Hashtags remain one of the most effective ways to generate engagement on your Instagram posts in 2021. A report says that a post with at least one hashtag averages 12.6% more engagement than posts without any. So, it’s worth including them in your content strategy. They can help your posts reach the right target audience,…
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A few weeks ago, we wrote a piece on when it was best to stand out from the crowd, and if done right, can create some truly engaging content that sees other brands jumping on your bandwagon. The most recent occurrence of this is the saga of #FreeCuthbert from Aldi’s UK Twitter account. This hashtag was all spurred…
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Influencer marketing: a form of social media marketing that helps bridge the gap between businesses and consumers, offering insights into products to help inform decision making and ultimately influence audiences. Of course. What started as a hobby and changed into a career in 2009, influencers have taken the social media marketing world by storm. As…
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It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss how the last 12 months…
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There are new social media marketing tactics popping up every day. When first getting started in social, it can be tough to define which ones are right for your brand and audience. Influencer partnerships can have a huge impact on boosting your brand presence on social media and leading to campaign success. Collaborating with influencers and celebrities gives your business…
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As we move towards a more hopeful outlook to the opening of the world’s door’s, we should remember that our time in this horrible, horrible pandemic has changed the digital landscape for the foreseeable future. This new mindset will change how we host events/talks even past this pandemic, as more people will want to attend ‘virtually’,…
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On social, its crucial for brands and identities to sometimes stand out from the crowd, to create content that engages users and makes an impact. Making the same content as others can appear stale and overdone, so there is a lot of pressure to create content that can be thought-provoking or impactful. When done…
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It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed 👇🏼 Facebook announces new features for IWD With International Women’s Day coming up on the 8th of March Facebook has…
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With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach a TikTok marketing strategy? We’ve outlined…
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With so much change, disruption, and discussion around what’s next all around the world, it can be difficult to stay in touch with what really matters at the moment. For a brand on social, if you aren’t on top of key trends, how people are feeling and why your audience is logged in, then you…
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