At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week… Facebook does a U-turn on brining ads to WhatsApp. http://bit.ly/2GfbiMi After announcing that…
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Would you create a White Paper giving it only cursory effort? Would you slap any old image and message on a Billboard? Would you grab any piece of copy and image and throw up on your website? If shooting a TV Ad, would you corral the troops into an impromptu meeting and say “we need…
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After 5 years of back and forth boomerangs, Instagram has decided to take things to the next level, adding not one, not two but three new features for the ever-popular platform! According to Instagram itself, they are ‘creative twists that’ll make you say yaaassssss’. And will also help you to express yourself without the current…
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More controls for conversation on Twitter – is this a positive change to reduce trolling or the beginning of closed communities on the platform? One of the latest announcements from Twitter was made during an appearance by Suzanne Xie, Twitter’s director of product management, at CES (Consumer Electronics Show) in Las Vegas. Similar to Facebook’s privacy…
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We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with the latest happenings, we’ve rounded up…
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Why Media Buyers and networked Creatives agencies are doing Social Media wrong If you were to jump into a DeLorean equipped with Flux Capacitor and punch in a date of just five years ago, you would be whisked to a time when the larger agencies in industry didn’t give a hoot about Social Media.…
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It’s hard to remember life before social media platforms popped on the scene and revolutionized how we communicate with others and how we express ourselves. Social media was once a place where friend networks were in the thousands. And let’s be honest, it’s not like many people would actually know that number of people in…
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That’s right, it’s that time of year when we all prophesied about what the future year will hold. We usually look back and back-slap the 2019 forecasts that bore a molecule of resonance and success. Some will make simple to prove assertions like ‘live video demand will increase’. Yup, sure, it will. As it has…
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If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your business. Increase brand awareness – nearly half…
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Let’s be honest, we sometimes overcomplicate marketing activities. Planners can be accused of planning a plan to create a plan. Creatives are claimed to create complex artwork for the sake or showcasing their talent. Strategists are believed to strategise the best approach for strategic construction of a tweet in line with the overarching strategic content…
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