instagram Immediate Future

You can now share any web links on Instagram Direct

Instagram is so close from becoming the ultimate marketing machine, there’s just one thing missing…web links. The social media platform has launched multiple updates over the last year and the latest takes a…

Instagram Launches Face Filters (Completing Its Cloning of Snapchat)

With the Snapchat-esque feature updates rolling in seemingly every couple of weeks from Instagram, it was only a matter of time before they went for the big one – and they finally have. In their latest update, Snapchat rolled out Face Filters – i.e. Snapchat lenses. It’s hard to ignore…

Social Selling on Snapchat and Instagram just got easier

Brands can now turn social into sales on Instagram, and more interestingly (for me, anyway) Snapchat, without having to leave the platforms, thanks to MikMak Attach. Users simply swipe up from the Instagram Story or Snap ad to add the item to their cart. They can…

Now Instagram lets you curate your own Collections

Not content with stealing Snapchat’s thunder, it looks like Instagram’s set to take on Pinterest with its new Collections feature. Since last year, you’ve had the ability to save or bookmark any photo or video on Instagram that you want to look at again, but this feature seems…

Instagram sends a direct message to Snapchat’s users

I don’t know about you but I am tired of writing and especially reading, blogs with the same narrative, but here I am doing it again. Instagram has copied Snapchat… and if I had a penny for every time I have read about this topic I would have at least…

Can’t get enough? Instagram now lets you add up to 10 photos & videos

The art of storytelling has now become the norm on social media, with the everyday person sharing visually stunning photos and videos in an innovative way. Snapchat was the first to kick off the trend with its new stories feature and Facebook enabled users to interact with live streams. Twitter…

Can Instagram make social commerce work?

With social commerce proving a major revenue generator for WeChat and Line in Asia, there’s no surprise that the big social networks are more enthusiastic than ever to get their slice of the action. And look no further than Instagram as a key example here: from the launch…

3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…

Facebook and Instagram’s biggest updates of 2016

2016 has been dramatic for a lot of reasons. However, in the social media industry we’ve had our own upheavals. This year has seen unprecedented change in the top social networking sites, something that a few people could have predicted. Having previously been on the consumer side of social networking,…

Instagram improves the way users interact with ads

Instagram ads made an appearance in 2015, the update enabled advertisers to post ads with the aim of driving clicks, mobile app installs and website conversions. Instagram’s latest update will help us advertisers turn intent into action by increasing the number of ways users can interact with ad content. Through…

Instagram vs Snapchat

Instagram just launched its new feature: Stories. It’s this nifty feature that lets you create streams of pictures and videos and share them with you friends or just people you have never met – whichever you fancy. Just to make it feel more unique and fleeting, this lovely…

Top 3 Instagram Tools

Despite its popularity, Instagram is a bit behind other platforms when it comes to management tools. It’s like Facebook’s little sibling that has its friends and a little community but is still trying to catch up with Facebook, not fully realising its full potential just yet. Being a younger sibling…

Instagram suits up

It’s official – Instagram has shaved, traded its fixie for an Audi A8, suited up and launched Business Tools. Considering the platform has over 200,000 advertisers and upwards of 400 million users, many would say this move was inevitable. Credit Suisse estimates that Instagram’s ad business brought in…

How will Instagram’s new algorithm affect brands?

So it’s happening. It was only a matter of time. Instagram is planning on using algorithms to organise content within timelines, as announced on their company blog this week. Following in the footsteps of their owners Facebook, who started to move away from a chronological display way…

How To Find Your Customers On Instagram

So, you’re using Instagram to engage with your audience and share valuable content? Whilst this is a great use of the tool, there will be many customers who have not seen your marketing efforts and are not aware of your account. How can they be found amongst the millions of…

Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion…

What has Instagram got up its sleeve?

The big social media giants, mainly Twitter and Facebook, have been making quite some noise lately announcing constant functionality and advert changes in the last few months. If you need a refresher you can find out more from our previous blogs: Facebook’s Product Ads target specific products to those…

The best of short-form video in 2014 – Vine or Instagram?

With the news over the last few weeks that Instagram now has more active users and at $350m is worth more than Twitter, audiences clearly have a huge appetite for rich content. Short-form video is something that brands are already doing really well, but…

Instagram Ads launch in the UK

It’s official. Instagram Ads are going live in the UK. Like Pinterest before them, the photo sharing app is evolving into an advertising hub for social businesses. Having tested sponsored ads with select partners such as Channel 4 and Waitrose, all UK brands will soon have the opportunity to promote…

Brazil may have failed at Football, but they’re winning on Instagram!

The Brazil vs. Germany game earlier this week was devastating for this year’s hosts, with the sad faces of their fans been made into countless memes and shared relentlessly across social, making it the most tweeted about sports game ever with over 35.6 million tweets posted throughout the game.

Instagram Ads expanding to the UK

Fashion brands are almost always amongst the best in class when it comes to maximising the power of rich and visual content across their digital channels, particularly pioneering activity on visual social networks such as Vine, Pinterest and Instagram. With highly creative, engaging imagery and video content at their fingertips…

3 Ways that B2B companies can maximise Instagram

As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos. Over 150 million users, an estimated 5 million photos uploaded…

Employer branding, part one: Instagram

If you want to create a following for your company of the most engaged community, get on Instagram. I understand the fear, posting pictures is for kids, what if I don’t know what pictures to put up, does it make my company look like they are having fun and not…

Vine grows to overshadow Instagram

The battle between Vine and Instagram for video sharing supremacy is heating up with Vine upping the ante with brand new updates. Yesterday, Twitter’s mobile video service announced that it had gained several new features designed to make the user experience smoother. The update is the biggest in the app’s…

New York Knicks launch Instagram microsite

Instagram has become increasingly popular over the last year, with many sports teams such as the New York Rangers really using the social photo sharing network to promote and connect with fans during the NHL playoffs. It’s now the New York Knicks’ turn…

Instagram and the Power of Social Media

This week has seen a huge backlash against Instagram’s new terms and conditions regarding photo rights. The new terms and conditions appeared to claim that unless users deleted their profiles by the 16th January then all content published on the site becomes fair…

7 brands and their Instagrams

With the high profile acquisition of Instagram by Facebook for $1bn there is a lot of speculation about Facebook’s plans for the photo editing/sharing mobile app. CNET and the Guardian’s coverage of the takeover are the most…

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…

Social Media Design Hacks for Maximum Engagement

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…

The Art of Visual Conversion

Designing Scroll-Stopping Social Media Visuals That Drive Newsletter Sign-Ups Social media is noisy. On platforms like LinkedIn, Facebook, and Instagram, you’re not just competing with other brands, but you’re up against photos of someone’s wedding, a colleague’s promotion, and endless memes. If your post is asking people to take action,…

Social snapshot: Platforms back creators and brands need to catch up

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…

Mastering Branded Content

Sticking to brand guidelines fuels creative success on social media. True creativity isn’t about doing anything; it’s about doing the right thing, and in our world, that means staying aligned with each client’s brand guidelines. When we follow a brand’s guidelines, including fonts, colours, tone, imagery style, and logo use,…

Social snapshot: Social is a performance channel

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Social Snapshot – B2B buyer journey revamp!

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…

Social hooks – make the 1st few seconds count

The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this. With attention spans…

Is your brand actually safe on social?

You don’t need a major breach to feel the burn. One dodgy influencer tag, a forgotten login, or a missed “#ad” can be enough to knock trust, damage reputation, or lock you out completely. We’ve been digging into the latest brand safety insights — and honestly, it’s more chaotic…

Social snapshot – Your social’s wide open

And just like that, your brand’s been hacked. Your Instagram’s full of dodgy crypto reels. The TikTok logins are in a spreadsheet last edited in 2022. And no one’s sure if Lucy from PR still has access… even though she left last summer. A recent study by eMarketer…

Social Media Design Trends: What’s Shaping the Digital Landscape

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

The Pro (social) Video Guide

Creating polished, professional videos for social media doesn’t mean you need the latest camera or a studio setup: what really matters is how you shoot, edit, and present your videos. Let’s break down the essentials that will help your video content stand out and make an impact. Preparation Is Everything…

Social snapshot: Meta’s ad blitz is a land grab

Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…

Scroll first. Click later.

We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…

Episode 85 – Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So…

Thumb-Stopping Design Tips

With shrinking attention spans and endless scrolling, strong design isn’t optional; it’s essential. Even the best ideas can be lost if they don’t look immediately appealing. So, how can you create visuals that stop thumbs mid-scroll? 1. Grab Attention with Bold, Clear Visuals Your design needs to catch the eye…

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Reflections from the 2025 Fintech Marketing Conference Speaker after speaker at this year’s Fintech Marketing Conference said the same thing in different ways: digital works. From account-based marketing to AI-powered retention to paid social that actually drives pipeline, it was clear that the opportunity is bloomin’ massive. So, here’s the…

How to talk to CFOS about social marketing

(and actually win them over) It is a truth universally acknowledged (and quietly cursed under many a marketer’s breath) that CFOs find marketing baffling. Not because they do not understand business. Quite the opposite. It is because marketing too often speaks in a foreign tongue of impressions, engagement rates and…

Social snapshot: In uncertain times, speed wins

Why short, sharp social campaigns are your secret weapon When the world wobbles, marketing must sprint, not stroll. And let’s be honest, right now it’s less “steady as she goes” and more “brace, brace!” (I am laughing in a slightly manic way as I write this!)…

The TikTok Brand’s Bloom

Spring is finally here, the season of renewal, lighter days, and fresh creative energy. TikTok comes alive with blossoming trends, dreamy sounds, and feel-good content that mirrors the mood outside. It’s the perfect moment for brands to shake off the winter blues and reconnect with audiences in a playful, human,…

Social snapshot: AI and video (again!)

Seems AI has dominated the conversation for such a long time now – so it was only a matter of time before the likes of Meta strutted their stuff in line other LLMs. The announcement of Llama 4 is set to revolutionise AI usage, as it…

Blurred out, sold out

Instagram is quietly experimenting with a new feature: lockable posts that can only be viewed with a code. Spotted on the Instagram Design profile, these posts display a blurred image and a prompt to “Enter secret code.” Once entered, the content unlocks. At first glance, it might…

Finding Creative Inspiration on Social Media: A Guide to Sparking Ideas

Social media is a double-edged sword when it comes to creativity. On one hand, it’s a relentless scroll of comparison and noise. On the other, it’s an endless well of inspiration, if you know where to look. The key is curating your feed to work for you, not against you.

Social Snapshot: Selling the scroll

Why are brands waking up to the DTC power of social? Since the pandemic upended how we shop, the social media feed has quietly become the new high street. But this isn’t just about adding shoppable links to pretty posts. Social commerce is now a full-on growth…

How to create B2B influence that drives pipeline

For years, B2B marketing scoffed at influencer marketing. Too fluffy. Too consumer. Too… Instagram. And yet here we are. In 2025, over 51% of B2B campaigns now include B2B influencer marketing in some form (See Joel Harrison’s post). In content marketing and thought leadership categories, that number…

A game-changer or just another hurdle?

Meta’s Twitter clone, Threads, is testing a new feature that would let users replicate their X (formerly Twitter) follows on the platform. Sounds useful, right? Well, not so fast—the process isn’t exactly seamless. According to app researcher Alessandro Paluzzi, Threads’ “Creators from X” tool will require users to…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Meta: ad-free experience coming for UK users?

News seems to follow Meta wherever it goes – mostly for worse. So, when it was revealed this week that Meta is considering a paid-for experience for its UK users to remove ads – we thought we’d give it a once over. Off the back of Meta…

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

In today’s digital age, social media is more than just a platform for sharing updates, it’s a powerful tool for building brands, connecting with audiences, and driving engagement. But with so much content flooding our feeds daily, how do you make yours thumb-stopping? Whether you’re a business owner, influencer, or…

Turn Your Event Footage into Social Media Gold

Your business invests time and effort into networking events, conferences, and industry gatherings. But what happens after the event? Too often, valuable photos and videos sit unused when they could be transformed into engaging content that keeps your audience engaged long after the event ends. That’s where expert graphic design…

Social Snapshot: Google Who?

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

Tragedy for B2B organic reach – it’s being suppressed

We all knew it was for a while – but now the suppression of organic reach has hit new levels for B2B. Facebook business pages are pushing organic reach down and LinkedIn is giving you a time limit to make your post impactful. Yes, organic B2B content is going…

Social snapshot: No budget, no eyeballs

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…

Hashtags are dead. Here’s what actually gets you seen in 2025

There was a time when hashtags ruled social media. Marketers would cram as many as they could into a post, hoping for a golden boost in reach. And for a while, it worked. Instagram posts with 11+ hashtags once saw a 79.5% engagement increase (Sprout Social, 2025).

Celebrating Creative Women: A Tribute for International Women’s Day

There’s something undeniably magical about creativity. It’s that spark, that flicker of imagination, that turns the ordinary into something extraordinary. This International Women’s Day, I want to take a moment to celebrate the women who’ve shaped our world with their artistry, innovation, and sheer determination to make their mark. From…

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Bridging the Gap Between Strategy and Design

Do you remember that beautiful piece of visual content that grabbed your attention on LinkedIn the other day? It was not the most beautiful piece of design you have ever seen there, yet it had a lot of engagement right, but why? Have you spent a moment asking yourself how…

Social Snapshot: Has the game changed?

TikTok’s ROI boom, AI-powered ads, and brand safety in the spotlight TikTok is delivering serious ROI, AI is running the ad game, and brands are tightening control over where their content appears. Meanwhile, X is pushing deeper into AI-driven advertising, and Snapchat is refining brand safety measures to…

Design Smarter, Post Better: Tools to Wow Your Audience!

Let’s face it, social media is a visual playground. If your posts are looking a bit meh, it’s time to jazz them up! Whether you’re a small business owner, a marketer, or just someone who loves creating content, the right design tools can turn your social media game from bland…

B2B Design Tips

Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt…

Social snapshot: Brace yourself

Meta’s selling more ads, TikTok’s selling more stuff & users have all the power Meta is flogging more ad space, TikTok is coming for your wallet, and Instagram is sneakily reshaping how brands tell their stories. Meanwhile, AI is worming its way into your DMs, Threads is…

Algorithm shake-up

If your content’s been flopping lately, it’s not just you. Facebook, Instagram, and LinkedIn have all shaken up their algorithms and what worked last year (or even last month) might not cut it anymore. Platforms are getting smarter, feeds are getting tighter, and brands that don’t adapt? They’re disappearing. Here’s…

Social snapshot: The algorithm apocalypse

Another week, another algorithm shake-up. If your engagement has dropped or your content is disappearing into the void, it’s not you. It’s the platforms. AI is tightening its grip, engagement metrics are shifting, and the old tricks won’t cut it anymore. Here’s what has changed. Facebook…

Social snapshot: Meta’s cashing in on Threads, should you?

The ads are here, now what? Meta’s just begun to roll out ads on Threads (USA and Japan), and the reactions are mixed. Users are grumbling, advertisers are cautiously eyeing up the new real estate, and marketers? We’re here wondering if this is the next big opportunity…

Pinterest Key Colour Trends 2025

For brands in social media marketing, keeping up with colour trends is more than just an aesthetic choice, it’s a way to capture attention, build emotional connections, and reinforce brand identity. The Pinterest 2025 colour palette provides a versatile foundation for brands to experiment with different moods, from bold and…

Social snapshot: Reeling in the future

From Instagram’s Trial Reels to the rise of nano-influencers and the dominance of short-form video, staying ahead in 2025 is all about adapting fast. Instagram’s next evolution Instagram is making bold moves to keep creators and marketers hooked, and Reels are at the centre of its strategy.

Food for Thought

If you’ve ever scrolled through social media and found yourself staring at a stunning plate of food for far too long, then you’ll know the power of a great food post. But let’s be honest: not all food photos are created equal. Some make you drool whilst others make you…

The IG New Grid Look

If you work with social media, you must have noticed it by now: Instagram has changed its phone grid size from 1:1 to 4:5 ratio. You might already been despairing about it, but here are some reflections to take under consideration. The 4:5 aspect ratio offers more vertical space, allowing…

Why short-form video should be your brand’s focus in 2025

Let’s talk about short-form video because if you’re not already all-in, you’re missing out. This isn’t just another shiny trend. Short-form videos are the real deal, delivering incredible engagement, boosting product discovery, and driving conversions like no other format. The stats are jaw-dropping: short-form videos generate 2.5x more engagement than…

Social Snapshot: The short-form video obsession

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

TikTok ban – is UK next?

While the US has carried out its threat to ban TikTok – experts believe more countries could be next. What’s the impact for influencers and content creators…and how much will other platforms benefit? A recent article by the BBC suggests TikTok may be turned off in other…

Social snapshot: The ‘TikTok Ban’ Drama

TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…

Creative Reset

As the cheese fog settles and the calendar flips to January, many of us feel an itch—a restless desire to start afresh, reinvent ourselves, or simply shake off the cobwebs of the past year. It’s not just about resolutions (though we’ll get to those later) but something deeper: a creative reset. A chance to clear the slate, find our spark, and move forward with a little more purpose—or at least with fewer regrets about how many mince pies we devoured in December.

Using Colour in B2B Marketing

Colour is more than just a visual element; it’s a powerful tool influencing emotions, perceptions, and behaviours. In B2B marketing, where trust, professionalism, and clear communication are paramount, the strategic use of colour can make a significant impact on how a brand is perceived and how effectively it engages its…

Social Snapshot: Start with practical

Focus on what works, skip what doesn’t Social media can be overwhelming, with endless tools, trends, and promises of quick wins. But this year doesn’t have to be about doing more. It’s about doing what works. By focusing on strategies that deliver real results, you’ll save time, energy, and maybe…

Social media trends to watch in 2025

Hey there, social media enthusiasts! As we kick off 2025, the digital world is buzzing with new trends that are reshaping how we connect, engage, and grow our brands online. Staying on top of these trends isn’t just smart – it’s essential if you want to stand out in today’s…

Social Snapshot. Is social media finally growing up?

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps. And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…

Social snapshot: Social media is broken

Subscribe on LinkedIn Let’s face it, social media is a hot mess right now. Platforms are ditching old features, testing new ones that might flop, and making changes that confuse more than they help. From Instagram scrapping hashtag follows to TikTok strong-arming creators into its shop, the…

Design Trends for 2025

As we get closer and closer to 2025, it’s time to look around and see what will be on trend in the new year. Staying ahead of trends can elevate your brand’s presence, drive engagement, and increase ROI. Here are the key design shifts to watch: 1. AI-Driven Creativity AI-powered tools…

What’s Next and Why It Matters

The social media world never sits still, and as 2025 edges closer, we’re looking at some big shifts that could shape how brands show up online. From AI wizardry to shopping without leaving your favourite apps, here’s what’s coming to a platform near you—and why it matters. Facebook Gets Smarter…

Effortless Food Shoots

When it comes to shooting food products for a social media campaign, every detail counts. From creating visually appealing content to aligning with the client’s vision, it’s a balance of artistry and efficiency. Here you will find some tips for planning and executing a successful food product shoot.

Social Media Colour Hacks

Ah, colour theory—where art meets psychology and gives your feed some much-needed injection of life Whether you want to be calm and collected, bold and sassy, or somewhere in between, choosing the right colours can set the perfect tone. Here’s a snappy guide to making colour work for you.

DID Someone Say Christmas?

With Halloween behind us, it is the perfect time to discuss how to switch between autumn content and the festive, cosy vibes of winter and Christmas. Social media marketing is the place where creativity, planning, and agility come together to drive brand success. To maximize your reach and engagement, a…

AI in B2B – brilliance or bull?

Sorry – it’s another AI blog. But we’re not sorry about what we uncover. It feels like there’s been so much to talk about with AI and its impact on B2B marketing, but with very little outputted substance. Are we on the cusp of some tangible outcomes? Is it a…

Mastering Threads

Everyone has something worth saying. Meta’s Threads platform has new educational tools that can help you say it. Whether you’re struggling to grow your audience or just trying to figure out the best posting strategy, Threads offers a refreshing way to connect. Make It Snappy We all know consistency matters,…

AI in Design: pros and cons

Creating high-quality, visually appealing designs in the blink of an eye is what all clients expect nowadays, but can we humans keep up and deliver? Meeting the demand for constant content without compromising quality can be challenging, AI-powered tools offer quick solutions but relying on them too heavily can lead…

Organic social and the money pit

For B2B marketers, organic social is ever-present. Whether it’s X in accounting or Y in HR, there is constant badgering for departments to share content on social to promote their activities. Unfortunately, this is screaming into the void at the expense of better spent time and resources. There’s the adage…

The Rise of Private Messaging

You’re scrolling through Instagram or TikTok, casually catching up on the latest trends. Amid the flurry of sponsored posts, influencer shout-outs, and carefully curated content, something catches your eye. But instead of sharing it publicly, you hit that little icon and send it directly to your…

Spooky Marketing Tricks

As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…

Navigating Music Rights

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

How synthetic personas (could) supercharge social marketing

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

Search results for "instagram"

You can now share any web links on Instagram Direct

Instagram Launches Face Filters (Completing Its Cloning of Snapchat)

Social Selling on Snapchat and Instagram just got easier

Now Instagram lets you curate your own Collections

Instagram sends a direct message to Snapchat’s users

Can’t get enough? Instagram now lets you add up to 10 photos & videos

Can Instagram make social commerce work?

3 Ways How Instagram Drives Sales

Facebook and Instagram’s biggest updates of 2016

Instagram improves the way users interact with ads

Instagram vs Snapchat

Top 3 Instagram Tools

Instagram suits up

How will Instagram’s new algorithm affect brands?

How To Find Your Customers On Instagram

Easily Explore with Instagram

What has Instagram got up its sleeve?

The best of short-form video in 2014 – Vine or Instagram?

Instagram Ads launch in the UK

Brazil may have failed at Football, but they’re winning on Instagram!

Instagram Ads expanding to the UK

3 Ways that B2B companies can maximise Instagram

Employer branding, part one: Instagram

Vine grows to overshadow Instagram

New York Knicks launch Instagram microsite

Instagram and the Power of Social Media

7 brands and their Instagrams

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

Social Media Design Hacks for Maximum Engagement

The Art of Visual Conversion

Social snapshot: Platforms back creators and brands need to catch up

Mastering Branded Content

Social snapshot: Social is a performance channel

Social Snapshot – B2B buyer journey revamp!

Social hooks – make the 1st few seconds count

Is your brand actually safe on social?

Social snapshot – Your social’s wide open

Social Media Design Trends: What’s Shaping the Digital Landscape

The Pro (social) Video Guide

Social snapshot: Meta’s ad blitz is a land grab

Scroll first. Click later.

Episode 85 – Reporting hell to storytelling heaven

Thumb-Stopping Design Tips

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

How to talk to CFOS about social marketing

Social snapshot: In uncertain times, speed wins

The TikTok Brand’s Bloom

Social snapshot: AI and video (again!)

Blurred out, sold out

Finding Creative Inspiration on Social Media: A Guide to Sparking Ideas

Social Snapshot: Selling the scroll

How to create B2B influence that drives pipeline

A game-changer or just another hurdle?

Social snapshot: Blink, and it all changes

Meta: ad-free experience coming for UK users?

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

Turn Your Event Footage into Social Media Gold

Social Snapshot: Google Who?

Tragedy for B2B organic reach – it’s being suppressed

Social snapshot: No budget, no eyeballs

Hashtags are dead. Here’s what actually gets you seen in 2025

Celebrating Creative Women: A Tribute for International Women’s Day

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Bridging the Gap Between Strategy and Design

Social Snapshot: Has the game changed?

Design Smarter, Post Better: Tools to Wow Your Audience!

B2B Design Tips

Social snapshot: Brace yourself

Algorithm shake-up

Social snapshot: The algorithm apocalypse

Social snapshot: Meta’s cashing in on Threads, should you?

Pinterest Key Colour Trends 2025

Social snapshot: Reeling in the future

Food for Thought

The IG New Grid Look

Why short-form video should be your brand’s focus in 2025

Social Snapshot: The short-form video obsession

TikTok ban – is UK next?

Social snapshot: The ‘TikTok Ban’ Drama