200408_BL_Communties

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate is building digital communities. If you’re after more know-how…

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The Importance of Community Management 

It’s the start of a new year, which means, new starts, fresh minds and maybe, a new social strategy? 🤷‍♀️Or maybe you just want to give your social strategy that extra boost? Either way, it’s time brands start utilising social media to develop relationships with consumers and gain a deeper understanding of their needs – introducing…

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Bring your community into your strategy

So, how do the best online brands create a loyal customer base, turn them into advocates and shift the power in their hands to attract new customers? The answer is UGC- user-generated content, often referred to as earned media. This is any content that an organisation doesn’t truly have complete control over. This form of content can…

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Content for your community

The idea behind curation is to link and/or excerpt the work of others. Therefore, social has always been about content curation, but most businesses don’t have the time, staff, skill set or budget to regularly publish great content and that’s where content curation comes in. Why curate content? Audiences do not care for brands that ceaselessly…

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Demystifying the role of the Community Manager

  Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the  ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks around organisations or causes. Not as some…

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Top Tips for Real Community Management

Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only fair to share some of…

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Content, campaigns and community

When your audience lives the brand story: participates, advocates and amplifies with the brand. Then social motivates action. Delivers value and ultimately, an ROI. Let us take care of your content, campaigns and community management with proven performance-based services Creating great content is a lot more than storytelling. That is just the beginning. When it… Read More