engagement Immediate Future

Social Media Design Hacks for Maximum Engagement

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps. And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…

A spooktacular social media campaign: leveraging Halloween for brand engagement

Halloween is just around the corner! And it’s a golden opportunity for social media marketers to engage with their audience in a creative way. This blog will guide you through the steps of creating a spooktacular social media campaign that leverages the Halloween season to increase brand awareness and connect…

Social Media Psychology for Engagement

Let’s face it, social media is pretty much a part of our lives now. We’re constantly scrolling through our feeds, checking out what our favourite brands are up to, and connecting with our friends and family. With a whopping 4.76 billion people using social media and spending an average of…

How Animation can Boost Engagement

Have you ever wondered why your social media posts just aren’t performing as well as they used to? Are you looking for ways to get across your information about your brand in a fun, accessible and thumb-stopping way? Maybe an animated video is the right way for you to go.

Maximising Engagement: A Comprehensive Guide for B2B Success

Social media is a powerful tool that businesses can leverage to create a dedicated community and attract customers. With over half of the world’s population using social media, it’s crucial for businesses to have a solid social media strategy to effectively engage with their audience. In today’s blog, we look…

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick…

5 Steps to Driving Your Social Media Engagement

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and concise when…

Increasing engagements on social

Increasing engagement on social media can sometimes be difficult – just because one thing works for one company, doesn’t necessarily mean it’ll work for yours. With over 3.6 billion people using social media worldwide and algorithms constantly changing, companies need to be smart. But what counts as engagement? Engagement on…

Get musical for social engagements

Over recent months, we’ve seen a bunch of additions to platforms that encourage users to share, engage with and enjoy music via social media. Harking back hundreds of years, people only heard music in concerts, in churches or concert calls with hundreds of other people. Music was inherently a social…

How to boost engagements on Social

Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in…

Increase LinkedIn engagements with top topics from 2017

There are plenty of tactical ways to use social media for B2B marketing. The first question… which channels are you using? Well, we all know that B2B loves LinkedIn. But, how should you be using LinkedIn? There has been a huge focus on LinkedIn over the past year. The platform…

Like, share & comment on this blog! Facebook cracks down on engagement bait

We’re all guilty of blindly interacting with engagement bait. Like! Vote! Share! React! To things that… actually aren’t that engaging, but yet we do it. Does this mean that our own content quality control filter is failing? I mean, am I realistically going to win an X Box One for…

What is the key to unlocking successful real-time engagement?

Real-time engagement has been a real buzzword in 2015, but is it easier said than done? And how far are brands pushing the concept of real-time engagement? How realistic is it for brands to be ‘always on’? These are all questions that have been bandied around the industry this year,…

Is LinkedIn’s company engagement key for growth?

LinkedIn has just made a major change to the way brands can interact on the channel. They have just enabled company pages to respond as brand (as opposed to individual company members). Why is this significant you ask? Because it’s totally out of character for LinkedIn to…

Want more engagement on social? 40 top words that generate more shares

Whether it’s more likes on Facebook, a higher number of retweets on Twitter or a handful of comments on LinkedIn; social engagement is good to see – a validation that your content is resonating with your audience and is worthwhile. More engagement then equals more eyeballs on your posts, which…

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar…

Are brands run ragged by real-time social engagement?

$ Two-thirds of brands manage real-time social engagement in-house, but half have other marketing roles too. Our benchmark report on brands in real-time social media shows that 50% of those at the coal-face of social engagement are also managing other roles in marketing and communications. So are…

Brands reveal the three truths about real-time social engagement

Everyone is talking about real-time social engagement – it was certainly hot topic at SXSW. So at immediate future, we thought we would ask blue-chip brands for their views. A chance to benchmark the status of real-time marketing. You can download the full report,…

Your customer service is outdated; it’s about combining social media with customer engagement

Social media monitoring is essential for business. When “81% of Twitter users expect a same day response to questions and complaints” you can’t afford not to pay attention. Customers are certainly leading the way and it’s our job to keep up. Our very own Katy Howell [follow her @katyhowell] points…

New functionality for Google Plus Business boosts engagement and customer service

Accumulating connections on Google+ isn’t a problem for some brands – take Cadbury UK with nearly 3 million! But for others, growing the size of the community remains a big challenge when using Google+ Business. The art (and little bit of science) of growing the follower and fan-base for business…

The Engagement Battle: Facebook vs. Twitter

For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you…

Rules of Engagement

Engagement is of paramount importance when it comes to getting it right in social media. Your contributions on social networks form the outward representation of your brand or company online and define how you are viewed by others. Which is why effective and compelling engagement requires scrupulous planning and calls…

Snack brands latest campaigns drive social engagement

Two great examples of brands using social engagement at the heart of their campaigns have popped up recently. Both Walkers Crisps and Kit Kat Chunky have launched multi-channel campaigns supported by TV advertising to create a buzz around new flavours of their products, seeking user participation and driving activity through…

How to drive Facebook fan engagement

We’ve been hearing a lot recently about how Facebook fan numbers aren’t the be all and end all. Brands should concentrate on engaging with their existing fan base. Even Facebook’s own are towing the line. David Parfect, agency…

Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out…

1 to Watch: The Powerful Rise of Communities Over Followers.

The powerful rise of communities over followers is important for both B2B and B2C. For years, social media success was measured by one thing followers. More followers meant more clout. More clout meant more customers. Sounds easy. Not anymore. We’re seeing a powerful shift in the world of social media.

Arrest the organic B2B slump

It’s time for a reality check on what organic B2B social is delivering for you and your followers. Is it worth the time and effort you’re putting in? Chances are, it’s not. But there is a way to counter this… The reality check We recently did a presentation to one…

How Brands Win on Reddit

A Graphic Designer’s Guide to Creating High-Performing Content on Reddit Reddit is not Instagram, it is not LinkedIn, and it certainly is not a glossy, brand-polished platform. Reddit is community-first, conversation-driven, and unapologetically honest. For graphic designers producing promoted assets or organic content, success on Reddit does not come from…

Video vs Stills: It’s Not About Winning, It’s About Strategy

Scrolling through social media in 2026 feels a lot like flicking through a hundred TV channels at once. We’re deep in the age of social entertainment, where the difference between a streaming platform and your Instagram feed is barely noticeable. With algorithms pushing short-form video and people spending well over…

AI-assisted comms that keeps trust

A 2-hour masterclass for fintech and financial services teams. Use social listening and AI-assisted comms to spot friction early, protect trust, and reduce churn and renewal risk. Templates and metrics included.

Social Commerce: Questions, trust, checkout

Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to do the hardest bit of…

LinkedIn wants YOU to post more (and pay more)

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

100% proof social

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

When buying groups collide

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

All hail the lurkers

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

How do I know if my B2B social is working?

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Threads just became pay-to-play

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Book review: Marketing & Psychology

I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…

TikTok Trends 2026: The Shifts Brands Can’t Afford to Ignore.

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

How 2016 broke social

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

The Organic Bounce-back Playbook for B2B Teams

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…

The 2026 Social Media Reset: Less Infinite Scroll, More Intentional Connection

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

Surprising Hashtag Limits introduced on Instagram.

Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…

Your 2026 plan is hiding in your 2025 panic

Your 2026 plan is hiding in your 2025 panic I have spent the last couple of months sat with marketers who are knee deep in 2026 planning. Everyone is wrestling with the same mix of fear and ambition. Budgets are flat or shrinking, targets are going up, AI is quietly…

TiVo: From black box to best mate

TiVo’s brief was beautifully awkward. Viewers love shows, characters and comfort watches. They do not love “advanced content discovery” or other tech jargon. Our job was to pull “Powered by TiVo” out of the black box and make it feel like the mate with the best…

Motocaddy: From cold to credible in a week

Social that proves its value: relevant reach, stronger conversion quality, and measurement that stands up in the boardroom.

LinkedIn’s AI: Pay More, Think Less

It’s been a while since AI really took off on social networks. On LinkedIn, it’s been a mixed bag – and we don’t see AI as all bad, but we do see the limitations. If you’re doing paid or doing one-click content/responses…we advise you to read on. Firstly, some stats…

Community isn’t a channel, it’s how your social actually works

Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…

Early Access Reels on Instagram: Tips for Creators.

A few weeks ago we wrote about Instagram testing a brand-new way to help creators grow their audiences, and it centres around Early Access Reels. This new feature lets creators publish a Reel that only their followers can watch for a set period of time. Anyone who…

Storytelling in the Age of Social Media

Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…

Instagram Reels Camera Upgrade: Best New Features Explained.

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

Designing for the Holidays

The holiday season is the loudest time of year on social media. Feeds fill up with gift guides, sales, countdowns and sentimental posts, and it becomes very easy for brands to disappear in the noise. As a social media agency, we live in that space every day, and we know…

Employee advocacy: the ‘open goal’ of B2B social

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…

Oh, it’s so easy to talk Thought Leadership

Oh, it’s so easy to talk Thought Leadership It’s not so easy to make it happen Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…

How to Use Instagram’s Competitive Insights to Measure Your Performance.

Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up to ten…

Be relevant, spend smart and go synthetic on social

Be relevant, spend smart and go synthetic on social Relevance is everything in social. If the post doesn’t feel made for them, it’s gone in a flick. Knowing your audience is the difference between polite impressions and commercial impact. Synthetic personas let us speak to the audience before the audience…

ABM in social – is LinkedIn your only hope?

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…

Stop fighting the burger:

Chavroux’s summer play that delivered 10 fold and awareness for less than a penny

Social is scary enough: October’s frights that unlock Q4 growth

Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…

AI Art – When it Helps, and When It Hurts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…

Social Snapshot: Long-form is having a social moment

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

Social Snapshot: Social schedulers vs native: what actually works

Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…

The funnel isn’t dead. It’s just not in charge anymore

The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.

Social Snapshot: Nostalgia, niche-cores and next-gen shopping trend

From Oasis-fuelled nostalgia to TikTok Shop, here’s how UK culture drives baskets. Build for durable shifts, ride bubbles wisely.

Social media in 2026: trends and tribulations

The social media landscape has undergone another seismic shift, and brands that fail to recognise the growing trust gap between marketers and consumers risk being left behind – that’s according to Brandwatch’s 2026 State of Social report. Analysing 910 million online mentions, Brandwatch has found that brands…

Social Snapshot: Make social the engine room of growth

Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing must match the promise.

Social Snapshot: Q4 lead gen special

(more fun, more pipeline) You’re in Q4, the calendar’s sprinting, Lead gen targets are huuuuuge, sales are nudging, and your to-do list is judging you. Breathe. We’re going to make social do the heavy lifting. Good news: social can still be your highest-quality pipeline if you keep things native,…

LinkedIn Marketing Strategy: Why Trust Beats Virality for B2B Growth

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…

Social Snapshot:Why mood-based marketing is taking over

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…

Boost Your Reach with Meta’s New Reels and Threads Advertising Tools.

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…

Trust is the new KPI

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.

Social Snapshot: Why Reddit should be on every CMO’s agenda

If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…

LinkedIn posting frequency: myths busted?

The latest data from Buffer has indicated that less isn’t more on LinkedIn after all – and posting more frequently on is key to cutting through the noise. Tamilore Oladipo shared the LinkedIn insights at the end of August – taking data from over 2 million posts…

Episode 87 – The future of AI and social search for travel & hospitality

In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher — and what that means for visibility, traffic, and trust.

Want IG Growth? Just Post More, Says Study.

If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…

B2B reporting: missing links costing campaigns

With budgets tightening and KPIs being closely scrutinised, B2B reporting on campaign performance has become more difficult. Senior marketers and board members are looking for better ROI proof; so how do we do this when most of the data supplied is vanity rather than sanity? The likes of CTR and…

Social Media Design That Actually Works: A No-Nonsense Guide

If you’re a designer or marketer who’s tired of creating content that gets lost in the endless scroll, this one’s for you. Know Your Canvas (And Its Quirks) Each platform has its own personality, and your designs need to respect that. Instagram loves vertical formats that fill the screen, whilst…

Episode 86 – The future of social search for FSI

Discover how AI and social media are transforming brand discovery in Financial Services. Social expert Katy Howell and Remarkable’s James Gray explore how platforms like ChatGPT and social media are reshaping how consumers search, research, and connect with brands today. James Gray: There we go. We are live. Give…

Be Found First: Social + AI Search for FS Marketers

How FS marketers stay discoverable when Google isn’t the starting point Sixty per cent of Google searches now end without a single click. Your prospects still have questions, but they’re finding answers on LinkedIn, Reddit, TikTok and, increasingly, in ChatGPT’s neat little summaries. As I said on the recent LinkedIn…

Steal the quiet: your 2025 summer reading list for smarter social

Summer’s not slow, but it’s just quiet enough to hear yourself think. With fewer meetings, fewer emails, and half the team in Cornwall, you finally get to lift your head from the day-to-day mess and take a proper look at what’s working, and what isn’t (well that’s what we…

The carousel just got smarter

There’s a new feature being tested on Instagram that hasn’t made a big splash (yet), but for social teams serious about performance, it could quietly reshape how we plan, design, and optimise content. Instagram is trialling a new analytics layer that shows how many likes each individual…

Design for Social Search

How Good Design Helps People Find (and Trust) Your Brand on Social Media Have you noticed how people, especially younger users, are using TikTok, Instagram, and YouTube like search engines? Instead of Googling “best coffee in London,” they’ll search it on TikTok to find videos with vibes, real opinions, and…

Short form video still winning on LinkedIn

Capturing the attention of decision-makers has become increasingly challenging – but short-form video on LinkedIn has shown itself to be fundamental in how business professionals consume and interact with content. Video posts now sit at a 5.60% average LinkedIn engagement rate, reflecting not just the platform’s algorithm favouring video content,…

Happy Birthday Threads – oh, and Meta’s gone all ‘original’ now

Our latest snapshot takes a look into the rise in Threads after 2 years in the game. Is Meta clamping down on copycat content? LinkedIn and Edelman open our eyes to a new hidden B2B buyer – and Reddit is tightening its rules. Threads Turns Two: the gift? User…

Trends Shaping Digital Marketing

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…

Threads at 2 years: A dark horse emerges

Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…

Social Snapshot: AI and search

AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…

Template Like a Pro

If you’re creating social media content regularly, you know how chaotic things can get. Endless campaigns, shifting priorities, last-minute changes… It’s a lot. That’s why design templates are more than a convenience; they’re a strategic foundation for marketing on social. Done right, they can boost consistency, save hours, and improve…

Swipe-Worthy: Design Tricks for B2B Carousels

Carousels aren’t just for influencers showing off travel pics or smoothie recipes, in the B2B world, they’re one of the most powerful ways to share value, educate your audience, and build real connections, without putting people to sleep with walls of text. But how do you make yours stand out?…

Are organic B2B strategies under threat?

When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…

TikTok livestream features.

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…

LLMs are using your social content as a source

The headline might be frightening – but it shouldn’t be; it should be validating and a reflection of impactful content. The ways of search are changing, both on the open web and on social. Clever tactics on social allows for LLM data scraping that can further personal brands and businesses.

Social snapshot: Platforms back creators and brands need to catch up

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…

Create, Save, and Analyse: Snapchat’s Game-Changing Updates for Creators.

Snapchat’s New Updates: Better Editing, Saved Stories, and Powerful Creator Insights Snapchat has released several exciting new features aimed at helping creators make more of their content and better understand how their posts are performing. These updates include new video editing tools, creative templates, saved Stories, and…

Instagram’s Edits App Gets a Teleprompter. Plus, New Creator Milestones to Keep You Motivated

Alright, content creators, gather ‘round – Instagram’s dropping two big updates this week, and one of them might just save you from those “Wait, what was my next line?” moments. 1. Instagram Edits Now Has a Built-In Teleprompter (Finally!) Let’s be real: reading a script off-camera without looking like a…

Social snapshot: Why we need more faces on LinkedIn

If you hate face-to-camera videos on LinkedIn, I get it. But here’s why you’re wrong. It started with a chat.I was talking to a few brilliant marketers the other day, and someone said, “I really can’t stand those face-to-camera videos on LinkedIn. They’re cringey.” And you know what?I understood exactly…

Social snapshot: Social is a performance channel

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Search results for "engagement"

Social Media Design Hacks for Maximum Engagement

Are links in social posts killing your engagement?

A spooktacular social media campaign: leveraging Halloween for brand engagement

Social Media Psychology for Engagement

How Animation can Boost Engagement

Maximising Engagement: A Comprehensive Guide for B2B Success

How to Drive Engagement on your Social Media

5 Steps to Driving Your Social Media Engagement

Rules of engagement for social

Increasing engagements on social

Get musical for social engagements

How to boost engagements on Social

Increase LinkedIn engagements with top topics from 2017

Like, share & comment on this blog! Facebook cracks down on engagement bait

What is the key to unlocking successful real-time engagement?

Is LinkedIn’s company engagement key for growth?

Want more engagement on social? 40 top words that generate more shares

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

Are brands run ragged by real-time social engagement?

Brands reveal the three truths about real-time social engagement

Your customer service is outdated; it’s about combining social media with customer engagement

New functionality for Google Plus Business boosts engagement and customer service

The Engagement Battle: Facebook vs. Twitter

Rules of Engagement

Snack brands latest campaigns drive social engagement

How to drive Facebook fan engagement

Social engagement is not just for Christmas

1 to Watch: The Powerful Rise of Communities Over Followers.

Arrest the organic B2B slump

How Brands Win on Reddit

Video vs Stills: It’s Not About Winning, It’s About Strategy

AI-assisted comms that keeps trust

Social Commerce: Questions, trust, checkout

LinkedIn wants YOU to post more (and pay more)

100% proof social

When buying groups collide

All hail the lurkers

How do I know if my B2B social is working?

Threads just became pay-to-play

Book review: Marketing & Psychology

TikTok Trends 2026: The Shifts Brands Can’t Afford to Ignore.

How 2016 broke social

The Organic Bounce-back Playbook for B2B Teams

The 2026 Social Media Reset: Less Infinite Scroll, More Intentional Connection

Surprising Hashtag Limits introduced on Instagram.

Your 2026 plan is hiding in your 2025 panic

TiVo: From black box to best mate

Motocaddy: From cold to credible in a week

LinkedIn’s AI: Pay More, Think Less

Community isn’t a channel, it’s how your social actually works

Early Access Reels on Instagram: Tips for Creators.

Storytelling in the Age of Social Media

Instagram Reels Camera Upgrade: Best New Features Explained.

Designing for the Holidays

Employee advocacy: the ‘open goal’ of B2B social

Oh, it’s so easy to talk Thought Leadership

How to Use Instagram’s Competitive Insights to Measure Your Performance.

Be relevant, spend smart and go synthetic on social

ABM in social – is LinkedIn your only hope?

Stop fighting the burger:

Social is scary enough: October’s frights that unlock Q4 growth

AI Art – When it Helps, and When It Hurts

Social Snapshot: Long-form is having a social moment

Social Snapshot: Social schedulers vs native: what actually works

The funnel isn’t dead. It’s just not in charge anymore

Social Snapshot: Nostalgia, niche-cores and next-gen shopping trend

Social media in 2026: trends and tribulations

Social Snapshot: Make social the engine room of growth

Social Snapshot: Q4 lead gen special

LinkedIn Marketing Strategy: Why Trust Beats Virality for B2B Growth

Social Snapshot:Why mood-based marketing is taking over

Boost Your Reach with Meta’s New Reels and Threads Advertising Tools.

Trust is the new KPI

Social Snapshot: Why Reddit should be on every CMO’s agenda

LinkedIn posting frequency: myths busted?

Episode 87 – The future of AI and social search for travel & hospitality

Want IG Growth? Just Post More, Says Study.

B2B reporting: missing links costing campaigns

Social Media Design That Actually Works: A No-Nonsense Guide