Media planning Immediate Future

Media planning

Get ready for another social media snapshot! Each week, we bring you a summary of the latest developments to keep you updated. Here are the key highlights from the past 7 days: Meta introduces its Llama AI models Meta is taking the lead in the broader AI field by open-sourcing…

TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!

Effective communication is crucial for the success of social media campaigns. In this blog, we will cover ways to optimise communication among clients, marketers, and designers. Clear, concise briefs and streamlined workflows will save you time, reduce costs, and ensure high-quality results. Discus Objectives Together Start discussing and documenting with…

Why settle for the ordinary when you can achieve the extraordinary? Forget about those cookie-cutter social media approaches—one size certainly does not fit all. Start looking deeper into the data to unlock insights that elevate your social media presence from mundane to ✨magical✨. The future is immediate, and speed is…

Are you mentally struggling in your workplace right now? Have you lost confidence, or is your self-esteem lower than normal? If this sounds like you, let's overcome these issues together with a few tips that may help with your creativity when creating content.

There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.

Ready to spice up your snackonomics game? We’re about to unravel the scrumptious mysteries hidden in the latest market data. In the ever-evolving world of social media, understanding these numbers is like finding the perfect dip for your crisps – crucial for an unbeatable snacking experience. Grab…

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…

Have you ever set yourself SMART marketing goals? In today's blog, we help you get closer to not only achieving your goals but also measuring your progress.

What are the best times to post on each social media channel in 2023?

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.

Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…

Discover how to make visuals for social media go the extra mile and stand out from the crowd!

Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

We have a look at some shows all marketers should watch to be better at our work.

Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…

Imagine a world free of stereotypes, discrimination, and gender bias. An inclusive world where diversity is valued and celebrated! March 8th is International Women’s Day – one of the most important days of the year for individuals, organisations, and communities to celebrate women’s achievements, raise awareness about gender’s equality and…

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the measurements your…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…

There have been some rumblings over at YouTube these past few weeks, with rumours circling that they will finally be giving the axe to the dislike button… With rumours turning out to indeed be true, this update will be rolled out site-wide within days! DUN DUN DUN Like any other…

Here at immediate future, we are always testing new and exciting things to help us continue breaking the social boring. Recently, the design team stumbled across a design platform called Figma. A platform that enables users to work on a single document at the same time, working seamlessly…

There are two important steps you need to take before building your brand from a starting point. The first is to gather as much information and input from key stakeholders as possible. Start with the ‘Why’ – ask questions like: ‘Why your products or offerings great?’ ‘What problem…

For many years organic traffic was everything you needed for successful content distribution. However, as the competition for the search terms and audience attention grows, other elements of content distribution and promotion must be considered. In today’s blog, I wanted to discuss 4 important steps you need to…

Trends are fickle things. They can come from nothing and be the hot new thing to post on social media. On TikTok, we see this more now than ever with different sounds or dancers for users to use or copy. The trend we will be focusing on today…

Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get…

The summer month of August has always been a key month in the Ad calendar. The famous P9 period sees Back to School campaigns appear, closely followed by menu changes in pubs and restaurants, as they flip from lighter evenings to darker nights. At the same time, we start…

Designers know more about ‘trusting the process’ than anyone else. Though what we all need to understand is, there is a process to everything that we do and without trust and patience, we can falter at the first hurdle. When it comes to ‘Trusting the Process’ on social media, we…

If you are starting in the world of social media, you may have already heard that before converting, you must set up a presence. However, it’s possible your social strategy isn’t working properly, which means the investment does not translate into the desired results. More visits,…

It may not be the new kid on the block, but please, no ageism here! The Facebook platform is still VERY important to the digital ecosystem, in fact, it’s top 3 according to Comscore. So we’re here to give you the checklist of your dreams! First,…

Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…

Brands, we hear your plea… you want better engagement and higher conversions, right? What’s the secret [BBQ] sauce? It’s the consumer data. In social, there are billions of consumers chatting about everything under the sun, so you just need to listen, interpret the data and use it to…

Building a relationship between you and your design team is imperative to creating social content that leaps off the screen and becomes ingrained in users’ minds. You should trust your designers to know what they are doing and keep the clients’ best interests in mind. In…

As a designer, trusting the process is second nature. We have to work on specific elements, gradually building them up slowly and methodically until we get the final product. This is something that can make or break a design team, making sure that everyone has confidence in their…

82% of people agree social media is a vital channel for delivering exceptional customer experience. We know consistently delighting customers is a complex task – requiring skills in leadership, tech and a healthy dose of agility. Often, though, the idea of focusing on the customer experience through social isn’t shared…

A few weeks ago, we wrote a piece on when it was best to stand out from the crowd, and if done right, can create some truly engaging content that sees other brands jumping on your bandwagon. The most recent occurrence of…

As we move towards a more hopeful outlook to the opening of the world’s door’s, we should remember that our time in this horrible, horrible pandemic has changed the digital landscape for the foreseeable future. This new mindset will change how we host events/talks even past this…

Let’s get real, most of the content you’re scrolling through on social right now is BORING. Social feeds are a sea of pointless pictures, yawn-inducing infographics, and videos that would send an insomniac to sleep! BUT then… you’re stopped in your tracks by something stand-out, thumb-stopping, and exciting!…

Last week we informed you that Facebook was looking to cash in on creating a rival product to the widely popular Clubhouse. While this is true, it seems that Instagram is still trying to catch up with other social networks and enable users to have more than two participants…

Social media trends are quite often fleeting. Some find ways to adapt and evolve and stay relevant. Others are gone with the click of the fingers. One thing that is here to stay is influencer marketing. In 2021 brands are well aware that connecting with the consumers is paramount…

In recent days, gamers have swarmed social media to show their disappointment in the launch of the highly anticipated video game, ‘Cyberpunk 2077’, some of which have been waiting over ten years for its release. To the dismay of many, the game released to platforms in an unplayable state, making…

If you’re not storyboarding your social media then you’re set for 2021 failure. Brands who continue delivering arbitrary social media face a significant challenge ahead. Against the backdrop of a brutal 2020, some will think my comments harsh and not what they want to hear. My counter, as I say…

Many of us will be happy to see the end of 2020, but it’s still important to reflect on the happenings in social media from the last twelve months. Facebook year in review Unsurprisingly, a major theme for Facebook/Instagram this year was Covid-19. The Instagram Stay Home sticker was used…

Whenever a planning phase is imminent, such as the start of a new year or preparing a campaign proposal, a key element is often missed – results and data from the last campaign. If you’re on top of things and managing to review your social marketing data regularly, you’ll have…

Without a doubt next year is going to be bumpy. We’re not over the pandemic yet; the UK faces Brexit; and a recession is on the cards. Whether your industry is flying or picking itself back up again, you will need a plan for next year. This year marketing has…

Can you quite believe that we are a mere few weeks from the end of 2020! For many, it can’t end quick enough, but for brand marketers, we KNOW there’s never quite enough time to plan for the year ahead. We’ve just launched our Industry Benchmark…