social speakeasy Immediate Future

Digital Transformation in the Age of Social Magpies – the Museum of London at Social Speakeasy

Antony Robbins, the Director of Communication at the Museum of London, began his address at our last Social Speakeasy by saying the following: “This evening I’m going to let you in on a little secret, I’m going to tell you an inappropriate story, if you’re good I might sing and…

Becoming The UK’s Most Social Beverage Brand – Pepsi Max at Social Speakeasy

[vc_row][vc_column][vc_column_text]With Pepsi Max’s new “Genius” campaign officially kicking off this week, the timing of Aman Matharu, Digital Marketing Manager at PepsiCo’s, address at our most recent Social Speakeasy couldn’t have been better. Aman addressed an eager crowd of Social Speakeasy attendees on a balmy spring evening to share the secrets…

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

It is one of the UK’s fastest-growing retailers and its name and mission have shunned the city centre for nine years. But notonthehighstreet.com, which recently underscored its aversion to the high street by opening its new Surrey headquarters overlooking the Richmond roundabout, has ambitions to – wait…

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

For many brands using social media, you want to prove one thing: that your campaigns are delivering ROI. Whether it’s the number of Facebook likes, Twitter followers, the number of retweets, clicks to your landing pages, email registrations or product downloads, there are a multitude of metrics that…

How Game Of Thrones smashed their Social Media Strategy

It’s that time of year again that we have all (well most of us) been waiting for…You will probably have seen the billboards, the ads on TV, it’s the new, sixth season of Games of Thrones! But how is it that we are all so excited and full of anticipation?…

With 60 shopping days to Christmas, how will spend be influenced by social?

The end of October brings pumpkins and other Halloween paraphernalia to the fore of our local supermarkets. In a matter of weeks, if not days, these will be replaced with Christmas products, displays and information on how to make catering for the big day easier. Some people (like my lovely…

10 Takeaways from Social Media World Forum

If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to industry peers about…

From real-time to data driven personalisation, how Coral tackle social

Sharing content that is relevant to your audience at the right time is one of the main facets to success on social channels, but as we heard from Tania Seif at the most recent Social Speakeasy, it is especially important for betting firm Coral. Learning fast and playing catch up…

Breaking traditional marketing models – reactvertising, real-time, agile, social command centres and other such buzz terms

This post has been inspired this week by a hell of a lot of model drawing, inter-brand and agency conversations – scoping the models that will shape our clients in 2015 based on sterling work during this year so far in the real-time social arena. Then this video came up,…

Balancing multiple customer segments in social media, and how not to be an idiot

Nearly one in two people in the UK will get cancer. But, as we learned from Amanda Neylon, Macmillan Cancer Support’s Head of Digital at the Social Speakeasy, 38% will not die from the disease. Macmillan exist to improve the lives of everyone living with cancer. Engaging and inspiring others…

Are all social marketers at risk of developing a split personality disorder?

Despite the ubiquitous nature of social media and its increasing impact in digital marketing, the majority of marketers fail to maximise the channel’s full potential. We are seeing it time and time again. What many seem to have forgotten is that social is sold on relationships. In an earlier blog…

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

Last week we were joined by Clare Izhaky, Head of Social Business for Microsoft Mobile (formerly Nokia) at the Social Speakeasy, who shared some terrific insight into her team’s approach to social media… Don’t be Bob. Who is Bob, you ask? Bob is dull, unsociable, doesn’t listen to people and…

immediate future celebrates a decade in social media!

immediate future is thrilled to be celebrating a decade in social media; what a landmark! And we’re going to make the most of the occasion. Much to the IF team’s delight, we are having a fabulous party! This is a once in a lifetime moment, after all! We’re looking forward…

Dom Dwight: creating inspiring social content without big budgets

Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom…

Fix what matters to customers: Royal Mail’s Martha Roberts discusses the importance of social customer service

Social media is not simply a broadcast channel – and brands that use social media solely for this purpose are never going to get the most out of social media. Social media is a two-way conversation, so get prepared to join in. Social customer service has exploded in popularity over…

Squeezing value from social: Richard Clark shares his success story

Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the…

Brands should break the process if you want real-time social to work

Paraphrasing some recent advice at our Social Speakeasy from Jerry Daykin of Mondelez International, “If you want to become a real-time engagement focused business then you need to break some of the traditional marketing practices”. Advice that is mirrored in our brand survey results on real-time social engagement. Where brands…

Barclaycard’s Head of Social Media banks on measurement metrics to deliver ROI

Measuring, analysing and benchmarking your social activity is essential. It highlights what you are doing well, when you need to improve, and whether you are delivering what your customers want. But in truth, social media isn’t about promoting your business at all. It’s about engaging with your community (something easier…

3 social media essentials from the Thorpe Park experience

Back in November last year, the amazing Marketing Director at Thorpe Park, Jason Wills, joined the Social Speakeasy to tell us how he drives the success of his social activity. The insights were so valuable that I thought it was worth revisiting. And in particular highlighting…

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. We asked…

What it takes to be truly excellent in social media

Social media is an exciting, yet demanding arena of work to be in. I suppose that’s what makes it good fun. The skills and capabilities required for social media excellence are sometimes chopped up and divvied out to specialists within large agencies. For others, agency and in-house folk alike, all…

O2’s Rachel Kneen shares content ROI insights

On 22nd of October, we welcomed back Rachel Kneen, O2’s social media manager, to our monthly Speakeasy to speak about the importance of content. Rachel has been working in social since 2009 – to put that into context, at that time, people spent more time on average on Myspace…

What brands can learn from NATO, NASA and the CIA

Attending the NATO experts’ forum on social media for international organisations, I was struck by how much public sector organisations are committed to communicating through social. So much so that they meet challenges, obstacles and the changing comms landscape, head on. Often working with limited resources, in an environment where…

Time to re-think: balancing content creation & content distribution

As serious marketers we are all well versed on the benefits of social media and content marketing. In reality as marketers, we have always produced ‘content’ anyway, albeit now the channels and types of assets have changed. We moved from print to website, brochures to PDFs & micro sites, seminars…

9 realities of real-time marketing

In a world where the average consumer expects a response within the hour (42%, Edison Research), and has the attention span less than that of a goldfish (8 seconds for humans, the goldfishes’ is 9 seconds), constantly connected from wherever they are – the prospect of ‘real-time marketing’ seems like…

The arrival of the long awaited LinkedIn groups redesign

Despite the rising popularity of such LinkedIn features as the company page, the influencers section and the newsfeed, LinkedIn groups are one of the most popular features of the platform. Search for any industry, and you will find top groups with their membership in tens and even hundreds of thousands.

How does BBC Worldwide and Universal Music TV drive their digital agendas? (Part Two)

Welcome to part two of our Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. In case you missed part one which focussed on Alex, you can view that here:…

How does BBC Worldwide and Universal Music TV drive their digital agendas? (Part One)

Last night immediate future, together with our friends at CDD, hosted a Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. Alex teed us off; he’s a wonderfully…

Search results for "social speakeasy"

Digital Transformation in the Age of Social Magpies – the Museum of London at Social Speakeasy

Becoming The UK’s Most Social Beverage Brand – Pepsi Max at Social Speakeasy

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

How Game Of Thrones smashed their Social Media Strategy

With 60 shopping days to Christmas, how will spend be influenced by social?

10 Takeaways from Social Media World Forum

From real-time to data driven personalisation, how Coral tackle social

Breaking traditional marketing models – reactvertising, real-time, agile, social command centres and other such buzz terms

Balancing multiple customer segments in social media, and how not to be an idiot

Are all social marketers at risk of developing a split personality disorder?

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

immediate future celebrates a decade in social media!

Dom Dwight: creating inspiring social content without big budgets

Fix what matters to customers: Royal Mail’s Martha Roberts discusses the importance of social customer service

Squeezing value from social: Richard Clark shares his success story

Brands should break the process if you want real-time social to work

Barclaycard’s Head of Social Media banks on measurement metrics to deliver ROI

3 social media essentials from the Thorpe Park experience

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

What it takes to be truly excellent in social media

O2’s Rachel Kneen shares content ROI insights

What brands can learn from NATO, NASA and the CIA

Time to re-think: balancing content creation & content distribution

9 realities of real-time marketing

The arrival of the long awaited LinkedIn groups redesign

How does BBC Worldwide and Universal Music TV drive their digital agendas? (Part Two)

How does BBC Worldwide and Universal Music TV drive their digital agendas? (Part One)