facebook Immediate Future

How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data…

Facebook Changes Video Ad Charges

GOOD NEWS EVERYONE! Facebook have made a few significant changes to how video ads work on both mobile and desktop clients. Firstly the new pricing options for video ads, which will now offer advertisers the option of paying for video ads only when they are viewed for at least 10…

Facebook VS Google – Who will reign victorious in Online Advertising?

Facebook’s presence is becoming ever more omnipotent, as Sir Martin Sorrell stated how Google’s dominant position in online advertising is threatened by the social networking giant. This may not be surprising to some, as Facebook beat YouTube in terms of desktop video views for the first time in August 2014,…

Facebook Topic Data – A new age of ‘Human Data’

A huge change in readily accessible data on social media is about to occur. On 10 March Facebook announced it would be closing off third party API access to its user activity data to make way for something a lot more exciting. Facebook Topic Data. What does…

Facebook’s shutdown of its Friend Data API is a big deal – here’s why.

Facebook announced the lock-down of its Graph API, to demonstrate the efforts it’s making to protect users’ privacy, and the changes will take effect by 30th April. Wondering what on earth a Facebook’s Graph API is? The Graph API is the primary way to get data in and out of Facebook’s social graph, the…

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

It is one of the UK’s fastest-growing retailers and its name and mission have shunned the city centre for nine years. But notonthehighstreet.com, which recently underscored its aversion to the high street by opening its new Surrey headquarters overlooking the Richmond roundabout, has ambitions to – wait…

Facebook’s Product Ads target specific products to those most likely to buy them

A potentially game-changing development from Facebook Ads means that any brand with multiple products to sell can now upload their entire catalogue into the platform, and the automated system will target specific products to those people most likely to buy them across the devices that they use most often. Sound…

How relevant are you? Facebook reveals all with its relevancy score

The fact that Facebook can pinpoint your exact position, geographically targeting ads if you are within a pre-defined proximity from a location is creepy right? Creepy it may be, but very useful for advertisers when used correctly. Yet, geo-targeting isn’t the only option when it comes to ensuring your ads…

LinkedIn and Facebook turn attention to connecting your office

Last week Facebook and LinkedIn announced their intention to focus on social enterprise. Facebook at work launched with small scale trials by invitation. It functions like Facebook, but allows for a separate login and the opportunity to keep work and personal separate. LinkedIn, already considered the de…

Facebook’s global book club causing a stir in book sales

According to several news sources, including TechCrunch, Mark Zuckerberg is being touted as the Oprah of the millennial generation, as he follows in her footsteps in creating his very own online book club, “A Year of Books”. Zuckerberg invites members to read alongside him as…

New software can predict personality traits – What does your Facebook profile say about you?

Research and software released this week suggests that computers can predict our personality traits with a higher accuracy rate than our friends, family or spouse. Should we be scared or excited by the prospect of computers using the data we share online to make informed decisions? We’ve…

Facebook’s WhatsApp exceeds expectations by hitting 700M active users

The world’s most popular mobile messaging service, WhatsApp which launched back in 2009 and has now reached over 700 million active monthly users across the globe. WhatsApp’s co-founder Jan Koum made the announcement on his Facebook page. The company was acquired by Facebook for $19…

Facebook to roll out call to action buttons for Pages in 2015

It has been a very busy year for Facebook, from the re-launch of Facebook Atlas; which has opened up up new opportunities for re-marketing without cookies and linking online ad engagement to offline purchases; to Facebook’s rooms, a new way to discover and explore interests with like-minded individuals. It’s clear…

Is it a yay or nay for the Facebook “Dislike” button?

You’re scrolling through your newsfeed when a friend shares some unfortunate news, and naturally you want to express your sympathy. Do you click “Like”? It just doesn’t seem appropriate! So how about “Dislike”? It’s a question Facebook CEO, Mark Zuckerberg has recently been mulling over. The suggested addition of the…

Search gets social: From Facebook to Twitter, search is trending

This week it seems social is all about search. Led of course by Facebook’s news that it is rolling out its graph search on iOS as a keyword search. Well it is launching in America for now, but coming soon to other countries both on mobile and desktop (and android…

Facebook updates its privacy policy, but who really benefits?

Last week, Facebook updated its privacy policy alongside the terms and conditions, with the intention of making them more appealing and comprehensible to users. By launching a new Privacy Basics microsite alongside the changes, it is, on the surface at least, handing more control back to the…

Cleaning out the internet cobwebs here comes: Facebook Rooms

Last week the guys over at Facebook Creative Labs launched a new app ‘Facebook Rooms’ – the app seems to take inspiration from the 90’s style chat room where users can create ‘rooms’ based on a specific topic of interest. Rooms can be created around themes ranging from skateboarding and…

You Won’t Believe This – Facebook Moves to Filter Out Clickbait

The rise of Clickbait headlines on social networks is a content marketing tactic that we’re all familiar with, and many of us now bored with. From Buzzfeed to Upworthy, Clickbait has garnered some content aggregate sites with unprecedented hit ratios in the last few years. However, Facebook has recently changed…

Facebook stepping up to assist in disaster relief efforts

Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take…

Facebook, Ello and the new social media war?

With a reported 31,000 sign-ups per hour on Thursday 26th and a current growth rate of double that every day, Ello, a brand new social networking site has already made huge waves in the tech world. The question to ask now is – is this is biggest new hype or…

Facebook micro-sharing app ‘Moments’ – who cares and what does it mean?

Safe and small micro-sharing apps like Cluster have been adopted as a new way of sharing sensitive or more private information & content with a select group of people. In an attempt to compete in this space and allow its users to share information more selectively, Facebook is building a…

Is your Facebook competition breaking the brand page rule changes?

Ever wondered where all those ‘new’ competition entries are coming from on your brand page? Is there a way to attract new page fans that aren’t simply ‘gamers’ but real fans of your brand or product and not simply there for the competition. (Yes, there are people…

Facebook ups its feature offering with “save for later”

There are multiple applications on the market under the “save for later” offering, be it Evernote where you can archive media pieces to read at your convenience or Chrome plugins such as Readability where you can bookmark websites and articles to view at a later date. In recent months the…

Facebook KNOWS where the party’s at!

Grab your glowsticks and other party paraphernalia as Facebook enhances events discovery with new tool, “Events for you”. Recently reported by Techcrunch, Facebook is optimising its events calendar tool. Not all users will have immediate access whilst the feature remains in its testing stages, but we will see…

What are the repercussions of Facebook’s emotional contagion study?

Facebook has come under scrutiny recently over the ethical implications of a study conducted on its user base back in January 2012. The study manipulated over 689,000 user’s news feeds through fixing the sentiment of the content visible in their newsfeed and assessing the effects through “emotional…

Facebook Diversity report reveals…well…exactly what we all expected!

This week Facebook released their employee diversity report, a new ideal brought about by Google to provide more transparency over large tech companies’ employee intake. In theory, this is a nice practice which would reveal the fair and positive mix of race, sex and ethnicity amongst the…

Has Facebook app advertising met its match?

Facebook App install advertisements are slowly becoming an old familiar in your app based news feed, carefully honed by Facebook’s famous targeting tools. Personally I can vouch for their effectiveness of targeting (unlike the time I got an email from Pinterest…

Facebook brings back the ‘I’m a voter’ button

As we come to round off a season of Indian, Columbia and, more closer to home, European elections, it’s clear that more of us are turning to digital channels not only to champion our political opinions but at the very least inspire action. With many warning against…

Facebook wants your data!

Want to learn more about your customers? You can with Facebook’s new ‘Audience Insights’ tool! Whilst the feature is currently only available in the US, UK marketers can expect to see a wider expansion in a few short months… And we can’t wait to get our hands on it!…

Twitter the new Facebook- Facebook the new LinkedIn

There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the scenes, as…

Facebook: The marketer’s friendliest platform?

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the…

MUM likes your Facebook status!

The times of thinking my parents are the un-coolest people in the world are behind me, but to be honest with you I would never have them as a Facebook friend, especially my dearest mother. I have nothing to hide from her but I think it is more the embarrassment…

Give up thinking of Facebook as a free marketing channel. You need to invest in ads

My view of Facebook advertising has changed in 2014. I used to think of ads as a supplement to boost campaigns. Now, I’d describe advertising as an essential activity for any brand or business using Facebook for marketing. Without the investment, you will struggle to create any cut-through (so if…

Facebook advertising – how au fait are you really?

Having a firm grasp of Facebook advertising mechanics is a must when it comes to social media marketing. Any creative campaign can be turbocharged by way of Facebook ads, assuming they are managed effectively and optimised in real-time. But Facebook doesn’t always make it easy for marketeers to get started,…

Last Hurrah To End 2013: Boost Your Facebook Likes

As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth. Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers. With this…

Facebook jumps on the content bandwagon

Which social media site do you find is the best for breaking news? Twitter does tend to dominate this area, as it has that real-time analysis and opinion that other social networks cannot match. However, Facebook has updated its News Feed algorithm to get a piece of the action. Instead…

Facebook’s design change: thumbs up or thumbs down?

In recent months we have found that social networks are becoming more and more competitive. They all have one eye on Google+ and they are all making regular updates or changes daily. Out of the big four social media platforms (Facebook, Twitter, Google+ and LinkedIn) Facebook believes that if the…

Battling with Facebook reach: How to get more eyeballs on your posts

It is reported that on average only 16% of Facebook page posts reach fans – a somewhat disheartening statistic when community managers spend a great deal of time and creativity nurturing and managing their business’ Facebook page. It’s frustrating when they take stock and realise that such…

New Facebook update sends competition app developers walking!

Facebook has announced that they will abandon third-party competition apps to run competitions and instead offer users the chance to run promotions themselves. The update should make page promotions marketer and competition entrant friendly. By having competitions run directly on their Page Timelines companies will be able to collate…

Graph Search for all: Facebook starts its search engine roll out!

Back in January this year, Facebook launched a new search engine feature called ‘Graph Search’, the tool allowed users to let you search your Facebook network for people, places, photos and interests. Graph Search was only accessible to a selected few, in a very limited beta program.

#Hashtags: Coming to a Facebook page near you

The hashtag-obsessed world that we live in has just claimed another victim. After seeing the success of the use of the # on Twitter, Facebook has now unveiled clickable hashtags on their platform. The aim of hashtags on Facebook is to make it easier for users and advertisers to find…

The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had…

Live Brand Social: Facebook wants your branded content to do well

In the sixth post of this Live Brand Social blog series we discovered that Facebook is the preferred network for sharing content, by 61% of consumers surveyed. There is more to be learned from this fact, however. The raw data also showed that 31% want…

Facebook video ads: Watch this space

Rumours are plentiful that Facebook will begin to roll out a video advertising offering this summer. This would have Facebook users finding video ads popping up in their Newsfeeds, as soon as July this year. The video ads would begin playing in silent mode, until the Facebook user opts…

Is Facebook the be all and end all of popularity?

Let’s face it, there is a little piece of us that lights up inside when we get a comment, like or retweet on our latest post. The knowledge that what we have to say is being heard, or read, is satisfying and it encourages us to share more. But is…

Do employers have a right to your Facebook password?

US Attorney General, Eric Holder, made headlines this week as he is investigating whether employers have the right to ask for Facebook passwords during job interviews, or whether this goes against federal law in America. While imitation may well be the sincerest form of flattery, if you…

The Budweiser Buddy Cup, bringing Facebook to your night out

Have you ever wondered how to merge the physical and digital worlds together? Mega-brewer Budweiser has figured it out and is doing just that. Budweiser Brazil is testing a new and innovative beer glass referred to as the “Buddy Cup”, which is integrated with Facebook via a microchip embedded…

3 creative award winning Facebook campaigns

Whilst there may be a lot of talk in the social media world about Facebook losing its way and users proliferating to other platforms, it is still the big juggernaut – generating unrivaled engagement and reach for brands across the globe. The winners have recently been announced for the Facebook Studio…

Is Facebook Home a welcome future?

Since the creation of the smartphone and the advent applications, social media has been an integral part of the mobile phone experience. With that in mind talks of a Facebook mobile phone seemed to be a natural progress. Instead, Facebook made the bold decision to create Facebook Home; an innovative…

Facebook chat goes interactive with new “chat heads” feature

In its bid to constantly evolve and improve the mobile experience for its billion-strong user base, Facebook has introduced a brand new feature for their Android and iOS users. Chat Heads have recently debuted on Facebook’s mobile apps, allowing users to keep a list of conversations going on without having…

Is Facebook driving away teens?

New research has shown that whilst Facebook and YouTube are still important for many teens their popularity has been falling steadily amongst this demographic over the last year. So are teens being driven away by Facebook’s new updates or are they leaving in favour of other, newer,…

Facebook wants to know what you’re doing

Facebook status updates have just got more interactive due to a set of new changes where users will soon be able to express what they are watching, eating or listening to on the site. In a move that will surely bring joy to those users who love to broadcast their…

All change for brands on Facebook

When Facebook changed all brand pages over to the new timeline design last March, it heralded a new era for companies on the site. Cover photos, milestones and featured images were in, allowing brands to showcase what they do in a creative way that never previously existed on Facebook. Fast-forward…

Will the new Facebook changes drive teenagers to use other social platforms?

Since its launch back in 2004, young teenagers have been some of Facebook’s biggest fans. However, as Facebook develops is it losing its attraction to many young teens, forcing them to discover new social platforms? For example rather recently, Facebook announced plans to improve the layout of its home page…

Hashtags come to Facebook

Facebook is considering introducing the hashtag functionality to their social media site. This latest update will allow users to index conversations around a particular topic. Facebook have not yet set a release date, however it has been speculated that they are working on this new update as…

Facebook advertising – is it all it’s cracked up to be?

It seems like everyone is at it nowadays – Facebook advertising is more or less a standard element of many brands’ social media activity. But how often are marketers taking a step back to ponder WHY exactly they are running advertising campaigns? What do they hope to achieve? Over the…

Forget Facebook, it’s all about LinkedIn

For companies using social media, Facebook is no longer the “in” platform. LinkedIn has stolen Facebook’s crown and run away with it. According to research from the University of Massachusetts, more than 8 in 10 companies have a presence on LinkedIn (up from 73% in 2011). The…

Our Facebook accounts are outliving us – what happens to Facebook after death?

There are currently an estimated 30 million Facebook accounts that belong to people who have passed away, raising the unnerving question: what happens to those abandoned profiles after death? For many people, grieving through social media can be a very comforting experience – allowing them to connect with friends and…

Facebook launches new foray into the world of location-sharing with new app

With the news last week that Facebook has more mobile users than PC, mobile has been thrust into the forefront of the social giants’ strategy. That’s why Facebook is developing a new smartphone application that will track the location of users. In a bid to capitalise on their 680 million…

Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

Facebook unveiled Graph Search last week amid a flurry of hype: offering the possibility to discover new information, people, and places that relate to your interests. Many saw Facebook’s move into social search as an attempt to steal some of Google’s thunder and attempt to…

Reverse engineering Facebook: what can we learn from three leading brands’ apps?

An app says a lot about a branded Facebook page. It can tell us whether a brand has a data and/or member acquisition strategy, while providing insight into the consistency of branding and coherency of content strategy. It can reveal the true extent of on-page geo-targeting, amalgamating localised campaigns and…

Three things you need to know about Facebook’s graph search

The big announcement from Facebook has dropped and it is all about DISCOVERY. The new graph search tool enables users to discover people and content based on their association with others in their ‘social graph’. This latest development is undoubtedly a play to steal some of Google’s search thunder and create…

Ate too much over Christmas? Why not try the Facebook diet?

The New Year comes with new resolutions that the vast majority of us fail to keep. As the infographic below shows, losing weight is at the top of the list of the goals for 2013. Unsurprisingly only 8% of us actually manage to keep up our resolutions successfully. People are…

Useful Tips for Effective Facebook Marketing

Facebook has become the ultimate B2C social media marketing platform. It enables businesses to target their audience and create a community of brand ambassadors. But exactly how should brands go about marketing on Facebook? Jon Loomer has come up with a useful checklist for Facebook marketing in 2013. Here’s…

The Engagement Battle: Facebook vs. Twitter

For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you…

Facebook revolutionises photos with new Photo Sync

Ever since Facebook introduced photo tagging all those years ago, it’s been an integral part of our social media experience. Whether it’s photos from a night out, a day trip, or posing in front of a mirror, 300 million of them are uploaded to Facebook every day. And now it’s…

Understanding Facebook EdgeRank: The key to content success

There’s often a lot of buzz around the latest, greatest Facebook creative campaigns. However, little noise is made about brands or companies who get Facebook content right on a day to day basis. Those who are strategic in their content creation of every post; referring back to the principles of Facebook Edgerank,…

Facebook says don’t like something ‘Want’ it instead

It’s no secret that the last few months for Facebook have been trying. With stock continuing to slump Facebook has been turning to e-commerce as a way to combat this. In the last fortnight the social media giant has launched Facebook gifts; which allows you to buy friends redeemable gifts…

How many of your Twitter followers are on Facebook and Google +?

Ever wondered how many of your brand’s Google+ circles are repinning away on Pinterest? Or how many of your LinkedIn connections also use Twitter? And just how many global users does Facebook have this week? Wonder no more! Global Web Index has shed some light on engagement patterns across social…

Facebook to open the data door to businesses

It was only a matter of time before Facebook started to look for new ways to make money out of its businesses. We have had premium ads and now the Facebook COO, Sheryl Sandberg has suggested businesses can expect premium services as well. Let’s be honest, Facebook has to keep…

News Round-up: Facebook Under Fire

Stay tuned for our Monday round-ups of the latest social media news. We will be providing short, sweet snippets that will help you stay ahead of the ever-changing social media game. Here’s the first in the series… Enjoy. Last week saw the shock revelation that 8.7% or 83 million Facebook…

Facebook finally delivers on ROI for businesses with online vouchers

You may have seen the recent news about Facebook testing ‘Offers’ for Ecommerce sites. Brands will be able to push digital offers through the timeline to their communities and these will be redeemable for the first time on the retailer’s website at checkout. At present this functionality…

Overview of the new Facebook timeline brand pages

Facebook has just launched the timeline for brand pages – expect alot of noise on this over the next few weeks. The new design and functionality has created a completely new user experience and raises a number of questions to boot. Here are some of the key things you need…

Facebook begins the inevitable mobile ad assault

It didn’t take long after the IPO for Facebook to make a fresh announcement about plans for developing revenue generation – and it is the move into mobile advertising. Despite Mark Zuckerberg being described as having, “an evangelical approach to advertising,” and seeing the Facebook platform as, “a vehicle to…

New wave of Facebook Applications

With the launch of 60 new applications using the Timeline and Open Graph, Facebook is about to expand beyond the Like. The new functionality will allow users to share perpetual actions (‘love’, ‘want’, ‘need’) via applications through the Open Graph. There are obvious benefits for brands, especially given the buying…

The Three R’s of Facebook Moderation

Creating a branded Facebook page can be daunting for any business; doing so without a robust moderation policy in place can be disastrous. A branded Facebook page can be an open-invitation for foul-mouthed detractors to fill the page with expletives and abuse. Perhaps less obvious are the implications of a…

Avoiding Facebook community f*ck ups. 5 moderation tips

Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform: posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are…

How to drive Facebook fan engagement

We’ve been hearing a lot recently about how Facebook fan numbers aren’t the be all and end all. Brands should concentrate on engaging with their existing fan base. Even Facebook’s own are towing the line. David Parfect, agency…

Decoding the Facebook algorithm

Brands on Facebook are a lot like teenagers in high school; both crave popularity. Conventional wisdom teaches us that to be popular you need to be seen fraternising with the cool kids. A recent study by…

What’s in store for the British Monarchy on Facebook

They may be slow adopters but the British Monarchy finally joined 500 million people across the world last week and signed up to Facebook. Instead of having a personal profile, the…

Facebook credits – putting the virtue into virtual currency

A progressive US cancer charity has become the first organisation – so says Mashable – to accept Facebook Credits in place of a donation. The Stand Up 2 Cancer National Telethon, which was aired in the States on Friday night, gave viewers the chance…

Facebook Places logo – you can’t unsee this

I was casting my eye over the Facebook Places logo this morning, yes I know I have no life, and noticed something a little odd. Under the pink marker there is definitely a number 4 inside a square. Go on have a look yourself.

Facebook limits Places to just one

So Facebook Places finally comes out of the closet. At first read it looks pretty good, and when you go to the iPhone app it stands proud in the middle of your phone screen. What it has over other location services such as Foursquare…

Is this eBay’s opening salvo in PR campaign against Facebook?

In this week’s New Media Age we find eBay talking down social commerce. This seems a bit strange to me given it is the leading light in social retail.Let’s think about that for a minute, the online auction site has made…

A good birthday for Facebook

February marks a milestone in the social networking calendar as Facebook celebrates its birthday. The site turned six last week and is showing impressive figures of late, with double the amount of users (now standing at 400 million worldwide), compared to this time last…

Social networks in the UK – Twitter climbing, Facebook leading but stagnant

Just for fun I thought I’d use Google Trends to compare the leading social networks in terms of how much traffic they’re getting from UK web users. This first chart shows that Bebo and MySpace both declined at a fairly similar rate over the past 12 months, while Twitter has…

What does the new Facebook @ reply feature mean for brands and PR?

You may have read that Facebook recently added a new feature which allows you to ‘tag’ other users in updates, which works in the same way as Twitter’s @ reply feature. We think this will have a significant impact on brands which are active on Facebook. How does the new…

Social media – the top news source

The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…

The 6x ROAS result every DTC marketer wants

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

B2B Paid Social has to earn it’s keep.

In this episode of the Immediate Future podcast, Tom Platt is joined by Immediate Future Managing Director Colin Jacobs to explore why B2B paid social is facing more scrutiny than ever before and what marketers need to do to prove its value. As budgets tighten and leadership teams demand clearer…

After the scroll is gone

When reach dips, the content people keep is what earns its keep. Bank holiday weeks can be a challenge for marketing teams. Reach is often less predictable, approval chains slow down, and the temptation is to keep feeding the calendar because silence feels risky. I’d use the week differently. It’s…

Episode 4 Better Questions, Better Marketing.

Across a lot of marketing teams, the same headache keeps turning up. People are being pushed towards follower counts, posting frequency, channel debates, and quick-win lead pressure when the bigger problem is weaker fundamentals, reduced senior experience, and too little confidence to push back. It also builds on Immediate Future’s…

Trust actually

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…

D2C has a channel problem

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Pass the sauce, your next sale is happening in dark social

Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a mate. A DM that says…

1 to Watch: The Powerful Rise of Communities Over Followers.

The powerful rise of communities over followers is important for both B2B and B2C. For years, social media success was measured by one thing followers. More followers meant more clout. More clout meant more customers. Sounds easy. Not anymore. We’re seeing a powerful shift in the world of social media.

Social Commerce: Questions, trust, checkout

Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to do the hardest bit of…

100% proof social

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

Threads just became pay-to-play

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Search results for "facebook"

How’s Your Facebook Relevance Score?

Facebook Changes Video Ad Charges

Facebook VS Google – Who will reign victorious in Online Advertising?

Facebook Topic Data – A new age of ‘Human Data’

Facebook’s shutdown of its Friend Data API is a big deal – here’s why.

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

Facebook’s Product Ads target specific products to those most likely to buy them

How relevant are you? Facebook reveals all with its relevancy score

LinkedIn and Facebook turn attention to connecting your office

Facebook’s global book club causing a stir in book sales

New software can predict personality traits – What does your Facebook profile say about you?

Facebook’s WhatsApp exceeds expectations by hitting 700M active users

Facebook to roll out call to action buttons for Pages in 2015

Is it a yay or nay for the Facebook “Dislike” button?

Search gets social: From Facebook to Twitter, search is trending

Facebook updates its privacy policy, but who really benefits?

Cleaning out the internet cobwebs here comes: Facebook Rooms

You Won’t Believe This – Facebook Moves to Filter Out Clickbait

Facebook stepping up to assist in disaster relief efforts

Facebook, Ello and the new social media war?

Facebook micro-sharing app ‘Moments’ – who cares and what does it mean?

Is your Facebook competition breaking the brand page rule changes?

Facebook ups its feature offering with “save for later”

Facebook KNOWS where the party’s at!

What are the repercussions of Facebook’s emotional contagion study?

Facebook Diversity report reveals…well…exactly what we all expected!

Has Facebook app advertising met its match?

Facebook brings back the ‘I’m a voter’ button

Facebook wants your data!

Twitter the new Facebook- Facebook the new LinkedIn

Facebook: The marketer’s friendliest platform?

MUM likes your Facebook status!

Give up thinking of Facebook as a free marketing channel. You need to invest in ads

Facebook advertising – how au fait are you really?

Last Hurrah To End 2013: Boost Your Facebook Likes

Facebook jumps on the content bandwagon

Facebook’s design change: thumbs up or thumbs down?

Battling with Facebook reach: How to get more eyeballs on your posts

New Facebook update sends competition app developers walking!

Graph Search for all: Facebook starts its search engine roll out!

#Hashtags: Coming to a Facebook page near you

The real deal: Facebook verifies accounts!

Live Brand Social: Facebook wants your branded content to do well

Facebook video ads: Watch this space

Is Facebook the be all and end all of popularity?

Do employers have a right to your Facebook password?

The Budweiser Buddy Cup, bringing Facebook to your night out

3 creative award winning Facebook campaigns

Is Facebook Home a welcome future?

Facebook chat goes interactive with new “chat heads” feature

Is Facebook driving away teens?

Facebook wants to know what you’re doing

All change for brands on Facebook

Will the new Facebook changes drive teenagers to use other social platforms?

Hashtags come to Facebook

Facebook advertising – is it all it’s cracked up to be?

Forget Facebook, it’s all about LinkedIn

Our Facebook accounts are outliving us – what happens to Facebook after death?

Facebook launches new foray into the world of location-sharing with new app

Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

Reverse engineering Facebook: what can we learn from three leading brands’ apps?

Three things you need to know about Facebook’s graph search

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The Engagement Battle: Facebook vs. Twitter

Facebook revolutionises photos with new Photo Sync

Understanding Facebook EdgeRank: The key to content success

Facebook says don’t like something ‘Want’ it instead

How many of your Twitter followers are on Facebook and Google +?

Facebook to open the data door to businesses

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Overview of the new Facebook timeline brand pages

Facebook begins the inevitable mobile ad assault

New wave of Facebook Applications

The Three R’s of Facebook Moderation

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How to drive Facebook fan engagement

Decoding the Facebook algorithm