestring’ budget while AOL was part of the world’s fourth largest corporation, AOL Time Warner. Arianna’s blog quickly became on online sensation with a high ranking and growing unique visitors. While things…

It’s like comparing Apples and IKEAs

We like this visual representation of how the Swedish and US companies stack up (no flat pack puns intended.)…

Social Media. Shaken, not stirred

The Martini and Dolce & Gabbana partnership is an interesting one. One is an iconic, but slightly old-fashioned alcoholic drink, the other a high-end fashion house. Both are big Italian brands joining forces to launch new spirit, Martini Gold. The partnership was launched at the end of last year with a …

Is YouTube drafting in Twitter?

This week, YouTube reported the acquisition of movie recommendation engine, fflick, a service that streamed film mentions from Twitter to show users their friends’ tweeted reviews, as well as an indication of the sentiment around the film. Whilst there’s not enough information, at the…

Sony’s Music Unlimited spreads its wings at MIDEM 2011

Get excited, it’s another post by Mark where he’s been on a press trip! (OK, stop rubbing it in [that’s what she said!].Ed.) Last weekend, I accompanied our client Sony Europe as they visited the MIDEM 2011 conference in Cannes. If you haven’t heard…

I like my media social, not socialist

Does UK Culture Secretary Jeremy Hunt believe the Murdoch buy-out of BSkyB is “against the public interest in media plurality”? Will the competitions commission review do anything more than delay the merger? This would be more of a cliffhanger if we didn’t…

Social media and TV – not as united as first thought?

Last week I blogged about the convergence of social media and TV and this week news from SideReel shows the convergence isn’t as great as we first thought! SideReel, the largest independent TV destination on the web, has produced this infographic…

Tweeting about TV

Some of us at IF towers are self-confessed ‘Gleeks’ so we were ecstatic when the new series started last week on E4 and annoyed the haters in the office by talking about it. But it looks like we aren’t the only ones who love a bit of…

Google alerts get a shot in the arm

There are loads of free tools out there designed to provide insight into what is being said about you or the brands and products you work for on the Internet. One such tool that is worth checking out is G’lerts. Using…

CES 2011 – Back to Vegas for 3D, Internet video and tablets

So this year I was back in Vegas. No, not for the gambling or the nightlife (not primarily anyway), but to provide support to our client Sony Europe during their launch activity around CES. Yes, it’s…

The thrill of the chase. Discounts and e-commerce.

Last night I went to the hairdressers. I paid with a ‘recommend a friend’ voucher; and I left with a 10% off my next cut token. And a few for my friends. The haircut was good – and the fact that I got a good deal made it even better.

What does Quora mean for brands?

There’s been a flurry of activity and attention around the rapidly growing question and answer site, Quora, and this week it hit the mainstream media. For anyone who’s missed the news, here’s a brief introduction, and some of the opportunities and risks that we have identified: What…

How social media is changing the Christmas wish list

Online shopping is making present buying a breeze for those of us that don’t want to brave the busy shops this Christmas. But is social media changing the way we buy? Are we becoming more and more influenced by our peers on social platforms such as…

My social media journey of discovery

By Kate Eglinton Last summer whilst researching graduate positions in communications and public relations, I was drawn in by the social media buzz that has taken the PR industry by storm in recent years. Social media seemed to be big business. With my…

Is social media now reflecting last minute gift panic?

The immediate future dashboard has been tracking festive online activity in order to bring you some irrefutable predictions* and scientifically proven* observations for Christmas 2010. Earlier we found that while ‘presents for men’ was the top search on Google Insights, ‘gifts for women’ was a breakthrough search. As…

Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out…

Social media sites that make Christmas easier (and cheaper)

Don’t fancy the hassle of overcrowded shopping malls this Christmas? Do your shopping via social media! Here are some top tips: Let someone else try before you buy Worried you might be buying a turkey? Check out product reviews before you buy. Retailers like…

Buses, socks and online Christmas shopping trends

Did you know that… 1 in 3 men wait until Christmas Eve to finish their shopping. 56% of Americans sing holiday carols to their pets. And 17% of people who Christmas shop via mobile, will be doing it on the bus. This is the social shopping Christmas story ……

Do social media marketeers really want Santa Claus to come to town?

When Santa Claus comes to town, the rules are simple. You watch out, you don’t cry and you don’t pout. I put to you that in 2009 the social media marketeers ignored every single one of these rules, pedalling Christmas campaigns that involved risks, made people cry and yes,…

Great e-commerce product pages; how social are they?

Recently, Econsultancy published a piece on ten great e-commerce product pages. Following our research into the social shopping explosion we wanted to find out exactly how ‘social’ some of these retailers are. All of which will be popular destinations for consumers this Christmas. We’ve…

What are you searching for this Christmas?

Because we’re slightly geeky and we like to spot a trend, we’ve been keeping an eye on a few key Christmas search terms over on our Christmas dashboard page. Amongst other things (like kids’ presents and favourite Christmas puddings), we’ve been monitoring Google searches for “Christmas presents.” For the…

Google Abuserank – should you* be scared?

You may have heard that Google has changed its search algorithm and with that change, instilled the word Abuserank forever into the minds of SEO experts. According to Google they were spurred into action by the story of Clarabelle Rodriguez and the shocking (and by shocking I…

UK consumers leading the way in online spending

As a social media agency, we’ve known for a while that the UK lead in online purchasing but recent research from Ofcom demonstrates the extent of this trend. According to the fifth international Communications Market report, UK internet users spend…

November social media round-up: Royal Weddings, Beatles, Christmas and Path

As we move into December and with all the attention turning to Christmas, the social media stories that hit our headlines in November may be a distant memory to you. So in case you’ve forgotten, here’s a round-up of all the social media stories that got us tweeting in November.

Decoding the Facebook algorithm

Brands on Facebook are a lot like teenagers in high school; both crave popularity. Conventional wisdom teaches us that to be popular you need to be seen fraternising with the cool kids. A recent study by…

Stuart Baggs – your brand is out of control

I’m not claiming to have come up with the notion that your customers write your brand and your employees write your company culture, but it’s one I keep coming back to. If the brand is a promise – setting the expectation of an experience – then to be fulfilled, someone…

TV Heaven and Hell (from a blood sucking social media guru)

I watched the Trip on BBC2 last night. I laughed, I had a little think, I may have even drooled a bit over the Hipping Hall seven course tasting menu that formed the backdrop for Steve Coogan and Rob Brydon’s inspired back and forth comedy master class.

So you say you want a Revolution…The Beatles on iTunes

It’s Christmas, so it must be time for a Beatles piece of sales and marketing activity. Yes, it seems Sir Paul and Ringo (+ Yoko and Olivia) just don’t have enough money. Last year, it was remastered albums and Beatles Rock Band. This year, the world’s most famous foursome has…

Rewarding influencers – it’s not all about the money

Our social shopping research revealed a high propensity for influencers [and consumers] to want rewards for recommending a brand or reviewing a product/service. There is, unsurprisingly, a high demand for incentives that discount (75%). But the intriguing insight is how this is coupled…

Social Media Training – Just do it…

As brands adopt and implement more social media marketing in house, so the demand for enhancing social skills and capabilities is growing. But building social capabilities takes more than a one day training course. Perfecting your social media…

What’s all this chatter about a #royalwedding?

We at immediate future feel it’s only right to flag Will and Kate’s wedding engagement this week. Over the past couple of days #royalwedding has been the number one trending topic on Twitter, followed by Kate Middleton at number two and Prince William at number three. As…

immediate Insights – Converting to purchase from social media

The conversion from “like” to purchase is currently a hot topic for brands seeking to optimise social media opportunities; and recent research from YouTube, supported by the IAB, has highlighted the magnitude of this challenge. 60% of people who “like” or…

What’s in store for the British Monarchy on Facebook

They may be slow adopters but the British Monarchy finally joined 500 million people across the world last week and signed up to Facebook. Instead of having a personal profile, the…

Social Media vs Simon Cowell

Love it or hate it, the X Factor has taken to our screens again and the hype around the show is even bigger than ever. From now until Christmas, the British public (willingly or forced) eat, sleep and breathe the X Factor as it not only dominates…

What women want. The fashion shopper.

There’s a bit of a quirk emerging in the retail research report detail that, as a social media agency, we’re interested in exploring. It involves fashion. And women. And how we can’t get enough of talking about our clothing – yet we seem to have quite a clear idea…

The secrets to social media ROI

There is much debate about whether social media can generate a return on investment. It is certainly a hot topic given the increasing investment in social media activity. As a social media agency we work with…

Social shopping, Chilean miners and how not to crowdsource – a look at October’s top social media news

Can you believe it, it’s the end of October already. Summer days are officially over and the Christmas build up is upon us. We’ve put together a summary of the top social media stories this month, for your delectation and in case you’ve been stuck down a hole for the…

Google News and Sharing – is social search the future?

Earlier this week Google added a subtle, but interesting addition to its search function. For some search terms, news results are now displaying a ‘shared by’ number alongside the link. For the searches I’ve tried so far, these ‘shares’ only relate to Twitter but I’ve seen other people…

Social media agency talking retail!

You may have noticed that we’ve been had a very retail focused week here! As a leading social media agency we’re particularly interested in how social is changing the way we shop. Given this focus, here’s…

Should we reward customers for social media recommendations?

Developing brand loyalty and encouraging repeat sales is a challenge for online retailers, particularly in an increasingly competitive and crowded marketplace. With the ability to move between retailers at the click of a mouse and with a multitude of comparison sites for the savvy shopper, encouraging brand loyalty can…

To gaffe or not to gaffe. What is the real impact of a social media crisis?

I attended the interesting, informative and insightful Social Collective (see #socol for tweets from the event) last week. One of the subjects touched upon was how far negative comments/activity on social media impacted a brand’s reputation. It got me thinking about some of the brand “gaffes” that…

Is Geomium the app to take location truly mainstream?

I am always keen to research and review a new industry trend or topic, therefore, I wanted to draw your attention to a new kid on the social media block – Geomium! With over 550 million users, Facebook is undisputedly the cream of the crop, but a relatively…

Social Shopping: reaching the 50% that aren’t buying

“The key to social commerce is understanding the roles of the social consumer and the parts they play in the grand production of your marketplace.”[1] By 2012, online retail sales in the UK are predicted to hit £44.9bn. And social is changing the way we shop. In 2007,…

Fame and followers do not an influential tweeter make

In August 2001 Victoria Beckham went on stage with her lip pierced. The piercing became an overnight sensation, with hordes of young girls (so the papers said) rushing out to get the look. When the piercing was revealed as a fake, certain echelons…

BlackBerry takes wraps off its tablet

The much rumoured “BlackPad” has been revealed. Last night at the company’s developer conference CEO Mike Lazarides introduced its Apple iPad rival. We know little more than the tech specs right now but the preview video looks pretty cool. Price? Well that is mooted by the guys…

Twilight Football: Seven football matches, seven stunning locations – another great award

We’re very pleased to let you know that at last night’s Reputation Online awards immediate future and Sony Europe picked up the ‘Best use of online media/blogger relations’ gong for 2009’s Twilight Football campaign. It’s a just reward for the team…

Finally seeing IFA in 3D

This year I finally made it to IFA! After two years of organising press trips and managing them from the office, I was allowed out to help support the Sony Europe (client) PR team with the mammoth job of co-ordinating their…

Classic networking skills still valid in the age of social media – top tips

Last Wednesday I had the opportunity to attend a great event, hosted by the London Press Club and Women in Journalism, with Carole Stone, the Queen of Networking herself, as a guest speaker. Having heard so much about Carole Stone, her…

Social Commerce – converting conversation into commerce

Last week I attended a pretty insightful WOMMA UK talk where Dr. Paul Marsden presented his latest thinking on The Rise of Social Commerce: Converting Conversations to Commerce. For those of you that don’t know him, Marsden is a renowned digital marketer, author and social psychologist. He…

Is social media a name-changing game?

A few weeks ago Google‘s chief executive, Eric Schmidt, suggested people may be forced to change their names in order to escape youthful misdemeanours immortalised online on social media sites, like…

Places places everywhere?

So it’s official. Facebook has moved into the location-sharing space in the UK. At the time of writing there are already 150 million Places users at this stage across Japan, UK and US. Everyone is probably familiar with what Facebook Places is, but just to recap. It’s…

Holy social media Batman

The Pope is here in the UK today, but where is he in social media land? I thought I would do a quick check on some of the big networks and see what kind of presence the Holy Father has.One quick search and we can see he…

Is Twitter Growing Up?

Mashable have just written about the facebookification of twitter. We’d been having the same conversation in our office. With the launch of the new Twitter coming out of nowhere and then building into a frenzy of energy, the introduction to the next generation of twitter has been…

Facebook credits – putting the virtue into virtual currency

A progressive US cancer charity has become the first organisation – so says Mashable – to accept Facebook Credits in place of a donation. The Stand Up 2 Cancer National Telethon, which was aired in the States on Friday night, gave viewers the chance…

I spy with my little eye…

With rumours of a Facebook “stalker button” circulating right now, once again questions are being raised on the necessity and safety of a button which effectively lets you monitor individual’s online movements without their permission. The fear of a Big Brother style entity has…

Wayne Rooney and social media – we love a bit of Twossip

Another weekend, another football sex scandal splashed all over the front of the Sunday tabloids. This time it’s the turn of Wayne Rooney who allegedly paid for sex with a prostitute whilst his wife Coleen was pregnant. Whatever the truth behind the allegations, the social media world has…

Cracking the CAP code

On Wednesday, we blogged about the new ASA regulations and some of the questions that it raised in relation to communications in the online space. It caused a bit of a stir. Whilst marketing, PR and social media professionals all seem to concur that ensuring vulnerable…

Ping me…?

Yesterday Apple launched their first social network, Ping. Less than 24 hours later this new platform has received extremely mixed reviews and users are already highlighting issues with the system. With numerous social networking sites already…

Katy’s cotton candy PR

Things are going great for Katy Perry as of late and with more than 3.5 million followers on Twitter, the ‘California girl’ isn’t afraid of using a little social media to create some online buzz around her new album, Teenage Dream. Record label Capitol…

New ASA digital remit leaves too many questions unanswered

The extension of the ASA’s CAP code to cover digital marketing communications – both on brand’s own websites, but also through social media, has been driven by a need to close the gap related to companies’ claims online, in particular to regulate marketing to children. There is…

Beware, the world is watching you: what brands can learn from CatBinLady

If I said the name Mary Bale or Cat Bin Lady last week, you probably wouldn’t know what I was talking about. Before now, Mary Bale was just your normal, everyday person…until she decided to throw a cat in a bin! Unfortunately for Ms Bale, her actions were caught on…

Facebook Places logo – you can’t unsee this

I was casting my eye over the Facebook Places logo this morning, yes I know I have no life, and noticed something a little odd. Under the pink marker there is definitely a number 4 inside a square. Go on have a look yourself.

Does TV influence search?

Research from Ofcom this week shows that we are all getting better at multi-tasking. This evolution has been spurred by our need to juggle various communications devices and channels. Rory Cellan-Jones in his BBC blog asks if…

Facebook limits Places to just one

So Facebook Places finally comes out of the closet. At first read it looks pretty good, and when you go to the iPhone app it stands proud in the middle of your phone screen. What it has over other location services such as Foursquare…

We’re living in a virtual world

If you’re living in the UK like the team at immediate future, you’ll no doubt be enjoying a bit of classic British summertime – it’s August, and you need a coat, scarf and wellies to go anywhere. It’s frankly rubbish outside, so why not stay in and get everything you…

From carbon-footprints to online-footprints in one societal step

https://www.guardian.co.uk/business/2010/aug/11/unemployment-and-employment-statistics-recession https://www.reputationdefender.com/product

The Foursquare gravy train

With Foursquare now topping two million users across the world, the location-based social network has launched its own online store, giving die hard fans the chance to buy Foursquare memorabilia. Products on offer include a mayor crown t-shirt, button badges and branded stickers. The new store is…

Digital PR showing its SEO teeth

The lines between PR and SEO are becoming ever more blurred. Back in February, Matt on his InfluenceFinder blog asked “Is PR the next SEO or SEO the next PR?” Yesterday I came across a new eConsultancy Q&A with John Straw…

Who will follow Fast Follow?

Earlier this week Twitter announced a new feature for US mobile users, ‘Fast Follow.’ Twitter’s blog gives all the details but to summarise in a nutshell, Fast Follow will allow anyone to sign up to receive Twitter alerts via mobile SMS. Clearly aimed at passive users, Fast…

Social media in a league of its own

With a new football season underway and an eagerly anticipated Premier League campaign due to start this weekend, I’ve been considering my consumption of the global game recently and how it’s changed. Not just for individuals, but for brands as well. Everyone knows football is big business…

How many people does it take to…decide Government policy?

Is it just me or is everyone talking about crowdsourcing at the moment? Every meeting or event I go to, it comes up. Crowdsourcing advertising (see T-Mobile, Berocca, Hyundai etc.) has been around for a while, providing ad agencies and brands with a new…

Tumblr’ing into the top spot?

With Facebook having just announced it recently hit the half billion user mark and with Twitter declaring this week that it received its 20 billionth tweet, it’s hard to comprehend that there may be another phenomenon biting at the heels…

No jail for the jailbreakers

Having declared last week that it was not illegal to jailbreak iPhones the U.S. government effectively gave consumers the right to fiddle with their proprietary software, allowing them access to other providers or to use apps and music from sources other than…

Getting emotional about social networking

For years we’ve been told that the internet and new technology is stopping traditional face to face communication. Parents have been warned that if their kids spend too much time surfing the net and chatting on social networking sites they’ll become void…

How to microblog out of a macro catastrophe

In a recent online poll by Faxo.com, the public was asked where they would most like popstar, Justin Bieber, to tour. The public said North Korea. When ‘the public’ cast its vote on July 7th, it was, however, predominantly made up of fans of the online bulletin board, 4chan.org, which encouraged visitors to hijack the poll and manipulate the results.

Is this eBay’s opening salvo in PR campaign against Facebook?

In this week’s New Media Age we find eBay talking down social commerce. This seems a bit strange to me given it is the leading light in social retail.Let’s think about that for a minute, the online auction site has made…

Social media gives sport invaluable link to fans

We are in the midst of the 2010 Tour de France and the race has come down to just two riders. Andy Schleck is just eight seconds behind “Berty the Accountant” (Alberto Contador)…

Marking a milestone with memories

Facebook is expected to reach the very impressive 500 million user milestone this week. Putting this half billion member mark in perspective, The Washington Post reports that, “the population inhabiting Facebook now equals that of the United States, Japan and Germany combined. Or, two…

A Cappello Contract?

Image via Wikipedia As I ponder England’s dispirited performance in the World Cup, or to be more honest, listen to my colleagues discuss it, I wonder about what makes us great. How can we be our best? Apparently, the…

‘The Spending Challenge’ – a lesson in moderation?

I recently attended a WOM UK briefing run by Reed Smith on the subject of ‘the benefits and legal risks of Word of Mouth Marketing in Social Media.’ One of the subjects touched upon was moderation; when inviting comment from the public, how much…

Not another social media conference…

So I probably should have got round to writing this last week, but seeing as I’m STILL mentioning Social Media Influence in about 90% of my conversations, I’ve decided it does warrant a post. Social Media Influence 2010 was held at London’s Marriott Hotel…

Search results for "X"

Social network crowdsourcing supports medical research

Osama bin Laden is dead but traditional news isn’t

So apparently PR is the 2nd most stressful career

The content farms are out to pasture; but will brands be crying over spilt milk?

Social media is science fiction

How to drive Facebook fan engagement

Football clubs just don’t care about crises

Philosophy is to social media as fish is to bicycle

Where’s your +1 for the Google search party?

Sing it with me, ‘Social music is the future’

No such thing as bad press?

Social media monitoring, the questions to ask

Social search has everyone’s attention, well nearly

Omniscient, Omnipotent, Omnipresent: Fear Google

Search gets social: Recommendations for brands

Are dashboards symptomatic of an unhealthy obsession with numbers?

Keep fit with Your Shape Fitness Evolved!

Collaborative consumption: keeping in with the Joneses

What’s in store for the Huffington Post Media Group?

It’s like comparing Apples and IKEAs

Social Media. Shaken, not stirred

Is YouTube drafting in Twitter?

Sony’s Music Unlimited spreads its wings at MIDEM 2011

I like my media social, not socialist

Social media and TV – not as united as first thought?

Tweeting about TV

Google alerts get a shot in the arm

CES 2011 – Back to Vegas for 3D, Internet video and tablets

The thrill of the chase. Discounts and e-commerce.

What does Quora mean for brands?

How social media is changing the Christmas wish list

My social media journey of discovery

Is social media now reflecting last minute gift panic?

Social engagement is not just for Christmas

Social media sites that make Christmas easier (and cheaper)

Buses, socks and online Christmas shopping trends

Do social media marketeers really want Santa Claus to come to town?

Great e-commerce product pages; how social are they?

What are you searching for this Christmas?

Google Abuserank – should you* be scared?

UK consumers leading the way in online spending

November social media round-up: Royal Weddings, Beatles, Christmas and Path

Decoding the Facebook algorithm

Stuart Baggs – your brand is out of control

TV Heaven and Hell (from a blood sucking social media guru)

So you say you want a Revolution…The Beatles on iTunes

Rewarding influencers – it’s not all about the money

Social Media Training – Just do it…

What’s all this chatter about a #royalwedding?

immediate Insights – Converting to purchase from social media

What’s in store for the British Monarchy on Facebook

Social Media vs Simon Cowell

What women want. The fashion shopper.

The secrets to social media ROI

Social shopping, Chilean miners and how not to crowdsource – a look at October’s top social media news

Google News and Sharing – is social search the future?

Social media agency talking retail!

Should we reward customers for social media recommendations?

To gaffe or not to gaffe. What is the real impact of a social media crisis?

Is Geomium the app to take location truly mainstream?

Social Shopping: reaching the 50% that aren’t buying

Fame and followers do not an influential tweeter make

BlackBerry takes wraps off its tablet

Twilight Football: Seven football matches, seven stunning locations – another great award

Finally seeing IFA in 3D

Classic networking skills still valid in the age of social media – top tips

Social Commerce – converting conversation into commerce

Is social media a name-changing game?

Places places everywhere?

Holy social media Batman

Is Twitter Growing Up?

Facebook credits – putting the virtue into virtual currency

I spy with my little eye…

Wayne Rooney and social media – we love a bit of Twossip

Cracking the CAP code

Ping me…?

Katy’s cotton candy PR

New ASA digital remit leaves too many questions unanswered

Beware, the world is watching you: what brands can learn from CatBinLady