Design Immediate Future

Design

If you’re creating social media content regularly, you know how chaotic things can get. Endless campaigns, shifting priorities, last-minute changes… It’s a lot. That’s why design templates are more than a convenience; they’re a strategic foundation for marketing on social. Done right, they can boost consistency, save hours, and improve…

Carousels aren’t just for influencers showing off travel pics or smoothie recipes, in the B2B world, they’re one of the most powerful ways to share value, educate your audience, and build real connections, without putting people to sleep with walls of text. But how do you make yours stand out?…

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…

Designing Scroll-Stopping Social Media Visuals That Drive Newsletter Sign-Ups Social media is noisy. On platforms like LinkedIn, Facebook, and Instagram, you’re not just competing with other brands, but you’re up against photos of someone’s wedding, a colleague’s promotion, and endless memes. If your post is asking people to take action,…

Alright, content creators, gather ‘round – Instagram’s dropping two big updates this week, and one of them might just save you from those “Wait, what was my next line?” moments. 1. Instagram Edits Now Has a Built-In Teleprompter (Finally!) Let’s be real: reading a script off-camera without looking like a…

Sticking to brand guidelines fuels creative success on social media. True creativity isn’t about doing anything; it’s about doing the right thing, and in our world, that means staying aligned with each client’s brand guidelines. When we follow a brand’s guidelines, including fonts, colours, tone, imagery style, and logo use,…

“Ugh, not another Instagram photo format update!” Don’t panic, this one’s actually good news! Unlike past changes that forced awkward adjustments, this update finally gives you more flexibility without requiring a complete overhaul of your content strategy. Finally: Instagram Supports Native 3:4 Photos! Great news for photographers, creators, and anyone…

TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way. With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the…

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

Creating polished, professional videos for social media doesn’t mean you need the latest camera or a studio setup: what really matters is how you shoot, edit, and present your videos. Let’s break down the essentials that will help your video content stand out and make an impact. Preparation Is Everything…

With shrinking attention spans and endless scrolling, strong design isn’t optional; it’s essential. Even the best ideas can be lost if they don’t look immediately appealing. So, how can you create visuals that stop thumbs mid-scroll? 1. Grab Attention with Bold, Clear Visuals Your design needs to catch the eye…

As a graphic designer in social media, your job often feels like a race against the clock. You need eye-catching visuals, trending audio, slick motion graphics, and impactful sound effects, and you need them all for yesterday. But while speed is essential, cutting corners on copyright is never an option.

If you work in social media marketing, you have learnt that the first two seconds of a video aren’t just important, they’re everything. In marketing, we talk a lot about the idea of a “hook”, something that grabs your audience’s attention right away and pulls them in before they even…

Instagram is quietly experimenting with a new feature: lockable posts that can only be viewed with a code. Spotted on the Instagram Design profile, these posts display a blurred image and a prompt to “Enter secret code.” Once entered, the content unlocks. At first glance, it might…

Social media is a double-edged sword when it comes to creativity. On one hand, it’s a relentless scroll of comparison and noise. On the other, it’s an endless well of inspiration, if you know where to look. The key is curating your feed to work for you, not against you.

Working in a social media agency means juggling multiple clients, platforms, and deadlines, all while keeping your designs fresh and engaging. As a graphic designer, staying efficient isn’t just helpful it’s essential. Here are 10 tips to streamline your workflow and stay ahead: 1. Save a List of Go-To Resource…

Your business invests time and effort into networking events, conferences, and industry gatherings. But what happens after the event? Too often, valuable photos and videos sit unused when they could be transformed into engaging content that keeps your audience engaged long after the event ends. That’s where expert graphic design…

There’s something undeniably magical about creativity. It’s that spark, that flicker of imagination, that turns the ordinary into something extraordinary. This International Women’s Day, I want to take a moment to celebrate the women who’ve shaped our world with their artistry, innovation, and sheer determination to make their mark. From…

Do you remember that beautiful piece of visual content that grabbed your attention on LinkedIn the other day? It was not the most beautiful piece of design you have ever seen there, yet it had a lot of engagement right, but why? Have you spent a moment asking yourself how…

Let’s face it, social media is a visual playground. If your posts are looking a bit meh, it’s time to jazz them up! Whether you’re a small business owner, a marketer, or just someone who loves creating content, the right design tools can turn your social media game from bland…

Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt…

Ah, the retro aesthetic. It’s like finding an old vinyl record in your attic – instantly nostalgic, undeniably cool, and somehow still relevant. In the world of social media design, retro aesthetics have made a triumphant comeback, and honestly, we’re here for it. Whether it’s the neon glow of the…

For brands in social media marketing, keeping up with colour trends is more than just an aesthetic choice, it’s a way to capture attention, build emotional connections, and reinforce brand identity. The Pinterest 2025 colour palette provides a versatile foundation for brands to experiment with different moods, from bold and…

If you work with social media, you must have noticed it by now: Instagram has changed its phone grid size from 1:1 to 4:5 ratio. You might already been despairing about it, but here are some reflections to take under consideration. The 4:5 aspect ratio offers more vertical space, allowing…

As the cheese fog settles and the calendar flips to January, many of us feel an itch—a restless desire to start afresh, reinvent ourselves, or simply shake off the cobwebs of the past year. It’s not just about resolutions (though we’ll get to those later) but something deeper: a creative reset. A chance to clear the slate, find our spark, and move forward with a little more purpose—or at least with fewer regrets about how many mince pies we devoured in December.

Colour is more than just a visual element; it’s a powerful tool influencing emotions, perceptions, and behaviours. In B2B marketing, where trust, professionalism, and clear communication are paramount, the strategic use of colour can make a significant impact on how a brand is perceived and how effectively it engages its…

The festive season is the perfect time to take a break, unwind, and recharge after a year of hard work, but it’s also a moment to feel the creative pulse around you. As you know, inspiration can strike at the most unexpected moments. So, how can you enjoy your well-deserved…

Ho, ho, ho! Christmas is almost here, and you know what that means: cosying up with a hot chocolate and diving into this year’s best festive adverts. The 2024 Christmas campaigns are out in full force, bringing all the feels, laughs, and festive cheer. Let’s take a look at some…

As we get closer and closer to 2025, it’s time to look around and see what will be on trend in the new year. Staying ahead of trends can elevate your brand’s presence, drive engagement, and increase ROI. Here are the key design shifts to watch: 1. AI-Driven Creativity AI-powered tools…

When it comes to shooting food products for a social media campaign, every detail counts. From creating visually appealing content to aligning with the client’s vision, it’s a balance of artistry and efficiency. Here you will find some tips for planning and executing a successful food product shoot.

Ah, colour theory—where art meets psychology and gives your feed some much-needed injection of life Whether you want to be calm and collected, bold and sassy, or somewhere in between, choosing the right colours can set the perfect tone. Here’s a snappy guide to making colour work for you.

With Halloween behind us, it is the perfect time to discuss how to switch between autumn content and the festive, cosy vibes of winter and Christmas. Social media marketing is the place where creativity, planning, and agility come together to drive brand success. To maximize your reach and engagement, a…

Creating high-quality, visually appealing designs in the blink of an eye is what all clients expect nowadays, but can we humans keep up and deliver? Meeting the demand for constant content without compromising quality can be challenging, AI-powered tools offer quick solutions but relying on them too heavily can lead…

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…

Grabbing attention in a split second is crucial in the social world, brands are constantly searching for fresh and innovative ways to make their content stand out. A trend that has been around for ages, but is now gaining momentum is using abstract shapes as revealing masks for visual content.

As most of you already know, showing something is much faster than explaining it. That’s why graphic designers are increasingly tasked with creating animations to communicate ideas effectively. Whether it’s a social media post, a promotional video, or an engaging web banner, knowing how to make your animations impactful is key…

in today's blog, I thought I'd share a few of my go-to sites that I like to visit when I need a little help getting out of those creative ruts. These are the places that never fail to offer a fresh perspective, a bit of inspiration, or simply a much-needed break from whatever I'm currently working on.

Working in social media marketing, we know that every detail in our content can impact the success of our campaigns, and when it comes to text in our visual is not just what but how we present that text. The fonts we choose can significantly affect how our audience perceives…

For creatives working in the marketing industry, balancing creativity with productivity and maintaining strong client relationships can be challenging. Here are some best practices that not only help you save money but also improve productivity and strengthen your client relationships. 1. Be Proactive: Anticipate Client Needs One of the best…

In today’s blog, we’re diving into some top tips to help designers speed up their workflows and make design life more efficient. Here’s how to streamline your process and save time.

TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!

Effective communication is crucial for the success of social media campaigns. In this blog, we will cover ways to optimise communication among clients, marketers, and designers. Clear, concise briefs and streamlined workflows will save you time, reduce costs, and ensure high-quality results. Discus Objectives Together Start discussing and documenting with…

Yes, summer is here already, and we did not even realise it, so better later than never let’s have a look at this summer’s social media design trends that will help your brand to ride the wave. 1. Vibrant Flat Colours Summer is synonymous with bright, lively colours, but this…

Graphic design is more than just aesthetics; it’s a powerful tool that can communicate your brand’s message, evoke emotions, and engage your audience. Here are just a few ways in which good graphic design can help you reach these goals: Brand Identity Consistency Consistent and professional design helps create a…

If you are a Creative, what is it that inspires you? When you have a new project where do you go to look for ideas? As you may have heard back in school studying physics “Nothing is created, nothing is lost, and everything is transformed”. This is also true for ideas…

Are you mentally struggling in your workplace right now? Have you lost confidence, or is your self-esteem lower than normal? If this sounds like you, let's overcome these issues together with a few tips that may help with your creativity when creating content.

As we are well into spring 2024, one trend that has been making waves since the beginning of the year up until now is 3D gradients. You may have noticed the subtle yet impactful shift in design across various social media platforms, since the restyling of the Instagram logo in…

Alright folks, let's dive into the world of social media wizardry and explore a game-changer: motion graphics.

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…

In this blog post, we're diving headfirst into the realm of creative social media assets and unleashing a tidal wave of fun-filled strategies to turbocharge your online presence. So grab your digital paintbrushes and let's get ready to shake up the social scene with some seriously sensational content!

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.

Today's blog takes a look at some ideas for posts on social media, by revolutionising your feed using these captivating tips!

Why, When, Where, all at once Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.

In this blog we talk about the stormy seas of burnout and look at some ways to help overcome it.

What’s in your bag? It better be a mini digicam… extra points if it’s a fun colour! Over the last year we can see that Gen Z have taken a liking to vintage digital cameras. Between our cult obsession with Mean Girls, low rise jeans and paparazzi style content, creating…

The Dystopian Aesthetics of AI-Generated Art in Social Media Marketing In the ever-evolving landscape of social media marketing, staying ahead of the curve is crucial for grabbing the attention of today’s scrolling-savvy audience. A recent trend that has taken the digital marketing realm by storm is the use of AI-generated…

In today’s fast-paced digital landscape, where our attention spans have dwindled to less than that of a goldfish (yes, you read that right!), making a lasting impression is crucial. But how do you captivate your audience from the get-go? It’s all about creating visuals that demand attention, leaving viewers in…

Step into the enchanting world of colour as Pantone unveiled its mesmerising choice for the Colour of the Year back in December – none other than the sublime Peach Fuzz! Picture a velvety, gentle peach tone that goes beyond the visual to embrace your mind, body,…

Is it that magical time of the year again where we dust off our crystal balls, wave our design wands, and predict the fantastical trends that will dominate the creative landscape in the upcoming year? Oh, you betcha! Grab your trend-tracking binoculars because we’re about to embark on a wild…

Hey party people! Buckle up for another thrilling ride through the ad universe as we revisit some iconic campaigns that have left an indelible mark on our creative souls. Inspired by The Ad Professor’s thread over on X 🚀 First in the lineup is Chupa Chups…

Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…

AI - driven design is becoming ever-more commonplace, In today’s blog we’ll shine a spotlight on the recent #AdobeMax announcements and what this means for the future of AI design.

AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.

Dive into the enchanting universe of stop-motion animation! 🌟 Unleash your brand's story in a captivating and unique way. explore the captivating possibilities for your brand.

AI and Design is an ever-evolving space, offering new frontiers of creativity. In the blog, we’ll concentrate on one new tool in the designers arsenal that’s set to flip the world on its head.

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…

Are you ready to dive headfirst into a world where creativity knows no bounds? Hold onto your imagination because Procreate is about to take you on a journey beyond your wildest dreams!

In today’s blog, our Design team share their thoughts, reflections and lessons learnt from Inmotion 2023, a conference for leading professionals across the creative industries.

One size doesn’t fit all with social – but it’s becoming increasingly apparent that LinkedIn’s audience wants to absorb content the same way they would on Facebook, TikTok or Insta – not that it’s becoming a more visual platform, but for…

Today, we're taking a daring plunge into the treacherous waters of "CREATIVE BURNOUT" – cue the dramatic soundtrack! 😱

Step behind the lens and discover the captivating world of 'go behind the scenes' content creation! From unravelling audience desires to crafting unique angles that dazzle, we're diving into the art of sharing the magic that happens backstage.

I’m sure we’ve all seen by now, Elon Musk’s rebrand of Twitter to “X” – I wanted to take this opportunity to have a look at the good, the bad, and the ugly. Let’s start with… The Good. Is there? Taking such an iconic brand and changing it to something…

A marketer and a designer walk into a bar… No, it’s not the setup for a joke. It’s the beginning of a beautiful collaboration that unleashes the power of visual storytelling that transforms campaigns from “meh” to “mind-blowing. In today’s digital days, capturing the hearts and minds of your…

In today's blog we'll be taking a look at 3D Design. Once thought the preserve of blockbuster film-making 3D design, or CGI (computer-generated imagery) has never been more accessible, and now it's taking over our feeds.

We're diving head-first into the world of vertical videos, the viral sensation that's reshaping the social media landscape, and we're not gatekeeping our best tips for creating jaw-dropping, thumb-stopping content that will have your followers begging for more.

It feels like one company said ‘we need brand guidelines to make sure our logo is recognisable across the board’ – then a person at that brand moved to another company and the method spread and spread. In reality, ‘guidelines’ shouldn’t be rules – they’re a foundation for creativity. We’re…

Here at Immediate Future, we love looking at dominant social media trends and really taking them apart. I can’t be the only one who’s noticed the increasing presence of stop motion on their TLs recently, especially in product shoots. It’s popularity – I believe stems from the fact that it…

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

What is new and exciting in the world of social media? Let’s talk about it…

TikTok's generative AI tool for avatar creation

Have you ever wondered why your social media posts just aren’t performing as well as they used to? Are you looking for ways to get across your information about your brand in a fun, accessible and thumb-stopping way? Maybe an animated video is the right way for you to go.

The designers here at IF attended a super informative and inspiring virtual event hosted by Monotype, and I thought it would be cool to share some of the top typography trends to keep an eye out for this year. Match Maker This trend has several different…

Over the past few months a debate has been raging on Social Media and across the wider internet on the ethical implications of A.I art. For those sitting in the back, or who have had their phones off for the past six months, maybe a quick précis is in order.

Looking back at some of the iconic women in design history

Hoo boy that was a long cold winter wasn’t it? O.K, it might still be pretty cold BUT at least its getting a bit lighter. Maybe its too early to say the “S” word just yet – I haven’t seen any blooming daffodils or gamboling lambs myself yet – but…

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

It’s nearly that time of year again- the end of it! Today we’ll be looking at some tasty design trends for 2023. It’s always interesting to zoom out and take a look forward to the trends that we think will really stand out next. The fine folks over at…

Some tips to help when you're in a creative slump

YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…

Will AI take over the creative world? Or is it something we can use to help the creative process?

Have you ever wondered what it takes to make your brand a world-beater? In today’s blog I’ll take you through the impressively deep thought given to colour choices used by the biggest brands.

Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon? It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.

Discover how to make visuals for social media go the extra mile and stand out from the crowd!

Hulu lets independent artists and studios go wild with their logos for truly outstanding idents.

Before you even think about design, start off with setting up templates for social. Here's how

I thought it would be fun to look at campaigns from the past that have stuck with us over the years. No introductions needed… WASSUUUUPPPP This *really* resonated with people, you couldn’t go 5 mins without hearing someone shouting “wassup” and everyone else joining in. It permeated the ✨…

The first thing you want to do is to create a cool animated gif! If you’re anything like me, you love a good bit of animated text. All those colours and fonts and sparkles and… Sorry, where was I? Ah yes, creating your own animated stickers for Instagram. …