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The long and short of it

Last week saw the launch of our Technology CMO Outlook Report. Alongside Copy House, we put the flesh on the bones of the normal benchmark reports and brought to you in-depth interviews from the CMOs of some of the biggest names in tech. On Friday, we were live with…

Episode 58: Serious Social – The long and the short of it

Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about…

Episode 57: Serious Social – Sizzling stats and what to do with them

Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…

Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

Ep 56: Serious Social – A rapid-fire discussion of how to brief for social media Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital…

The three D’s that transform your boardroom social media impact reporting

Why isn’t anyone advocating storytelling reporting to your own boardroom? As we emerge from COVID-19, boardrooms are scrutinising their post-COVID recovery plans. Budgets and ROIs are being assessed to determine if they’re investing in the right areas to deliver the required business impact, at the speed needed. There is an…

Episode 55: Serious Social – Proving the value of social to your boardroom

Ep 55: Serious Social – Proving the value of social to your boardroom Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business…

Episode 54: Serious Social – Stop whispering into the void

Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and concise when…

5 social media blogs you should be following

Any social media marketer knows that working in the platforms every day isn’t enough to qualify themselves as a subject matter expert. With algorithms and channel functionalities changing by the hour, social media marketers need to be reading industry blogs and following platform news to stay ahead of…

Social Snapshot – 12.05.2021

Another week, another social snapshot! We know sometimes it can be hard to stay up to date with the ever-changing world of social media. We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in! Clubhouse…

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…

How to drive MQLs and SQLs through social media?

If you’re being challenged to deliver SQLs this year, then this blog is for you – and there is a video about it on our Facebook channel too, here, if you prefer watching a video, to reading a blog. Last week’s Serious Social Live saw me take…

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Ep 52: Serious Social – How to drive MQLs and SQLs through social media In this week’s Serious Social Live, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Tune in to discover what a…

Episode 52: Serious Social – Culture Eats Social for Breakfast

Ep 52: Serious Social – Culture Eats Social for Breakfast Social has turned what was once opaque to clear glass. as employees’ tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and…

Social Snapshot -14.04.2021

Another week, another social snapshot. With social media news constantly popping up, it can be hard to stay up to date. Stick with us as we take you closer to the world of social media and everything you need to know. LinkedIn introduces a new ads guide…

Episode 51: Serious Social – The hidden complexity of social media copy

Ep 51: Serious Social – The hidden complexity of social media copy In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens…

Social Snapshot – 07.04.2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social TikTok adds auto-captions TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to…

Episode 50: Serious Social – Unlocking Paid Media Excellence

Ep 50: Serious Social – Unlocking Paid Media Excellence In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your…

Episode 49 – Serious Social – Read the feed

Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging,…

Episode 48 – Serious Social – Design for social

Ep 48: Serious Social – Design for social In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF…

A single Social Media advert does not deliver meaningful demand generation

With the new financial year upon us, stakeholders are busy checking and ratifying plans and budgets for FY21/22. With the annual merry-go-round of financial and marketing planning shenanigans comes a new focus on demand generation. After all, organisations have endured a year no one expected. Surviving was rightly considered a…

Three questions to ask, before your brand joins Clubhouse

Will Clubhouse live up to the hype? Will it last? Frankly, no one knows. But what is clear is that audio is coming into its own. Twitter is rolling out Spaces, and Fireside is waiting in the wings with an interactive podcast…

Episode 47: Serious Social – Is your brand in the club yet?

Ep 47: Serious Social – Is your brand in the club yet? Right now, Clubhouse is the talk of the town – quite literally. But should brands be on there? Join Katy Howell in this week’s Serious Social as she explores the value Clubhouse can…

Episode 46: Serious Social – Starting at Zero

Ep 46: Serious Social – Starting at zero In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the…

Big Brand Secrets to Creating Audacious, Killer Social Content

Big Brand Secrets to Creating Audacious, Killer Social Content Tune in to our latest podcast ‘Big brand secrets to creating audacious, killer social content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media,…

Get reactive on social

Reactive social media is something we’ve seen a lot of recently and was considered a growing trend in 2020 after everyone turned to social at the start of the pandemic. When done well, this type of content can really pay off, but it doesn’t come without its risks.

Episode 45: Serious Social – Shake your brand thing

Ep 45: Serious Social – Shake your brand thing With customer trust at its lowest, your branding on social is more important than ever. In this week’s Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O’Hearns, sharing best practice tips and…

Episode 44: Serious Social – Priorities for paid social

Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…

The best time to post on social media

To save you a long read if you are not here for the why: there isn’t really a best time to post on social media, or rather, if there is one, it can change overnight, depends on a lot of factors, and ultimately, doesn’t really matter. Let’s explore. The issue…

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Ep 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand As brands and marketers flood to social media, we’re seeing too many common mistakes being made. In this week’s Serious Social, CJ is…

Social Snapshot – 20.01.2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to…

Slow down on social, if you want to accelerate growth

I was talking to a senior marketer last week about building great customer relationships. She said something that stuck in my head: we should show our customer’s respect. It resonated with me because acquisition has been the focus these last 10 months to the detriment of relationships…

Episode 42: Serious Social – From first date to wedded bliss

Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.

Social Snapshot – 13.01.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in! TikTok Launches it’s first LiDAR-enabled AR effect With AR set to be…

Episode 41: Serious Social – Using Déjà vu forces for good

Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…

Social Snapshot – 06.01.21

Welcome back for another year of our Social Snapshot! Today we are taking a look at the biggest stories of January – plus a few missed from the end of the year when we were all on break. Let’s dive in: Instagram adds new creative tools in…

Social Snapshot – 16.12.2020

Although we’re starting to wind down for the Christmas period, the world of social media is not. With news, updates and new features being announced every day, it can be hard to keep up! So, sit back, we’ve got you covered for the latest in all thing’s social media.

Episode 40: Serious Social – 2021 social success is in the hands of the few

Ep 40: Serious Social – 2021 social success is in the hands of the few If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are…

What your sales team needs to know about social media

Sales and marketing are two important business functions within an organisation; and because they both impact lead generation and revenue, they are consistently working together. However, despite this obvious crossover – how these departments work together is not always seamless and requires constant communication and alignment. As social…

2020 social media year in review

Many of us will be happy to see the end of 2020, but it’s still important to reflect on the happenings in social media from the last twelve months. Facebook year in review Unsurprisingly, a major theme for Facebook/Instagram this year was Covid-19. The Instagram Stay Home sticker was used…

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be…

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Ep 38: Serious Social – Planning for the unpredictable, uncertain & unsettled How not to bumble or botch social in 2021 The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should…

Episode 37: Serious Social – Brand Personality Power

Ep 37: Serious Social – Brand Personality Power Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out…

The do’s and don’ts of repurposing content on social media

Quality content pieces take time, effort and resources. And while the saying goes ‘let the content speak for itself’, that isn’t always the case when it comes to social media. Why? Audiences digest content differently – whether it be a certain time of day, a specific format or through varying…

Episode 36: Serious Social – How to effectively brainstorm remotely

Ep 36: Serious Social – How to effectively brainstorm remotely Join Colin Jacobs, MD of immediate future, in this episode of Serious Social as he gets into the nitty-gritty of effectively structuring a brainstorm whilst working remotely and sharing the lessons we’ve learnt ourselves in…

Episode 35: Serious Social – Branded Communities

Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…

At last! A strategy framework for branded communities.

I am always a bit shocked when I discover there is no strategy behind marketing – how on earth do you know if it works if you don’t know where you’re going? So, when I heard that somewhere between 50-60% of branded communities have no strategy or purpose, I was…

Episode 34: Serious Social – Battle of the Brands

Ep 34: Serious Social – Battle of the Brands Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and…

Episode 34: Serious Social – Using social for successful digital events

Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social,…

Social Snapshot 21.10.2020

Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with…

React to this.

Social media reactions have become a staple across all platforms, as a new way to engage with content from brands and friends. These reactions give better context to how you feel about the content and a deeper understanding of what works and what doesn’t work. Gone are the days you…

Episode 33: Serious Social – Social secrets from the insurance industry

Ep 33: Serious Social – Social secrets from the insurance industry In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest…

Episode 32: Serious Social – Voice in social media with Anna Rust

Ep 32: Serious Social – Voice in social media with Anna Rust In this episode of Serious Social, Laurens Grisel is joined by talented film actor/voice actor Anna Rust to discuss voice and how to apply it impactfully to your creatives on social media.

Latest on TikTok, Triller and Twitch

While there’s always more to learn about the largest social media channels that we’re pretty familiar with when is the last time you checked out what was happening on some of the smaller, or more niche channels? If you fancy watching our latest Serious Social about these three, dig in…

Episode 31: Serious Social – T is for…

Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…

A decade of IG But what’s next for the world of Digital?

It’s been a whopping ten years since Instagram launched and changed the face of social media. Feel old yet? WE DO! So, first things first, HAPPY BIRTHDAY Instagram! From the selfie revolution to the rise of the influencer, IG has helped shaped the digital revolution and has been there to…

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee’s…

Social Snapshot – 30.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… LinkedIn adds new warnings LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its…

Why is there no official social media how-to guide?

You know the question – anyone working in an agency that specialises in social media has heard it before. Do you have a quick social media guide I can send through the company? Or Is there a one-sheet with all of the image sizes for each platform? You understand why…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

Episode 28: Serious Social – Why do keep reinventing the wheel?

Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…

Going back to the craft to make the magic happen in social

We’ve been honing the craft of marketing for over 100 years. Yet with the arrival of social, it seems much of what we learnt has been thrown out in favour of shiny new toys. We crave likes and engagement and followers like never before, whilst ignoring the need for the…

Ep. 27: Serious Social – Cracking the branded community code

Ep. 27: Serious Social – Cracking the branded community code This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session,…

Ep 26: Serious Social – Don’t make a boob being brave

Ep 26: Serious Social – Don’t make a boob being brave Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery and gives away some best practice tips on avoiding mistakes! If…

Ep 25: The Now, Next and Normal

Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and…

Social Snapshot 09.09.20

For this week’s social snapshot, we’re bringing you the top social news that’s on our radar (and feeds). It’s been a big news week, with lots of features, programs and insights guides. So, let’s jump straight in! Some users are now able to view Instagram Stories on Facebook…

Social Snapshot – 02.09.2020

A lot has happened in social this week. Whether it’s a new feature, guide, or masterclass, it’s something you need to know! Stick with us and you’ll be up to speed in no time… LinkedIn publishes new guide. Many marketers, especially B2B businesses, use LinkedIn ads but may…

Episode 25: Where should boardrooms and marketing directors invest their precious social media budget?

Ep 25: Serious Social – Where should boardrooms and marketing directors invest their precious social media budget? Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear,…

Woah, woah woah, mysterious social

Often, when explaining what we do for a living, social media managers will be met with blank stares, frowns and pleasant smiles with an “oh, sounds complicated!” comment. This is usually because social media users aren’t at all aware of how channels work, and how we have to figure…

Social Snapshot – 26.08.20

New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot: Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag…

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Ep 24: Building trust in innovations and the future of social with Neville Hobson In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

Episode 23: Fiction or Friction

Episode 23: Fiction or Friction As the world changes, everyone is reconsidering touchpoints and changing their behaviours – in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of…

Social Snapshot – 12.08.2020

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Pinterest rolls out skin tone search & AR. Pinterest has expanded its Skin Tone…

Why your social customers are dumping friends for fun

OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. https://twitter.com/Nike/status/1288845608694902786?s=20 I know Nike have deep pockets, but you don’t need to have big budgets to create attention grabbing content on social. We’ve been saying since the…

Episode 22: How To Improve Your B2B Content

Episode 22: How To Improve Your B2B Content The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms…

Write Your Way to Better Social Media Results

Writing for social media ads might seem like a no-brainer, but there’s a lot more involved than you may think. Social media is a noisy landscape, and you can’t simply rely on your creative to get your audience’s attention – you need them to buy into what you’re selling…

Episode 21: Brands! Don’t get cancelled

Ep 21: Brands! Don’t get cancelled Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the…

Social content ideas for tired brains

There’s no doubt that 2020 so far has been a little tiring for marketers. With limited resource and time during the workday, let alone the demands of working from home, some social media marketers might be looking for a little help with content planning. It’s not just about finding a…

Episode 20: It ain’t just about the hashtag

Ep 20: Serious Social – It ain’t just about the hashtag If you’re after more know-how to break the social boring, subscribe now.

Social Snapshot – 22.07.20

Social media is ever-changing, and sometimes it can be hard to stay up to date! Stick with us as we take you through our weekly roundup of everything you need to know… Screen-share comes to mobile Messenger. After bringing the option to desktop earlier this year, Facebook has…

Just because there’s a #day, you don’t have to use it!

Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall…

Episode 19: Busting myths, sifting the bona fide from the BS

Ep 19: Serious Social – Busting myths, sifting the bona fide from the BS If you’re after more know-how to break the social boring, subscribe now.

Episode 18: Ho Ho Ho! Christmas is trending

Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and…

A new path for B2B social – A post Covid-19 strategy

Social has been hit by a perfect storm. A triumvirate of changes that have set it on a new path. Covid-19, which has more of us on social, spending a lot more time and increased activity is likely to stay; More polarising content has made it a hard…

Social Snapshot – 08.07.20

More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot: YouTube is adding more ads YouTube videos are usually at least 10 minutes long. That’s…

Episode 17: Sounds in social

Ep 17: Serious Social – Sounds in social The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your ‘sound on’ social…

Social Snapshot – 01.07.20

As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot… Facebook’s announced another algorithm change. Another week, another algorithm change. This week,…

Episode 16: Enhancing brand trust with social

Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…

Social Snapshot 24.06.20

So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations…

Episode 15: How to manage a crisis on social media

Episode 15: How to manage a crisis on social media From the planning, processes creation and policy development you may need to undertake, we’re going to explore differentiating between issues management and crisis management and knowing the actions you need to take should a crisis occur.

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how…

Episode 12: Quick wins in social will help accelerate market recovery

Ep 12: Serious Social – Quick wins in social will help accelerate market recovery As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months. In this episode, we’re talking getting your recovery social media campaign…

Social Snapshot 02.06.20

As always, there’s a lot going on in the world of social media. The top players have been busy introducing updates – from e-commerce roll outs to Bitmojis (yes, MORE Bitmoji). So, buckle up, grab your notebook and get your social media on. Pinterest adds ‘shop’ tab…

Episode 11: Brands as broadcasters

Ep 11: Serious Social – Brands as broadcasters Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. If you’re after more…

Episode 10: Improving conversion

Ep 10: Serious Social – Improving conversion Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. If you’re after more know-how to break the…

Episode 9: It’s time to get social emotional

Ep 9: Serious Social – It’s time to get social emotional Why and how to be distinctive, empathetic and in tune. Away with the clichés, sad music and mentions of challenging times. Brands need to demonstrate EQ in their social content – Katy Howell explains…

Episode 8: The content that rocks vs the content you should drop

Ep 8: Serious Social – The content that rocks vs the content you should drop If you’re still using overly posed shutterstock images, we’re here to tell you, you need to break the social boring. Please, please, please stop using boring photography, go have some fun,…

Social Snapshot – 06.05.20

As we’re all suffering lockdown fatigue, the social platforms are pushing on with new features to beat the isolation. A look at Q1 earnings, explains why there is a dash to create even more compelling reasons to stay on social. After all, there are more people spending more…

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The long and short of it

Episode 58: Serious Social – The long and the short of it

Episode 57: Serious Social – Sizzling stats and what to do with them

Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

The three D’s that transform your boardroom social media impact reporting

Episode 55: Serious Social – Proving the value of social to your boardroom

Episode 54: Serious Social – Stop whispering into the void

Rules of engagement for social

5 social media blogs you should be following

Social Snapshot – 12.05.2021

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

How to drive MQLs and SQLs through social media?

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Episode 52: Serious Social – Culture Eats Social for Breakfast

Social Snapshot -14.04.2021

Episode 51: Serious Social – The hidden complexity of social media copy

Social Snapshot – 07.04.2021

Episode 50: Serious Social – Unlocking Paid Media Excellence

Episode 49 – Serious Social – Read the feed

Episode 48 – Serious Social – Design for social

A single Social Media advert does not deliver meaningful demand generation

Three questions to ask, before your brand joins Clubhouse

Episode 47: Serious Social – Is your brand in the club yet?

Episode 46: Serious Social – Starting at Zero

Big Brand Secrets to Creating Audacious, Killer Social Content

Get reactive on social

Episode 45: Serious Social – Shake your brand thing

Episode 44: Serious Social – Priorities for paid social

The best time to post on social media

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Social Snapshot – 20.01.2021

Slow down on social, if you want to accelerate growth

Episode 42: Serious Social – From first date to wedded bliss

Social Snapshot – 13.01.21

Episode 41: Serious Social – Using Déjà vu forces for good

Social Snapshot – 06.01.21

Social Snapshot – 16.12.2020

Episode 40: Serious Social – 2021 social success is in the hands of the few

What your sales team needs to know about social media

2020 social media year in review

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Episode 37: Serious Social – Brand Personality Power

The do’s and don’ts of repurposing content on social media

Episode 36: Serious Social – How to effectively brainstorm remotely

Episode 35: Serious Social – Branded Communities

At last! A strategy framework for branded communities.

Episode 34: Serious Social – Battle of the Brands

Episode 34: Serious Social – Using social for successful digital events

Social Snapshot 21.10.2020

React to this.

Episode 33: Serious Social – Social secrets from the insurance industry

Episode 32: Serious Social – Voice in social media with Anna Rust

Latest on TikTok, Triller and Twitch

Episode 31: Serious Social – T is for…

A decade of IG But what’s next for the world of Digital?

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Social Snapshot – 30.09.2020

Why is there no official social media how-to guide?

Episode 29: Serious Social – with Milly Youngman

Episode 28: Serious Social – Why do keep reinventing the wheel?

Going back to the craft to make the magic happen in social

Ep. 27: Serious Social – Cracking the branded community code

Ep 26: Serious Social – Don’t make a boob being brave

Ep 25: The Now, Next and Normal

Social Snapshot 09.09.20

Social Snapshot – 02.09.2020

Episode 25: Where should boardrooms and marketing directors invest their precious social media budget?

Woah, woah woah, mysterious social

Social Snapshot – 26.08.20

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Episode 23: Fiction or Friction

Social Snapshot – 12.08.2020

Why your social customers are dumping friends for fun

Episode 22: How To Improve Your B2B Content

Write Your Way to Better Social Media Results

Episode 21: Brands! Don’t get cancelled

Social content ideas for tired brains

Episode 20: It ain’t just about the hashtag