Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on accounts with fake followers and even the GDPR regulation, it’s likely…
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It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are a very new thing, brands are…
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When was the last time you said yes to the WHSmith or Robert Dyas staff who always say “would you like to try this [product you’ve not picked up, or expressed any interest in] for a pound?” Personally, I always decline. And why is it invariably Cadburys Caramel, or sink unblocker that they’re peddling? When…
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It’s often mentioned that Marketing is a combination of Art and Science. It’s totally right! In a recent #SeriousSocial, Katy chatted about how insights and data (science) can open up and direct creative opportunities (art). The pair go hand-in-hand. With a background in Music, and now having a career in Social Media Marketing, I’m sharing…
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What sins have you committed in the past week? Have you told a lie… or a couple? “That pitch you did James was fantastic! I really believe you can take the company somewhere far!” Maybe you’re greed lead you to have more on your plate then you can digest. As we enter a busy…
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Social platforms and search engines don’t always make comfortable bed-fellows. The two digital marketing channels are typically run by competing parent organisations. There’s little reason for Microsoft’s Bing to point its users toward Twitter. The one attempt to combine search and social came from Google. The expectation was for Google+ to have the best of…
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It’s not going to come as a surprise to many that the latest statistics on social media use show that we’re spending 24 hours a week* on platforms, or that we’re bombarded with thousands of different types of messages, from several different sources both offline and digital during that time. What might surprise many marketers…
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Stories have been around for a fair amount of time now and many brands have joined the party. But some of them are thinking even bigger… Hopper, a flight-booking app, has gradually increased its spend on Instagram Stories since the platform enabled mobile app installs last May. The Stories format has become key to…
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Instagram has got another revenue-generating option for their Story feature in the pipeline, which should prove to be a fantastic addition for their 2 million active advertisers. The update, similar to Facebook’s ‘boost’ option, will make it easier for brands to make their Stories appear as adverts and means they can choose to promote them…
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2012 was a great year for comedy on the internet, we had Vine! This short-form video platform really stood out in the video market as there were a very limited number of apps that could even try to compete. Snapchat had just launched their 10-second video sharing, Instagram followed and rolled out 15-second…
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