When the clock strikes midnight and the un-dead stir from their graves, it won’t be Freddie Krueger, or Pennywise the clown putting the frights into social media marketeers this Halloween. Something far worse. Something far scarier. A social media metric that isn’t being measured. As Social Media Examiner reports, the…

Ever wondered how many of your brand’s Google+ circles are repinning away on Pinterest?  Or how many of your LinkedIn connections also use Twitter?  And just how many global users does Facebook have this week? Wonder no more! Global Web Index has shed some light on engagement patterns across social…

Three billion, 800 million, 60. The number of hours of video watched each month, the number of monthly unique visitors and the number of hours of video uploaded every minute. There’s no denying the consumer demand for quality shareable video content. And while it can be tempting to think of…

Engagement is of paramount importance when it comes to getting it right in social media. Your contributions on social networks form the outward representation of your brand or company online and define how you are viewed by others. Which is why effective and compelling engagement requires scrupulous planning and calls…

It’s Valentine’s Day? Oh yes, of course! It’s also Day Two of Social Media Week and the line up for the rest of the week is looking fantastic. SMW takes place all over the globe, but there is a host of great events taking place in London…

Few events in the sporting calendar command as much media coverage or social chatter as the US Super Bowl. Last year, French data intelligence company, Semiocast, reported that the American football championship was the focus of 4.5 million tweets, driving a 25% increase in global tweets during…

Still relatively unheard of amongst the masses, RFID or radio frequency identification technology has recently made the headlines as it is potentially going to be adopted for use at summer festivals in the UK. Glastonbury organiser, Michael Eavis has confirmed that he is looking into using the technology – read more…

There is a perception in the industry that B2B “doesn’t do social”. I have often been asked if B2Bs “should use Social Media?” as part of their marketing mix and if “B2Bs can utilise Facebook?”…

Estate agents used to say, that if Pizza Express opens in a new area, it’s a sure sign property prices in said area are about to rise; and smart property investors should pay attention. So I put it to you, if a meme spreads across YouTube, it’s a sure sign…

We love purple as much as the next company, but it appears Cadbury have decided to take it to the next level in a recent trademark dispute settled yesterday with Nestlé. Cadbury wanted to trademark the tint and made the case…

An experimental scientist? A mathematician, an historian, an IT geek, a money making  economist or socially savvy psychologist? Last week we conducted a Twtpoll to discover who you would rather employ as a social media consultant for your business. The results were eye opening. To our…

Before hastily setting up a Google+ page for your business, you need to step back and consider whether there is any value in joining the early adopters. We pulled together 4 points to help you evaluate whether it is worth your company embracing Google+:  1.  Objective…

We’ve taken the three most engaged Facebook pages and for the past week we’ve been watching to see just how much emotion plays a part in their community management. In Part I of this series we laid out our measurement criteria; in Part II we put it to the…

This week, in a move that Brian Solis entitled the ‘Mad Men Moment’, Twitter introduced the latest addition to the Promoted products family. So what prompted the dramatic headline? Well the latest version of the promoted tweet will appear in the timeline of users that are not…

Google+ has really got the social media world excited. Twenty-five million users in 6 weeks, makes the growth of similar social networks like Facebook and Twitter look positively stunted in comparison. And the blogosphere is just as fired up – a quick Google blog search for Google+…