June 2020 Immediate Future

Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns. “TikTok For Business is where you can unleash your brand’s creative side.

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social. It is the small stuff of tweets, posts…

GlobalWebIndex has reported that 29% of total internet users have used a live streaming option on social media, and 13% have watched a live gaming stream. These figures alone tell us that live streaming is the new mode to watch – and that marketers…

So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations…

We all must know that at some point Google will take a formula that’s been well received and try to emulate it, which is exactly what’s happening with Keen – Googles latest offering, “a place to grow and share your interests with loved ones, and…

Last Friday we covered this topic in our latest #SeriousSocialLive. It’s a 13-minute video that charts everything you need to know in order to best prepare for a crisis. Hopefully, that’s an endeavour that you’ll never need to lean upon. Sadly, there is a growing number of businesses who…

Pride months is here, and while many people will be celebrating at home, social media is once again delivering features to users that let their voices be heard digitally. In London, the annual march that usually involves more than a million volunteers, artists and Pride-goers cannot take place. Instead, Pride…

It’s that time of the week again – time for our Social Media Snapshot. So, grab a coffee, put your strategy cap on, and settle in for our roundup of the biggest things that happened this week in social media. Facebook adds new functionality to its Portal Move…

In recent weeks there has been a reoccurring question framed at us, “if social is noisy what’s the point in publishing content? Covid-19 has sent it crazy, hasn’t it?”. It’s an obvious answer, but, ‘you need to be at the races – you need to be in It,…

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…

This won’t come as a surprise to anyone, but the big players in social media are finding new ways to monetise their platforms. The shift towards full eCommerce platforms has been particularly apparent in recent weeks, with the introduction of new storefront features. So, what’s new? And more importantly, what…

Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some…

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…

Right now, as lockdown lifts, marketers are looking for short-term quick wins that will deliver impact. A fast move to recovery, a chance to grab market share and make a distinctive difference that will run the rest of the year. It makes sense. For many brands marketing had slowed to…

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about…

As always, there’s a lot going on in the world of social media. The top players have been busy introducing updates – from e-commerce roll outs to Bitmojis (yes, MORE Bitmoji). So, buckle up, grab your notebook and get your social media on. Pinterest adds ‘shop’ tab…

A New App from Facebook? Venue – an app that brings people together to experience live events in an interactive way. What does this mean? According to Facebook – “Venue aims to give fans an interactive second screen experience, curated…

Brand as Broadcasters is the concept all business running brand events need to truly deliver greater cost efficiency and standout innovation Running brand events comes at great cost. Marketers have to evidence cost efficiencies that yield tangible returns for the business. Formats have to keep being refreshed to stay ‘new’…

Archive: Sep 2022