linkedin Immediate Future

B2B lead gen campaigns: is social the answer?

While B2B brands continue to push for leads by any means necessary, LinkedIn’s lead gen forms are more popular than ever. Great for the platform – but for the brands using it, and their audience, it could be doing more harm than good. We’re all aware of what signing up…

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…

Diversity in social media marketing: key to brand growth

The Latest Sprout Social study reveals that 66% of people lean towards brands that champion diversity. This isn’t just about ticking boxes; it’s about brands reflecting the real faces of their audience. It’s about narratives that resonate, about the authentic connections that arise when a brand’s social media presence mirrors…

A serious B2B social solutions snapshot

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…

How to Navigate Brand to Demand

The charts don’t lie, and there’s a prevailing trend among industry leaders! Marketing captains continue to steer significant portions of their budgets towards brand awareness and demand generation, ranking them as their second and third highest priorities. Join us as we embark on a journey to unravel the intricacies of…

Social Snapshot — 22.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…

Iconic Creative Ads

Hey party people! Buckle up for another thrilling ride through the ad universe as we revisit some iconic campaigns that have left an indelible mark on our creative souls. Inspired by The Ad Professor’s thread over on X 🚀 First in the lineup is Chupa Chups…

Top 10 Predictions for Social Media Marketing in 2024

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…

Social snapshot – 04.10.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: Reddit removes the option to opt out of personalisation ads Reddit has implemented some changes to its ad control settings, including the removal of the option for users to opt out…

It’s a kind of magic: Generative fill, AI and Design

AI and Design is an ever-evolving space, offering new frontiers of creativity. In the blog, we’ll concentrate on one new tool in the designers arsenal that’s set to flip the world on its head.

SOCIAL SNAPSHOT – 13.09.2023

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…

Choosing the Right Platforms

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!

Mastering Paid Social Media Campaigns

Staying ahead in digital marketing requires continuous learning. As summer comes to an end, the slower pace we all cherish is almost over. This is the perfect opportunity for marketing professionals to invest time in upskilling. This blog post will address the importance of social media paid campaign training on…

Is AI shaping the future of work?

In the last 6 months, the public’s mind has been occupied by the perception of AI as an over-hyped technology that will change the world. This was empowered by the launch of ChatGPT by Open AI at the end of 2022, recognised as the fastest-growing app in history, reaching…

Social Snapshot – 16.08.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: TikTok Quick Tips Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or…

Unmasking Authenticity in Content Creation

In today’s ever-evolving digital world, our screens overflow with a ceaseless stream of information clamouring for our attention. In the quest to capture hearts, minds, and wallets, a potent force has re-emerged, reshaping how we perceive and engage. Authenticity is an unwavering beacon of truth that stands tall amidst the…

Does X mark the spot?

I’m sure we’ve all seen by now, Elon Musk’s rebrand of Twitter to “X” – I wanted to take this opportunity to have a look at the good, the bad, and the ugly. Let’s start with… The Good. Is there? Taking such an iconic brand and changing it to something…

Storytelling social strategy strengthens sales supply line

Utilising nudge-nurture to garner leads via LinkedIn for Fujitsu Ireland The main goal for most B2B brands on social? Acquiring marketing-qualified leads (MQLs). But unfortunately for those brands, there’s no ‘set and forget’ paid social strategy that gets companies populating that all-important sales lead funnel. In fact, effective paid social…

Social media builds trust with B2B buyers

We know B2B social has merit – the cynical senior marketers have been put in their place – but why is it so successful and how does social, the somewhat chaotic media platform, actually build trustworthy perceptions for brands? When we consider the sheer volume of people who use…

Embracing TikTok’s Sizzling Potential

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

Brand personality and TOV

Every single day, our social media feeds are flooded with countless brands and companies wanting users’ attention. So, how can your brand stand out from the crowd? Well, it all comes down to having a well-defined identity and personality, and the key is maintaining a consistent and authentic tone of…

B2B Lead Generation: Strategies for Every Channel

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…

Organic & Paid: Complement and Triumph

Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…

SOCIAL SNAPSHOT – 28.06.2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Have a look at the most recent highlights: You’ll soon be able to download Instagram Reels to your camera roll Instagram…

Don’t tick the box – think outside of it

“Can you just put this up quickly?” – the dreaded words. We all know we can’t just throw random content up on social and expect it to perform to an optimal level – yet the same pitfalls continue to be stumbled upon by countless staff trying to make sure their…

Social Snapshot – 21.06.2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…

There’s A New Benchmark Report in Town

LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…

SOCIAL SNAPSHOT – 24.05.2023

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…

So much video – so many mistakes

When it comes to filming panel discussions or debate videos for B2B social media, we come across a lot of content that is just…well, not engaging at all – we’re lost within 5 seconds or so! If you’re in the B2B sector; scroll through your twitter, Facebook or LinkedIn feed…

Social Snapshot – 10.05.2023

Discover all the social media updates you need to know in our weekly social snapshot!

Why relationship-building with procurement is so important

Check these tips and insights to be a pro in building relationships with procurement

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether…

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…

Social Snapshot – 22.03.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: WhatsApp adds new group chat controls The app announced new control options for group chats which will enable users to manage who joins…

Social Snapshots 15.03.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered!

Social Snapshot – 08.03.2023

Discover all the social media updates you need to know in our weekly social snapshot!

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

Your posts are targeting humans – not job titles

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…

Why consultancies and investors are right to scrutinise marketing strategies.

Investors have always had a sharp eye on their holdings, but the challenge of the current financial landscape coupled with a drop-off in performance is forcing a closer look at marketing strategies.And they’re right to do so. Having worked in several consultancies, including working on KPMG’s biggest-ever turnaround proposition in…

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.

Social Snapshot – 01.02.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇 LinkedIn introduces new newsletter discovery tools 🛠 These tools allow…

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…

We are falling for data

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇

What are B2B brands doing on TikTok?

TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.

Marketers struggle to create quality B2B social content

B2B marketers struggle to create quality content on social - latest research

Social media trends 2023 – what to look out for

With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks

Staying Creatively Motivated

Some tips to help when you're in a creative slump

Social Snapshot – 07.12.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

B2B Video: A Fresh Approach

LinkedIn recently shared a survey revealing that 73% of participants stated video has become more important to their businesses in the last year. The marketing industry is beginning to understand how to produce quality content in terms of budgeting, strategy, and execution,…

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…

We’re concerned about Twitter’s conduct and associating out brand

Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.

Learn How To Be an Adventurous Social Trailblazer

At our recent B2B Social Trailblazers Summit, we explored what the future may hold for businesses and buyers alike and discussed why a more daring social media strategy is essential to deliver impressive and quantifiable results. If you want to be remembered, your content must be…

How social media marketers can protect their mental health

Discover our best tips for protecting your mental health when you work on digital marketing:

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

Social Snapshot – 09.11.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Social snapshot – 26.10.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…

So Sorry

You don’t have to miss it all though, you can join live sessions … Industry Research: 2022 State of B2B Social Media Marketing The B2B Marketers’ guide to going LIVE!…

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.

Broaden your B2B horizons

Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…

5 expert, no-nonsense, tips for your B2B social strategy

Your B2B social strategy needs to be smart and flexible, Here are 5 expert tips for your 2023 plans

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

SOCIAL SNAPSHOT – 24.08.2022

Take a look at the latest happenings in the world of social media

Social Snapshot – 17.08.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

How to use Hashtags on social media

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

Social superstars

What are we looking for? Creative, curious and courageous people who possess a passion and hunger for all things Social Media. Whether you’re an existing specialist Social Media Account Manager, you’ve been working across marketing disciplines including Social Media, or you’re just starting out, we want to hear from you!…

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

Social Snapshots 22.06.2022

Have a look at the latest happening in the world of social media through our social snapshot!

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

SOCIAL SNAPSHOT – 01.06.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels

Design Time – Template Edition

Before you even think about design, start off with setting up templates for social. Here's how

Social Snapshot – 11.05.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…

Social Snapshot – 27.04.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

How to promote your blog

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…

Social Snapshot – 23.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

Employee branding and social media

There’s been a lot of chatter lately around employee branding on social and rightly so! As we moved out of the crazy times caused by the pandemic, companies within the marketing space are booming, looking for new hires, whilst individuals are looking for their new ventures. And where do they…

Social Snapshot – 09.03.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…

Turning B2B boring into B2B brave

Turning B2B boring into B2B brave with Onalytica and Ericsson

To be or not to be…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

Social Snapshot – 16.02.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼 LinkedIn tests new option…

Social Snapshot – 26.01.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Thomson Reuters retains immediate future

IF shortlisted for B2B Marketing Awards

Festo consults immediate future for social media B2B strategy

Social Snapshot – 12.01.2022

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

tap tap tap Is this thing on?

Well, it was only a matter of time before LinkedIn joined in on the audio social bandwagon, and why not? With more businesses using LinkedIn for live streams and webinars (thanks pandemic), it only makes sense to have their version of Clubhouse. Statement from LinkedIn:…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom 2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…

Bringing the social boom for your brand

Do end-of-year tactical social media forecasts benefit your business? In a word, no. I could finish the blog there by stating the obvious and not offering insight, but that would mean I too fall into the trap of offering perceived wisdom, but reality being the opposite.

Search results for "linkedin"

B2B lead gen campaigns: is social the answer?

Social Snapshot — 13.12.2023

Diversity in social media marketing: key to brand growth

A serious B2B social solutions snapshot

How to Navigate Brand to Demand

Social Snapshot — 22.11.2023

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Iconic Creative Ads

Top 10 Predictions for Social Media Marketing in 2024

Social snapshot – 04.10.2023

It’s a kind of magic: Generative fill, AI and Design

SOCIAL SNAPSHOT – 13.09.2023

Choosing the Right Platforms

Mastering Paid Social Media Campaigns

Is AI shaping the future of work?

Social Snapshot – 16.08.2023

Unmasking Authenticity in Content Creation

Does X mark the spot?

Storytelling social strategy strengthens sales supply line

Social media builds trust with B2B buyers

Embracing TikTok’s Sizzling Potential

Brand personality and TOV

B2B Lead Generation: Strategies for Every Channel

Organic & Paid: Complement and Triumph

SOCIAL SNAPSHOT – 28.06.2023

Don’t tick the box – think outside of it

Social Snapshot – 21.06.2023

There’s A New Benchmark Report in Town

SOCIAL SNAPSHOT – 24.05.2023

So much video – so many mistakes

Social Snapshot – 10.05.2023

Why relationship-building with procurement is so important

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

SOCIAL SNAPSHOT – 05.04.2023

Social Snapshot – 22.03.2023

Social Snapshots 15.03.2023

Social Snapshot – 08.03.2023

Social Snapshot – 01.03.2023

Your posts are targeting humans – not job titles

Why consultancies and investors are right to scrutinise marketing strategies.

Artifact: The new kid on the block

Social Snapshot – 01.02.2023

The Power of Social Media Marketing

Social snapshot – 25.01.2023

We are falling for data

What are B2B brands doing on TikTok?

Marketers struggle to create quality B2B social content

Social media trends 2023 – what to look out for￼

4 Social Media Quick Wins for 2023

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Staying Creatively Motivated

Social Snapshot – 07.12.2022

B2B Video: A Fresh Approach

Seasonal Marketing Trends

We’re concerned about Twitter’s conduct and associating out brand

Learn How To Be an Adventurous Social Trailblazer

How social media marketers can protect their mental health

The latest B2B social benchmark stats for your 2023 plans

Social Snapshot – 09.11.2022

Social snapshot – 26.10.2022

So Sorry

The brand stance song and dance

Social Snapshot – 05.10.2022

Broaden your B2B horizons

5 expert, no-nonsense, tips for your B2B social strategy

Social Snapshot — 31.08.2022

SOCIAL SNAPSHOT – 24.08.2022

Social Snapshot – 17.08.2022

How to use Hashtags on social media

Social superstars

B2B for social: getting ahead with lead generation

Social Snapshots 22.06.2022

5 steps to create a social media report

A Quick Guide to Help you Create Social Media Strategy

SOCIAL SNAPSHOT – 01.06.2022

Social Snapshot – 25.05.2022

Design Time – Template Edition

Social Snapshot – 11.05.2022

Social Snapshot – 27.04.2022

Social media trends 2023 – what to look out for

tap tap tap Is this thing on?