Search results for "community"

Immediate Future Partners with the FinTech Marketing Community

Immediate Future Partners with the FinTech Marketing Community

Immediate Future partners with the FinTech Marketing community
Read More
Community management tips for success

Community management tips for success

Social media definitely has transformed the way businesses communicate with their customers. It’s no surprise, right? But guess what? With the right community management strategy, your brand can build awesome and lively communities! In this blog, I will share some tips to help you foster stronger connections with your audience.
Read More
Ep. 27: Serious Social – Cracking the branded community code

Ep. 27: Serious Social – Cracking the branded community code

  Ep. 27: Serious Social – Cracking the branded community code This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session,…
Read More
Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate…
Read More
Our sense of community is strong, engage with yours

Our sense of community is strong, engage with yours

The current climate is changing our perception and view of what the word “community” means. If you’re unsure what you should or shouldn’t be using in your messaging right now – the first task is to listen to your audience. Discover where they are – which channels, but also…
Read More
The Importance of Community Management 

The Importance of Community Management 

It’s the start of a new year, which means, new starts, fresh minds and maybe, a new social strategy?  ‍♀️Or maybe you just want to give your social strategy that extra boost? Either way, it’s time brands start utilising social media to develop relationships with consumers and gain a deeper…
Read More
Bring your community into your strategy

Bring your community into your strategy

So, how do the best online brands create a loyal customer base, turn them into advocates and shift the power in their hands to attract new customers? The answer is UGC- user-generated content, often referred to as earned media. This is any content that an organisation doesn’t truly have complete control over.
Read More
Content for your community

Content for your community

The idea behind curation is to link and/or excerpt the work of others. Therefore, social has always been about content curation, but most businesses don’t have the time, staff, skill set or budget to regularly publish great content and that’s where content curation comes in. Why curate content? Audiences do not…
Read More
Demystifying the role of the Community Manager

Demystifying the role of the Community Manager

Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the  ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks around organisations or…
Read More
Top Tips for Real Community Management

Top Tips for Real Community Management

Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only…
Read More
Netflix Supports their Community and is far from ‘Breaking Bad’ it is ‘Breaking Good!’

Netflix Supports their Community and is far from ‘Breaking Bad’ it is ‘Breaking Good!’

What is Netflix? Netflix is the world’s leading internet TV Network with more than 37 million members in 40 countries watching more than one billion hours of TV programmes and films per month. Since Netflix launched in the UK it has received a mixed response. It has challenged the…
Read More
Attention Community Managers!

Attention Community Managers!

Facebook have announced the launch of “Page Post Targeting Enhanced” for fan pages, an extension of the language and location targeting instigated in 2009. This is massive news for marketers and advertisers. Page admins can publish various posts to fans and change the crux of their messages to users based…
Read More
Measuring the Emotional Intelligence of community management: Part II

Measuring the Emotional Intelligence of community management: Part II

We’ve taken the three most engaged Facebook pages and for the past week we’ve been watching to see just how much emotion plays a part in their community management. In Part I of this series we laid out our measurement criteria; in Part II we put it to the…
Read More
Measuring the Emotional Intelligence of community management: Part I

Measuring the Emotional Intelligence of community management: Part I

Over the past few months we have been investigating the essence of good online community management. We’ve dissected the very definition of an online community and we’ve gleaned insights from experienced community manager, Heather Taylor. Over the next two part-series we will be exploring the role emotion plays within…
Read More
Q&A: RiotRemedy founder, Heather Taylor, talks community management

Q&A: RiotRemedy founder, Heather Taylor, talks community management

In 2004 social networks were a groundbreaking channel for brands to self-publicise and broadcast their news. Today, the dynamic between brands and their customers has shifted. Customers want brands to talk with and not just at them. According to Heather Taylor, founder of online community, RiotRemedy, today’s brands need to…
Read More
Online community management: Stop. Look. Listen.

Online community management: Stop. Look. Listen.

In the words of the Content Marketing Institute’s Joe Chernov: “Without content, social media is a sports car with an empty gas tank”. No one knows that better than an online community manager. But what that community manager also knows is that accelerating your social media…
Read More
Measuring your online community. Does size matter?

Measuring your online community. Does size matter?

The importance of online communities is evident to many brands. What isn’t so obvious is how you set objectives for the community and, then, how you develop a framework to measure this. What you measure depends on what you have set out to achieve. If awareness is the objective, then…
Read More
Avoiding Facebook community f*ck ups. 5 moderation tips

Avoiding Facebook community f*ck ups. 5 moderation tips

Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform:  posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are…
Read More
Social Snapshot: Start with practical

Social Snapshot: Start with practical

Focus on what works, skip what doesn’t Social media can be overwhelming, with endless tools, trends, and promises of quick wins. But this year doesn’t have to be about doing more. It’s about doing what works. By focusing on strategies that deliver real results, you’ll save time, energy, and maybe…
Read More
Are links in social posts killing your engagement?

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps.  And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…
Read More
Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers…
Read More
AI in B2B – brilliance or bull?

AI in B2B – brilliance or bull?

Sorry – it’s another AI blog. But we’re not sorry about what we uncover. It feels like there’s been so much to talk about with AI and its impact on B2B marketing, but with very little outputted substance. Are we on the cusp of some tangible outcomes? Is it a…
Read More
Mastering Threads

Mastering Threads

Everyone has something worth saying. Meta’s Threads platform has new educational tools that can help you say it. Whether you’re struggling to grow your audience or just trying to figure out the best posting strategy, Threads offers a refreshing way to connect. Make It Snappy We all know consistency matters,…
Read More
Screen to Plate — TikTok Food Trends

Screen to Plate — TikTok Food Trends

From captivating energetic tweens to discerning near-thirty-somethings, 70% of Gen Z is turning to TikTok for their daily dose of culinary inspiration. Food recommendations transcend simple nourishment—it’s a visual feast that stimulates both the eyes and the mind. This generation relishes their gastronomic exploits through quick, captivating…
Read More
👾 Gamification in Marketing 👾

👾 Gamification in Marketing 👾

In today’s blog, we’re diving into the addictive world of gamification in marketing, exploring why it’s so effective, spotlighting some brands that are absolutely nailing it, and how it works alongside social media!
Read More
Social Snapshot — 14.08.2024

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…
Read More
Episode 79: Serious Social -Growth on Fire: B2B Ignite

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B…
Read More
Igniting B2B success

Igniting B2B success

A lot has stayed the same, but what’s new this year? ABM continues to be the foundation of successful B2B marketing. However, the emphasis now is on hyper-personalisation and precision targeting. By using advanced data analytics and AI, marketers can now create highly tailored campaigns that resonate with specific accounts.
Read More
Dive Into Summer SPARK Sessions

Dive Into Summer SPARK Sessions

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…
Read More
SOCIAL SNAPSHOT — 17.07.2024

SOCIAL SNAPSHOT — 17.07.2024

What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…
Read More
TikTok’s marketing tactics

TikTok’s marketing tactics

TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!
Read More
Threading the Needle

Threading the Needle

Happy birthday! Can you believe that Threads launched a year ago? Social media can often feel overwhelming and negative, but Threads is a space to comfortably share your thoughts and ideas. As we look back on the past year and forward to the future, it’s clear that Threads is more…
Read More
SOCIAL SNAPSHOT — 26.06.2024

SOCIAL SNAPSHOT — 26.06.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 What’s Whee? TikTok is expanding its app portfolio with Whee, a private image-sharing platform for close friends, contrasting with its broader…
Read More
Avoid these 3 mistakes when growing YouTube subscribers

Avoid these 3 mistakes when growing YouTube subscribers

We get it: growing your YouTube subscriber base can be challenging, and taking shortcuts is tempting. But here’s the reality: quick fixes won’t pay off in the long run. The top YouTube creators aren’t wasting their time and money on shady growth schemes. They’re focused on creating fantastic videos and…
Read More
Why Brands Should Get Social on YouTube

Why Brands Should Get Social on YouTube

When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…
Read More
You are creative, You just need to practice

You are creative, You just need to practice

If you are a Creative, what is it that inspires you?  When you have a new project where do you go to look for ideas? As you may have heard back in school studying physics  “Nothing is created, nothing is lost, and everything is transformed”. This is also true for ideas…
Read More
SOCIAL SNAPSHOT — 05.06.2024

SOCIAL SNAPSHOT — 05.06.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know. Let’s dive into the highlights 👇 TikTok Launches UK Genny Lex Centre TikTok has introduced an in-app General Election Centre to provide reliable election information to UK users,…
Read More
Top 10 Tactics for Brand Restoration

Top 10 Tactics for Brand Restoration

While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More
Social Snapshot — 15.05.2024

Social Snapshot — 15.05.2024

Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…
Read More
Navigating Fintech in 2024 with social media

Navigating Fintech in 2024 with social media

It’s 2024, and the world of Fintech is buzzing with new trends, insights, and challenges. As the Fintech B2B marketing conference revealed, social media is at the heart of Fintech marketing, offering brands a platform to connect with audiences in genuine ways. Let’s dive into the key takeaways from the…
Read More
Fintech and social media: trends, strategies, and best practices for 2024

Fintech and social media: trends, strategies, and best practices for 2024

Insight from the Fintech B2B Marketing conference 2024
Read More
Follower counts are overrated

Follower counts are overrated

There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…
Read More
The 7 Deadly Sins of Social Media

The 7 Deadly Sins of Social Media

In social media marketing, relationships are everything. But what happens when consumers start to sour? A new report exposes the seven deadly sins that brands commit on social media that can tarnish reputations, drive away customers, and ultimately lead to the downfall of even the mightiest…
Read More
8 ways to keep your Facebook fans hooked

8 ways to keep your Facebook fans hooked

One of the toughest hurdles for brands isn’t just gaining new likes or followers—it’s keeping their existing audience engaged on Facebook. But fear not! There are savvy tactics you can employ to not only boost engagement but also foster a loyal and active fan base. Native Videos…
Read More
Social Snapshot — 20.03.2024

Social Snapshot — 20.03.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: LinkedIn Celebrates a Year of Collaborative Articles Collaborative articles on LinkedIn have thrived in just a year, boasting…
Read More
Riding the TikTok Wave: An Inside Look at the Latest Trends

Riding the TikTok Wave: An Inside Look at the Latest Trends

TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.
Read More
Spice Up Your Feed: Dynamic Post Ideas!

Spice Up Your Feed: Dynamic Post Ideas!

Today's blog takes a look at some ideas for posts on social media, by revolutionising your feed using these captivating tips!
Read More
Cosy Culture Content

Cosy Culture Content

Cosy culture is having a profound impact on society. The desire for comfort, warmth, and connection has revolutionised the way content is consumed. Let’s unravel the significance of cosy culture in social media, why it’s so popular, and how to infuse our feeds with everything cosy. Understanding Cosy Culture Cosy…
Read More
A Big Adventure on Social

A Big Adventure on Social

Center Parcs decided it was time to up their game in social media. As a leading provider of short breaks in the UK, they commit to staying agile, responsive, and competitive in the ever-evolving hospitality landscape. But even for an agile business, it’s hard to stay up to date with…
Read More
Social snapshot – 06.03.24

Social snapshot – 06.03.24

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights: 
Read More
A day in the life of a social media manager

A day in the life of a social media manager

“So you just get paid to make TikToks???” No, I don’t. I get paid to scroll TikTok… Just kidding. But what does a typical day for a Social Media Manager look like? Here we go Get to work (WFH desk or office desk) and open my…
Read More
Let your brand shine on TikTok

Let your brand shine on TikTok

Explore how brands can harness TikTok's power to unleash creativity, engage audiences, and elevate their online presence.
Read More
Social Snapshot — 07.02.2024

Social Snapshot — 07.02.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…
Read More
Brands Rocking the TikTok Trends

Brands Rocking the TikTok Trends

In this fast-paced digital era, if your brand isn't on TikTok, you're missing out on a dance party that's shaping the future of marketing. Let's groove through the whys and hows of this social media sensation.
Read More
Plant the seed of green trust

Plant the seed of green trust

Building Trust in the Social Media Garden Whether you’re a start-up or a seasoned player, weaving sustainability into your online presence is key to turning followers into dedicated customers. Sustainability isn’t just a buzzword, it’s not just a trend; it’s a resonance with the values of the users scrolling through…
Read More
Short Form, Big Impact: YouTube Shorts

Short Form, Big Impact: YouTube Shorts

In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…
Read More
Diversity in social media marketing: key to brand growth

Diversity in social media marketing: key to brand growth

The Latest Sprout Social study reveals that 66% of people lean towards brands that champion diversity. This isn’t just about ticking boxes; it’s about brands reflecting the real faces of their audience. It’s about narratives that resonate, about the authentic connections that arise when a brand’s social media presence mirrors…
Read More
Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

As the festive bells jingle closer, it’s paramount to sharpen your focus on Q5 – the pivotal marketing quarter where opportunity and challenge coalesce. Understanding the pulse of social media during this period is not just beneficial; it’s business-critical. Why This Report Is Your Festive Compass: Consumer Engagement Soars: With…
Read More
Is your brand ready for Christmas?

Is your brand ready for Christmas?

November may be on the calendar, but in the digital world, Christmas is already here. It’s the most wonderful time of the year for marketers (😉), and it’s time to ensure your social media strategy is packed and ready for the holiday ride. Getting your brand’s social media ready for…
Read More
A spooktacular social media campaign: leveraging Halloween for brand engagement

A spooktacular social media campaign: leveraging Halloween for brand engagement

Halloween is just around the corner! And it’s a golden opportunity for social media marketers to engage with their audience in a creative way. This blog will guide you through the steps of creating a spooktacular social media campaign that leverages the Halloween season to increase brand awareness and connect…
Read More
SOCIAL SNAPSHOT – 11.10.2023

SOCIAL SNAPSHOT – 11.10.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Direct Post: Effortless TikTok Sharing via Adobe and Partners Discover Direct Post, a game-changing Content Posting API by TikTok, enabling seamless…
Read More
CHALLENGES OF AI ON SOCIAL MEDIA

CHALLENGES OF AI ON SOCIAL MEDIA

The presence of AI on social media is hard to escape. However, despite the growing prevalence of AI in the social media landscape, there remain significant challenges surrounding AI’s safety, security, and privacy aspects. In our journey towards embracing AI in social media, it’s important to keep an eye on…
Read More
Top 10 Rockstar Tips for Social Media Ads

Top 10 Rockstar Tips for Social Media Ads

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…
Read More
 Food Trends in Changing Times

 Food Trends in Changing Times

In today’s rapidly evolving food landscape, staying ahead of the curve is critical for food and drink marketers. As consumer preferences shift, so must marketing strategies. To help you adapt effectively, we’ll explore key food trends backed by both secondary research and social listening data. This comprehensive guide will not…
Read More
Celebrating Hispanic Heritage Month on social

Celebrating Hispanic Heritage Month on social

Hispanic Heritage Month kicks off on the 15th of September and recognises the contributions of the Hispanic and Latinx communities to the history, culture, and achievements of the United States. But why limit it to the US and not encourage global celebration of the culture? While as a brand, you…
Read More
SOCIAL SNAPSHOT – 13.09.2023

SOCIAL SNAPSHOT – 13.09.2023

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…
Read More
Inmotion 2023: A Design Report

Inmotion 2023: A Design Report

In today’s blog, our Design team share their thoughts, reflections and lessons learnt from Inmotion 2023, a conference for leading professionals across the creative industries.
Read More
Mastering Paid Social Media Campaigns

Mastering Paid Social Media Campaigns

Staying ahead in digital marketing requires continuous learning. As summer comes to an end, the slower pace we all cherish is almost over. This is the perfect opportunity for marketing professionals to invest time in upskilling. This blog post will address the importance of social media paid campaign training on…
Read More
Losing the Thread – reviewing Social Media Platforms

Losing the Thread – reviewing Social Media Platforms

Have you heard of BlueSky? what about Mastodon? Threads? In today’s Blog we take a look at some of the emerging alternatives the are hope to steal the crown from Twitter as the leading social media platform.
Read More
Social media holidays to celebrate in August

Social media holidays to celebrate in August

As of today, we’re officially in the holiday season yay! For many, August brings a break from our working lives and allows more free time to spend with family and friends. On top of that, the school summer holidays are in full swing with loads of activities being sought to…
Read More
BRANDS DOING IT WELL

BRANDS DOING IT WELL

The ever-changing social media landscape can be a slippery fella to keep ahold of at times. One day you think you’ve nailed it with one of the platforms, but then it changes its name and rebrands entirely! (Twitter/X I’m looking at you). Or when you start adding team resource into…
Read More
Best Practices for Brand Birthdays on Social Media

Best Practices for Brand Birthdays on Social Media

Plan your brand's birthday a social media celebration
Read More
Organic & Paid: Complement and Triumph

Organic & Paid: Complement and Triumph

Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…
Read More
Social Listening: Unveiling Summer Treats Insights

Social Listening: Unveiling Summer Treats Insights

Are you eager to stay ahead of the latest trends and truly understand what resonates with your audience? In today’s dynamic and ever-evolving world, staying attuned to your audience’s preferences, interests, and the latest trends is not just important—it’s essential. That’s where social listening comes to help.  It’s the tool…
Read More
Social snapshot – 14.06.2023

Social snapshot – 14.06.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘World Chat’ in Horizon Worlds VR Experience Meta’s rolling out world chat—a text-based way to communicate with other people, providing another…
Read More
Decoding the Instagram Feed algorithm

Decoding the Instagram Feed algorithm

Curious about the Instagram algorithm? Wonder no more! Instagram has finally spilled the beans on how content is ranked.
Read More
SOCIAL SNAPSHOT – 31.05.2023

SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Instagram now allows ads to appear in search results Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update…
Read More
A tool for brand advocacy

A tool for brand advocacy

Social media has many uses; It’s not limited to posting pretty pictures with well-thought-out captions… although that part is often thought of as the ‘bread and butter’ of it. But today, we’re going to talk about using social media as a tool to foster brand advocacy. First things first…
Read More
SOCIAL SNAPSHOT – 24.05.2023

SOCIAL SNAPSHOT – 24.05.2023

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…
Read More
Social Media Psychology for Engagement

Social Media Psychology for Engagement

Let’s face it, social media is pretty much a part of our lives now. We’re constantly scrolling through our feeds, checking out what our favourite brands are up to, and connecting with our friends and family. With a whopping 4.76 billion people using social media and spending an average of…
Read More
Social snapshot – 19.04.2023

Social snapshot – 19.04.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: YouTube introduces new policies on eating disorder content YouTube is updating its approach to eating disorder-related content to create space for community, recovery…
Read More
The A.I Art Problem

The A.I Art Problem

Over the past few months a debate has been raging on Social Media and across the wider internet on the ethical implications of A.I art. For those sitting in the back, or who have had their phones off for the past six months, maybe a quick précis is in order.
Read More
How To Create A Killer Hashtag Strategy

How To Create A Killer Hashtag Strategy

Discover how you come up with a hashtag strategy that really works for your brand and set you apart from the crowd!
Read More
Will coupons cost you customers on social?

Will coupons cost you customers on social?

The food shortages. The energy bills. The bloomin budget. There’s really no hiding from the uphill battle that brands face when pitching consumers for a spot in their regular shopping basket. Many big supermarkets, brands, venues and retailers are heading straight for the discount function – offer a deal, a…
Read More
Is social media a tool for education?

Is social media a tool for education?

First, we were using social media for connection and news. And then it became a hub for so many other things; Sharing an insight into our lives with photo and video A place to dump the thoughts in our head  Discovering new brands and products  Entertainment  Somewhere to buy products…
Read More
Social Snapshot – 01.03.2023

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.
Read More
Blue Tick Nightmare!

Blue Tick Nightmare!

Social media is great. I work in it, so, of course, I’m going to say that, but it really is great. There’s a platform for everyone, whether it’s photos, video, news, connection with old school friends, or expanding your professional network, there’s a platform for you.  What’s not so great,…
Read More
Social snapshot – 22.02.2023

Social snapshot – 22.02.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…
Read More
Maximising Engagement: A Comprehensive Guide for B2B Success

Maximising Engagement: A Comprehensive Guide for B2B Success

Social media is a powerful tool that businesses can leverage to create a dedicated community and attract customers. With over half of the world’s population using social media, it’s crucial for businesses to have a solid social media strategy to effectively engage with their audience. In today’s blog, we look…
Read More
Artifact: The new kid on the block

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.
Read More
The Power of Social Media Marketing

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…
Read More
Social snapshot – 25.01.2023

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…
Read More
A Social Full of Love

A Social Full of Love

CREATING THE PERFECT VALENTINE’S DAY FOR ALL How can an eCommerce brand win the hearts of its audience forValentine’s Day? A strong social media strategy includes making the most out of what is trending in your industry, and every February (and earlier) Valentine’s Day is the hot…
Read More
Not just a dry season

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…
Read More
Social Snapshot – 04.01.2023

Social Snapshot – 04.01.2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇 Snapchat captured you in 2022 👻 The recently published newsletter reveals that the Crying Lens was…
Read More
4 Social Media Quick Wins for 2023

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…
Read More
Top tips for a glittering B2C social media strategy

Top tips for a glittering B2C social media strategy

Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time? 
Read More
Seasonal Marketing Trends

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…
Read More
Jolly Good Social: the true meaning of knowing your audience

Jolly Good Social: the true meaning of knowing your audience

Scroll, scroll, scroll. OH WAIT! That looks good, what is it?  It was most likely an image or video that caught your eye, wasn’t it? We like to call that ‘thumb-stopping’ social content – it grabs your attention and makes you stop scrolling with your thumb.  But before we get to the…
Read More