The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had difficulties with the volume of fake accounts on the platform. For example, when searching…

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3 LinkedIn groups worth your attention

With the popularity of LinkedIn Groups growing alongside the other conversation platforms, such as LinkedIn Today and company pages, it has become a considerable challenge to identify the most relevant groups to join. Let’s say you are an IT professional looking to network with your peers… How do you go about choosing the right group?…

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Live Brand Social: fill the funnel by planning for it

Although creating a tweet or a Facebook status update is quick and easy, brands need to realise that social can offer a lot more in the long-term. The effort that you put into managing your social presence is meant for a lot more than one sale; you are building an on-going and personal relationship with…

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Live Brand Social: 10 tweetable stats

The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and 34% will share a link.…

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Would your policy stand up before a Tribunal?

When social media and the law collide it can often be a dangerous mix. And with growing numbers of employees Facebook-ing, Tweeting, Pinning, LinkedIn-ing, YouTube-ing and blogging during (and even outside of) working hours it can present a tricky situation for employers to manage. As our recent Social media and the law report showed, businesses…

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Twitter beefs up security with two-stage authentication

After a number of high-profile hackings of some of its accounts, Twitter has launched a new strike in the war on hackers with a new weapon: two-stage authentication. From the hacking of the Associated Press’ Twitter account, where a tweet was posted suggesting an attack on the White House, to the hackings of Burger King…

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Which Social Media Metrics Should I Monitor?

With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so many statistics, which ones are relevant to…

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