Digital Marketing Immediate Future

Digital Marketing

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

Grabbing attention in a split second is crucial in the social world, brands are constantly searching for fresh and innovative ways to make their content stand out. A trend that has been around for ages, but is now gaining momentum is using abstract shapes as revealing masks for visual content.

How do people really feel about brands these days? It’s not just about likes and shares—it’s about the emotions behind those interactions. Whether people are venting frustrations or singing praises, those feelings matter. So, how do different industries stack up, and what can companies do with these insights to better…

From captivating energetic tweens to discerning near-thirty-somethings, 70% of Gen Z is turning to TikTok for their daily dose of culinary inspiration. Food recommendations transcend simple nourishment—it’s a visual feast that stimulates both the eyes and the mind. This generation relishes their gastronomic exploits through quick, captivating…

in today's blog, I thought I'd share a few of my go-to sites that I like to visit when I need a little help getting out of those creative ruts. These are the places that never fail to offer a fresh perspective, a bit of inspiration, or simply a much-needed break from whatever I'm currently working on.

In a world where meetings seem to multiply by the day, many professionals find their most valuable resource—time for deep, focused work—slipping away. A recent article in The Atlantic captured this growing concern, particularly for those in leadership roles. Since the 1990s, time spent in meetings…

Time for your weekly social media roundup! We’re here to keep you in the loop with a brief overview of the latest happenings. Check out the key highlights from the past week: Pinterest has published its autumn trend report Pinterest has released its latest trend update, offering insights into the…

Lead conversions are one metric that has remained a steady measure of success in the B2B world. There is no doubt that lead conversion is important. They provide a clear indicator of how many prospects are moving through the funnel, showing progress toward the ultimate goal of generating revenue. However,…

Working in social media marketing, we know that every detail in our content can impact the success of our campaigns, and when it comes to text in our visual is not just what but how we present that text. The fonts we choose can significantly affect how our audience perceives…

In today’s blog, we’re diving into the addictive world of gamification in marketing, exploring why it’s so effective, spotlighting some brands that are absolutely nailing it, and how it works alongside social media!

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

In today’s blog, we’re diving into some top tips to help designers speed up their workflows and make design life more efficient. Here’s how to streamline your process and save time.

TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!

Effective communication is crucial for the success of social media campaigns. In this blog, we will cover ways to optimise communication among clients, marketers, and designers. Clear, concise briefs and streamlined workflows will save you time, reduce costs, and ensure high-quality results. Discus Objectives Together Start discussing and documenting with…

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Graphic design is more than just aesthetics; it’s a powerful tool that can communicate your brand’s message, evoke emotions, and engage your audience. Here are just a few ways in which good graphic design can help you reach these goals: Brand Identity Consistency Consistent and professional design helps create a…

When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…

If you are a Creative, what is it that inspires you? When you have a new project where do you go to look for ideas? As you may have heard back in school studying physics “Nothing is created, nothing is lost, and everything is transformed”. This is also true for ideas…

Instagram is toying with the idea of video ads that you can’t skip. Much like YouTube’s ads, these Insta ads come with a timer, ticking away the seconds until you can get back to your scrolling.

Why settle for the ordinary when you can achieve the extraordinary? Forget about those cookie-cutter social media approaches—one size certainly does not fit all. Start looking deeper into the data to unlock insights that elevate your social media presence from mundane to ✨magical✨. The future is immediate, and speed is…

Are you mentally struggling in your workplace right now? Have you lost confidence, or is your self-esteem lower than normal? If this sounds like you, let's overcome these issues together with a few tips that may help with your creativity when creating content.

Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates. Read more here. TikTok launches program to…

While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…

As we are well into spring 2024, one trend that has been making waves since the beginning of the year up until now is 3D gradients. You may have noticed the subtle yet impactful shift in design across various social media platforms, since the restyling of the Instagram logo in…

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…

Ready to take a trip down memory lane? It’s time to explore the world of throwbacks and discover how you can infuse some retro charm into your brand’s TikTok presence. Let’s check out the vibes that are turning heads. Tracking Trends Feeling nostalgic? You’re not alone! Breaking down why throwbacks…

Alright folks, let's dive into the world of social media wizardry and explore a game-changer: motion graphics.

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…

There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…

In social media marketing, relationships are everything. But what happens when consumers start to sour? A new report exposes the seven deadly sins that brands commit on social media that can tarnish reputations, drive away customers, and ultimately lead to the downfall of even the mightiest…

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

In this blog post, we're diving headfirst into the realm of creative social media assets and unleashing a tidal wave of fun-filled strategies to turbocharge your online presence. So grab your digital paintbrushes and let's get ready to shake up the social scene with some seriously sensational content!

B2B brands are constantly seeking innovative ways to engage their audience and stand out amidst the digital noise. One powerful tool that has emerged victorious in impactful storytelling is episodic content. By unfolding narratives across multiple episodes, B2B brands can captivate their audience, foster deeper connections, and drive meaningful engagement.

Worried about AI oppressing your creative mojo? Explore the positive side of artificial intelligence in design and marketing. From owning your story to embracing the messy process.

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.

TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.

Today's blog takes a look at some ideas for posts on social media, by revolutionising your feed using these captivating tips!

Cosy culture is having a profound impact on society. The desire for comfort, warmth, and connection has revolutionised the way content is consumed. Let’s unravel the significance of cosy culture in social media, why it’s so popular, and how to infuse our feeds with everything cosy. Understanding Cosy Culture Cosy…

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

Explore how brands can harness TikTok's power to unleash creativity, engage audiences, and elevate their online presence.

Why, When, Where, all at once Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.

Success today is often measured by likes, shares, and followers—and it’s easy for brands to become fixated on primary Key Performance Indicators (KPIs). While these metrics are undeniably crucial, adopting a holistic approach demands a delicate balance. This is where Counter KPIs come into play, serving as invaluable safeguards against…

In this blog we talk about the stormy seas of burnout and look at some ways to help overcome it.

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.

Working conditions and environment can have a huge impact on mental health, and, equally, someone's mental health can significantly affect performing well in their job. Here are a few dos and don'ts we use at IF for transforming your office into a positive environment.

What’s in your bag? It better be a mini digicam… extra points if it’s a fun colour! Over the last year we can see that Gen Z have taken a liking to vintage digital cameras. Between our cult obsession with Mean Girls, low rise jeans and paparazzi style content, creating…

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…

The Dystopian Aesthetics of AI-Generated Art in Social Media Marketing In the ever-evolving landscape of social media marketing, staying ahead of the curve is crucial for grabbing the attention of today’s scrolling-savvy audience. A recent trend that has taken the digital marketing realm by storm is the use of AI-generated…

In today’s fast-paced digital landscape, where our attention spans have dwindled to less than that of a goldfish (yes, you read that right!), making a lasting impression is crucial. But how do you captivate your audience from the get-go? It’s all about creating visuals that demand attention, leaving viewers in…

Last week, we attended the Brandwatch: London Masterclass, where we listened to panels and talks from leading brands, social media platforms (TikTok & Meta), and Brandwatch themselves, about what the future holds in digital marketing. One of the panels was Leveraging Influencers for a Bigger Impact…

Ready to spice up your snackonomics game? We’re about to unravel the scrumptious mysteries hidden in the latest market data. In the ever-evolving world of social media, understanding these numbers is like finding the perfect dip for your crisps – crucial for an unbeatable snacking experience. Grab…

In this fast-paced digital era, if your brand isn't on TikTok, you're missing out on a dance party that's shaping the future of marketing. Let's groove through the whys and hows of this social media sensation.

In today’s ever-changing marketing landscape, reaching and resonating with audiences poses a significant challenge for brands. Understanding the desires and needs of your audience has become increasingly critical in crafting a marketing campaign that genuinely connects. This is where consumer insights play a pivotal role in shaping a successful marketing…

In 2023, TikTok solidified its position as a leading entertainment provider with over a billion users engaging in clips, music discovery, and trend insights. While TikTok’s expanded eCommerce listings have yet to gain traction, data suggests untapped potential for brands. Today, we’re looking at five tips for a successful TikTok…

Step into the enchanting world of colour as Pantone unveiled its mesmerising choice for the Colour of the Year back in December – none other than the sublime Peach Fuzz! Picture a velvety, gentle peach tone that goes beyond the visual to embrace your mind, body,…

New year, new strategies! Every move can significantly contribute to business growth, and initiating a strategic social media overhaul is the catalyst to success. In today’s blog, we will outline seven tactical tips designed to assist your brand in claiming the board and maintaining a vibrant online presence. ♟️ Opening…

In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…

Is it that magical time of the year again where we dust off our crystal balls, wave our design wands, and predict the fantastical trends that will dominate the creative landscape in the upcoming year? Oh, you betcha! Grab your trend-tracking binoculars because we’re about to embark on a wild…

In the dynamic landscape of digital marketing, precision targeting is not just an optional extra; it’s a must. The most recent data reveals that an impressive 93% of companies surpassing their lead and revenue goals attribute their success to the strategic segmentation of customers through buyer personas.

Time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media.

I found myself utterly unable to resist the temptation of curating a rollicking list featuring the absolute crackers that the Christmas ads of 2023 have generously bestowed upon us. It’s the time of year when brands don their festive finery, roll out the proverbial red carpet, and treat us to…

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…

In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!

The charts don’t lie, and there’s a prevailing trend among industry leaders! Marketing captains continue to steer significant portions of their budgets towards brand awareness and demand generation, ranking them as their second and third highest priorities. Join us as we embark on a journey to unravel the intricacies of…

In a bold move catering to the evolving landscape of privacy regulations in the European Union, Meta has announced the launch of a paid subscription service to remove ads from Facebook and Instagram. This offering will give users across the EU a choice: pay a fee to…

Hey party people! Buckle up for another thrilling ride through the ad universe as we revisit some iconic campaigns that have left an indelible mark on our creative souls. Inspired by The Ad Professor’s thread over on X 🚀 First in the lineup is Chupa Chups…

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines!

Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…

AI - driven design is becoming ever-more commonplace, In today’s blog we’ll shine a spotlight on the recent #AdobeMax announcements and what this means for the future of AI design.

Social media has transformed how businesses engage with their audience, offering unprecedented connectivity. Authenticity is paramount in establishing genuine relationships, but the surge of AI in marketing introduces a new challenge. Striking a balance between authenticity and leveraging AI is the key to a flourishing social media marketing strategy. 1.

AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.

Dive into the enchanting universe of stop-motion animation! 🌟 Unleash your brand's story in a captivating and unique way. explore the captivating possibilities for your brand.

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Check it out!

Are you ready to dive headfirst into a world where creativity knows no bounds? Hold onto your imagination because Procreate is about to take you on a journey beyond your wildest dreams!

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!

Staying ahead in digital marketing requires continuous learning. As summer comes to an end, the slower pace we all cherish is almost over. This is the perfect opportunity for marketing professionals to invest time in upskilling. This blog post will address the importance of social media paid campaign training on…

Step behind the lens and discover the captivating world of 'go behind the scenes' content creation! From unravelling audience desires to crafting unique angles that dazzle, we're diving into the art of sharing the magic that happens backstage.

In today’s ever-evolving digital world, our screens overflow with a ceaseless stream of information clamouring for our attention. In the quest to capture hearts, minds, and wallets, a potent force has re-emerged, reshaping how we perceive and engage. Authenticity is an unwavering beacon of truth that stands tall amidst the…

Social media definitely has transformed the way businesses communicate with their customers. It’s no surprise, right? But guess what? With the right community management strategy, your brand can build awesome and lively communities! In this blog, I will share some tips to help you foster stronger connections with your audience.

Hello there, fellow social media enthusiasts and marketing maestros! Can you believe it’s been two decades since social media burst onto the scene? Time sure flies when you’re busy scrolling. Let’s get down to business as social media has come a long way. According to the latest B2B content marketing…

The dreaded "B" word - Burnout. You're juggling a multitude of responsibilities, running on caffeine-fueled adrenaline, and trying to meet never-ending deadlines. Suddenly, the inevitable happens – you hit the wall. In this blog, We say goodbye to feeling like a frazzled mess and hello to a state of empowerment and balance!

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

The social media world is all over the latest Meta app – Threads. Launched on Wednesday of last week, the application rushed to 30 million sign-ups within 24 hours of release. The number of users then increased to 50 million just hours later, then 70 million within less than…

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG…

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…

A marketer and a designer walk into a bar… No, it’s not the setup for a joke. It’s the beginning of a beautiful collaboration that unleashes the power of visual storytelling that transforms campaigns from “meh” to “mind-blowing. In today’s digital days, capturing the hearts and minds of your…

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…

Well well well, what do we have here?! Looks like Twitter is making moves to allow verified organisations to post job openings in app! As shared by user Nima Owji; BREAKING: #Twitter is working on a…

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘World Chat’ in Horizon Worlds VR Experience Meta’s rolling out world chat—a text-based way to communicate with other people, providing another…

We're diving head-first into the world of vertical videos, the viral sensation that's reshaping the social media landscape, and we're not gatekeeping our best tips for creating jaw-dropping, thumb-stopping content that will have your followers begging for more.

LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here.

Curious about the Instagram algorithm? Wonder no more! Instagram has finally spilled the beans on how content is ranked.

Instagram is testing out the ability to generate AI custom stickers based on text prompts.