Archive: Oct 2021

A week ago, the IF office took part in Red Nose Day, raising money to help children in the UK and Africa. It mostly consisted of eating chocolate cake and playing Wii – hard life! (by the way, if you’re a little late but still want to take…
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Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already…
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Facebook Live Location has been introduced this week, Facebook’s new location tracking feature.   Facebook has had security and privacy issues in the past with people being unaware of their location services being on, particularly with the ‘Nearby Friends’ function that launched in 2014. Facebook Live Location offers a similar…
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Regular blog readers and viewers of our #60SecondSocial Twitter videos, will know we’re fans of live streaming; and understandably so, when you consider Facebook are giving boosts to Facebook Live broadcasts. Usually, Organic Facebook content reaches less than 1% of your audience, but the ‘is live’ and ‘was…
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The prime suspect in #60SecondSocial this week is LinkedIn. The Sales Navigator has been beefed up with an enterprise plan, CRM syncing, and PointDrive integration, tapping into its user base of more than 465 million professionals. We haven’t forgotten about Instagram, who introduced two-factor authentication & Facebook who have designed yet another ad…
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  The art of storytelling has now become the norm on social media, with the everyday person sharing visually stunning photos and videos in an innovative way. Snapchat was the first to kick off the trend with its new stories feature and Facebook enabled users to interact with…
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No one wants to feel like they’re missing out, right?… So, there are virtually no reasons not to implement social media into your marketing strategy, and since it is so cost-effective, there is hardly anything to lose.  It’s most likely that your competition is already on social media,…
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Did you know that social media data can predict the weather? According to a study from Warwick Research, social photos and key words in posts can be used to predict extreme weather. Using these social sensors, alongside meteorological information, the social chatter improves forecasting with…
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Everyone loves a good joke, that’s not a secret. But humour can seem risky when it comes to brand image – especially when it’s yours. Sure, on more than one occasion, a company has pushed it a little too far and got misunderstood by its audience (doing it…
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  According to Statista, there are 3.17 billion people online of which, 2.3 billion are active social media users. Yes, you read that right. That figure alone can trigger businesses to invest in social media, with the aim of reaching their target markets. Businesses want…
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There’s been a lot of talk about Snapchat lately – particularly about how much they’re being copied. We’ve all seen the updates, such as stickers and disappearing content, popping up on other networks – which have led to speculation about how Snapchat will compete. But, Snapchat have also…
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This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run. The good news for brands, consumers and users…
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You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing.
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   Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an…
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  A new app with the invite code ‘pizza’, say no more, we’re sold! YouTube has always been the old faithful, reliable friend that never lets us down and keeps us laughing into the early hours. Strange and random, yet those YouTube videos always give us something to talk…
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On its mission to take over every aspect of our daily lives, Facebook has been bringing a lot of new features recently – hasn’t stopped trying to take on other social platforms (Snapchat, Tinder…) Now it seems it is going after TripAdvisor (or Google Trips, it depends on…
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Live-streaming video is set to become this year’s big thing in social, and some brands are already embracing it to great success.  Follow our top tips and you could be joining them: Make the video your audience want Like any piece of content, your…
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Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver…
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If you are you one of the companies that isn’t utilising your social media channels, or maybe hasn’t even started using social media yet, then here are some great reasons why you need to do so.   Many companies today are using social media by posting updates to…
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By now, you must have heard of Prisma, the app that lets you turn any picture into instant art. If you haven’t, here’s a few reasons why should find out: It was named best app in both the Apple and the Google play stores It’s time for you…
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Social is moving to take over TV. This has been the case for a while and as we have recently explored Facebook is ramping up to take on YouTube for the social video top spot. In mid-February Facebook announced the launch of the Facebook…
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Facebook has just quietly rolled out its latest development in the fight against one of its biggest issues – the distribution of fake news. While the term has rapidly become adopted into pop culture (I visited my sister this weekend, and when I found my clothes in her…
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The expertise, guidance and knowledge that CEO’s have to offer is invaluable! Tap into your CEO’s brain by putting them forward as ‘thought leaders’ on social media. Raising awareness for your business, attracting new potential customers and creating a community is the start of a long list of…
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The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that…
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Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have…
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