brand awareness Immediate Future

The meaning of Reddit in a Facebook dominated world

Earlier this week it was announced that Reddit, the social network that only a few of your outlier friends hang out on, had raised $200 million in new venture funding. That means that it is now valued at $1.8 billion according to CEO Steve Huffman. Now, that’s…

What makes a good back to school campaign?

It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed…

The Art of The Takeover

Twitter, in partnership with MAGNA, recently announced the results of a scientific media trial examining the location of video ads within a social environment. This was called The Art of the Takeover: Optimizing What Consumers See First. The study was designed to test and formulate best practices for in-feed advertising, while at the…

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

A Pinteresting new feature for promoting apps

Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already been beta…

7 Ways To Improve your Live Streaming

Regular blog readers and viewers of our #60SecondSocial Twitter videos, will know we’re fans of live streaming; and understandably so, when you consider Facebook are giving boosts to Facebook Live broadcasts. Usually, Organic Facebook content reaches less than 1% of your audience, but the ‘is live’ and ‘was live’ alerts,…

4 ways to increase your CEO’s social media presence

The expertise, guidance and knowledge that CEO’s have to offer is invaluable! Tap into your CEO’s brain by putting them forward as ‘thought leaders’ on social media. Raising awareness for your business, attracting new potential customers and creating a community is the start of a long list of benefits. Can…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

The future of customer service is… ROBOTS!

Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer…

10 creative executions for social you must use

Storytelling has been a hot topic for some time now, and rightly so. The brands (and their channels) that have the best storytelling content enjoy greater reach, engagement and conversion to spend. At IF, we’ve championed our audience-first approach for more than two years now; and we have the…

3 Key lessons from my dissertation on social media influencer marketing

My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned…

Using Social Media for Social Good

Social media marketing has come to be a popular way for brands to advertise products and services. But recently, the charitable sector has taken advantage of this growing trend for fundraising activities. Some of the most memorable social media campaigns have been extremely successful in terms of donations. The #NoMakeUpSelfie…

Twitter invites non-users to ‘see what’s happening’

Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to give…

How social is the oil in the B2B demand gen engine

Sigh! My biggest frustration after 12 years in social media marketing is the view that vanity metrics are the only way to place a value social. Only measuring followers, likes, engagement and fans misses the opportunity social presents to deliver into the pipeline – to ultimately drive revenues by being…

The 6 rules to not screw-up your influencer marketing

Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating…

Your social channels must be managed by an expert and NOT office junior!

Over the years I’ve sat in many meetings hearing statements like: “We need an idea for social!” or “take the ad campaign and ‘socialise it’.” Then there’s this little belter: “We need a viral video!” Or my personal favourite: “that’s a nice idea, let’s shove it on social – that’ll…

Six pro tips for powerful B2B Social Content PART TWO

In part one of our “Pro Tips for Powerful B2B Content” series, we looked at three ways to help you create B2B content that inspires action, outstrips the competition and wins business. In this, the final part of the series (for now), we will dive into three…

Pro tips for powerful B2B Social Content – PART ONE

It’s 7pm and you’re still at the office. A posting plan for your company’s social channels stares mournfully back at you. You’ve read phone books that are more exciting. It’s okay, you reason, we’re a B2B brand. Our audience is time-strapped. Professional. They want facts, not fluff. “Out there” content…

Snapchat debuts On-demand Geofilters

Snapchat keeps growing and attracting more and more interest amongst brands. It has steadily grown its offering to advertisers via sponsored filters and Snapchat Discover. But the millennial-favourite, little ghost has unveiled yet another new revenue stream that’s open not just to businesses but to the public too! For as little…

Safer Internet Day

The internet has drastically transformed our lives and there is no question that it’s an incredible tool, but as with every rose, there comes a few thorns! The negative issues it has brought to the fore range from cyber-bullying and trolling, through to increasing concerns over data privacy. And it’s…

Keeping customers happy when implementing a social media strategy

The brakes are off, the lights are green and 2016 is well underway. 10 years after Twitter was founded and Facebook became a mainstream platform, another batch of social media strategies are being rolled out by marketers. Objectives will include lead generation, reach and awareness, community growth and improving sentiment.

How can data interpretation fuel storytelling?

As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of interactions. Simply gaining…

Influencer marketing is NOT dead

You may have read about Essena O’Neill, the teenage online ‘influencer’ who recently deleted her social media accounts due to pressure to maintain the perfect image. Although she had hundreds of thousands of followers and various companies contacting her to market their products, the time and energy it was taking…

Achieve all your event objectives by creating a “social cyclone”

What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear ‘line-of-sight’…

How To Find Your Customers On Instagram

So, you’re using Instagram to engage with your audience and share valuable content? Whilst this is a great use of the tool, there will be many customers who have not seen your marketing efforts and are not aware of your account. How can they be found amongst the millions of…

Understanding the social journey from screen to holiday selfie

The days of visiting actual travel agents and waiting on faux leather couches to be served whilst being visually accosted by A1 posters of smiling families splashing in the waves and creatively bankrupt taglines (“New Zealand! Bring Your Mum!”) are long gone. A holidaymaker’s entire journey from skiving off work…

3 ways to uncover the best times to post on social media

Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of…

3 social insights that move the needle on ROI for travel

There is a lot of social noise when it comes to travel. From flights and holidays to hotels and destinations; brands and consumers alike are chatting, posting and broadcasting on social media. In all that noise though, there is insight that can change the game for travel brands. Get it…

Bowing to social pressure

Sometimes brands make mistakes. Sometimes they are huge, glaring, thousand foot high mistakes in neon pink and people usually have something to say about it on social media. In the ramp up to Super Bowl XLIX last night (the most social superbowl ever!) many brands released their…

Should B2B marketers be emotional?

News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon…

#indyref 2014: the fight for Scotland on social

Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support…

Throw your B2B buyer a life jacket in a sea of content

The opening up of the LinkedIn publisher platform is another symptom of a potentially unwell state of content marketing. Quite simply, we are drowning in a sea of content and some of it is just ain’t that good. From the recent Content Benchmarking…

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

For many brands using social media, you want to prove one thing: that your campaigns are delivering ROI. Whether it’s the number of Facebook likes, Twitter followers, the number of retweets, clicks to your landing pages, email registrations or product downloads, there are a multitude of metrics that…

Online word of mouth marketing – what’s so great about it anyway?

A few days ago, I read an interesting article in Social Media Today, which got me thinking about word-of-mouth marketing via social media. Social has had an enormous impact in transforming the way we talk about and endorse products/services to friends and family. But social should not…

Want to drive sales? The power of Pinterest for purchasing

For brands using social media increased exposure and awareness is great, but knowing that your profiles are having the desired impact and driving people to purchase is the end goal. A new study from the Harvard Business Review has found that Pinterest in particular is having a…

3 reasons to think before you retweet

The disclosure of confidential information is widely considered to be the biggest risk of using social media. In fact, our research into social media and the law detailed how 3 out of 5 companies are not confident that sensitive or confidential information is protected on social platforms. But UK…

Treading the fine line between social media success and failure

For most digital marketers nowadays, running and managing social media campaigns is an everyday task. In general, there’s less nervousness around kicking off social media promotions, simply because we’re used to it. Nonchalance, however, is a dangerous state to fall into when it comes to social. This is why I…

Ten tips for effective content planning

Ever asked yourself why content marketing is like a tube of Pringles? Because once you pop, you just can’t stop. Sites, mobile optimised sites, social platforms, blogs, all craving fresh content and stagnating in static copy until the next fix arrives. But what does that next fix of content look…

RFID: blurring the lines between on and offline experiences

Still relatively unheard of amongst the masses, RFID or radio frequency identification technology has recently made the headlines as it is potentially going to be adopted for use at summer festivals in the UK. Glastonbury organiser, Michael Eavis has confirmed that he is looking into using the technology – read more…

4 points for a marketer to consider before venturing into Google+

Before hastily setting up a Google+ page for your business, you need to step back and consider whether there is any value in joining the early adopters. We pulled together 4 points to help you evaluate whether it is worth your company embracing Google+: 1. Objective…

Measuring your online community. Does size matter?

The importance of online communities is evident to many brands. What isn’t so obvious is how you set objectives for the community and, then, how you develop a framework to measure this. What you measure depends on what you have set out to achieve. If awareness is the objective, then…

CAP Code Extension. Are you ready?

With the new CAP code coming into effect on the 1st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms. Whilst there are still…

Social shopping, Chilean miners and how not to crowdsource – a look at October’s top social media news

Can you believe it, it’s the end of October already. Summer days are officially over and the Christmas build up is upon us. We’ve put together a summary of the top social media stories this month, for your delectation and in case you’ve been stuck down a hole for the…

Search results for "brand awareness"

The meaning of Reddit in a Facebook dominated world

What makes a good back to school campaign?

The Art of The Takeover

Live Event Social Media Checklist

A Pinteresting new feature for promoting apps

7 Ways To Improve your Live Streaming

4 ways to increase your CEO’s social media presence

Why get a dog and bark yourself?

The future of customer service is… ROBOTS!

10 creative executions for social you must use

3 Key lessons from my dissertation on social media influencer marketing

Using Social Media for Social Good

Twitter invites non-users to ‘see what’s happening’

How social is the oil in the B2B demand gen engine

The 6 rules to not screw-up your influencer marketing

Your social channels must be managed by an expert and NOT office junior!

Six pro tips for powerful B2B Social Content PART TWO

Pro tips for powerful B2B Social Content – PART ONE

Snapchat debuts On-demand Geofilters

Safer Internet Day

Keeping customers happy when implementing a social media strategy

How can data interpretation fuel storytelling?

Influencer marketing is NOT dead

Achieve all your event objectives by creating a “social cyclone”

How To Find Your Customers On Instagram

Understanding the social journey from screen to holiday selfie

3 ways to uncover the best times to post on social media

3 social insights that move the needle on ROI for travel

Bowing to social pressure

Should B2B marketers be emotional?

#indyref 2014: the fight for Scotland on social

Throw your B2B buyer a life jacket in a sea of content

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

Online word of mouth marketing – what’s so great about it anyway?

Want to drive sales? The power of Pinterest for purchasing

3 reasons to think before you retweet

Treading the fine line between social media success and failure

Ten tips for effective content planning

RFID: blurring the lines between on and offline experiences

4 points for a marketer to consider before venturing into Google+

Measuring your online community. Does size matter?

CAP Code Extension. Are you ready?

Social shopping, Chilean miners and how not to crowdsource – a look at October’s top social media news