Social Snapshot – 11.03.20

When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time.   Facebook’s testing cross-posting Stories. As Instagram Stories came first, it…

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“Fleets” by Twitter

Here we go, another “stories” mode on a different social media platform!  This time, Twitter are testing the waters with something called “Fleets”, which they are assuring us is not totally like IG Stories;   I know what you're thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format…

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Social Snapshot – 04.03.20

Here at IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly Social Snapshot! Read on to find out what’s been happening in the past week…   Instagram’s testing IGTV reactions. Instagram is testing out a new feature…

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Social Snapshot – 26.02.2020

The world of social media is a wonderfully interesting place, with new features being announced nearly every day. In case you missed out on any of the news from the past week, we’ve rounded up everything up for you right here…   Facebook’s expanding Stories. Facebook Stories… they just keep pushing, don’t they? In the…

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Why Brands Are Getting Account-Based Marketing All Wrong

For B2B brands, account-based marketing is key to its marketing and sales for several reasons. To name a few – ABM puts the emphasis on individual prospects or existing accounts, has a huge potential for return on investment and often shortens the sales cycle. So, what’s holding B2B marketers back from yielding the results they…

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