facebook Immediate Future

Russell Brand v Jeremy Paxman: The social media reception

Since the interview aired on BBC Newsnight less than a week ago, social media commentary about the Brand v Paxman debate has exploded. On the official BBC Newsnight YouTube upload of the interview, there has already been 7,562,772 views: that’s a whopping 1,260,462 views per…

Why are we SO hooked on social media?

I have an addiction…and it’s everywhere! Facebook, LinkedIn, Twitter, Instagram, Vine, Pinterest, Google+, MySpace, YouTube, the list is endless. We just can’t walk away from social networking sites – no matter how hard we try. I have deleted my Facebook app on my iPhone, because it became unhealthy how my…

This week’s changes to Twitter platform

Twitter keeps constantly evolving, and this week has been no exception. Perhaps fueled by the upcoming initial public offering on 15th November, the platform has introduced a couple of important, albeit subtle, tweaks to its functionality. 1. Scheduled tweets Finally, we can schedule our tweets. Well, almost all…

3 Ways that B2B companies can maximise Instagram

As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos. Over 150 million users, an estimated 5 million photos uploaded…

Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising…

Employer branding, part one: Instagram

If you want to create a following for your company of the most engaged community, get on Instagram. I understand the fear, posting pictures is for kids, what if I don’t know what pictures to put up, does it make my company look like they are having fun and not…

28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want…

Google takes hashtags to a whole new level

It may be seven years since Twitter revolutionised the hashtag, but Google Plus is fastly finding new ways to take the hashtag further, and in different ways than ever before. Of course it helps when you own the biggest and most popular search engine in the world. And the most…

The power of social media for recruiting the best talent

Social media is a proven way of raising awareness around products and services, providing customer service, and generating leads, but it is becoming increasingly essential for recruiting the best talent for your business. Instead of just finding those candidates that are actively looking for jobs, social media allows companies to…

Timing is everything…

When you have your pictures, links and posts ready, there is one thing that you need to ask yourself. When would be the best time to post? Brands are investing more time and resources into social media, but the timing of your posts are important, making sure that your content…

5 LinkedIn group stats you need to know

Activity in LinkedIn groups shows absolutely no signs of slowing, even with the platform’s emphasis on a content rich update feed. When Facebook made this move with their series of news feed updates, the groups eventually went, but it doesn’t look like they will be going any where fast on…

Find a candidate FAST, using social

Direct sourcing of candidates using social media. Forget branding for a moment if you can, this is not about candidate attraction nor is it about creating a pipeline, this is about filling a role you needed to fill last week and how to do it using social media! So, your…

The social media magpie effect

The saying goes: “good artists borrow, great artists steal”, and this seems to be the case with social media platforms and Facebook. Every other day reports come in that the platform has updated its user experience with elements taken from other social media platforms. It seems that the social media…

From student, to graduate, to employee via social

Students globally are social media nerds, they know all the acronyms and shortcuts to write blogs, postings and a whole lot more. So why are the youth of today so scared of virtual networking to further them in life? I spent a brief time working at Kingston University. I came…

Social media: It’s all about the images!

Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one on…

LinkedIn expands its education arm – with the introduction of LinkedIn University Pages

Yesterday LinkedIn announced a feature just launched on the social network, ‘University Pages’ – essentially data hubs relating to universities and their alumni, from all over the world. So far, the new feature has been released to a seed number of universities including University of Oxford…

The curious case of the LinkedIn hashtag

Ever since Chris Messina introduced the system of hashtagging to mircoblogging site Twitter in 2007 its popularity has grown to the point that it has been adopted by competing social media networks and has found a place in pop culture, with TV shows and music videos…

Brands and short form video apps

© Maria Elena “Instagram Vs. Vine” Photo. Attribution 2.0 Generic The social media world has seen Instagram and Vine recreate an online version of the war of the roses with the apps fighting it out for the video app throne. Weeks…

Social is growing, and so are we!

Yesterday, Indiana introduced herself to our lovely readers and explained a little of what her role involves. Namely fulfilling immediate future’s recruitment needs, from internships to senior positions, and making sure that the workforce is getting enough TLC! But she is not the only…

How LinkedIn has revolutionised recruitment, and why I love it!

I have recently started with immediate future as Head of Talent, recruiting the best talent in social media and keeping the great staff we have already happy in their workplace! On that note, if you work in social media marketing – at any level, or want to – we…

More about Google+, Authorship and SEO

Any business, alert and looking to drive natural search is already running Google+ and Facebook accounts at the moment. Facebook because people are using it and Google+ because it is this persistent beast, which is ignoring popularity and instead providing fantastic ingredients for functionality and the ability to…

Social customer service revolution is still going strong

It feels like a while since I last blogged about social customer care, despite it being one of the areas of social media management and strategy that fascinates me the most. In my time spent working in social media, I’ve observed brands and businesses evolve their clunky social care processes,…

To schedule or not to schedule?

Are you struggling to find time to do everything you want to on social media? It’s not uncommon that in a busy day with meetings, planning and everything else, social media can sometimes slip down the list of things to do… However, luckily, there are ways to help. Why would…

‘Fake fan-gate’: We examine Dispatches’ look at the murky side of social media

Fresh from unravelling truth within the NHS, examining the issues of South African police and children in the Taliban, the current series of the award-winning Channel 4 documentary Dispatches turned its attention towards social media last night. In the programme, entitled ‘Celebs, Brands and Fake Fans’, the…

24 places to source free images!

We all know visual content works best in social – in fact a social media post with a picture is worth 120% more engagement than a post without. But where on earth do you find these pictures? Take them yourself? Pay? Nicking them off Google is no…

London 2012 one year on: A second stirring in social media

The London 2012 Olympic Games started exactly one year ago last Saturday – an important milestone which sparked much commentary on social media platforms, as the UK jumped at the opportunity to reminisce. A search of UK only mentions of “Olympics” or “London 2012” on Twitter using Radian 6 shows…

Exploring lesser-known social platforms – Part 1: Plaxo

Two weeks ago I wrote a blog entry, Why Summer is a Good Time to Reassess Your Social Media Presence, encouraging us, amongst other things, to use this quieter summer time to explore new social platforms. Out of curiosity I took my own advice and, having gained some inspiration…

The curious case of Google+

From its inception in 2011 Google+ has been through a lot of teething problems and struggles. This year the platform seemed to gain more clout when it was announced that it was ranked as the world’s second-largest social network, at 190 million active users, with 100 brands…

New restrictions for online content announced

David Cameron is set to announce today that internet providers will block pornography for every household in the UK – unless they actively opt-in to receive it. The Prime Minister will state that access to pornography is “corroding childhood” and further steps must be taken to stop…

Benefits of Social Media Usage in Schools [infographic]

Despite the negative opinions held by some with regards to the so-called detrimental effects social media is having on humanity (my grandma for one!), I view it as an enabler, which can be harnessed to add further depth and to better human interactions and relationships. With that in mind, I…

Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture.

LinkedIn takes the next step in content marketing with new Sponsored Updates

Marketing for B2B companies on LinkedIn just got more interesting. At the end of this month, LinkedIn is introducing ‘Sponsored Updates’, which gives users the ability to promote updates on LinkedIn beyond their own followers or connections. In a similar style to ‘Promoted Posts’ on Facebook, LinkedIn…

Content Marketing – Making the Most of What You Have

Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the…

Making events a success through clever use of social media [infographic]

Following on from my time spent driving the social media programme for the IBM Smarter Commerce Global Summit held in Monaco this June, I’ve been pondering the importance and real value of using social media effectively for events. This week, I stumbled across an infographic, titled ‘4…

A Whirl Round Waze

Waze, the crowd sourced traffic-mapping and navigation company, was recently acquired for $1.3bn by Google after a supposed bidding war with Facebook. The US Federal Trade Commission (FTC) has actually begun investigating this acquisition after demands from consumer groups concerned that Google’s takeover of the company could…

How are brands using social at Paris Fashion Week?

As Paris Fashion Week struts to a close two vastly different brands will be congratulating themselves on a successful week. Chanel may be a fashion week regular, but this year saw a new contender take to the stage (or should that be catwalk?) as H&M produced its first ever Paris…

Foursquare: A wasted opportunity?

It’s 2009. A new location-based social networking website for mobile devices has been launched. Four years later, and the platform has an estimated 35 million users worldwide. But what happened to that social network, and did it ever achieve its full potential? I am of course talking about Foursquare, the…

Why videos are important to your digital strategy

Videos are now becoming much more of a focus for brands within their digital strategy. And with good reason too! A study in 2012 found that social engagement in videos increased by 28% to 70% compared to 2011! It also showed that social media users are twice…

The Role of Social in Live Sporting Events #Wimbledon

With the success of the Olympics and Superbowl (a game like rugby except they have to wear padding so they don’t hurt themselves) it is undeniable, that social plays a key role in Live Sporting Events. The content that can be generated around these events helps to paint a true…

3 ways to break the glass ceiling to reach true social innovation – event wrap-up

If you have anything to do with social media, then you know that you are always innovating. If it isn’t the constant evolution of the platforms, the new tools sprouting like weeds across the internet, or the ever-changing trends of users – you need to stay on your toes in…

Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered…

Three things I like about the new Google+ layout

It has been more than a month since Google+ announced its new design, so I thought it is a good moment to reflect on how the changes have affected the way I use the platform. If I am being honest, they really haven’t. Despite the way G+…

Be creative and make time for social media: New businesses moving forward

For new businesses social media can appear a very daunting task but to be fair most companies give it a go, to a certain degree. Some have a better idea of what to do and others write content with no business purpose. My last two blogs have…

Social marketing case study: McDonald’s your questions

Corporate communication is undergoing rapid change. As a rule of thumb, the challenge for large businesses is to maintain a genuinely personal approach to the customer, despite the sheer volume of enquiries, whilst keeping in line with the overall marketing strategy. Web solutions, intertwined with thought-through social elements provide a…

How to stay relevant on social media

Social media is constantly evolving. Every day there are reports of a brand new feature update or a new tool to try out, but how do you stay on top of all of the developments? Other than following @iftweeter and reading our…

The uphill struggle for new businesses

Any business plan aiming for success must include proposals for getting the brand out to the market and in order to start to make money as quickly as possible. Investors will always be on your back wanting the business to generate cash from sales quickly and for a new business…

3 basics steps to achieving social media innovation

What is social media to you? How can you keep track of what’s going on? And how can you keep a tight lead on your own activity? Social media is evolving all the time and creating new and wonderful technologies and opportunities; it’s no wonder that every now and then…

The power of visual content claims another victim: How LinkedIn is going visual

The world has gone visual. 10% of photos taken in the history of the world were taken in the last year, as online and social media continues to embrace the power of visual content. The statistics speak for themselves: 250 million photos are uploaded to Facebook each…

Opening the door into building new businesses around social media platforms

Starting your own company comes with high risks but, if done correctly, offers high rewards. A great business plan is essential but any business plan that ignores social media is, today, a business plan that is incomplete. When used wisely, social media can assist start-ups in many ways. You can…

Listen-up brands, social media innovation isn’t a clever campaign or social enterprise

Social media marketing is increasingly ubiquitous for most brands, and if not, it is on the radar. We are on our way to mass adoption among businesses. Early adopter brands are now focused on social business. I am certainly talking to a lot of companies about how they can bring…

Get the user experience right and the leads will follow. Right?

Last week Twitter announced a brand new addition to its suite of Twitter Cards – one designed solely to help brands capture leads and drive purchase. The Lead Generation Card will now enable brands to push incentives and offers directly to consumers, who by expanding the tweet will see their…

Live Brand Social: fill the funnel by planning for it

Although creating a tweet or a Facebook status update is quick and easy, brands need to realise that social can offer a lot more in the long-term. The effort that you put into managing your social presence is meant for a lot more than one sale; you are building an…

Would your policy stand up before a Tribunal?

When social media and the law collide it can often be a dangerous mix. And with growing numbers of employees Facebook-ing, Tweeting, Pinning, LinkedIn-ing, YouTube-ing and blogging during (and even outside of) working hours it can present a tricky situation for employers to manage As our recent…

Live Brand Social: Focus on a few platforms to deliver the best return

Already we have discovered that consumers are most likely to share on social media if the experience was unusual (71%), entertaining (69%) and relevant (65%). However, knowing which specific social platforms they are using tells you where you need to focus your attention. It can…

Which Social Media Metrics Should I Monitor?

With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so…

Why is Google’s research of the online customer journey so significant?

Google has developed yet another mind-blowing research tool. Despite the rather unimaginative name, “The Customer Journey to Online Purchase”, it nevertheless provides extremely valuable data to boost the imagination of online marketers, providing even further evidence to treat social media as an integral part of any serious marketing strategy. So…

With 41 new features, it’s all change at Google Plus!

It is one of the big players in the world of social media, with over 300 million active users and a place at the social media top table. Not content with being the world’s second largest social network and being used by 25 per cent of…

Live Brand Social: A relationship for the long-term

In the last Live Brand Social post we touched on how, together, live experiences and social create a 48% more successful event. Being active on social before, during and after a live event gives you the greatest opportunity to extend the relationship:…

LinkedIn: The best recruitment agency there is?

LinkedIn has a reputation as a place where professionals go to find a job. With an array of new features like LinkedIn Today for breaking news, LinkedIn Groups for discussions and LinkedIn Company Pages introducing a Facebook-esque feel to proceedings, some might argue that its reputation has subsided over time.

3 reasons to think before you retweet

The disclosure of confidential information is widely considered to be the biggest risk of using social media. In fact, our research into social media and the law detailed how 3 out of 5 companies are not confident that sensitive or confidential information is protected on social platforms. But UK…

Choose a colour to find out where you fit into social media laws

Have you noticed how blue the colour scheme on most social media platforms is? Apparently it is a very trustworthy colour, subconsciously symbolising intelligence, wisdom and stability. Users can also be quite colourful, not only the content that they are sharing but the shades that their complexion goes through when…

Immediate Future weekly digest:

Facebook wants to know what you’re doing This week we have taken a look at the new changes Facebook is rolling out! Facebook is about to launch a brand new update which will affect our Facebook status updates. They are soon to become much more interactive due to a…

Gazing into the crystal ball of B2B in social: Google+ looks to be the next big event

Social media is a fast-moving, ever-evolving beast – for all marketers it’s a constant challenge to stay one step ahead of the game. We can’t be 100% sure of the future of social, but we can certainly have a jolly good inkling… The results of B2B Marketing’s Social Media Benchmarking…

How to use hashtags on Google+, Twitter and LinkedIn

Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to…

Integrating social elements into brand website

We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity…

3 ways LinkedIn is becoming the discovery channel

With 200 million registered users and over 11 million in the UK, LinkedIn must focus on helping its user base expand their networks and engage with the platform on a deeper level. In the same way Facebook has introduced Graph Search to help it’s users to discover more within the…

LinkedIn just got more social with new mentions

LinkedIn has been making a sea of changes recently to its service, and a new feature unveiled this week promises to be very exciting indeed. LinkedIn announced that their 200 million users will soon be able to mention connections and companies in conversations on the site, which has the potential…

Social Media Measurement & Monitoring 2013: Conference key takeaways #measure13

Last week, I had the pleasure of attending Social Media Measurement & Monitoring 2013 where our lovely CEO Katy Howell (@katyhowell) was imparting her knowledge on tracking leads through Facebook. It was a great session with lots of interesting talks and juicy debates – I’d like to…

Which brands showed their funny side on Social Media?

Brands are constantly trying to find a personal connection with their customers. Social media is a platform where they are able to talk to them more directly. With more and more companies speaking to their customers in conversational tones, and using humour to engage with their fan base, April Fools…

3 ways Everything Everywhere uses LinkedIn to its benefit

LinkedIn has become the corporate equivalent of Facebook. It is difficult to find a major brand that still has not activated its presence on the platform. And yet, being on LinkedIn is not the same as using it to its full potential. Everything Everywhere ticked at least 3 boxes…

Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of…

Has social media given us a more powerful voice?

Since the introduction of social media, resolving disputes through face to face interaction seems to have become a thing of the past. There appears to be a popular trend in taking to various social platforms to vent frustration towards the situations or people we encounter in everyday life. From that…

Your Weekly Social Media Snapshot

Surprising correlation between LinkedIn endorsements and recommendations It has been half a year since LinkedIn introduced their endorsement feature, allowing users to endorse their colleagues and business partners for their skills and expertise with great ease. A couple of weeks ago LinkedIn announced that since last September…

Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content…

Channel 4 boldly ventures into new Social TV spaces

Channel 4 is no stranger to social TV. The broadcaster regularly integrates their TV programmes with twitter hashtags to promote second screen viewing. Moreover, they have 4seven, a TV channel dedicated to showing the most popular TV programmes, where the content is largely dictated by how much buzz and traction…

Your Weekly Social Media Snapshot

Shetland Pony ad goes viral Over the last few weeks we have seen Three’s simple, but innovative, advert of a dancing pony hit our screens and go viral on social media. The mobile provider currently has over 5,000,000 YouTube hits! In a short space of time…

Not to be missed: The ultimate social media image sizing cheat sheet

If you have anything to do with a branded social media profile, then this blog is guaranteed to make your life easier. When I stumbled across this absolute delight of an infographic, courtesy of LunaMetrics, I immediately saved it down on the system. Do it now… The infographic contains all…

Finally, a new solution for Twitter trolls

Sick, twisted, immoral – just some of the words to describe people who post derogatory and sometimes disgusting comments about sensitive topics online. The rise of social media has given these people, or “trolls” as they are known, a platform to write hateful comments towards celebrities, families who have suffered…

Why the Condescending Corporate Brand Page is a marketer’s friend

If you work in marketing and your path has crossed with social media, there’s a fair chance you will have come across the Condescending Corporate Brand Page. The self-styled pastiche of social media marketing scours branded Facebook pages for the ill-timed, the awkward, the irrelevant and the faintly embarrassing, repurposing…

Shetland Pony ad goes viral on social media

Three’s relatively simple but innovative advert of a dancing pony, which hit our screens just over a week ago has rapidly gone viral on social media. The mobile provider has certainly succeeded in producing a viral marketing campaign with current YouTube hits reaching an incredible total of 4,734,872. In…

Your Weekly Social Media Snapshot

4 detailed insights from a social media mock employment tribunal Last week we teamed up with the legal firm Colman Coyle and presented the first social media mock employment tribunal. The fictional Tribunal was a great opportunity to gain an insight into how the law views social media.

Social Policing

We regularly hear about how sharing information online can make us vulnerable to online identity theft among other crimes. With an estimated one-seventh of the world’s population on Facebook, we are continuously sharing our personal details online and making ourselves more susceptible to criminals. According to this article by Jane Susskind in…

Top Retailers opting out of email in favour of other channels?

Missing out on new opportunities or opting for more effective channels? There are two ways to read into the latest data collated by eCircle looking at the adoption of sophisticated targeted email communications. Stand out statistics read that: 21% of the top 50 retailers…

The Anatomy of a Crisis Part Three: Followers Speak Louder than Words

In Part One of this series we saw that every social media incident does not make a crisis; whilst in Part Two we explored how a true crisis causes trust, reputational and financial issues. However, can a social media incident actually lead to positive…

4 detailed insights from a social media mock employment tribunal

Last week we joined forces with legal firm Colman Coyle with a first social media mock employment tribunal. Held at the Law Society with real barristers, we even had a fabulous and very personable Judge. It is not often that you really get the chance to see the detailed…

Your Weekly Social Media Snapshot

Facebook after death An article was released this week, regarding the heartbreaking wish to allow parents access to their deceased children’s Facebook accounts. Should we allow family members access without knowing the account users wishes? Or something that shouldn’t even be questioned? It’s difficult to say,…

Your Weekly Social Media Snapshot

The battle of the soap operas in social This week, we took a look at how the battle of the soap operas can be witnessed online in the social space, with many of us now ‘Tweeting’ and ‘Facebooking’ whilst snuggled up on the sofa watching our…

Burberry tops Pinterest

Despite being 156 years old, Burberry is proving to be a very progressive brand with its use of innovative social media platforms. It is currently the leading British fashion brand on Pinterest, the image-sharing social network that has gained huge traction around the world since it launched in 2010. Pinterest,…

Battle of the soap operas in social

Whether you’ll admit it or not, many of us enjoy snuggling up on the sofa at the end of the day for a daily dose of our favourite soap opera. Nowadays, thanks to the ‘two screening’ phenomenon, this delight is now reflected online, with many of us engaging on social…

3 tips from viral Slideshare presentations

Slideshare is a great and often overlooked platform. Claiming 60 million monthly visitors, it allows users to upload visual presentations and easily share them. Over time Slideshare has evolved into a thriving social media site in itself. Users are keen to ‘like’, download and share presentations and, similarly to YouTube,…

Discover what content works in B2B social media using (non-paid) click-through rates!

After reading an interesting article from The Real Time Report last week I was inspired to share some of the metrics I know most companies won’t be tracking in the B2B space… The report above, which looked purely at website analytics as a way of determining referral traffic and…

“Horse-gate” and the importance of crisis management in social media

From Findus lasagnes, Tesco burgers and Asda bolognese to Whitbread, it seems that the horsemeat scandal gets worse every day, as the saga gets even darker and more twisted and new brands become embroiled in the scandal. The questions of exactly what are we eating continue to persist and it’s…

Top UK Universities in Social Media

I recently read a blog post that ranked universities in the US on how well they were engaging with social media. I thought it might be interesting to look at how our UK establishments were shaping up alongside them. Traditionally speaking, social media is not something…

Buy it with a #Hashtag!

Have you ever tweeted about wanting a new bag, or the latest bit of gadgetry, or pined over a pretty bit of jewellery? Well now if you tweet about it you may very well be able to own it with Twitter’s new partnership with American Express. Twitter has made a…

The Cornerstones of a Good Social Media Crisis Policy

Social media crises are not as rare as you think. And, as with HMV and Tesco, it’s often the biggest brands that struggle to mitigate the risk. Mistakes are easy to make: you only have to look at Tesco during the middle of the horse burger scandal…

Your Weekly Social Media Snapshot

Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week: Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full…

4 reasons small businesses struggle with social

A new Wall Street Journal Online survey sheds light on the challenges facing small and medium-sized businesses (SMB) with social media. I say that with two hats on. As an MD of an SMD, I can relate to these business challenges. On the other hand our clients are global brands,…

Do you need to work on your social media etiquette?

There is very little doubt that social media is increasingly becoming more prominent in our lives. Whether it’s following a brand or communicating with friends and family, our lives are progressively being displayed on screen more. However with so much of our personal content being shared on-line it is becoming…

Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion…

Search results for "facebook"

Russell Brand v Jeremy Paxman: The social media reception

Why are we SO hooked on social media?

This week’s changes to Twitter platform

3 Ways that B2B companies can maximise Instagram

Latest Social Advertising Developments

Employer branding, part one: Instagram

28 free social media monitoring tools

Google takes hashtags to a whole new level

The power of social media for recruiting the best talent

Timing is everything…

5 LinkedIn group stats you need to know

Find a candidate FAST, using social

The social media magpie effect

From student, to graduate, to employee via social

Social media: It’s all about the images!

LinkedIn expands its education arm – with the introduction of LinkedIn University Pages

The curious case of the LinkedIn hashtag

Brands and short form video apps

Social is growing, and so are we!

How LinkedIn has revolutionised recruitment, and why I love it!

More about Google+, Authorship and SEO

Social customer service revolution is still going strong

To schedule or not to schedule?

‘Fake fan-gate’: We examine Dispatches’ look at the murky side of social media

24 places to source free images!

London 2012 one year on: A second stirring in social media

Exploring lesser-known social platforms – Part 1: Plaxo

The curious case of Google+

New restrictions for online content announced

Benefits of Social Media Usage in Schools [infographic]

Why summer is a good time to reassess your social media presence

LinkedIn takes the next step in content marketing with new Sponsored Updates

Content Marketing – Making the Most of What You Have

Making events a success through clever use of social media [infographic]

A Whirl Round Waze

How are brands using social at Paris Fashion Week?

Foursquare: A wasted opportunity?

Why videos are important to your digital strategy

The Role of Social in Live Sporting Events #Wimbledon

3 ways to break the glass ceiling to reach true social innovation – event wrap-up

Events best practice: Creating a hive of social media activity

Three things I like about the new Google+ layout

Be creative and make time for social media: New businesses moving forward

Social marketing case study: McDonald’s your questions

How to stay relevant on social media

The uphill struggle for new businesses

3 basics steps to achieving social media innovation

The power of visual content claims another victim: How LinkedIn is going visual

Opening the door into building new businesses around social media platforms

Listen-up brands, social media innovation isn’t a clever campaign or social enterprise

Get the user experience right and the leads will follow. Right?

Live Brand Social: fill the funnel by planning for it

Would your policy stand up before a Tribunal?

Live Brand Social: Focus on a few platforms to deliver the best return

Which Social Media Metrics Should I Monitor?

Why is Google’s research of the online customer journey so significant?

With 41 new features, it’s all change at Google Plus!

Live Brand Social: A relationship for the long-term

LinkedIn: The best recruitment agency there is?

3 reasons to think before you retweet

Choose a colour to find out where you fit into social media laws

Immediate Future weekly digest:

Gazing into the crystal ball of B2B in social: Google+ looks to be the next big event

How to use hashtags on Google+, Twitter and LinkedIn

Integrating social elements into brand website

3 ways LinkedIn is becoming the discovery channel

LinkedIn just got more social with new mentions

Social Media Measurement & Monitoring 2013: Conference key takeaways #measure13

Which brands showed their funny side on Social Media?

3 ways Everything Everywhere uses LinkedIn to its benefit

Google Plus – where is the value?

Has social media given us a more powerful voice?

Your Weekly Social Media Snapshot

Pinterest pins hopes on a more profitable proposition

Channel 4 boldly ventures into new Social TV spaces

Your Weekly Social Media Snapshot

Not to be missed: The ultimate social media image sizing cheat sheet

Finally, a new solution for Twitter trolls

Why the Condescending Corporate Brand Page is a marketer’s friend