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AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest music, movie and er… Taco…

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How To Find Your Customers On Instagram

So, you’re using Instagram to engage with your audience and share valuable content? Whilst this is a great use of the tool, there will be many customers who have not seen your marketing efforts and are not aware of your account. How can they be found amongst the millions of people using the photo sharing…

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Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion photos being shared, and 70…

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Christmas in July

  No, this isn’t another blog about Amazon’s Prime Day. Nor is it a battle-cry for us all to dress in red suits and feast on plates of Turkey during the height of summer. I’m exploring why the brands who have Christmas ‘locked down’ in July, thrive in H2. The banking crisis of 2008 forced…

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Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the end of all that. Since…

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Navigating The Chinese Social Media Landscape

On the 14th September 1987, the first email was sent from China to an international academic network. “Across the Great Wall,” the email proudly proclaimed, “we can reach every corner in the world.” Ironic, considering that the Chinese government has since blocked over 2,700 websites including Google, Facebook, Instagram, Twitter, Soundcloud, Vimeo, BBC and The…

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Is LinkedIn’s company engagement key for growth?

LinkedIn has just made a major change to the way brands can interact on the channel. They have just enabled company pages to respond as brand (as opposed to individual company members). Why is this significant you ask? Because it’s totally out of character for LinkedIn to make such a bold move not only for…

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Is social customer service overtaking traditional channels?

Customer service – a bugbear of many consumers, and the source of much frustration. Social customer service has long been seen as the much-maligned poorer cousin of traditional channels (call centre and email). But has the tide started to turn? According to Dimension Data, 35% of all customer service interactions are digital, and if growth continues…

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UK Companies not taking social media seriously enough?

This month both the London Times and Financial Times have run horror stories about social media. The FT featured its own FT/ICSA Boardroom Bellwether survey which found that just over a third of FTSE350 index companies have never discussed a social media policy, while roughly the same proportion — 37 per cent — regard having…

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