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B2B Content Marketing Trends 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report… 84% of marketers say that content production is going to rise in the next 12 months!…

Dark social; the ghost in the social media measurement machine

When the clock strikes midnight and the un-dead stir from their graves, it won’t be Freddie Krueger, or Pennywise the clown putting the frights into social media marketeers this Halloween. Something far worse. Something far scarier. A social media metric that isn’t being measured. As Social Media Examiner reports, the…

Listen Up! Social Media Monitoring Advice

Are you listening to what’s being said about your brand or business online? Regardless as to whether or not your company has a presence on social media, monitoring the main networks is something that you really should be doing. Stop right there. Don’t roll your eyes and think ‘I don’t…

Is your company making the best out of its visual content?

Images are becoming more and more essential for both search and social media marketing. A recent study by ROI Research shows that as more people are using smartphones to engage in social media as it is now easier to take pictures on the go with a high-resolution smartphone is as…

Social media: constantly innovating, occasionally clichéd

For an industry built on innovation and forward-thinking, social media sure has its fair share of metaphors and clichés. Don’t get me wrong, they perform a purpose; they help us metaphorically visualise the virtual. Clicking on a Like button doesn’t necessarily mean anything until you consider that the action demonstrates the user’s…

They say a picture is worth a thousand words, how much for these videos?

Soft Drink companies seem to be the ones that are engaging with their fans in more elaborate and innovative ways. This week’s social media brand chart shows that Red Bull and Coca Cola are dominating social media chatter. This is unsurprising given the enormity of both stunts, particularly Red Bull.

Some Juicy Google+ Stats & Facts

It’s been over a year since its launch and yet many marketers still don’t quite know what to make of the latest social network, Google+. It’s usually described as the platform for techy geeks (like us!) who have registered a profile and are now expectantly waiting to see whether the network will…

Politics, Democracy and Social Media

Social media is a great tool for engagement; it enables the target audience to set the agenda and puts the customer in the driving seat of communication. It is both an opportunity and a challenge to any organisation, including political parties. In fact, one may even recognise core democratic elements…

Facebook says don’t like something ‘Want’ it instead

It’s no secret that the last few months for Facebook have been trying. With stock continuing to slump Facebook has been turning to e-commerce as a way to combat this. In the last fortnight the social media giant has launched Facebook gifts; which allows you to buy friends redeemable gifts…

5 Tips to Use Google Hangouts in B2B Marketing

It’s been over a year since Google released their challenger to Facebook’s rule on top of the social media pyramid, in the form of Google Plus. Launched in June 2011, the search giant hoped that Google Plus could strike a huge blow to Facebook’s dominance of the social media…

Do businesses realise the importance of getting social customer service right?

According to American Express’ 2012 Global Customer Service Barometer, one third of US consumers think businesses are paying less attention to providing good customer service in 2012. * Surprising no? Especially, as companies are more exposed than ever with consumers able to…

The long and short of content is that size doesn’t matter

For sale: baby shoes, never worn. Hemingway only needed six words to tell a story. But can – and should – a brand really capture its narrative, values and essence in just 28 characters? Yes, content should be sharp, clear and concise. Yes, passive verbs and filter words aren’t…

How many of your Twitter followers are on Facebook and Google +?

Ever wondered how many of your brand’s Google+ circles are repinning away on Pinterest? Or how many of your LinkedIn connections also use Twitter? And just how many global users does Facebook have this week? Wonder no more! Global Web Index has shed some light on engagement patterns across social…

MySpace Undergoes Dramatic Revamp

Could a revamp give MySpace the competitive edge needed to survive the fierce digital market of today? The new MySpace design which was launched by their new owners Joseph Mark (backed by Justin Timberlake) gives Myspace users a unique opportunity to enter a social network that caters to a…

Facebook to open the data door to businesses

It was only a matter of time before Facebook started to look for new ways to make money out of its businesses. We have had premium ads and now the Facebook COO, Sheryl Sandberg has suggested businesses can expect premium services as well. Let’s be honest, Facebook has to keep…

Pinterest Marketing Cheat Sheet

Pinterest, the pinboard-style sharing platform offers exciting opportunities for brands to connect with their customers in an innovative, emotional way by tapping into their passions. For some, such as fashion retail brands, it couldn’t be easier – customers will lap up rich, visual content (especially when it’s a designer handbag!) However, Pinterest’s…

Do dormant social users add brand value?

Findings from BT’s study earlier this year may have pointed towards females being the social media obsessives; but the latest data from Global Web Index into social platforms indicates it’s more of a man’s game. Almost every platform skews male, with the highest male ratio on LinkedIn…

The weekly news round-up

The B2Bs in the Social Marketing Universe Using social media for business is no longer a new or strange concept. Although some businesses have been slow to grasp the full value of social media for B2B marketing. Last week Facebook announced it was awarding 12 of the…

Weekly social media round up

SMB’s are taking over Social Media New research shows that 90% of small business owners have some sort of presence on social media, and that they are beginning to increase their involvement. In studies done by 5starControl, results show that small businesses are “keener on…

Business readers turning to Twitter for answers

It seems the social landscape is shifting yet again for B2B companies… 20% of top level executives are spending more time reading Tweets than online news publications. It represents a slow shift which IBM says in the next 5 years will see social media become a primary interaction tool with…

Latest news from the world of social media

News Round-Up Coca-Cola Reaches 50 Million Coca-Cola has always had a good grasp of how to market itself and communicate well with its fans. On social media it engages well with its fans in a direct and ‘authentic’ manner. In doing so, it’s…

The rise of the social customer

This year more than ever, the issue of social customer service is front and centre in the minds of customer service leaders. Many major companies are left with more questions than answers on how to implement, strategise and budget. It’s a common question, but why should a company bother with…

Weekly News Round-Up

Good News for Facebook Despite its fiscal status in a state of constant flux, Facebook had a good week. The platform passed the final hurdle in its bid to acquire Instagram after the California Department of Corporations ruled that the transaction appeared ‘just, fair, and equitable’. With all…

Monday News Round-Up

Olympic sponsors: the social winners Whilst athletes were vying for medals during the dubbed ‘Socialympics’, the official sponsors were hard at work battling for social media dominance. Social Media Influence have released the sponsor leaderboard. Visa and P&G come in joint 3rd position. Visa saw…

News Round-Up: The Socialympics Legacy

After 16 days of sporting excellence, London bid farewell to the Olympic Games last night. Touted as the ‘world’s first social games’, London 2012 lived up to the hype around social media with networks extending their reach far and wide, as well as acting as a supplement to traditional media.

The hard-hitting reality of social customer service

I’d like to share this informative infographic from bluewolf consultancy, which provides a fantastic overview of social media as the new service channel. Perfectly summed up in the header – “It is no longer about how fast a business can respond to a customer BUT HOW WELL.” I couldn’t agree…

Attention Community Managers!

Facebook have announced the launch of “Page Post Targeting Enhanced” for fan pages, an extension of the language and location targeting instigated in 2009. This is massive news for marketers and advertisers. Page admins can publish various posts to fans and change the crux of their messages to users based…

News Round-up: Facebook Under Fire

Stay tuned for our Monday round-ups of the latest social media news. We will be providing short, sweet snippets that will help you stay ahead of the ever-changing social media game. Here’s the first in the series… Enjoy. Last week saw the shock revelation that 8.7% or 83 million Facebook…

Facebook finally delivers on ROI for businesses with online vouchers

You may have seen the recent news about Facebook testing ‘Offers’ for Ecommerce sites. Brands will be able to push digital offers through the timeline to their communities and these will be redeemable for the first time on the retailer’s website at checkout. At present this functionality…

LinkedIn acquisition of SlideShare – all you need to know

So, LinkedIn recently agreed to purchase presentation-sharing website SlideShare for £73m. The acquisition wasn’t completely out of the blue for those in the know. As Rashmi Sinha, SlideShare co-founder stated in her recent blog, the two companies developed close ties following the opening up…

Five tips for successful YouTube content

Three billion, 800 million, 60. The number of hours of video watched each month, the number of monthly unique visitors and the number of hours of video uploaded every minute. There’s no denying the consumer demand for quality shareable video content. And while it can be tempting to think of…

7 brands and their Instagrams

With the high profile acquisition of Instagram by Facebook for $1bn there is a lot of speculation about Facebook’s plans for the photo editing/sharing mobile app. CNET and the Guardian’s coverage of the takeover are the most…

The larger your customer base, the more problems on social media?

Many brands would love millions of followers of their social media profiles, customers just waiting for that next brand message or purchase motivator. However, it’s not a one way street. Social gives customers a direct and very visible route to a brand. Some might say that the more followers you…

Listen and learn: how to rise above a social customer crisis

With an increasing number of consumers – and particularly those under the age of 25 – expecting customer service through social media channels, brands have a new and highly visible opportunity to turn negative sentiment into public and positive advocacy. Successful social customer service, however, treads a fine…

How social media is changing the landscape of social media

We love this recent infographic from the guys Our Social Times. With more than 57% of consumers searching online to solve customer service issues, it’s an area that just can’t be ignored. If you would like to find out more about the way social media…

Why you can’t ignore the young social customer

Lying low isn’t an easy thing for brands to do on social media, particularly when it comes to the young and socially savvy customer. According to a recent study by Sitel, 15% of 16-24 year-olds in the UK use social media as their preferred channel for resolving…

Social customer service done right – 5 success stories from ASOS to Zappos

2012 is the year of social customer service. Consumers are increasingly turning to social networks as a way to reach out to brands and convey their frustrations and worries. However, this needn’t necessarily be a threat to brands. Innovators are using social media to turn customer negativity into advocacy. This slideshare looks…

Overview of the new Facebook timeline brand pages

Facebook has just launched the timeline for brand pages – expect alot of noise on this over the next few weeks. The new design and functionality has created a completely new user experience and raises a number of questions to boot. Here are some of the key things you need…

Five social media monitoring tips

From one-man-bands to global conglomerates, social media provides businesses with a wide open window into the thoughts, opinions and behaviours of customers. Whether it’s a simple keyword search in Google or the deployment of a sophisticated tool, social media monitoring can add value to everything from customer acquisition and product…

Rules of Engagement

Engagement is of paramount importance when it comes to getting it right in social media. Your contributions on social networks form the outward representation of your brand or company online and define how you are viewed by others. Which is why effective and compelling engagement requires scrupulous planning and calls…

Capturing cross-functional content

Online content creation typically falls to the marketing division of a business. Look beyond the four walls of communications, however, and therein lies a treasure trove of ideas. From customer services to sales, each function is filled with insights into every corner of the business. Whether it’s…

How to destroy your social media reputation in 5 easy steps

1. Take it personally Responding in the heat of the moment may be a very human thing to do. But, when acting as the public persona of a brand or a client of such a response is a sure fire way to get your arse handed to you by the…

Should UK brands be ready to adopt Pinterest?

Shortly after my last post on Pinterest this insightful infographic circulated giving further evidence that the platform could really become a big player in 2012 – check out “is Pinterest the next social commerce game changer“ After making such a huge splash in the US…

Social Media Week 2012

It’s Valentine’s Day? Oh yes, of course! It’s also Day Two of Social Media Week and the line up for the rest of the week is looking fantastic. SMW takes place all over the globe, but there is a host of great events taking place in London…

Understanding Your Social Customers

Following on from my recent post, ‘Embracing Social Customer Service’, I want to offer a closer inspection of the ‘social customer’. The growth of social media platforms has been accompanied by the evolution of this new type of customer. An understanding of your social customers is an important step…

New Twitter brand pages: a flashy ploy to justify the cost of promoted tweets?

The new UK Twitter brand pages have finally hit our shores for those companies that can afford it. Let’s put this out there, brands on Twitter still don’t have the flexibility the Facebook API allows. Twitter will keep a tight rein on what users can and can’t…

Facebook begins the inevitable mobile ad assault

It didn’t take long after the IPO for Facebook to make a fresh announcement about plans for developing revenue generation – and it is the move into mobile advertising. Despite Mark Zuckerberg being described as having, “an evangelical approach to advertising,” and seeing the Facebook platform as, “a vehicle to…

Pinterest – 2012’s social media success story?! Further evidence

Subsequent to my last post on Pinterest and whether it is set to be 2012’s social media success story – this insightful infographic surfaced which certainly suggests it may well be… Want to know how Pinterest may impact UK brands?…

Snack brands latest campaigns drive social engagement

Two great examples of brands using social engagement at the heart of their campaigns have popped up recently. Both Walkers Crisps and Kit Kat Chunky have launched multi-channel campaigns supported by TV advertising to create a buzz around new flavours of their products, seeking user participation and driving activity through…

Embracing Social Customer Service

Launching into the realm of social customer service may seem like a daunting prospect, however, failing to take the leap may actually lead to even more frightening consequences. A shocking statistic from a recent consumer survey commissioned by Conversocial, revealed that: “If confronted with unanswered customer complaints on…

Real-time touches down at the Super Bowl

Few events in the sporting calendar command as much media coverage or social chatter as the US Super Bowl. Last year, French data intelligence company, Semiocast, reported that the American football championship was the focus of 4.5 million tweets, driving a 25% increase in global tweets during…

Pinterest – 2012’s social media success story?

Pinterest was the surprise social network of last year in the US achieving over 31 million visits and rising to number 7 in the Hitwise top 10 social networks of 2011. Whilst the network only represents 0.68% share of visits (Facebook represents a staggering 63.31%) – Pinterest is set to…

If social commerce is about to blow up, has the bomb been dropped?

As all eyes focus on the social commerce landscape for 2012, Dimensions Mall, has dropped a veritable bomb less than a month into the year. While 67% of retailers are already planning to use Facebook to drive traffic through to e-commerce in 2012, not to mention Coca-Cola,…

New wave of Facebook Applications

With the launch of 60 new applications using the Timeline and Open Graph, Facebook is about to expand beyond the Like. The new functionality will allow users to share perpetual actions (‘love’, ‘want’, ‘need’) via applications through the Open Graph. There are obvious benefits for brands, especially given the buying…

Five useful content planning tools

For years, content strategists have been hiding in the wings, quietly coordinating the show, while the social media rock stars take centre stage. Not anymore. A media frenzy surrounding the information overload debate, combined with the growing impact of social search, mean that the need for sophisticated content planning is…

Your socially engaged consumers spend more

New research shows consumers who engage with companies using social media spend up to 30% more than consumers that don’t. The same research from Bain & Company, suggests they are also more loyal and emotionally connected than customers who are not socially engaged. Bain…

SOPA and PIPA – the web’s four letter words

You may notice that the internet is slightly quieter than you are used to tomorrow. This is due to numerous internet giants protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Opponents to the bills state that if passed into…

Waze – Geolocation emerges from its troubled teens and becomes a useful member of society

You may have seen the other day that GPS navigation system Waze hit 10m users. It’s a social tool that aggregates user reports on traffic, accidents and the like. I’m a recent convert and signed up a few months ago, since…

Slideshare and the rise of B2B social media

There is no doubt that the growth of Slideshare has got B2B marketers excited about using social media again. It has become the world’s largest content sharing community. Combine this with the reach of Twitter and LinkedIn and the platform has become a vital part of the best…

Afraid of your competitor’s social media activity?

If so, you are not alone. New research from econsultancy shows a whopping 85% of brands believe increased social media marketing by competitors will have a significant impact on their social media plans in 2012. With all innovation, there is an adoption curve (see…

14 essential stats from the latest UK social media research to help benchmark your planning

Whether you’re planning your tactical social media campaign or reengineering your business for the social consumer, social media research is invaluable in setting benchmarks. They help you manage expectations, isolate priorities and best of all, define KPIs that set the evaluation bar. But there is a dearth of…

B2Bs take note – social media needs to empower staff, says global study

There is a perception in the industry that B2B “doesn’t do social”. I have often been asked if B2Bs “should use Social Media?” as part of their marketing mix and if “B2Bs can utilise Facebook?”…

The Three R’s of Facebook Moderation

Creating a branded Facebook page can be daunting for any business; doing so without a robust moderation policy in place can be disastrous. A branded Facebook page can be an open-invitation for foul-mouthed detractors to fill the page with expletives and abuse. Perhaps less obvious are the implications of a…

Four ways in which the new Twitter better promotes your brand

Twitter has launched new brand pages with a new look and some useful functionality. For those companies already on Twitter, this news is worth your attention. Twitter’s new brand pages will better promote your brand in 4 ways: A large header image gives greater prominence to your logo and/or tagline. …

Reddit – Upvote it: Part II

So in the first blog in this series, we established that Reddit is significant online social movement, but what exactly can it offer a brand or business? Monitoring: Businesses can utilise the platform as a go-to for cutting edge news and content. Monitoring the platform for relevant…

Reddit – Upvote it: Part I

Are you familiar with Reddit? Is the social news site incorporated into your social media monitoring and planning? So, what is Reddit? A dark horse of the online world, Reddit is a sharing platform that businesses and brands alike should be au fait with. It’s an online…

Twitter bios – nominate the worst of 2011

Are you, like us, constantly astounded by what people say in their Twitter biography? You know what I mean – they range from the sublime to the ridiculous, from the disingenuous to the hilarious. Well, as Twitter continues to grow we can only expect more of these…

Social media agency issues warning to Cadbury

We love purple as much as the next company, but it appears Cadbury have decided to take it to the next level in a recent trademark dispute settled yesterday with Nestlé. Cadbury wanted to trademark the tint and made the case…

The ideal social media consultant. It’s Psych 101

An experimental scientist? A mathematician, an historian, an IT geek, a money making economist or socially savvy psychologist? Last week we conducted a Twtpoll to discover who you would rather employ as a social media consultant for your business. The results were eye opening. To our…

4 points for a marketer to consider before venturing into Google+

Before hastily setting up a Google+ page for your business, you need to step back and consider whether there is any value in joining the early adopters. We pulled together 4 points to help you evaluate whether it is worth your company embracing Google+: 1. Objective…

Are Google+ branded pages only for Muppets?

Since Google’s announcement, there has been an enthusiastic response to Google+ branded pages. Generally the applause has been loud and energetic, with over 600 news articles and innumerable blog posts. The positive response has proved interesting. After…

Jettison the social media jargon?

If you’re in the industry, you’d be lying if you didn’t shudder when a choice nugget of social media consultancy newspeak pops out of your mouth, or a colleague’s. It’s like an involuntary spasm, and you feel like you need a shower after it’s come out. Is…

Measuring the Emotional Intelligence of community management: Part II

We’ve taken the three most engaged Facebook pages and for the past week we’ve been watching to see just how much emotion plays a part in their community management. In Part I of this series we laid out our measurement criteria; in Part II we put it to the…

Measuring the Emotional Intelligence of community management: Part I

Over the past few months we have been investigating the essence of good online community management. We’ve dissected the very definition of an online community and we’ve gleaned insights from experienced community manager, Heather Taylor. Over the next two part-series we will be exploring the role emotion plays within…

Q&A: RiotRemedy founder, Heather Taylor, talks community management

In 2004 social networks were a groundbreaking channel for brands to self-publicise and broadcast their news. Today, the dynamic between brands and their customers has shifted. Customers want brands to talk with and not just at them. According to Heather Taylor, founder of online community, RiotRemedy, today’s brands need to…

Why branded social media estates are like Pokémon: Qwikster vs. Jason Castillo

Netflix have learnt the hard way that social media can’t be a last minute consideration when it comes to a rebrand. Marketing has to be fully integrated with social media planning. On demand video service Netflix struck upon the name Qwikster for its DVD side of the business, you can…

A turning point for Twitter marketing?

This week, in a move that Brian Solis entitled the ‘Mad Men Moment’, Twitter introduced the latest addition to the Promoted products family. So what prompted the dramatic headline? Well the latest version of the promoted tweet will appear in the timeline of users that are not…

Three reasons businesses fail to manage a social media crisis

Threee things we can learn from the world’s leading social businesses about how to avoid a social media crisis.

Social media skills and the decline of the fourth estate?

A survival guide for journalists and the marketing profession The revelation that taking notes and time management are considered more important journalistic skills than understanding social media, has caused quite a stir. The worrying conclusion from the National Council for the Training of Journalists has been described…

Online community management: Stop. Look. Listen.

In the words of the Content Marketing Institute’s Joe Chernov: “Without content, social media is a sports car with an empty gas tank”. No one knows that better than an online community manager. But what that community manager also knows is that accelerating your social media…

Google+: how social media marketing could evolve

Google+ has really got the social media world excited. Twenty-five million users in 6 weeks, makes the growth of similar social networks like Facebook and Twitter look positively stunted in comparison. And the blogosphere is just as fired up – a quick Google blog search for Google+…

Social media marketing: what not to do

Social media marketing is not new. We’re all familiar with the basics and brands are actively engaging with their consumers on a daily basis. So, why are people still doing it incorrectly? Here, we share what to do and, more importantly, what not to do when it comes to the…

Social media training – vital lessons from history part 2

In the last post we looked at figures from the twentieth century and the lessons that could be learned from their experiences when implementing brand social media training. In this post we’ll investigate some historical recommendations crowdsourced on Twitter over the…

Social media training – vital lessons from history part 1

Those looking to ensure staff are equipped to represent their brand across social media platforms could do worse than learn from some of history’s most famous and infamous historical figures. So what can your social media training learn from the past? “To be ignorant of what occurred before you…

The rise of online influence: Part II

In the second part of our series on online influence, we round up the three best tools for measuring social media influence; along with a look at their advocates and sceptics. In my last post I paraphrased Brian Solis and Vocus in defining an online influencer as someone who has…

The rise of online influence: Part I

This is a two-part series exploring online influencers and their role in social media marketing. Part I looks at the reasons why a brand should focus on wooing influencers over journalists; Part II defines ways of identifying and measuring their influence. Traditional PR vs social media marketing Traditional…

A model for social business monitoring

Social media knows no boundaries. Understanding what customers are saying in the social web has value for multiple parts of a business – not just marketing. Breaking down internal silos and sharing social insight is still a challenge for many. A recent piece of research from Dell/Forrester…

Social business best practice: Become a social media transformer

What does it take to become a true social business? We analyse the findings of a report from the Harvard Business Review that identifies four types of social media strategy. We pin-point the what you need to be the ultimate social business - the 'social media transformer'.

What is social business? Top 3 social business infographics

As a social media consultancy, we find a lot of people ask us: what is social business? Here are our top 3 infographics to help you get your head into the idea of a social business. It should provide inspiration for your social media strategy!

Avoiding Facebook community f*ck ups. 5 moderation tips

Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform: posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are…

What is Online Reputation Management: Part I

This is the first in a three-part series of posts exploring what is online reputation management? Part I looks at crisis management in the age of social media. The crisis management model is under threat. Robust plans that once cut the mustard with traditional media are struggling to control and…

Slideshare: 8 tips for online crisis management

Check out this great slideshare about online reputation management presented to the Online Marketing Show 2011. It's focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.

The social media story – beyond the tech

On revisiting the video interview from SES it strikes me that social search is a complex issue that goes beyond the technology. It is much more than key words, phrases. Much more than Google +1; Bing and Facebook integration; or even trying to work around the new Panda algorithms.

B2B social media case studies

There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. Yet, surveys tell us that almost half of UK companies…

Top UK B2B twitter profiles

It can be somewhat challenging to find examples of Twitter being used effectively in the business to business environment. And even more so when looking for UK examples (I am not advocating that Twitter is the only way B2B social media can support a company’s objective. However, it can add…

UK growth in use of B2B social media drives success

41% of UK businesses (up from 33% last year) are winning new customers through social media – this is according to a global survey of 17,000 businesses by Regus Group The infographic outlines global social media adoption…

Roland Bunce. A beautiful sentiment; an ugly indictment of human behaviour

If you type the name “Roland Bunce” into Google you return 41,600 searches. According to media reports, Roland Bunce is a 24-year old computer science graduate, who has entered fashion and homeware brand Next’s online competition to find the next model. Despite being atypical model material, he’s…

Social media and the content conundrum

Social media likes to give and take with both hands. It gives you innumerable ways of getting your company’s voice out to your target market, managing your reputation and adding value to your business. And then it takes. It takes all the content you can possibly feed it and it…

Urban Outfitter’s new nightmare: new stats reveal the Miley Cyrus effect

Online crisis phase 1 So, in case you’re not aware of it, the international fashion retailer is facing a bit of a brand crisis. In short, it has been accused by Stevie K of tru.che of copying a line of her jewellery. In the industry it appears that…

Search results for "X"

B2B Content Marketing Trends 2012

Dark social; the ghost in the social media measurement machine

Listen Up! Social Media Monitoring Advice

Is your company making the best out of its visual content?

Social media: constantly innovating, occasionally clichéd

They say a picture is worth a thousand words, how much for these videos?

Some Juicy Google+ Stats & Facts

Politics, Democracy and Social Media

Facebook says don’t like something ‘Want’ it instead

5 Tips to Use Google Hangouts in B2B Marketing

Do businesses realise the importance of getting social customer service right?

The long and short of content is that size doesn’t matter

How many of your Twitter followers are on Facebook and Google +?

MySpace Undergoes Dramatic Revamp

Facebook to open the data door to businesses

Pinterest Marketing Cheat Sheet

Do dormant social users add brand value?

The weekly news round-up

Weekly social media round up

Business readers turning to Twitter for answers

Latest news from the world of social media

The rise of the social customer

Weekly News Round-Up

Monday News Round-Up

News Round-Up: The Socialympics Legacy

The hard-hitting reality of social customer service

Attention Community Managers!

News Round-up: Facebook Under Fire

Facebook finally delivers on ROI for businesses with online vouchers

LinkedIn acquisition of SlideShare – all you need to know

Five tips for successful YouTube content

7 brands and their Instagrams

The larger your customer base, the more problems on social media?

Listen and learn: how to rise above a social customer crisis

How social media is changing the landscape of social media

Why you can’t ignore the young social customer

Social customer service done right – 5 success stories from ASOS to Zappos

Overview of the new Facebook timeline brand pages

Five social media monitoring tips

Rules of Engagement

Capturing cross-functional content

How to destroy your social media reputation in 5 easy steps

Should UK brands be ready to adopt Pinterest?

Social Media Week 2012

Understanding Your Social Customers

New Twitter brand pages: a flashy ploy to justify the cost of promoted tweets?

Facebook begins the inevitable mobile ad assault

Pinterest – 2012’s social media success story?! Further evidence

Snack brands latest campaigns drive social engagement

Embracing Social Customer Service

Real-time touches down at the Super Bowl

Pinterest – 2012’s social media success story?

If social commerce is about to blow up, has the bomb been dropped?

New wave of Facebook Applications

Five useful content planning tools

Your socially engaged consumers spend more

SOPA and PIPA – the web’s four letter words

Waze – Geolocation emerges from its troubled teens and becomes a useful member of society

Slideshare and the rise of B2B social media

Afraid of your competitor’s social media activity?

14 essential stats from the latest UK social media research to help benchmark your planning

B2Bs take note – social media needs to empower staff, says global study

The Three R’s of Facebook Moderation

Four ways in which the new Twitter better promotes your brand

Reddit – Upvote it: Part II

Reddit – Upvote it: Part I

Twitter bios – nominate the worst of 2011

Social media agency issues warning to Cadbury

The ideal social media consultant. It’s Psych 101

4 points for a marketer to consider before venturing into Google+

Are Google+ branded pages only for Muppets?

Jettison the social media jargon?

Measuring the Emotional Intelligence of community management: Part II

Measuring the Emotional Intelligence of community management: Part I

Q&A: RiotRemedy founder, Heather Taylor, talks community management

Why branded social media estates are like Pokémon: Qwikster vs. Jason Castillo

A turning point for Twitter marketing?

Three reasons businesses fail to manage a social media crisis

Social media skills and the decline of the fourth estate?