ROI

The charts don’t lie, and there’s a prevailing trend among industry leaders! Marketing captains continue to steer significant portions of their budgets towards brand awareness and demand generation, ranking them as their second and third highest priorities. Join us as we embark on a journey to unravel the intricacies of…
Read More
Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…
Read More
In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…
Read More
In the early days, there was a lot of confusion about how to work with creators and what that even meant. Creators would approach brands with the promise of making them the hero of their content in exchange for a flat fee. However, in recent years, we’ve seen a shift…
Read More
Check these tips and insights to be a pro in building relationships with procurement
Read More
Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…
Read More
Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…
Read More
Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this.
Read More
Apple has recently released an update, iOS14, which is causing quite the stir with Facebook. If you’re an Apple user, then over the last few months, whenever you update or load a new app, you’ll have a popup notification asking if you are happy to share…
Read More
Why isn’t anyone advocating storytelling reporting to your own boardroom? As we emerge from COVID-19, boardrooms are scrutinising their post-COVID recovery plans. Budgets and ROIs are being assessed to determine if they’re investing in the right areas to deliver the required business impact, at the speed needed. There…
Read More
82% of people agree social media is a vital channel for delivering exceptional customer experience. We know consistently delighting customers is a complex task – requiring skills in leadership, tech and a healthy dose of agility. Often, though, the idea of focusing on the customer experience through social…
Read More
Social media trends are quite often fleeting. Some find ways to adapt and evolve and stay relevant. Others are gone with the click of the fingers. One thing that is here to stay is influencer marketing. In 2021 brands are well aware that connecting with the consumers is…
Read More
Whenever a planning phase is imminent, such as the start of a new year or preparing a campaign proposal, a key element is often missed – results and data from the last campaign. If you’re on top of things and managing to review your social marketing data regularly,…
Read More
The new normal, post-Covid world, or whatever you may call it, is going to change everything. From the way we work to the way consumers behave. If we look to the future, it’s looking pretty bleak – we can’t sugar-coat that. Brexit, the continuation of covid, a potential recession…
Read More
  I am always a bit shocked when I discover there is no strategy behind marketing – how on earth do you know if it works if you don’t know where you’re going? So, when I heard that somewhere between 50-60% of branded communities have no strategy or…
Read More
Can you quite believe that we are a mere few weeks from the end of 2020! For many, it can’t end quick enough, but for brand marketers, we KNOW there’s never quite enough time to plan for the year ahead. We’ve just launched our…
Read More
Out of time to catch up on social media news? We’ve done the work for you with our Social Snapshot – collating the biggest news of the week:   Oracle confirms Bytedance-TikTok partnership in US The big news this week is Oracle confirming it has secured a Bytedance-TikTok…
Read More
OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. https://twitter.com/Nike/status/1288845608694902786?s=20 I know Nike have deep pockets, but you don’t need to have big budgets to create attention grabbing content on social. We’ve been saying since the…
Read More
The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think…
Read More
No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look:   Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7…
Read More
Last week, Facebook released a video on making creative impacts with text, timing and format. While focused largely on Facebook, the video has some general tips that are crucial for everyday social marketers looking to have their knowledge or current methods vindicated, and those that are trying to…
Read More
72% of B2B marketers use social media advertising or promoted posts, so it’s no secret that paid social media is vital to generating sales and delivering ROI. But with the influx of users and increase in social advertising, how do marketers set themselves apart to ensure…
Read More
      Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns.     “TikTok For Business is where you can unleash your brand’s creative side.
Read More
When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what…
Read More
As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in…
Read More
The UK events industry is worth £42.3 billion – and it’s still growing. Gone are the days of cold calls, handshakes and flyers. Today’s event marketers are reaching you when you’re walking, talking, surfing or just casually browsing your favourite job listings site. When you…
Read More
We know what you are thinking! Why would a social media agency admit to their job being hard?! We like to think of ourselves as an honest bunch here at immediate future; we don’t just create and post content for the hell of it. We like to look at…
Read More
The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing.   Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC…
Read More
A bold statement, isn’t it? And a truthful one. For clarity, at immediate future, we’re wholly focused on delivering impact, aligning to funnel, and proving value from your investment in Social Media. Regular readers will know we drove millions of pounds worth of travel sales, exclusively attributed to social,…
Read More
Remarketing can be a powerful tool to engage and retain your audience, but are you thinking enough about it? Often it’s the best performing campaign line within our social strategies, gaining clicks from users who have already engaged with your brand in some way  –…
Read More
  The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a…
Read More
Measuring the success of a social media campaign has become more and more sophisticated, it’s not just about the traction on social media, but also the next steps to site side. Gone are the days when a website and social media was simply there to look great. Today,…
Read More
Anyone who’s seen Peanuts knows the football gag. In it, Lucy challenges Charlie Brown to kick a football which she then moves just as he’s about to punt the life out if it. The joke ran yearly from 1951 to 1983 and yet every…
Read More
As we near the end of 2015 I wanted to avoid a ‘social media trends for 2016’ style blog piece. Of course everyone will be eyes on for what is going to happen over the next 12 months, how the platforms will adapt and technology updates will take…
Read More
You may have read about Essena O’Neill, the teenage online ‘influencer’ who recently deleted her social media accounts due to pressure to maintain the perfect image. Although she had hundreds of thousands of followers and various companies contacting her to market their products, the time and energy it…
Read More
On 22nd of October, we welcomed back Rachel Kneen, O2’s social media manager, to our monthly Speakeasy to speak about the importance of content. Rachel has been working in social since 2009 – to put that into context, at that time, people spent more time on average on Myspace…
Read More
With more than 100 million daily users, and 71% of those falling into the 18-34 age bracket, many brands chasing younger demographics are now looking towards Snapchat as a way to engage with and market to their customers. Other than fear of…
Read More
  Holidays: the Holy Grail of the working world. The one time each year where you can kick back in an exotic locale and collect a paycheque for lying in a hammock and reading a dog-eared copy of “Zen and the art of Motorcycle Maintenance”. The importance we place…
Read More
The days of visiting actual travel agents and waiting on faux leather couches to be served whilst being visually accosted by A1 posters of smiling families splashing in the waves and creatively bankrupt taglines (“New Zealand! Bring Your Mum!”) are long gone. A holidaymaker’s entire journey from skiving off…
Read More
Working at a social media agency in 2015, you would be surprised at how many people in the industry still only track social media by size of community. And yep you guessed it, this really does mean nothing. Forbes published a timely and pertinent article late last year around…
Read More
The fact that Facebook can pinpoint your exact position, geographically targeting ads if you are within a pre-defined proximity from a location is creepy right? Creepy it may be, but very useful for advertisers when used correctly. Yet, geo-targeting isn’t the only option when it comes to ensuring…
Read More
Brands are demanding results from social media. They want ROI. Quite rightly too. Social has matured and now investment is required for paid and organic (and the content to go with it all). Yet 52% of marketers say they still struggle to prove the worth of…
Read More
What is real-time marketing about? Responding to customers, following trends and ultimately creating a strong, relevant relationship with your audience. It doesn’t sound so bad when you sum it up like that. But real-time marketing is easier said than done. Our research report ‘In the…
Read More
Measuring, analysing and benchmarking your social activity is essential. It highlights what you are doing well, when you need to improve, and whether you are delivering what your customers want. But in truth, social media isn’t about promoting your business at all. It’s about engaging with your community (something easier…
Read More
A few days ago, I read an interesting article in Social Media Today, which got me thinking about word-of-mouth marketing via social media. Social has had an enormous impact in transforming the way we talk about and endorse products/services to friends and family. But social…
Read More
The ‘Social Relationship’ tool within GA is not a particularly new tool, however, are brands using it enough? Brands are very familiar with using the traffic referral reports and setting up goals to identify where direct conversions are coming from, but the ‘relationship’ between social interaction and conversions drives a…
Read More
Last week Twitter announced a brand new addition to its suite of Twitter Cards – one designed solely to help brands capture leads and drive purchase. The Lead Generation Card will now enable brands to push incentives and offers directly to consumers, who by expanding the tweet will see their…
Read More
We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity…
Read More
I won’t be the first social media marketer whose eyes made a bee-line for ‘Return on Involvement’ in Mashable’s 2013 buzzword bible. Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and…
Read More
With a brand new year stretching ahead of us now is the time to take all those bad digital habits of 2012 out in a big black sack along with the wilted tinsel and scrunched wrapping paper. And User Experience or UX is the perfect place to start. In 2012…
Read More
2012 has been a thrilling year in the world of social media, and we’ve been busy keeping up with the rapidity of changes as and when they happen. As the year draws to a close we’ve chosen the top 5 blog posts of 2012. 1. Afraid of…
Read More
  YouTube has recently announced it is putting more emphasis on measuring the time people spend watching videos rather than just how many people watch them. They are tweaking the algorithm that suggests new videos that YouTube users might to like to watch. Clearly, they…
Read More