Social Snapshot – 02.09.2020

A lot has happened in social this week. Whether it’s a new feature, guide, or masterclass, it’s something you need to know! Stick with us and you’ll be up to speed in no time…   LinkedIn publishes new guide. Many marketers, especially B2B businesses, use LinkedIn ads but may not be using the platform’s tools…

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Social Snapshot – 22.07.20

Social media is ever-changing, and sometimes it can be hard to stay up to date! Stick with us as we take you through our weekly roundup of everything you need to know…   Screen-share comes to mobile Messenger. After bringing the option to desktop earlier this year, Facebook has now rolled out a screen-sharing feature…

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A New App from Facebook?

  A New App from Facebook?   Venue – an app that brings people together to experience live events in an interactive way.   What does this mean?   According to Facebook –   “Venue aims to give fans an interactive second screen experience, curated by experts and centred on the pivotal moments of their…

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Tech Talk: the ongoing B2B conversation on social

Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain relevant with your customers? We recently released…

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How the Arts are Utilising Social

In these times of social distancing and isolation, everyone is being affected in some way. Today, I’m exploring how coronavirus has affected artists.    Many freelancers have had projects dropped but many have found ways to make the most of a bad situation. Despite ECCC (Emerald City Comic Con) postponing their event, they have been sharing vendors…

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Make a date with LinkedIn

LinkedIn is playing catch-up again and has announced the new facility to create and manage events on the channel… finally! The functionality promises to allow us to “create private events, event update notifications, search filters to invite the right attendees”, and you can find it in the “Community” panel.            …

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Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your paid campaigns, at least, will…

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