How the influencer marketing landscape has changed

Influencer marketing: a form of social media marketing that helps bridge the gap between businesses and consumers, offering insights into products to help inform decision making and ultimately influence audiences. Of course. What started as a hobby and changed into a career in 2009, influencers have taken the social media marketing world by storm. As…

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Stand out from the crowd…Sometimes

On social, its crucial for brands and identities to sometimes stand out from the crowd, to create content that engages users and makes an impact.   Making the same content as others can appear stale and overdone, so there is a lot of pressure to create content that can be thought-provoking or impactful. When done…

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Approaching your TikTok strategy

With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach a TikTok marketing strategy? We’ve outlined…

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