Archive: Sep 2022

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had…
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With the popularity of LinkedIn Groups growing alongside the other conversation platforms, such as LinkedIn Today and company pages, it has become a considerable challenge to identify the most relevant groups to join. Let’s say you are an IT professional looking to network with your peers……
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Last week Twitter announced a brand new addition to its suite of Twitter Cards – one designed solely to help brands capture leads and drive purchase. The Lead Generation Card will now enable brands to push incentives and offers directly to consumers, who by expanding the tweet will see their…
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In the sixth post of this Live Brand Social blog series we discovered that Facebook is the preferred network for sharing content, by 61% of consumers surveyed. There is more to be learned from this fact, however. The raw data also showed that 31% want…
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Although creating a tweet or a Facebook status update is quick and easy, brands need to realise that social can offer a lot more in the long-term. The effort that you put into managing your social presence is meant for a lot more than one sale; you are building…
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The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a…
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When social media and the law collide it can often be a dangerous mix. And with growing numbers of employees Facebook-ing, Tweeting, Pinning, LinkedIn-ing, YouTube-ing and blogging during (and even outside of) working hours it can present a tricky situation for employers to manage. As our recent…
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After a number of high-profile hackings of some of its accounts, Twitter has launched a new strike in the war on hackers with a new weapon: two-stage authentication. From the hacking of the Associated Press’ Twitter account, where a tweet was posted suggesting an attack on…
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Already we have discovered that consumers are most likely to share on social media if the experience was unusual (71%), entertaining (69%) and relevant (65%). However, knowing which specific social platforms they are using tells you where you need to focus your attention. It…
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With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so…
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Word of mouth is a coveted form of marketing. There is nothing like your customers talking positively about your brand, product and services. Google suggests that the value is on the Zero Moment of Truth where consumers jump online to check out a…
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Although Vine is still a relatively new app, it has shown that it has clout with brands and advertisers in a short period of time. Vine is a mobile app that lets you shoot six-second videos, or Vines, to share on social networking sites. With brands continuing to utilise the…
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Already we’ve explored the recent research on Live Brand Social to look at how people’s behaviours can inform your planning. You’ve seen the best ways you can use a combination of live events and social media; how you can target your audience and interact…
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Google has developed yet another mind-blowing research tool. Despite the rather unimaginative name, “The Customer Journey to Online Purchase”, it nevertheless provides extremely valuable data to boost the imagination of online marketers, providing even further evidence to treat social media as an integral part of any serious marketing strategy. So…
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  It is one of the big players in the world of social media, with over 300 million active users and a place at the social media top table. Not content with being the world’s second largest social network and being used by 25 per cent of…
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In the last Live Brand Social post we touched on how, together, live experiences and social create a 48% more successful event. Being active on social before, during and after a live event gives you the greatest opportunity to extend the relationship: …
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I’ll admit it. In the early days of my first PR job I flung my press releases far and wide, hammering as many contacts as possible in the hope that somewhere, somehow, the story would stick. Did it work? No. Did I receive seething emails from journalists informing me that…
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When it comes to social media, one key to success is to focus on the activities that give you the widest reach, as efficiently as possible. You need to know that your message is being heard and more importantly that it is being heard by the right people. It…
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There is strength in numbers, and integrating live brand experiences with your social media activities is a prime example of this. Together they become Live Brand Social, and together they generate amazing figures. 53% of consumers said they will purchase a branded product as a result of this…
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Did you skim stones at the beach when you were younger? It’s a favourite summer pastime for plenty of kids but it isn’t so far from the marketing mix that many adults find themselves swimming through these days. How so? Skimming stones has a short lifespan when it comes…
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  There’s a reason that people like chilli and chocolate and it’s really simple: opposites attract. Alone, these ingredients are delicious but in very different ways. Combined (despite the initial reaction that you’re preparing a culinary disaster) the result is surprisingly satisfying. It’s not so different in brand marketing. You…
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  Rumours are plentiful that Facebook will begin to roll out a video advertising offering this summer. This would have Facebook users finding video ads popping up in their Newsfeeds, as soon as July this year. The video ads would begin playing in silent mode, until the Facebook user opts…
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Let’s face it, there is a little piece of us that lights up inside when we get a comment, like or retweet on our latest post. The knowledge that what we have to say is being heard, or read, is satisfying and it encourages us to share more. But is…
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With social media being a hub for news stories and updates brands and companies are ever increasingly jumping on popular stories to engage with wider audiences. This is known as newsjacking. When done correctly newsjacking can be an amazing asset for a brand, however, if done badly the backlash can…
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Social media continues to revolutionise corporate culture. It opens up new avenues of communication, breaks down barriers between employers, employees and the public, and provides new opportunities for brands to put a human face to their image. CEOs are no exception to this quiet revolution. Customers want to see that…
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LinkedIn has a reputation as a place where professionals go to find a job. With an array of new features like LinkedIn Today for breaking news, LinkedIn Groups for discussions and LinkedIn Company Pages introducing a Facebook-esque feel to proceedings, some might argue that its reputation has subsided…
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  immediate future had the same question. Unfortunately there is no button on your keyboard that can give you the answer to all your legal questions. But, after researching how UK businesses approach their use of social media we were able to create a best practice guide…
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  US Attorney General, Eric Holder, made headlines this week as he is investigating whether employers have the right to ask for Facebook passwords  during job interviews, or whether this goes against federal law in America. While imitation may well be the sincerest form of flattery, if you…
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Six weeks ago The Tribeca Film Festival challenged budding film makers to push Twitter’s Vine app to the limit and create a six-second looping film. Tips to budding Vine makers included telling a story with a beginning, middle, and end whilst embracing Vine’s features such…
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The disclosure of confidential information is widely considered to be the biggest risk of using social media. In fact, our research into social media and the law detailed how 3 out of 5 companies are not confident that sensitive or confidential information is protected on social platforms. But…
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  Have you ever wondered how to merge the physical and digital worlds together? Mega-brewer Budweiser has figured it out and is doing just that. Budweiser Brazil is testing a new and innovative beer glass referred to as the “Buddy Cup”, which is integrated with Facebook via a microchip embedded…
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