small business Immediate Future

Nostalgia Marketing Hits Different

Remember when everything felt way more simple? When your biggest worry was having your Tamagotchi die on you while you were at school, or if you’d recorded over your favorite song when making that mixtape? That warm, fuzzy feeling washing over you right now? That’s nostalgia working its magic –…

Social search for marketers – essential answers

A plain-English guide to social search. Short answers, quick wins and examples. Make posts discoverable in feeds and AI results.

Social Snapshot: Social is the oil in your marketing engine

Twenty years ago, I started saying ‘social is the oil in the marketing engine’. Not the fuel. The oil. It reduces friction, carries signals, and makes everything run better. Back then it felt like a hunch. Today we can prove it. If you tune your social properly, you lift search,…

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

It feels like these snapshots are always about algorithm changes that surprise everyone or some kind of new AI development with these platforms…so, quite refreshingly, we’re not going to cover any of that this week! Instagram gets your likes in order This post from a…

Short form video still winning on LinkedIn

Capturing the attention of decision-makers has become increasingly challenging – but short-form video on LinkedIn has shown itself to be fundamental in how business professionals consume and interact with content. Video posts now sit at a 5.60% average LinkedIn engagement rate, reflecting not just the platform’s algorithm favouring video content,…

Trends Shaping Digital Marketing

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…

Social Snapshot: AI and search

AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…

Social Media Design Hacks for Maximum Engagement

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…

Social snapshot: Platforms back creators and brands need to catch up

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…

Social snapshot: Meta’s ad blitz is a land grab

Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…

Episode 85 – Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So…

Social snapshot: In uncertain times, speed wins

Why short, sharp social campaigns are your secret weapon When the world wobbles, marketing must sprint, not stroll. And let’s be honest, right now it’s less “steady as she goes” and more “brace, brace!” (I am laughing in a slightly manic way as I write this!)…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Tragedy for B2B organic reach – it’s being suppressed

We all knew it was for a while – but now the suppression of organic reach has hit new levels for B2B. Facebook business pages are pushing organic reach down and LinkedIn is giving you a time limit to make your post impactful. Yes, organic B2B content is going…

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Episode 84: Marketing that builds trust

First-time exclusive! We’re sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather…

In B2B, relevance matters over reach

78% of B2B buyers purchase based on influencer trust Influencer marketing in B2B has evolved. It’s now a necessity for brands looking to build trust (and bear in mind, 52% of buyers value trust over popularityMarTech), drive engagement, and generate leads. But many marketers are still hesitant,…

Episode 83: From B2B basics to brilliance

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights…

Creative Reset

As the cheese fog settles and the calendar flips to January, many of us feel an itch—a restless desire to start afresh, reinvent ourselves, or simply shake off the cobwebs of the past year. It’s not just about resolutions (though we’ll get to those later) but something deeper: a creative reset. A chance to clear the slate, find our spark, and move forward with a little more purpose—or at least with fewer regrets about how many mince pies we devoured in December.

AI in B2B – brilliance or bull?

Sorry – it’s another AI blog. But we’re not sorry about what we uncover. It feels like there’s been so much to talk about with AI and its impact on B2B marketing, but with very little outputted substance. Are we on the cusp of some tangible outcomes? Is it a…

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content…

Measuring success beyond conversion rates

One challenge consistently sits in marketers’ lists: improving lead quality and conversion rates. According to recent reports, 54% of B2B marketers identify this as their biggest hurdle in 2023. While generating a high volume of leads is crucial, the real value lies in their quality and the…

B2B Influencers 101

Influencer marketing is not just for B2C brands! B2B companies are increasingly recognising the power of influencers to drive awareness, generate leads, and establish industry authority. However, choosing the right B2B influencers requires a different approach compared to B2C. Here’s how you can identify and select the best B2B influencers…

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B…

Empowering Thought Leadership

In modern marketing, thought leadership has emerged as a powerful strategy for building trust, authority, and deeper customer connections. However, many marketers face significant challenges in motivating and equipping their leaders to excel in this area. Inspired by the podcast episode Leading from the Front, this blog explores common…

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of…

SOCIAL SNAPSHOT – 17.01.2024

Welcome to your weekly snapshots! Staying in tune with the ever-evolving world of social platforms is no small feat. Let’s dive into the latest highlights: TikTok announces their new Certified Creator Program Graduates Are you interested in collaborating with a TikTok creator to enhance your in-app promotions in 2024? Well,…

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…

AI and Visual Design in Social Media: A Fusion

AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.

Creative Tips to Boost B2B Campaign Performance on LinkedIn

Businesses work so hard to succeed on social media, but sometimes a small missing piece can be a deal-breaker. Video is certainly one of the most effective tools for B2B marketers to send their messages across on LinkedIn. Creating your visuals properly is essential to ensure your B2B campaign runs…

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…

Your posts are targeting humans – not job titles

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…

What’s so good about social media?

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.

LinkedIn will make newsletter subscriptions visible to others

Newsletters went through a boom phase in the last couple of years and the social media platforms are working to incorporate newsletter elements to grow personal brands and thought leadership. LinkedIn announced last week that they’re looking to add a new option which will enable members to view what newsletters…

Social Snapshots – 18.01.2023

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇

What to post on LinkedIn?

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

Top Metrics for Paid Media Campaign Performance

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

4 ways to improve your brand’s message consistency

With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

How to set up a winning social programme with your agency

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…

Setting goals for your social media campaign

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

Hit that subscribe button

Instagram is currently testing paid subscriptions with a small group of creators in the US giving them exclusive access to content and features such as subscriber-only Lives and more. In this blog we’ll take a look at some of the features which could become the future of Instagram.

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

immediate future co-authors #FuturePRoof

Katy Howell contributes a chapter on social for the latest FutureProof book

Study links search and social trends for the insurance

Study links search and social trends for insurance industry

New Year’s resolutions for social in 2022

It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom 2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

Apps that make you go “oooooooo” – Design edition

Following on from the Figma discussion a few weeks ago, where we talked about the pros of using apps like Figma in your design workflow, I wanted to take a moment to give a shout out to some other very cool apps that designers…

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…

Don’t get caught-out by last minute Paid Media buying

The summer month of August has always been a key month in the Ad calendar. The famous P9 period sees Back to School campaigns appear, closely followed by menu changes in pubs and restaurants, as they flip from lighter evenings to darker nights. At the same time, we start…

Episode 66: Serious Social – Trust the process

Ep 66: Serious Social – Trust the process In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of ‘trusting the process’. Tune in to find out what it is and how not trusting it will lead to erroneous results.

Episode 65: Serious Social – Back to old school social

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…

Episode 63: Serious Social – Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to…

The Death of Instagram likes

No brand is a stranger to the realm of social media likes, but it seems like 2021 will be the year to kick them to the curb. While introduced to help relieve social pressure and improve mental health for its users, it’s difficult to ignore how this impacts advertising across…

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…

Privacy Policy

Let’s start by giving you the lowdown… If you’re an immediate future customer or subscriber, or just visiting our website as a business professional aged over 18*, this Privacy Notice applies to you. This brilliantly crafted notice tells you how we respect your privacy, what info we collect, why we…

Episode 61: Serious Social – Making your moment marketing meaningful

Ep 61: Serious Social – Making your moment marketing meaningful This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done…

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report? In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report,…

Episode 58: Serious Social – The long and the short of it

Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about…

Episode 57: Serious Social – Sizzling stats and what to do with them

Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…

Episode 55: Serious Social – Proving the value of social to your boardroom

Ep 55: Serious Social – Proving the value of social to your boardroom Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business…

Customer experience: how to be human in the roaring (20)20s

82% of people agree social media is a vital channel for delivering exceptional customer experience. We know consistently delighting customers is a complex task – requiring skills in leadership, tech and a healthy dose of agility. Often, though, the idea of focusing on the customer experience through social isn’t shared…

Episode 54: Serious Social – Stop whispering into the void

Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and concise when…

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Ep 52: Serious Social – How to drive MQLs and SQLs through social media In this week’s Serious Social Live, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Tune in to discover what a…

Episode 52: Serious Social – Culture Eats Social for Breakfast

Ep 52: Serious Social – Culture Eats Social for Breakfast Social has turned what was once opaque to clear glass. as employees’ tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and…

What’s on your 2021 plate?

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss…

Episode 50: Serious Social – Unlocking Paid Media Excellence

Ep 50: Serious Social – Unlocking Paid Media Excellence In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your…

Episode 49 – Serious Social – Read the feed

Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging,…

Episode 48 – Serious Social – Design for social

Ep 48: Serious Social – Design for social In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF…

Episode 47: Serious Social – Is your brand in the club yet?

Ep 47: Serious Social – Is your brand in the club yet? Right now, Clubhouse is the talk of the town – quite literally. But should brands be on there? Join Katy Howell in this week’s Serious Social as she explores the value Clubhouse can…

Episode 46: Serious Social – Starting at Zero

Ep 46: Serious Social – Starting at zero In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the…

Big Brand Secrets to Creating Audacious, Killer Social Content

Big Brand Secrets to Creating Audacious, Killer Social Content Tune in to our latest podcast ‘Big brand secrets to creating audacious, killer social content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media,…

Social Media Marketing: In-House Vs Agency

If you’re a marketer, whether it be in a global organisation or a small agency, it’s likely that social media is present in your day-to-day. But while most marketers have had some experience in social media, not all are the ‘experts’ they position themselves to be. We’ve listed…

Episode 45: Serious Social – Shake your brand thing

Ep 45: Serious Social – Shake your brand thing With customer trust at its lowest, your branding on social is more important than ever. In this week’s Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O’Hearns, sharing best practice tips and…

Episode 44: Serious Social – Priorities for paid social

Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…

Slow down on social, if you want to accelerate growth

I was talking to a senior marketer last week about building great customer relationships. She said something that stuck in my head: we should show our customer’s respect. It resonated with me because acquisition has been the focus these last 10 months to the detriment of relationships…

Episode 42: Serious Social – From first date to wedded bliss

Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.

Episode 41: Serious Social – Using Déjà vu forces for good

Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…

Episode 40: Serious Social – 2021 social success is in the hands of the few

Ep 40: Serious Social – 2021 social success is in the hands of the few If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are…

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be…

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Ep 38: Serious Social – Planning for the unpredictable, uncertain & unsettled How not to bumble or botch social in 2021 The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should…

Episode 37: Serious Social – Brand Personality Power

Ep 37: Serious Social – Brand Personality Power Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out…

Episode 36: Serious Social – How to effectively brainstorm remotely

Ep 36: Serious Social – How to effectively brainstorm remotely Join Colin Jacobs, MD of immediate future, in this episode of Serious Social as he gets into the nitty-gritty of effectively structuring a brainstorm whilst working remotely and sharing the lessons we’ve learnt ourselves in…

Episode 35: Serious Social – Branded Communities

Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…

Episode 34: Serious Social – Battle of the Brands

Ep 34: Serious Social – Battle of the Brands Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and…

The Facebook next door

That title is not nearly as scary as it sounds (though there’s plenty to be concerned about with social media, but that’s not the subject of this blog) – it’s just a reference to a new feature from Facebook called ‘Neighborhoods’. Certain users in select locations are getting the option…

Episode 34: Serious Social – Using social for successful digital events

Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social,…

Episode 33: Serious Social – Social secrets from the insurance industry

Ep 33: Serious Social – Social secrets from the insurance industry In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest…

Search results for "small business"

Nostalgia Marketing Hits Different

Social search for marketers – essential answers

Social Snapshot: Social is the oil in your marketing engine

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

Short form video still winning on LinkedIn

Trends Shaping Digital Marketing

Social Snapshot: AI and search

Social Media Design Hacks for Maximum Engagement

Social snapshot: Platforms back creators and brands need to catch up

Social snapshot: Meta’s ad blitz is a land grab

Episode 85 – Reporting hell to storytelling heaven

Social snapshot: In uncertain times, speed wins

Social snapshot: Blink, and it all changes

Tragedy for B2B organic reach – it’s being suppressed

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Episode 84: Marketing that builds trust

In B2B, relevance matters over reach

Episode 83: From B2B basics to brilliance

Creative Reset

AI in B2B – brilliance or bull?

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Measuring success beyond conversion rates

B2B Influencers 101

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Empowering Thought Leadership

Episode 78: Serious Social — Leading from the Front

SOCIAL SNAPSHOT – 17.01.2024

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

AI and Visual Design in Social Media: A Fusion

Creative Tips to Boost B2B Campaign Performance on LinkedIn

SOCIAL SNAPSHOT – 05.04.2023

Your posts are targeting humans – not job titles

What’s so good about social media?

LinkedIn will make newsletter subscriptions visible to others

Social Snapshots – 18.01.2023

What to post on LinkedIn?

Social Snapshot — 31.08.2022

Top Metrics for Paid Media Campaign Performance

B2B for social: getting ahead with lead generation

The role of Social Media in the B2C Purchasing Journey

4 ways to improve your brand’s message consistency

5 Tips on How to Set Social Media Marketing Budget

How to set up a winning social programme with your agency

Episode 71: Serious Social – Proving value for every pound spent in social

Setting goals for your social media campaign

Hit that subscribe button

Episode 70: Serious Social – Social that’s good enough to eat!

immediate future co-authors #FuturePRoof

Study links search and social trends for the insurance

New Year’s resolutions for social in 2022

Episode 69 : Serious Social – Bring the social boom

China, the social innovator and trendsetter

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Social media trends to watch out for in 2022

Apps that make you go “oooooooo” – Design edition

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Don’t get caught-out by last minute Paid Media buying

Episode 66: Serious Social – Trust the process

Episode 65: Serious Social – Back to old school social

Episode 64: Serious Social – Succeed on TikTok with the IFers

Episode 63: Serious Social – Dishing the dirt on data

The Death of Instagram likes

Episode 62: Serious Social – Unlocking social as lockdown lifts

Privacy Policy

Episode 61: Serious Social – Making your moment marketing meaningful

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Episode 58: Serious Social – The long and the short of it

Episode 57: Serious Social – Sizzling stats and what to do with them

Episode 55: Serious Social – Proving the value of social to your boardroom

Customer experience: how to be human in the roaring (20)20s

Episode 54: Serious Social – Stop whispering into the void

Rules of engagement for social

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Episode 52: Serious Social – Culture Eats Social for Breakfast

What’s on your 2021 plate?

Episode 50: Serious Social – Unlocking Paid Media Excellence

Episode 49 – Serious Social – Read the feed