youtube Immediate Future

Social snapshot: Brace yourself

Meta’s selling more ads, TikTok’s selling more stuff & users have all the power Meta is flogging more ad space, TikTok is coming for your wallet, and Instagram is sneakily reshaping how brands tell their stories. Meanwhile, AI is worming its way into your DMs, Threads is…

Trust is the secret weapon in marketing

You can have the best campaign, the smartest strategy, and the flashiest creative, but if your audience doesn’t trust you, none of it matters. In B2B marketing, trust is everything. It’s what turns a casual buyer into a loyal customer, a one-off project into a long-term partnership, and a client…

Fix the B2B basics for brilliant marketing and bigger impact

Marketing is full of big ideas and bold predictions, but the reality is that most campaigns struggle because the fundamentals are not in place. That is exactly what we tackled in a LinkedIn Live with Tejal Patel, Scott Stockwell and me, Katy. These are experts who have led marketing at…

Social snapshot: Reeling in the future

From Instagram’s Trial Reels to the rise of nano-influencers and the dominance of short-form video, staying ahead in 2025 is all about adapting fast. Instagram’s next evolution Instagram is making bold moves to keep creators and marketers hooked, and Reels are at the centre of its strategy.

Why short-form video should be your brand’s focus in 2025

Let’s talk about short-form video because if you’re not already all-in, you’re missing out. This isn’t just another shiny trend. Short-form videos are the real deal, delivering incredible engagement, boosting product discovery, and driving conversions like no other format. The stats are jaw-dropping: short-form videos generate 2.5x more engagement than…

Social Snapshot: The short-form video obsession

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

TikTok ban – is UK next?

While the US has carried out its threat to ban TikTok – experts believe more countries could be next. What’s the impact for influencers and content creators…and how much will other platforms benefit? A recent article by the BBC suggests TikTok may be turned off in other…

Social snapshot: The ‘TikTok Ban’ Drama

TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…

Social media trends to watch in 2025

Hey there, social media enthusiasts! As we kick off 2025, the digital world is buzzing with new trends that are reshaping how we connect, engage, and grow our brands online. Staying on top of these trends isn’t just smart – it’s essential if you want to stand out in today’s…

Social Snapshot. Is social media finally growing up?

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

The Best Christmas Ads 2024

Ho, ho, ho! Christmas is almost here, and you know what that means: cosying up with a hot chocolate and diving into this year’s best festive adverts. The 2024 Christmas campaigns are out in full force, bringing all the feels, laughs, and festive cheer. Let’s take a look at some…

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps. And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…

Social Snapshot: The social media opportunity hiding in plain sight

Subscribe on LinkedIn While most marketers chase Millennials and Gen Z, the “forgotten generation” is quietly making waves on social media—and not just on Facebook. Think TikTok, Reddit, and Pinterest. Generation X (born between 1965 and 1980) is an interesting demographic. Ok, so we know…

Social snapshot: Social media is broken

Subscribe on LinkedIn Let’s face it, social media is a hot mess right now. Platforms are ditching old features, testing new ones that might flop, and making changes that confuse more than they help. From Instagram scrapping hashtag follows to TikTok strong-arming creators into its shop, the…

CMOs want bolder B2B content for LinkedIn

LinkedIn’s recent research into what its audience is looking for shows a cry for more creativity from CMOs – they see marketing for what it really is, and they aren’t overly impressed. While voices on the platform want to network, others want to learn and be entertained.

Defining B2B marketing’s priorities for 2025

As we look toward 2025, the opportunity for bold moves is undeniable. But what does boldness look like in a landscape marked by complexity and caution?

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content…

Best Halloween Campaigns of 2024

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

Navigating Music Rights

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

B2B paid social plans – time for a rebuild

In 2024, paid social media is expected to lead all platforms in advertising spend. For B2B brands, this raises the question: how can they effectively organise their paid social strategies to get the most out of their advertising budgets? Additionally, which platforms should they focus on to optimise their investment?…

Principles of Animation

As most of you already know, showing something is much faster than explaining it. That’s why graphic designers are increasingly tasked with creating animations to communicate ideas effectively. Whether it’s a social media post, a promotional video, or an engaging web banner, knowing how to make your animations impactful is key…

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act…

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…

Social snapshot – 24.07.2024

Get ready for another social media snapshot! Each week, we bring you a summary of the latest developments to keep you updated. Here are the key highlights from the past 7 days: Meta introduces its Llama AI models Meta is taking the lead in the broader AI field by open-sourcing…

Dive Into Summer SPARK Sessions

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…

Social snapshot – 03.07.2024

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days: WhatsApp tests new AI selfie generator tool Meta is introducing a new AI feature to WhatsApp: an image creation tool that…

Celebrating Excellence

Last week, we at IF had the absolute pleasure of attending the TRIC Awards (Television and Radio Industries Club) thanks to our wonderful client, TiVo, who graciously asked us to join them, and who also sponsored the Entertainment Award category. It was a day filled with glamour, anticipation, and a profound appreciation for the artistry that breathes life into our favourite entertainment.

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of…

Social snapshot – 12.06.2024

Staying updated with the ever-evolving world of social media is tough at times. Explore and learn about the most recent highlights and trends right here: YouTube tests QR codes The video network is introducing QR codes for channels to enable quicker connections. It is also testing effects creation for Shorts…

The hook, the line, the sealer – video for B2B

OK, so you already know that video is king on social, right? Good – well we’re not going to tell you why, you already know. But you may wonder how you can make it most effective for B2B social campaigns so your clicks, engagements, video views and web traffic all…

SOCIAL SNAPSHOT — 05.06.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know. Let’s dive into the highlights 👇 TikTok Launches UK Genny Lex Centre TikTok has introduced an in-app General Election Centre to provide reliable election information to UK users,…

It’s Time for an Ad Break

Instagram is toying with the idea of video ads that you can’t skip. Much like YouTube’s ads, these Insta ads come with a timer, ticking away the seconds until you can get back to your scrolling.

Social Snapshot — 15.05.2024

Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…

Social snapshot – 08.05.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…

Social snapshot – 17.04.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here

Not another B2B TikTok video blog…

Oh yes. The combination that has left many scratching their heads. ‘How can B2B video possibly work in a format made for consumers?’ Well, we’ve been asking ourselves the very same question – fortunately, the answer came pretty quickly. It can and it already does. Now we know B2B for…

Social snapshot – 10.04.2024

Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…

How To Master B2B Episodic Content

B2B brands are constantly seeking innovative ways to engage their audience and stand out amidst the digital noise. One powerful tool that has emerged victorious in impactful storytelling is episodic content. By unfolding narratives across multiple episodes, B2B brands can captivate their audience, foster deeper connections, and drive meaningful engagement.

Social Snapshot — 20.03.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: LinkedIn Celebrates a Year of Collaborative Articles Collaborative articles on LinkedIn have thrived in just a year, boasting…

Social Snapshot — 07.02.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…

B2B lead gen campaigns: is social the answer?

While B2B brands continue to push for leads by any means necessary, LinkedIn’s lead gen forms are more popular than ever. Great for the platform – but for the brands using it, and their audience, it could be doing more harm than good. We’re all aware of what signing up…

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…

Embracing longer videos in a short-form era

For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…

Captivating Christmas Campaigns

I found myself utterly unable to resist the temptation of curating a rollicking list featuring the absolute crackers that the Christmas ads of 2023 have generously bestowed upon us. It’s the time of year when brands don their festive finery, roll out the proverbial red carpet, and treat us to…

A serious B2B social solutions snapshot

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…

Social snapshot – 29.11.2023

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…

Social Snapshot — 22.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…

Social Snapshot – 15.11.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: YouTube introduces new tagging requirements for AI-Generated content YouTube has recently announced a policy mandating creators to label content generated by AI. This means creators must now specify if a…

Iconic Creative Ads

Hey party people! Buckle up for another thrilling ride through the ad universe as we revisit some iconic campaigns that have left an indelible mark on our creative souls. Inspired by The Ad Professor’s thread over on X 🚀 First in the lineup is Chupa Chups…

Social Snapshot – 08.11.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines!

Social Lowdown: Top Updates

Staying ahead of the curve with social media updates involves a lot of looking, searching and checking. Pretty time-consuming to be honest. But not for you, because I’ve done it for you. You’re welcome. Let’s get started Instagram Instagram is testing and slowly rolling out a new…

Best of Halloween 2023

Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…

Social snapshot – 04.10.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: Reddit removes the option to opt out of personalisation ads Reddit has implemented some changes to its ad control settings, including the removal of the option for users to opt out…

The Power of Stop-Motion

Dive into the enchanting universe of stop-motion animation! 🌟 Unleash your brand's story in a captivating and unique way. explore the captivating possibilities for your brand.

Celebrating Hispanic Heritage Month on social

Hispanic Heritage Month kicks off on the 15th of September and recognises the contributions of the Hispanic and Latinx communities to the history, culture, and achievements of the United States. But why limit it to the US and not encourage global celebration of the culture? While as a brand, you…

Procreate Dreams

Are you ready to dive headfirst into a world where creativity knows no bounds? Hold onto your imagination because Procreate is about to take you on a journey beyond your wildest dreams!

SOCIAL SNAPSHOT – 13.09.2023

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…

Inmotion 2023: A Design Report

In today’s blog, our Design team share their thoughts, reflections and lessons learnt from Inmotion 2023, a conference for leading professionals across the creative industries.

Choosing the Right Platforms

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!

5 top tips for LinkedIn visual forming

One size doesn’t fit all with social – but it’s becoming increasingly apparent that LinkedIn’s audience wants to absorb content the same way they would on Facebook, TikTok or Insta – not that it’s becoming a more visual platform, but for…

B2B for LinkedIn: the missing piece

Determining the ultimate formula for effective B2B social media success on LinkedIn remains a subject of debate – but a simplistic approach involving mere infusion of technical terminology into posts isn’t going to land. Ever. You might be sceptical, thinking, “Oh great, another blog advising me to…

Stop! Summer time: Stop-motion summer fun

This summer, our design team was set a challenge - to create a series of snappy company logo idents, to go out across our social feeds to coincide with our summer Friday afternoons off. They chose to use the magic of stop-motion to give these short animations a curious and organic feel.

Embracing TikTok’s Sizzling Potential

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

Social snapshot – 12.07.2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: More than 100 million members have already signed up for Threads The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed…

Step into the 3rd dimension: 3D design

In today's blog we'll be taking a look at 3D Design. Once thought the preserve of blockbuster film-making 3D design, or CGI (computer-generated imagery) has never been more accessible, and now it's taking over our feeds.

Social Snapshot – 21.06.2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…

Social snapshot – 14.06.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘World Chat’ in Horizon Worlds VR Experience Meta’s rolling out world chat—a text-based way to communicate with other people, providing another…

SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Instagram now allows ads to appear in search results Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update…

SOCIAL SNAPSHOT – 24.05.2023

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…

So much video – so many mistakes

When it comes to filming panel discussions or debate videos for B2B social media, we come across a lot of content that is just…well, not engaging at all – we’re lost within 5 seconds or so! If you’re in the B2B sector; scroll through your twitter, Facebook or LinkedIn feed…

Good Evening Europe: Brands and Eurovision

Good Evening Europe! Love it or hate it, Eurovision holds sway over the eyeballs and thumbs of millions of Europeans every year – and still more watching around the world! This offers a great opportunity for brands big and small to get in on the action and use all that…

SOCIAL SNAPSHOT – 26.04.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… TikTok shares new tips for brands TikTok has released a new guide on effective influencer marketing campaigns in the app, based on…

Social snapshot – 19.04.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: YouTube introduces new policies on eating disorder content YouTube is updating its approach to eating disorder-related content to create space for community, recovery…

How Animation can Boost Engagement

Have you ever wondered why your social media posts just aren’t performing as well as they used to? Are you looking for ways to get across your information about your brand in a fun, accessible and thumb-stopping way? Maybe an animated video is the right way for you to go.

Why video marketing is important

From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

Social Snapshot – 15.02.23

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…

Food Brands: Addressing Sustainability & Health in Social Media

Consumers are becoming more and more conscious of the impact of the food industry on the environment, animal welfare, and their health. According to a 2022 survey by YouGov, 60% of UK consumers are concerned about the environmental impact of the food they eat. As the demand…

TikTok Made Me Buy It – The Power of Social Media

Still think it’s just a dancing app? Think again. TikTok is seriously useful for B2C brands, and in this blog, I’m going to tell you why you need to get your brand involved ASAP. Let me show you: The TikTokMadeMeBuyIt hashtag has over 37.1 billion views on the channel, and…

Social media trends 2023 – what to look out for

With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.

Social Snapshot – 04.01.2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇 Snapchat captured you in 2022 👻 The recently published newsletter reveals that the Crying Lens was…

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks

What’s happening to Twitter?

What is happening on Twitter? Catch up with what is happening on the platform.

Social snapshot – 23.11.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…

Social Snapshots 16.11.2022

View the most recent social media news.

Social Snapshot – 02.11.2022

It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇 Meta and the rise of the Creator Economy 📊 The Creator Economy is not a true economy, at least not…

B2B Social Trailblazers Summit

Unlock your B2B Pipeline on social Isn’t it great to be at an in person event. I bet your brains are buzzing with ideas – ours are! Now, of course you, need the next steps. How can you take the knowledge you now have and make sure that it…

Social Media or Search Engine?

A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…

Social snapshot – 26.10.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…

Aaaargghhh AI art!

Will AI take over the creative world? Or is it something we can use to help the creative process?

Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.

Social Snapshot — 28.09.2022

The constant stream of fresh social media insights that appear each day can be challenging to follow. Rest assured, we’ve got you covered! Take a look at the newest social media news. 👇 Facebook Subscriber-Only Content 💎 To improve its offers for creators, Facebook is testing a new posting feature.

Social Snapshots 21.09.2022

Check out the most recent social media news.

5 expert, no-nonsense, tips for your B2B social strategy

Your B2B social strategy needs to be smart and flexible, Here are 5 expert tips for your 2023 plans

It’s CORN!

TikTok's latest trending audio has us obsessed

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

Search results for "youtube"

Social snapshot: Brace yourself

Trust is the secret weapon in marketing

Fix the B2B basics for brilliant marketing and bigger impact

Social snapshot: Reeling in the future

Why short-form video should be your brand’s focus in 2025

Social Snapshot: The short-form video obsession

TikTok ban – is UK next?

Social snapshot: The ‘TikTok Ban’ Drama

Social media trends to watch in 2025

Social Snapshot. Is social media finally growing up?

The Best Christmas Ads 2024

Are links in social posts killing your engagement?

Social Snapshot: The social media opportunity hiding in plain sight

Social snapshot: Social media is broken

CMOs want bolder B2B content for LinkedIn

Defining B2B marketing’s priorities for 2025

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Best Halloween Campaigns of 2024

Navigating Music Rights

B2B paid social plans – time for a rebuild

Principles of Animation

Episode 80: Serious Social — No More Cookies

Social Snapshot — 14.08.2024

Social snapshot – 24.07.2024

Dive Into Summer SPARK Sessions

Social snapshot – 03.07.2024

Celebrating Excellence

Episode 78: Serious Social — Leading from the Front

Social snapshot – 12.06.2024

The hook, the line, the sealer – video for B2B

SOCIAL SNAPSHOT — 05.06.2024

It’s Time for an Ad Break

Social Snapshot — 15.05.2024

Social snapshot – 08.05.2024

Social snapshot – 17.04.2024

Not another B2B TikTok video blog…

Social snapshot – 10.04.2024

How To Master B2B Episodic Content

Social Snapshot — 20.03.2024

Social Snapshot — 07.02.2024

B2B lead gen campaigns: is social the answer?

Social Snapshot — 13.12.2023

Embracing longer videos in a short-form era

Captivating Christmas Campaigns

A serious B2B social solutions snapshot

Social snapshot – 29.11.2023

Social Snapshot — 22.11.2023

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Social Snapshot – 15.11.2023

Iconic Creative Ads

Social Snapshot – 08.11.2023

Social Lowdown: Top Updates

Best of Halloween 2023

Social snapshot – 04.10.2023

The Power of Stop-Motion

Celebrating Hispanic Heritage Month on social

Procreate Dreams

SOCIAL SNAPSHOT – 13.09.2023

Inmotion 2023: A Design Report

Choosing the Right Platforms

5 top tips for LinkedIn visual forming

B2B for LinkedIn: the missing piece

Stop! Summer time: Stop-motion summer fun

Embracing TikTok’s Sizzling Potential

Social snapshot – 12.07.2023

Step into the 3rd dimension: 3D design

Social Snapshot – 21.06.2023

Social snapshot – 14.06.2023

SOCIAL SNAPSHOT – 31.05.2023

SOCIAL SNAPSHOT – 24.05.2023

So much video – so many mistakes

Good Evening Europe: Brands and Eurovision

SOCIAL SNAPSHOT – 26.04.2023

Social snapshot – 19.04.2023

How Animation can Boost Engagement

Why video marketing is important

Social Snapshot – 01.03.2023

Social Snapshot – 15.02.23

Social snapshot – 25.01.2023

Social media trends 2023 – what to look out for

Halloween Trends to Boost your Marketing Campaigns