X Immediate Future

Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of…

Has social media given us a more powerful voice?

Since the introduction of social media, resolving disputes through face to face interaction seems to have become a thing of the past. There appears to be a popular trend in taking to various social platforms to vent frustration towards the situations or people we encounter in everyday life. From that…

All change for brands on Facebook

When Facebook changed all brand pages over to the new timeline design last March, it heralded a new era for companies on the site. Cover photos, milestones and featured images were in, allowing brands to showcase what they do in a creative way that never previously existed on Facebook. Fast-forward…

Your Weekly Social Media Snapshot

Surprising correlation between LinkedIn endorsements and recommendations It has been half a year since LinkedIn introduced their endorsement feature, allowing users to endorse their colleagues and business partners for their skills and expertise with great ease. A couple of weeks ago LinkedIn announced that since last September…

Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content…

Channel 4 boldly ventures into new Social TV spaces

Channel 4 is no stranger to social TV. The broadcaster regularly integrates their TV programmes with twitter hashtags to promote second screen viewing. Moreover, they have 4seven, a TV channel dedicated to showing the most popular TV programmes, where the content is largely dictated by how much buzz and traction…

Will the new Facebook changes drive teenagers to use other social platforms?

Since its launch back in 2004, young teenagers have been some of Facebook’s biggest fans. However, as Facebook develops is it losing its attraction to many young teens, forcing them to discover new social platforms? For example rather recently, Facebook announced plans to improve the layout of its home page…

Hashtags come to Facebook

Facebook is considering introducing the hashtag functionality to their social media site. This latest update will allow users to index conversations around a particular topic. Facebook have not yet set a release date, however it has been speculated that they are working on this new update as…

Surprising correlation between LinkedIn endorsements and recommendations

It has been half a year since LinkedIn introduced their Endorsement feature. It allows users to endorse their colleagues and business partners for their skills and expertise with great ease. No longer do you need to spend a long time carefully structuring your recommendation into a nice paragraph that describes …

Your Weekly Social Media Snapshot

Shetland Pony ad goes viral Over the last few weeks we have seen Three’s simple, but innovative, advert of a dancing pony hit our screens and go viral on social media. The mobile provider currently has over 5,000,000 YouTube hits! In a short space of time…

Not to be missed: The ultimate social media image sizing cheat sheet

If you have anything to do with a branded social media profile, then this blog is guaranteed to make your life easier. When I stumbled across this absolute delight of an infographic, courtesy of LunaMetrics, I immediately saved it down on the system. Do it now… The infographic contains all…

Finally, a new solution for Twitter trolls

Sick, twisted, immoral – just some of the words to describe people who post derogatory and sometimes disgusting comments about sensitive topics online. The rise of social media has given these people, or “trolls” as they are known, a platform to write hateful comments towards celebrities, families who have suffered…

Has the new web based analytics tool made Pinterest more useful to businesses?

There have been many questions raised as to the benefits of using Pinterest for business. The visual content hub is increasingly being used as a way of linking back to other, often text based content. Brands can post images on Pinterest to lead users to content on other platforms, such…

Shetland Pony ad goes viral on social media

Three’s relatively simple but innovative advert of a dancing pony, which hit our screens just over a week ago has rapidly gone viral on social media. The mobile provider has certainly succeeded in producing a viral marketing campaign with current YouTube hits reaching an incredible total of 4,734,872. In…

Your Weekly Social Media Snapshot

4 detailed insights from a social media mock employment tribunal Last week we teamed up with the legal firm Colman Coyle and presented the first social media mock employment tribunal. The fictional Tribunal was a great opportunity to gain an insight into how the law views social media.

Social Policing

We regularly hear about how sharing information online can make us vulnerable to online identity theft among other crimes. With an estimated one-seventh of the world’s population on Facebook, we are continuously sharing our personal details online and making ourselves more susceptible to criminals. According to this article by Jane Susskind in…

3 ways to use Slideshare for B2B lead generation

In my last post I looked at key characteristics that make Slideshare presentations go viral. They included providing in-depth insight, designing eye-catching experience and, most importantly, telling a great story. (Full article here.) And yet someone may ask, “What’s the point? Why bother with Slideshare?” The answer…

Top Retailers opting out of email in favour of other channels?

Missing out on new opportunities or opting for more effective channels? There are two ways to read into the latest data collated by eCircle looking at the adoption of sophisticated targeted email communications. Stand out statistics read that: 21% of the top 50 retailers…

The Anatomy of a Crisis Part Three: Followers Speak Louder than Words

In Part One of this series we saw that every social media incident does not make a crisis; whilst in Part Two we explored how a true crisis causes trust, reputational and financial issues. However, can a social media incident actually lead to positive…

4 detailed insights from a social media mock employment tribunal

Last week we joined forces with legal firm Colman Coyle with a first social media mock employment tribunal. Held at the Law Society with real barristers, we even had a fabulous and very personable Judge. It is not often that you really get the chance to see the detailed…

Facebook advertising – is it all it’s cracked up to be?

It seems like everyone is at it nowadays – Facebook advertising is more or less a standard element of many brands’ social media activity. But how often are marketers taking a step back to ponder WHY exactly they are running advertising campaigns? What do they hope to achieve? Over the…

Your Weekly Social Media Snapshot

Facebook after death An article was released this week, regarding the heartbreaking wish to allow parents access to their deceased children’s Facebook accounts. Should we allow family members access without knowing the account users wishes? Or something that shouldn’t even be questioned? It’s difficult to say,…

Social networks being used to out the Bulger murderers

Social media networks, in particular Twitter, have been under the limelight in the past week due to an outbreak of pictures claiming to identify the two killers of James Bulger, who was murdered 20 years ago. UK police have ordered social network users to stop outing the…

The Anatomy of a Crisis Part Two: There’s No Horsing Around

In part one of this series we discussed that issues shouldn’t be viewed purely through a social lens. Just because a company is affected by an incident doesn’t necessarily mean it becomes embroiled in a crisis. However, that does not mean crises don’t exist. And when a true…

The John F Kennedy approach to content strategy

“Ask not what your country can do for you; ask what you can do for your country” Kennedy’s inauguration speech was as relevant to the American people in 1961 as it is to the content marketer in 2013. Why? Substitute the word ‘country’ with ‘audience’…

The Anatomy of a Crisis Part One: Storm in a Twittercup

Listening to the recent Webinar: How to effectively manage a social media crisis it struck me how readily the term “crisis” is applied to just about anything that can negatively impact a brand on social media. From Twitter hackings to disgruntled employees hijacking a company Twitter, everything…

Our Facebook accounts are outliving us – what happens to Facebook after death?

There are currently an estimated 30 million Facebook accounts that belong to people who have passed away, raising the unnerving question: what happens to those abandoned profiles after death? For many people, grieving through social media can be a very comforting experience – allowing them to connect with friends and…

Who needs a crystal ball when you have social media?

Social media is becoming an ever growing part of culture, because it’s an instant way of viewing news and public opinion. Data miners are constantly looking at ways to use this information to turn social networks into digital crystal balls. So can trends predict things such as awards for example…

Your Weekly Social Media Snapshot

The battle of the soap operas in social This week, we took a look at how the battle of the soap operas can be witnessed online in the social space, with many of us now ‘Tweeting’ and ‘Facebooking’ whilst snuggled up on the sofa watching our…

Burberry tops Pinterest

Despite being 156 years old, Burberry is proving to be a very progressive brand with its use of innovative social media platforms. It is currently the leading British fashion brand on Pinterest, the image-sharing social network that has gained huge traction around the world since it launched in 2010. Pinterest,…

Battle of the soap operas in social

Whether you’ll admit it or not, many of us enjoy snuggling up on the sofa at the end of the day for a daily dose of our favourite soap opera. Nowadays, thanks to the ‘two screening’ phenomenon, this delight is now reflected online, with many of us engaging on social…

3 tips from viral Slideshare presentations

Slideshare is a great and often overlooked platform. Claiming 60 million monthly visitors, it allows users to upload visual presentations and easily share them. Over time Slideshare has evolved into a thriving social media site in itself. Users are keen to ‘like’, download and share presentations and, similarly to YouTube,…

Discover what content works in B2B social media using (non-paid) click-through rates!

After reading an interesting article from The Real Time Report last week I was inspired to share some of the metrics I know most companies won’t be tracking in the B2B space… The report above, which looked purely at website analytics as a way of determining referral traffic and…

“Horse-gate” and the importance of crisis management in social media

From Findus lasagnes, Tesco burgers and Asda bolognese to Whitbread, it seems that the horsemeat scandal gets worse every day, as the saga gets even darker and more twisted and new brands become embroiled in the scandal. The questions of exactly what are we eating continue to persist and it’s…

Your Weekly Social Media Snapshot

Search for your old tweets on Twitter This week Twitter has made some important changes to its search options. Users are now able to search for old tweets via hashtag or keyword. Previously, search results could only be seen from one week ago, so this news will…

Are you in the LinkedIn elite?

Are you one of the 200 million people around the world who maintain a LinkedIn profile with at least 50 connections? If you are, you’re probably among the “elite” who received a message of congratulations this week! The congratulatory messages vary slightly in terms of content from person to person…

Valentine’s data crunch: the social low-down on this year’s trends

The most romantic week of the year is upon us once again. The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers. But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree romance…

Top UK Universities in Social Media

I recently read a blog post that ranked universities in the US on how well they were engaging with social media. I thought it might be interesting to look at how our UK establishments were shaping up alongside them. Traditionally speaking, social media is not something…

Buy it with a #Hashtag!

Have you ever tweeted about wanting a new bag, or the latest bit of gadgetry, or pined over a pretty bit of jewellery? Well now if you tweet about it you may very well be able to own it with Twitter’s new partnership with American Express. Twitter has made a…

3 ways to lift your social media policy off the page

According to our research on social media law, 81% of UK businesses have a social media policy in place. In my experience though, it isn’t enough to just have a policy. You need to lift the details off…

Treading the fine line between social media success and failure

For most digital marketers nowadays, running and managing social media campaigns is an everyday task. In general, there’s less nervousness around kicking off social media promotions, simply because we’re used to it. Nonchalance, however, is a dangerous state to fall into when it comes to social. This is why I…

The Cornerstones of a Good Social Media Crisis Policy

Social media crises are not as rare as you think. And, as with HMV and Tesco, it’s often the biggest brands that struggle to mitigate the risk. Mistakes are easy to make: you only have to look at Tesco during the middle of the horse burger scandal…

Your Weekly Social Media Snapshot

Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week: Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full…

Should we take Google Plus seriously?

A recent study shows that Google Plus is now the second largest social network in the world. According to GWI, there are now 343m people using the platform, and it is hardly surprising. Google is integrating the existing user base of Gmail into G+ and continues to…

Compare your social media legal knowledge against benchmark study

Legal cases involving social media are on the rise. Companies need to be prepared more than ever. Today we launch our benchmark study on social media and the law. Looking at how prepared UK companies are for social media litigation. You can use the data to evaluate your own knowledge…

7 super social TV stats from the Superbowl

For those of you who don’t care for American Football you would be forgiven for thinking “what is all of the fuss about?”. Simple answer – Social TV and advertising, it is certainly worth taking note! Real-time conversations are shaping brands all of the time in social, some brands are…

Facebook launches new foray into the world of location-sharing with new app

With the news last week that Facebook has more mobile users than PC, mobile has been thrust into the forefront of the social giants’ strategy. That’s why Facebook is developing a new smartphone application that will track the location of users. In a bid to capitalise on their 680 million…

Is fast customer service the mark of social devotion? [infographic]

Socialbakers recently released its Q4 results for the best and worst performing brands on social media, defined by a brand’s level of attentiveness to its community. I was immediately struck by giffgaff’s position at number four in the worst offenders list. This is a…

HMV: a social media crisis

Yesterday saw an excellent example of when a brand’s social media goes very, very wrong. An HMV employee, who had access to the company Twitter account, began to Tweet about the mass sackings that were going on that day in wake of HMVs bankruptcy: HMV clearly had not thought…

Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion…

Snow in London through the lens of Twitter

It is January, and London has gone through its yearly season of snow. Unlike countries where snow stays around for a couple of months, here it was gone within a matter of days. And unlike places where it really disrupts the day to day living, in London…

Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

Facebook unveiled Graph Search last week amid a flurry of hype: offering the possibility to discover new information, people, and places that relate to your interests. Many saw Facebook’s move into social search as an attempt to steal some of Google’s thunder and attempt to…

Reverse engineering Facebook: what can we learn from three leading brands’ apps?

An app says a lot about a branded Facebook page. It can tell us whether a brand has a data and/or member acquisition strategy, while providing insight into the consistency of branding and coherency of content strategy. It can reveal the true extent of on-page geo-targeting, amalgamating localised campaigns and…

UK high street failures and social media activity: a correlation?

What can social media tell us about the sad demise of high street retailers such as Woolworth’s, Comet, Blockbusters and Jessops? Some quick and dirty research shows these high-street failures were also social media fails. There could be many reasons for their failure, not least the products they sell, their…

CEOs and Social Media

In the past, for many organisations, the struggle to successfully incorporate social media was due to a lack of understanding and often a downright fear from higher management. A report by Weber and Shandwick in 2010 highlighted this by revealing that 64% of CEOs from the largest companies did not…

Myspace: Lessons learnt from other social media networks

Last week after much anticipation, the new and improved version of Myspace was rolled out to the general public. The launch coincided with the release of singer (and major Myspace investor) Justin Timberlake’s new single. Although the launch may have been overshadowed by Facebook’s announcement of graph search, the site…

3 reasons to plan your competition properly

Up to 65% of customers claim to like/ follow/ connect with brands through social media for games, contests and promotions. Social media may have opened doors to a creating bigger, more interactive competitions and reaching a far wider audience. However, it is still a new area and, as a consequence,…

Three things you need to know about Facebook’s graph search

The big announcement from Facebook has dropped and it is all about DISCOVERY. The new graph search tool enables users to discover people and content based on their association with others in their ‘social graph’. This latest development is undoubtedly a play to steal some of Google’s search thunder and create…

The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content. Our own client analysis shows that 4x more engagement…

Why 2013 is the year of Google Plus

Last year Instagram was the new up-and-comer on the social media landscape, exploding onto the scene and earning a $1 billion pay check from Facebook. With 58 photos being uploaded per second and well over a billion photos uploaded to the site as of May 2012, Instagram was clearly the…

SO, LO or MO: what’s your focus for 2013?

I won’t be the first social media marketer whose eyes made a bee-line for ‘Return on Involvement’ in Mashable’s 2013 buzzword bible. Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and…

Wide blog post with slider

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New functionality for Google Plus Business boosts engagement and customer service

Accumulating connections on Google+ isn’t a problem for some brands – take Cadbury UK with nearly 3 million! But for others, growing the size of the community remains a big challenge when using Google+ Business. The art (and little bit of science) of growing the follower and fan-base for business…

LinkedIn continues to walk on the path of success

LinkedIn have reached a milestone 200 million users this week. An impressive stat for any social media site. Perhaps not quite in the same league as Facebook who have 1 billion active monthly users, but definitely catching up with Twitter who have around 500 million registered…

Ate too much over Christmas? Why not try the Facebook diet?

The New Year comes with new resolutions that the vast majority of us fail to keep. As the infographic below shows, losing weight is at the top of the list of the goals for 2013. Unsurprisingly only 8% of us actually manage to keep up our resolutions successfully. People are…

Consumer demand is turbo-charging growth in social customer service

I love to talk about social customer service. I think it’s fascinating and incredibly pertinent in our digital world. It also still amazes me how brands and retailers are still missing a trick! I’ve experienced this slow uptake for myself recently; waiting nearly 2 months for a replacement washing machine…

Useful Tips for Effective Facebook Marketing

Facebook has become the ultimate B2C social media marketing platform. It enables businesses to target their audience and create a community of brand ambassadors. But exactly how should brands go about marketing on Facebook? Jon Loomer has come up with a useful checklist for Facebook marketing in 2013. Here’s…

Social TV – The impact of David Attenborough on Social Media

As I watched David Attenborough’s amazing show Africa last night on BBC, I found myself typically “two-screening” – following the conversation on Twitter (with intermittent flicking to Facebook) whilst the other half of my attention was glued to the box. Whilst some might say that this is ridiculous behaviour, and…

The Engagement Battle: Facebook vs. Twitter

For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you…

Instagram and the Power of Social Media

This week has seen a huge backlash against Instagram’s new terms and conditions regarding photo rights. The new terms and conditions appeared to claim that unless users deleted their profiles by the 16th January then all content published on the site becomes fair…

UK Newspapers in Social Media: winners and losers

As yesterday’s blog post shows, social media continues to radically transform the ways traditional journalism operates across the world. We learnt that some of year’s biggest stories broke via Twitter, not printed press. And traditional journalism will either transform, or die. An unanswered question remains though…

Social Media as a Source of News: Latest Trends and Developments

In 2012, social media became a major source for breaking news. Before newspapers and other traditional methods of reporting had even heard of a story, everyday citizens were updating their Twitter and Facebook accounts to spread the word. Social media’s immediacy meant that it could always be…

The Future of Social is Mobile

As the year draws to a close and we all reflect on the vast and rapid developments that have occurred in social media in 2012, it is clear that one of the most prominent progressions has been the growing importance of smartphones to access social networking sites.

The State of Social Customer Service

Social customer service is no longer an innovative concept; for most, particularly the big names, it is now an integral part of customer service operations. The question being asked is no longer ‘Does your business handle customer complaints via social media?’ – it is “How well are you performing? What…

LinkedIn Buzzwords in 2012: lessons learnt

Great content requires originality. With 190 million tweets being generated per day, people are looking for genuine insight and overlook bland and overused expressions. Quite helpfully, LinkedIn have published their analysis of Top 10 Overused Professional Buzzwords in 2012. They include such well-known examples…

Ten tips for effective content planning

Ever asked yourself why content marketing is like a tube of Pringles? Because once you pop, you just can’t stop. Sites, mobile optimised sites, social platforms, blogs, all craving fresh content and stagnating in static copy until the next fix arrives. But what does that next fix of content look…

Take 2 minutes to reflect on the social media landscape of today

With 2013 just on the horizon, now is the time when social media predictions for next year start to surface. In anticipation of this, I’d like to share this interesting infographic from the editors of the Socially Aware Blog, who have looked at how our social media…

Social attribution: If you can’t measure it, you can’t improve it.

Social media is helping drive renewed interest in marketing attribution. A recent survey from Adobe shows that 43% of marketers say social is a driver for marketing attribution. This is welcome news. The benefits of attribution are clear: It helps demonstrate the value of marketing, allowing for more informed decisions…

3 benefits of using LinkedIn for B2B lead generation

The use of social media in business brings financially tangible and statistically measurable benefits. LinkedIn is a great social media platform that enables companies to generate high quality leads in a cost-effective and highly targeted way. Here’s some thoughts on the benefits of using LinkedIn: 1. Variety – Access to…

Facebook revolutionises photos with new Photo Sync

Ever since Facebook introduced photo tagging all those years ago, it’s been an integral part of our social media experience. Whether it’s photos from a night out, a day trip, or posing in front of a mirror, 300 million of them are uploaded to Facebook every day. And now it’s…

Get social, watch some TV…

One of the biggest trends in social media this year has been its integration with television. Not only are broadcasters using social media to encourage viewers to discuss their programmes but brands are increasingly getting in on the action. The fact that many people now watch television with 2 screens…

What do CEOs think of social media? (infographic)

There were some really interesting insights from IBM’s 2012 global CEO study which were released this week… When CEOs were asked for their predictions for the next 3-5 years they foresee a 61% decrease in traditional media being used as a customer interaction method, whilst collectively predicting a 256% increase…

Social Media in 2012: The Top of the tops

As we’re nearing the end of 2012, it is vital to review the year behind us before we can start planning ahead. What have been the most significant trends, brands and developments in social media and content marketing? Here’s a few highlights from the best of the best – enjoy!…

Artificial Intelligence: are we stupid to build machines that can outwit us?

Alan Turing came up with a test for assessing the intelligence of a computer back in the 1950s. A human being and a computer are engaged in natural dialogue and asked the same questions by another human judge. If that judge is unable to distinguish the computer apart from the…

Movember’s social media reach

Most companies seek ROI when running a big social media campaign. But can charities do the same? This year it seems, Movember is proving that not only can a charity movement have a wide social reach but it can actually convert those Facebook ‘likes’ into real charitable action. The Movember…

The social snowman driving an 11.4% increase in sales…

John Lewis have pulled out all the stops with their Christmas advert this year. Presumably trying to top last year’s heart warming offering. They have extended their campaign across social media platforms. The advert was first unveiled on Facebook before its prime time spot later that day…

Trends and directions of the top 10 social media platforms

Social media is a dynamic universe. Seemingly insignificant platforms become market leaders in a matter of months, and web giants that appear indestructible fall in no time. Such a rapidly changing market requires attentive monitoring, and access to accurate statistics is essential. People at DreamGrow have published…

Can myspace be saved with star power and $50 million?

Specific Media and Justin Timberlake are desperately trying to breathe life back into the social media platform. The new owners have massive plans for the site as a 29-page investment pitch for MySpace’s parent company, Interactive Media Holdings revealed. The leaked document shows that the company’s plan is to reincarnate MySpace…

Only PI shaped people need apply

I’ve been doing a lot of recruiting over the last nine months. For those of you in the same boat, you will know it’s a time consuming and challenging task. Finding people with deep digital experience rather than just a veneer is tough. I spend a lot of time writing…

Musings on the challenges of social media monitoring and analysis

Recently I’ve been having a lot of conversations with people about their social media monitoring pain points and challenges. Everyone knows and has been told many times about the opportunities offered by scanning the social media space for golden nuggets of information about your brand or company. And yes, it’s…

Make the call. Optimise for mobile.

Earlier this year Econsultancy surveyed e-commerce and e-business professionals to understand if and how they were using mobile as part of their multichannel experience. The survey revealed that 74% of companies had developed a mobile optimised website, 29% had developed a tablet-optimised website; and nearly half were…

How to provoke good LinkedIn discussions

Given that 66% of UK professionals are now on LinkedIn, the platform offers considerable B2B marketing opportunities to companies. There are numerous ways firms can benefit from LinkedIn, one of which is participation in group discussions. Good questions provoke lively exchange of views and promote the public…

Tis the season to be social…

The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns. Fashion outlet ASOS has launched an interactive campaign. Users will be able to…

Mr Cameron – a real-time charlie? We think not…

We were delighted to read the news this morning that David Cameron and his team at number 10 are trialing an application which will pull real-time data from social media and other sources to aid with decision making. The application will give the PM an at-a-glance view of how the…

Three quick tips and three fast resources for sourcing content on the fly

Unless you have a social newsroom churning away in the background, keeping your site and social estates replenished with fresh content is no mean feat. And with real-time social media platforms such as Twitter churning out a record 32 million tweets in the space of 24 hours during US Election…

Social is becoming the oil in the engine

Over the last 2 years there has been a noticeable shift in our client base at immediate future. No longer are we just working alongside PR or marketing folk – something that is nicely expressed in the infographic below. Social isn’t simply an extension of a marketing campaign. It’s become integral…

And The Winner of the Presidential Election is…

The US presidential race will be decided on Tuesday 6th of November 2012 when either Mitt Romney or Barack Obama will be handed the keys to the White House for the next four years. At present, the race is too close to call and opinion polls have them neck and…

Hurricane Sandy – The Social Media Saints and Sinners

Last week Hurricane Sandy left much of the east coast of America in tatters. Whilst the hurricane swept across New York and other states, social media was to be one of the most powerful platforms in which aid was offered. Social media served as a useful tool for family and…

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Google Plus – where is the value?

Has social media given us a more powerful voice?

All change for brands on Facebook

Your Weekly Social Media Snapshot

Pinterest pins hopes on a more profitable proposition

Channel 4 boldly ventures into new Social TV spaces

Will the new Facebook changes drive teenagers to use other social platforms?

Hashtags come to Facebook

Surprising correlation between LinkedIn endorsements and recommendations

Your Weekly Social Media Snapshot

Not to be missed: The ultimate social media image sizing cheat sheet

Finally, a new solution for Twitter trolls

Has the new web based analytics tool made Pinterest more useful to businesses?

Shetland Pony ad goes viral on social media

Your Weekly Social Media Snapshot

Social Policing

3 ways to use Slideshare for B2B lead generation

Top Retailers opting out of email in favour of other channels?

The Anatomy of a Crisis Part Three: Followers Speak Louder than Words

4 detailed insights from a social media mock employment tribunal

Facebook advertising – is it all it’s cracked up to be?

Your Weekly Social Media Snapshot

Social networks being used to out the Bulger murderers

The Anatomy of a Crisis Part Two: There’s No Horsing Around

The John F Kennedy approach to content strategy

The Anatomy of a Crisis Part One: Storm in a Twittercup

Our Facebook accounts are outliving us – what happens to Facebook after death?

Who needs a crystal ball when you have social media?

Your Weekly Social Media Snapshot

Burberry tops Pinterest

Battle of the soap operas in social

3 tips from viral Slideshare presentations

Discover what content works in B2B social media using (non-paid) click-through rates!

“Horse-gate” and the importance of crisis management in social media

Your Weekly Social Media Snapshot

Are you in the LinkedIn elite?

Valentine’s data crunch: the social low-down on this year’s trends

Top UK Universities in Social Media

Buy it with a #Hashtag!

3 ways to lift your social media policy off the page

Treading the fine line between social media success and failure

The Cornerstones of a Good Social Media Crisis Policy

Your Weekly Social Media Snapshot

Should we take Google Plus seriously?

Compare your social media legal knowledge against benchmark study

7 super social TV stats from the Superbowl

Facebook launches new foray into the world of location-sharing with new app

Is fast customer service the mark of social devotion? [infographic]

HMV: a social media crisis

Vine: Watch This Space

Snow in London through the lens of Twitter

Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

Reverse engineering Facebook: what can we learn from three leading brands’ apps?

UK high street failures and social media activity: a correlation?

CEOs and Social Media

Myspace: Lessons learnt from other social media networks

3 reasons to plan your competition properly

Three things you need to know about Facebook’s graph search

The shift to visual social media

Why 2013 is the year of Google Plus

SO, LO or MO: what’s your focus for 2013?

Wide blog post with slider

New functionality for Google Plus Business boosts engagement and customer service

LinkedIn continues to walk on the path of success

Ate too much over Christmas? Why not try the Facebook diet?

Consumer demand is turbo-charging growth in social customer service

Useful Tips for Effective Facebook Marketing

Social TV – The impact of David Attenborough on Social Media

The Engagement Battle: Facebook vs. Twitter

Top 5 blog posts of 2012… and more!

Instagram and the Power of Social Media

UK Newspapers in Social Media: winners and losers

Social Media as a Source of News: Latest Trends and Developments

The Future of Social is Mobile

The State of Social Customer Service

LinkedIn Buzzwords in 2012: lessons learnt

Ten tips for effective content planning

Take 2 minutes to reflect on the social media landscape of today

Social attribution: If you can’t measure it, you can’t improve it.