brands Immediate Future

Social Media Psychology for Engagement

Let’s face it, social media is pretty much a part of our lives now. We’re constantly scrolling through our feeds, checking out what our favourite brands are up to, and connecting with our friends and family. With a whopping 4.76 billion people using social media and spending an average of…

The Kingy Thingy

Kingy thingy, King’s Corry, Corry-naish, whatever you want to call it, we’ve got a big ol’ event happening this weekend. Big events = big moments, and big moments draw in consumers and marketers like moths to a flame. But not this time! At IF, you know we love a bit…

Social Snapshots 03.05.23

What is new and exciting in the world of social media? Let’s talk about it…

Creative Tips to Boost B2B Campaign Performance on LinkedIn

Businesses work so hard to succeed on social media, but sometimes a small missing piece can be a deal-breaker. Video is certainly one of the most effective tools for B2B marketers to send their messages across on LinkedIn. Creating your visuals properly is essential to ensure your B2B campaign runs…

SOCIAL SNAPSHOT – 26.04.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… TikTok shares new tips for brands TikTok has released a new guide on effective influencer marketing campaigns in the app, based on…

The Evolution of the Influencer

In the early days, there was a lot of confusion about how to work with creators and what that even meant. Creators would approach brands with the promise of making them the hero of their content in exchange for a flat fee. However, in recent years, we’ve seen a shift…

The Evolution of Social Media Metrics

Social media marketing has changed a lot over the years, and so have the metrics used to measure success. As social media platforms continue to evolve, marketers need to keep up with the latest trends in social media metrics to ensure their strategies remain effective. In this blog post, we…

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether…

Trends to watch – the rise of the De-Influencer

Don't miss out on the chance to get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry, discover how brands can best work with content creators and what to do when brand guidelines start to restrict creativity. In this Serious Social Live, Katy Howell and Belle Lawrence will be joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. Join us on Wednesday, 5th April at 10:30am BST to delve into the pros and cons of this trend.

Why video marketing is important

From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.

Picnic Trends: Brandwatch Insights

As the temperatures slowly increase and the picnic season approaches, now is the time to start paying attention to the essential picnic trends and plan ahead for National Picnic Week. According to gov.uk nearly half of adults in England report spending more time outdoors than before the pandemic, which…

Will coupons cost you customers on social?

The food shortages. The energy bills. The bloomin budget. There’s really no hiding from the uphill battle that brands face when pitching consumers for a spot in their regular shopping basket. Many big supermarkets, brands, venues and retailers are heading straight for the discount function – offer a deal, a…

Is social media a tool for education?

First, we were using social media for connection and news. And then it became a hub for so many other things; Sharing an insight into our lives with photo and video A place to dump the thoughts in our head Discovering new brands and products Entertainment Somewhere to buy products…

Revolutionise Your TikTok Ads Game with Keyword Insights

Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…

Thank you for your request

Please check your inbox for an email with the link to your report. Hungry for more? Fill up on how we break the social boring for brands……

So, what was all the fuss about?

Musk’s takeover of twitter enraged, engaged and enthused many – but after threats of boycotts and major brands taking a step back, twitter is still alive and – for now – well. What have we learned, if anything, from this? And should brands be making a return in earnest? The…

Design Trends Check-up

Hoo boy that was a long cold winter wasn’t it? O.K, it might still be pretty cold BUT at least its getting a bit lighter. Maybe its too early to say the “S” word just yet – I haven’t seen any blooming daffodils or gamboling lambs myself yet – but…

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

Unlocking Success: The Importance of Consumer Insights

The Importance of Consumer Insights

Blue Tick Nightmare!

Social media is great. I work in it, so, of course, I’m going to say that, but it really is great. There’s a platform for everyone, whether it’s photos, video, news, connection with old school friends, or expanding your professional network, there’s a platform for you. What’s not so great,…

That’s So Retro

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

Maximising Engagement: A Comprehensive Guide for B2B Success

Social media is a powerful tool that businesses can leverage to create a dedicated community and attract customers. With over half of the world’s population using social media, it’s crucial for businesses to have a solid social media strategy to effectively engage with their audience. In today’s blog, we look…

He gets us – but did you get it?

*Super Bowl blog warning* – fear not, we aren’t talking about every ad, but one in particular. If you were watching Sunday’s Super Bowl, played out between the Philadelphia Eagles and the Kansas City Chiefs, you may have seen the half-time ad ‘promoting Jesus’… well, it ended up being the…

Your posts are targeting humans – not job titles

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…

Why consultancies and investors are right to scrutinise marketing strategies.

Investors have always had a sharp eye on their holdings, but the challenge of the current financial landscape coupled with a drop-off in performance is forcing a closer look at marketing strategies.And they’re right to do so. Having worked in several consultancies, including working on KPMG’s biggest-ever turnaround proposition in…

Social Snapshot – 08.02.23

Social media updates you need to know!

Social Listening for Product Innovation

What’s so good about social media?

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.

LinkedIn will make newsletter subscriptions visible to others

Newsletters went through a boom phase in the last couple of years and the social media platforms are working to incorporate newsletter elements to grow personal brands and thought leadership. LinkedIn announced last week that they’re looking to add a new option which will enable members to view what newsletters…

Stats bomb, stats bomb – you’re a stats bomb

OK, so the title is a bit misleading – you’re not a stats bomb – but your B2B marketing campaigns almost certainly should be. We’re not talking about the results of the campaigns or how you report.etc, what we mean is how you’re showing your impactful data to your audience.

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Grabbing your audience’s attention with thumb-stopping content and constantly looking for trends and new ways to be creative can be a tough task for any brand, but it can be even harder for those in a niche category. Facing this challenge in goat’s cheese, Chavroux wanted to increase its…

Make Great Video Content

Has your reel failed to reel ‘em in? With social media platforms incentivizing the posting of video content over stills more and more, it can be essential to get to know the ropes when it comes to producing video content. But where to start? It can…

SHOWSTOPPING SOCIAL PACKS A PUNCH

A hero campaign for Billington’s Sugar – “First Time” Activating your existing audience or drawing new attention can feel challenging as a heritage brand. Whether you need to break down perception, launch a new product or simply maintain household penetration, brands need to continue to be bold with ideas and…

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…

TikTok Made Me Buy It – The Power of Social Media

Still think it’s just a dancing app? Think again. TikTok is seriously useful for B2C brands, and in this blog, I’m going to tell you why you need to get your brand involved ASAP. Let me show you: The TikTokMadeMeBuyIt hashtag has over 37.1 billion views on the channel, and…

Marketers struggle to create quality B2B social content

B2B marketers struggle to create quality content on social - latest research

Social media trends 2023 – what to look out for

With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks

New year’s resolutions: Customers’ plans for 2023

New year's resolutions: Customers' plans for 2023

Top tips for a glittering B2C social media strategy

Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time?

EVERY LITTLE SHOPPER MISSION HELPS

DRIVING TESCO SHOPPERS TO SEEK OUT MISSION WRAPS Let’s set the scene… After securing a new listing in selected Tesco stores – adding this supermarket retailer to their other listings in Sainsbury’s and Asda – Mission Wraps now needed to set their sights on retaining and increasing their shelf space.

What’s happening to Twitter?

What is happening on Twitter? Catch up with what is happening on the platform.

Employee advocacy programmes: allowing people to have a voice

Employee advocacy has become a hot topic lately for a good reason – this trend has evolved in the digital world, accelerating as a program, pushing out business messages in new ways and putting employees at the forefront of marketing campaigns. What is often missed is that they have the…

Twitter’s turmoil turning tons away?

For now, maybe. But we don’t really need to remind you of what’s happening at twitter – there are daily developments – and at the time of writing this, there may yet be another that’s cropped up. The question is, how long does this last? The media frenzy is driving…

Episode 72: Serious Social – The State Of B2B Social Media Marketing

Audiences are at the heart of social, but only 13% of B2B brands are putting their buyer personas first, and just 3 in 10 are tailoring their content!’ – this was just one of the juicy findings from the B2B marketing research that our CEO Katy Howell recently undertook in…

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…

We’re concerned about Twitter’s conduct and associating out brand

Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.

Learn How To Be an Adventurous Social Trailblazer

At our recent B2B Social Trailblazers Summit, we explored what the future may hold for businesses and buyers alike and discussed why a more daring social media strategy is essential to deliver impressive and quantifiable results. If you want to be remembered, your content must be…

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

LinkedIn Gets Creative About Performance

LinkedIn recently released a guide about how to boost creative content performance. Today’s blog gives you a sneak peek at some of the important highlights and attempts to understand why so few marketers have the data and examples necessary to convince brands…

Blazing the trail for B2B success

Attending the B2B Social Trailblazers Summit last week opened our eyes to B2B marketing in a way we never expected. IF has worked in the industry for years, but garnering insight from so many people across it helped us to scope out what challenges are coming down the line. Aside…

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

Scroll, scroll, scroll. OH WAIT! That looks good, what is it? It was most likely an image or video that caught your eye, wasn’t it? We like to call that ‘thumb-stopping’ social content – it grabs your attention and makes you stop scrolling with your thumb. But before we get to the…

Social Media or Search Engine?

A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…

Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Modern Slavery and Human Trafficking Statement 2022

Introduction As an independent business we are absolutely committed to preventing slavery and human trafficking in our operations. This statement explains what steps we take to understand, reduce and remove the risks of these practices occurring. It outlines what we do to: Understand potential modern slavery risks related to our…

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Learn the key benefits of using influencers to amplify your brand.

Tiktok Insights

Tiktok is booming. It is projected to reach 1.5 billion users this year and this growth shows no sign of abating. A recent study shows that it is taking up more and more of people’s time as well. With all this in mind, now…

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

Amplifying brand trust through meaningful partnerships and collaborations.

Choose your Colours Wisely

Have you ever wondered what it takes to make your brand a world-beater? In today’s blog I’ll take you through the impressively deep thought given to colour choices used by the biggest brands.

Starting the B2B customer journey

Every purchase – whether you’re buying an ice cream at the local shop, or investing in service expertise from a leading technology brand – has a story behind it. Its origin is normally from a point of resonation – while this may seem obvious, it’s alarming how many brands can…

Twitter Tweaks Typos

Twitter recently announced the new Edit Tweet feature. However, there's a catch.

It’s CORN!

TikTok's latest trending audio has us obsessed

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

How can your brand BeReal?

Learn how brands need to adapt to BeReal.

Top Metrics for Paid Media Campaign Performance

Social superstars

What are we looking for? Creative, curious and courageous people who possess a passion and hunger for all things Social Media. Whether you’re an existing specialist Social Media Account Manager, you’ve been working across marketing disciplines including Social Media, or you’re just starting out, we want to hear from you!…

Influencer or content creator?

Take a look at the differences between an influencer and a Content Creator.

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Culture Codes

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.

Social Snapshot – 20.07.2022

Take a look at the latest happening in the world of social media in our weekly Social Snapshot!

Taking your audience on a journey

Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.

Uncover this year’s summer food and drink chat on social

Uncover this year's summer food and drink chat on social.

Branded Likes…

Branded Likes, coming to a Twitter near you.

Social Media Tips – The Basics

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

You can now pin a post on your Instagram profile!

Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment

Hashtag it!

Learn how to create the best hashtag strategy for your Instagram account.

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…

The Magic of UGC

UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…

Create impactful content on TikTok

TikTok is an entertainment platform powered by communities that drive culture and commerce. This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective. It’s no wonder that 66% of…

TikTok Tips and Tricks

Ever posted a video to TikTok to see it sink like a stone? Well, worry no more! TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.

4 ways to improve your brand’s message consistency

With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.

Social Snapshot – 20.04.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…

Paid & organic social go hand in hand

For those who work in marketing, or more specifically, social media, this won’t be the first time you’ve heard this. Or the last, for that matter. The roles of organic and paid social are very different but thrive on each other’s successes. Organic content helps shape the brand, building relationships…

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.

Social Snapshot – 23.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

The power of TikTok

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one that generates…

Things I wish I’d known at the start of my career

It is now just over 11 years since I started my career. Whilst, the vast majority has been spent working inter-agency alongside other agencies from a plethora of various marketing disciplines such as PPC, POS, ATL on integrated campaigns, my entire career to date has been spent working exclusively within…

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

Busted by the Gender Pay Gap Bot!

It’s quite common for brands and organisations to bring their A-game on social media to celebrate and support International Women’s Day with heartwarming messages and campaigns. However, this year, a Twitter bot was responsible for exposing the salary gap that exists within organisations that claim to support women and gender…

Highlights from the Technology CMO Outlook Report

Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of the normal…

What Social Media Tools to use in 2022

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Search results for "brands"

Social Media Psychology for Engagement

The Kingy Thingy

Social Snapshots 03.05.23

Creative Tips to Boost B2B Campaign Performance on LinkedIn

SOCIAL SNAPSHOT – 26.04.2023

The Evolution of the Influencer

The Evolution of Social Media Metrics

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

Trends to watch – the rise of the De-Influencer

Why video marketing is important

Picnic Trends: Brandwatch Insights

Will coupons cost you customers on social?

Is social media a tool for education?

Revolutionise Your TikTok Ads Game with Keyword Insights

Thank you for your request

So, what was all the fuss about?

Design Trends Check-up

Social Snapshot – 01.03.2023

Unlocking Success: The Importance of Consumer Insights￼

Blue Tick Nightmare!

That’s So Retro

Maximising Engagement: A Comprehensive Guide for B2B Success

He gets us – but did you get it?

Your posts are targeting humans – not job titles

Why consultancies and investors are right to scrutinise marketing strategies.

Social Snapshot – 08.02.23

Social Listening for Product Innovation

What’s so good about social media?

LinkedIn will make newsletter subscriptions visible to others

Stats bomb, stats bomb – you’re a stats bomb

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Make Great Video Content

SHOWSTOPPING SOCIAL PACKS A PUNCH

Not just a dry season

TikTok Made Me Buy It – The Power of Social Media

Marketers struggle to create quality B2B social content

Social media trends 2023 – what to look out for￼

4 Social Media Quick Wins for 2023

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

New year’s resolutions: Customers’ plans for 2023

Top tips for a glittering B2C social media strategy

EVERY LITTLE SHOPPER MISSION HELPS

What’s happening to Twitter?

Employee advocacy programmes: allowing people to have a voice￼

Twitter’s turmoil turning tons away?￼

Episode 72: Serious Social – The State Of B2B Social Media Marketing

Seasonal Marketing Trends

We’re concerned about Twitter’s conduct and associating out brand

Learn How To Be an Adventurous Social Trailblazer

Black Friday in a Cost-of-Living Crisis: Stats you need to know￼

The latest B2B social benchmark stats for your 2023 plans

LinkedIn Gets Creative About Performance

Blazing the trail for B2B success

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

Social Media or Search Engine?

Halloween Trends to Boost your Marketing Campaigns￼

The brand stance song and dance

Modern Slavery and Human Trafficking Statement 2022

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Tiktok Insights

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

Choose your Colours Wisely

Starting the B2B customer journey

Twitter Tweaks Typos

It’s CORN!

New TikTok Guide Targets Creative Gaming Marketers

How can your brand BeReal?

Top Metrics for Paid Media Campaign Performance

Social superstars

Influencer or content creator?

The role of Social Media in the B2C Purchasing Journey

Culture Codes

Social Snapshot – 20.07.2022

Taking your audience on a journey

Uncover this year’s summer food and drink chat on social

Branded Likes…

Social Media Tips – The Basics

Unlocking Success: The Importance of Consumer Insights

Social media trends 2023 – what to look out for

Employee advocacy programmes: allowing people to have a voice

Twitter’s turmoil turning tons away?

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Halloween Trends to Boost your Marketing Campaigns