CJ69_Blog-Square-2020

Your B2B content is desperate to be used

The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think back to the white papers…

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The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social media marketing and is key…

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The Do’s and Don’ts of Social Selling for B2B

72% of B2B marketers use social media advertising or promoted posts, so it’s no secret that paid social media is vital to generating sales and delivering ROI. But with the influx of users and increase in social advertising, how do marketers set themselves apart to ensure their message reaches their target audience; and more importantly,…

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CE20_Blog-Square-2020

Tik Tok, Tik Tok, it’s time for businesses to jump in!

      Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns.     “TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgement world where there’s an audience for every…

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