Examining the impact of the new LinkedIn Showcase Pages

Examining the impact of the new LinkedIn Showcase Pages

With every company, there are always multiple areas to focus on and different products to promote. But how do you ensure that when promoting online on sites such as LinkedIn, your focus is evident and not just a jumbled-up mess of completely different areas? If this is a common issue facing your business, then LinkedIn…

Read More
b2b

5 Inventive ways B2B brands use Vine

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and some do it really well. …

Read More
Twitter IPO stops blind social investing

Twitter IPO stops blind social investing

As most of us know, it’s been pretty hard to ignore, Twitter began trading in the New York Stock Exchange last week, November 7th, with an initial value of $26. Moving from being a private company into a public one has left people feeling divided about the topic. Some consider it a poor investment and…

Read More
Twitter ads Now open to everyone

Twitter ads: Now open to everyone

Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now. That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada. Previously companies outside the US had to contact Twitter directly and form a working…

Read More
Do custom timelines spell the end of Twitter Lists

Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed. In truth, it’s very much like Storify, which makes you wonder what they think of the development! But users may well rejoice…

Read More
5 Twitter tools you should not ignore

5 Twitter tools you should not ignore

Twitter is a truly fascinating social platform. Launched merely 7 years ago the company is now valued at $24bn. Some argue this is an over-valuation (Twitter is yet to make a profit), however the numbers speak for themselves: 230+ million monthly active users 500 million Tweets are sent per day 76% of Twitter active users…

Read More
Social media from a sociological perspective

Social media from a sociological perspective

Sociology is the study of social change, how we live our everyday lives and how we interact with other human beings. The evolution of the internet has erupted a social shift in how we interact and communicate, with offline human behaviour being replicated through popular platforms such as Facebook and Twitter. Social media allows us…

Read More