Search results for "twitter"

Don’t want to advertise on Twitter? Think again, with objective-based campaigns

Don’t want to advertise on Twitter? Think again, with objective-based campaigns

Last week Twitter announced objective based ads. A new way for those using promoted tweets service or Twitter ads’ to set up new campaigns. The new feature allows marketers to create tweets based on their key function and only pay when that function occurs. So if you were trying to…
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Twitter moves ever closer to becoming a retail channel

Twitter moves ever closer to becoming a retail channel

Twitter has recently unwittingly dropped hints they may be shifting closer to becoming an Ecommerce channel with the discovery of a ‘payments and shipping’ option in the settings window of their android app. The discovery followed a tweet by a developer in South Africa, the window clearly showing a currently…
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Segment your Twitter influencers by location and keywords with SocialRank

Segment your Twitter influencers by location and keywords with SocialRank

  Twitter analytics service SocialRank is expanding its service to further evaluate the people who are following you on Twitter, giving you the option to segment your followers by location, keyword searches and a combination of the two. The original version of…
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Germany are winning but Twitter are the real champions of Brazil 2014

Germany are winning but Twitter are the real champions of Brazil 2014

The most tweeted about sporting event in history. The day Germany smashed world cup hosts Brazil in a 7-1 victory. Twitter set out to win big during Brazil 2014 and they continue to excel their own benchmarks in smashing records and taking their event coverage to the…
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Twitter takes one Tweet forward in s-commerce!‏

Twitter takes one Tweet forward in s-commerce!‏

The days of going to a shopping centre with a group of friends on a Saturday afternoon could be something of a myth soon. The ecommerce boom has meant that more and more of us are taking to our laptops, mobiles or tablets and it doesn’t look like its slowing…
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What the 2014 World Cup really means for Twitter and its user base

What the 2014 World Cup really means for Twitter and its user base

Twitter’s strengths lie in fast conversation around events as they happen with an inherent wealth of live breaking news. As one of the biggest international sports tournaments kicks off today (pun very much intended) the platform is ready with several new features to up its user sign…
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How Twitter mute button has further highlighted questions about the value of your followers

How Twitter mute button has further highlighted questions about the value of your followers

This week Twitter launched a new feature allowing you to mute those pesky users who Tweet too much or sporadically at a time that is just not working for you. Useful right? Probably not so much for brands… Disclaimer: I followed @JustinBieber to illustrate the muting of someone who…
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How brands will benefit from Twitter’s makeover

How brands will benefit from Twitter’s makeover

You may or may not have read countless articles, suspiciously pointing the finger at Twitter’s re-design and how it closely matches the appearance of another popular social network. Or you’ve logged into your account and have been taken aback by an enormous cover photo. Yes Twitter has had an image…
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Twitter the new Facebook- Facebook the new LinkedIn

Twitter the new Facebook- Facebook the new LinkedIn

There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the scenes, as…
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The new Twitter profile layout now shows the world who you are

The new Twitter profile layout now shows the world who you are

Twitter has finally launched a new profile layout design for all its users rolling out a long overdue makeover of its previously and somewhat stuffy browser based layout. The new design falls inline with Twitter mobile design updates and instantly shows a big focus on visual enhancement…
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Twitter: They say one picture speaks a thousand words, so how about four?

Twitter: They say one picture speaks a thousand words, so how about four?

Twitter has already carved out its name as one the top social media sites to market and advertise from but in an effort to become more ‘social’ it recently revealed two new features that allow users to upload up to 4 photos in a single tweet and…
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Twitter IPO stops blind social investing

Twitter IPO stops blind social investing

As most of us know, it’s been pretty hard to ignore, Twitter began trading in the New York Stock Exchange last week, November 7th, with an initial value of $26. Moving from being a private company into a public one has left people feeling divided about the topic. Some consider…
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Twitter ads: Now open to everyone

Twitter ads: Now open to everyone

Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now. That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada. Previously companies outside the US had to contact Twitter…
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Do custom timelines spell the end of Twitter Lists?

Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed. In truth, it’s very much like Storify, which makes…
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5 Twitter tools you should not ignore

5 Twitter tools you should not ignore

Twitter is a truly fascinating social platform. Launched merely 7 years ago the company is now valued at $24bn. Some argue this is an over-valuation (Twitter is yet to make a profit), however the numbers speak for themselves: 230+ million monthly active users 500…
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Fanning the flames: #AskBG live Twitter Chat

Fanning the flames: #AskBG live Twitter Chat

Last Thursday British Gas tweeted this: Our Customer Services Director Bert Pijls will be taking part in a Q&A about our price rise at 1-2pm. Tweet your questions using #AskBG! — British Gas (@BritishGas) October 17, 2013 The company already has a…
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This week’s changes to Twitter platform

This week’s changes to Twitter platform

Twitter keeps constantly evolving, and this week has been no exception. Perhaps fueled by the upcoming initial public offering on 15th November, the platform has introduced a couple of important, albeit subtle, tweaks to its functionality. 1. Scheduled tweets Finally, we can schedule our tweets. Well, almost all…
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Using Twitter to complain – how effective is it?

Using Twitter to complain – how effective is it?

How important is social media when it comes to engaging with your customers? Well if it’s being discussed on the BBC’s One Show, it must be! In last night’s episode, the show delved into the increasing numbers of consumers taking to Twitter as a forum to complain and the effectiveness…
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Royal Baby at the centre of a Twitter storm

Royal Baby at the centre of a Twitter storm

You could not work in social media this week and miss out on the big news. You could not even be a social media user and miss the news. Yes, the baby was born. And it created a considerable Twitter storm: One-off events of such significance provide great…
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Twitter beefs up security with two-stage authentication

Twitter beefs up security with two-stage authentication

After a number of high-profile hackings of some of its accounts, Twitter has launched a new strike in the war on hackers with a new weapon: two-stage authentication. From the hacking of the Associated Press’ Twitter account, where a tweet was posted suggesting an attack on the…
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Implications of Associated Press Twitter hack

Implications of Associated Press Twitter hack

The Twitterverse has witnessed yet another case of Twitter hack. This time the victim is the Associated Press, with hackers tweeting about an attack to the White House and Barack Obama being injured! It took 5 minutes for the post to be retweeted over 4,000 times and favourited…
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How to use hashtags on Google+, Twitter and LinkedIn

How to use hashtags on Google+, Twitter and LinkedIn

Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to…
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Finally, a new solution for Twitter trolls

Finally, a new solution for Twitter trolls

Sick, twisted, immoral – just some of the words to describe people who post derogatory and sometimes disgusting comments about sensitive topics online. The rise of social media has given these people, or “trolls” as they are known, a platform to write hateful comments towards celebrities, families who have suffered…
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The Anatomy of a Crisis Part One: Storm in a Twittercup

The Anatomy of a Crisis Part One: Storm in a Twittercup

Listening to the recent Webinar: How to effectively manage a social media crisis it struck me how readily the term “crisis” is applied to just about anything that can negatively impact a brand on social media. From Twitter hackings to disgruntled employees hijacking a company Twitter, everything…
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Snow in London through the lens of Twitter

Snow in London through the lens of Twitter

It is January, and London has gone through its yearly season of snow. Unlike countries where snow stays around for a couple of months, here it was gone within a matter of days. And unlike places where it really disrupts the day to day living, in London…
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The Engagement Battle: Facebook vs. Twitter

The Engagement Battle: Facebook vs. Twitter

  For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you…
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The 4 golden rules of Twitter customer service

The 4 golden rules of Twitter customer service

Twitter provides great opportunities for businesses to establish effective and engaging communication with their customers. But how should companies go about doing it? Here are some useful principles to follow. 1. Problem acknowledgement and quick apology Customers value honest communication.  The quicker you apologise and acknowledge the problem, the better.
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How many of your Twitter followers are on Facebook and Google +?

How many of your Twitter followers are on Facebook and Google +?

Ever wondered how many of your brand’s Google+ circles are repinning away on Pinterest?  Or how many of your LinkedIn connections also use Twitter?  And just how many global users does Facebook have this week? Wonder no more! Global Web Index has shed some light on engagement patterns across social…
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Business readers turning to Twitter for answers

Business readers turning to Twitter for answers

It seems the social landscape is shifting yet again for B2B companies… 20% of top level executives are spending more time reading Tweets than online news publications. It represents a slow shift which IBM says in the next 5 years will see social media become a primary interaction tool with…
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New Twitter brand pages: a flashy ploy to justify the cost of promoted tweets?

New Twitter brand pages: a flashy ploy to justify the cost of promoted tweets?

The new UK Twitter brand pages have finally hit our shores for those companies that can afford it. Let’s put this out there, brands on Twitter still don’t have the flexibility the Facebook API allows. Twitter will keep a tight rein on what users can and can’t…
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Four ways in which the new Twitter better promotes your brand

Four ways in which the new Twitter better promotes your brand

Twitter has launched new brand pages with a new look and some useful functionality. For those companies already on Twitter, this news is worth your attention.  Twitter’s new brand pages will better promote your brand in 4 ways: A large header image gives greater prominence to your logo and/or tagline. …
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Twitter bios – nominate the worst of 2011

Twitter bios – nominate the worst of 2011

Are you, like us, constantly astounded by what people say in their Twitter biography? You know what I mean – they range from the sublime to the ridiculous, from the disingenuous to the hilarious. Well, as Twitter continues to grow we can only expect more of these…
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A turning point for Twitter marketing?

A turning point for Twitter marketing?

This week, in a move that Brian Solis entitled the ‘Mad Men Moment’, Twitter introduced the latest addition to the Promoted products family. So what prompted the dramatic headline? Well the latest version of the promoted tweet will appear in the timeline of users that are not…
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Top UK B2B twitter profiles

Top UK B2B twitter profiles

It can be somewhat challenging to find examples of Twitter being used effectively in the business to business environment. And even more so when looking for UK examples (I am not advocating that Twitter is the only way B2B social media can support a company’s objective. However, it can add…
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Is YouTube drafting in Twitter?

Is YouTube drafting in Twitter?

This week, YouTube reported the acquisition of movie recommendation engine, fflick, a service that streamed film mentions from Twitter to show users their friends’ tweeted reviews, as well as an indication of the sentiment around the film. Whilst there’s not enough information, at the…
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Is Twitter Growing Up?

Is Twitter Growing Up?

Mashable have just written about the facebookification of twitter. We’d been having the same conversation in our office. With the launch of the new Twitter coming out of nowhere and then building into a frenzy of energy, the introduction to the next generation of twitter has been…
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Customer service and Twitter – friend or foe?

Customer service and Twitter – friend or foe?

Having some issues with a new service we’d just subscribed to, I was frustrated to find that I’d have to wait nine hours to call a helpline based in the US. Turning to Twitter, I found @jivesupport and pinged them a tweet asking for…
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immediate future launches new Twitter stream

immediate future launches new Twitter stream

Hopefully you follow a few of the members of the immediate future team who have their own personal Twitter feeds, but for the first time we’ve set up an official company presence: Tweets by iftweeter If you’re…
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Does the death of Bebo put pressure on Twitter?

Does the death of Bebo put pressure on Twitter?

Since the news broke that Bebo is in terminal decline, opinion formers have been asking: why did it fail? Some, like The Times, have pointed towards a lack of monetisation through advertising. If we hold up the Facebook smart advertising model as the best commercial blueprint, this…
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Twitter Spam

Twitter Spam

Twitter‘s habit of falling foul to phishing attacks may have come to an end this week as the company announced that it’s stepping up its efforts to eliminate malicious attacks with some new features, described as being able…
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Social networks in the UK – Twitter climbing, Facebook leading but stagnant

Social networks in the UK – Twitter climbing, Facebook leading but stagnant

Just for fun I thought I’d use Google Trends to compare the leading social networks in terms of how much traffic they’re getting from UK web users. This first chart shows that Bebo and MySpace both declined at a fairly similar rate over the past 12 months, while Twitter has…
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What do the new Twitter terms and conditions mean for brands and PR?

What do the new Twitter terms and conditions mean for brands and PR?

You might be aware that Twitter recently updated its terms and conditions, so we thought it was worth highlighting what these changes might mean for brands that use the micro-blogging site. Advertising Although no specific announcement has been made regarding advertising, the new terms make it clear…
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How The Carphone Warehouse uses Twitter for customer service

How The Carphone Warehouse uses Twitter for customer service

Following the release of our Truth about Twitter report recently, we were contacted by Guy Stephens, the Online Help Manager of mobile phone retailer, The Carphone Warehouse, who wanted to highlight some of his company’s experience of using Twitter to support its customer service operation. Since we’re not planning to…
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Two thirds of brands on Twitter are being ignored

Two thirds of brands on Twitter are being ignored

Here at immediate future we think that the best way of measuring how well you’re doing on Twitter is by looking at the number of times you get retweeted. As we’ve previously written, retweets are the means by which messages spread virally across Twitter, so the more interesting your conversations…
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How 140 major brands are using Twitter

How 140 major brands are using Twitter

Over the past year social media gurus have been banging the Twitter drum very loudly, and everybody in the PR and marketing industry must by now be at least dimly aware that they need to pay attention to the service. But apart from the small handful of high profile case…
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An action plan for PR and marketing on Twitter

An action plan for PR and marketing on Twitter

There’s been a huge amount of discussion about how Twitter can be used most effectively for online PR and marketing, and there’s no shortage of interest in the subject since the mainstream media became obsessed with the platform. The only problem is that most of the current analysis is either…
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Navigating Music Rights

Navigating Music Rights

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…
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Episode 80: Serious Social — No More Cookies

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act…
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Social snapshot – 24.07.2024

Social snapshot – 24.07.2024

Get ready for another social media snapshot! Each week, we bring you a summary of the latest developments to keep you updated. Here are the key highlights from the past 7 days: Meta introduces its Llama AI models Meta is taking the lead in the broader AI field by open-sourcing…
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It’s Time for an Ad Break

It’s Time for an Ad Break

Instagram is toying with the idea of video ads that you can’t skip. Much like YouTube’s ads, these Insta ads come with a timer, ticking away the seconds until you can get back to your scrolling.
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Social snapshot – 17.04.2024

Social snapshot – 17.04.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here
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No Boring Finance

No Boring Finance

Breaking the Boring of the Financial Industry With Humour If you’re a professional service brand or B2B brand, you know that standing out in a noisy, cluttered industry with innovative content can be a daunting, daunting task. And if you add the cynicism some industry professionals have towards typical fluffy…
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SOCIAL SNAPSHOT — 03.04.2024

SOCIAL SNAPSHOT — 03.04.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 LinkedIn Tests New Video Tab LinkedIn is testing a new video tab similar to TikTok, reflecting the growing popularity of vertical…
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Social Snapshot – 21.02.2024

Social Snapshot – 21.02.2024

Switch up your backgrounds with Instagram’s AI “Backdrop” sticker Instagram is developing a new AI “Backdrop” sticker, which will allow users to replace the background on their images. The technology works by picking out the main focal point of the image, separating that from the background and then allows it…
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Social Snapshot — 14.02.2024

Social Snapshot — 14.02.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.
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Social snapshot – 31.01.2024

Social snapshot – 31.01.2024

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.
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Social Snapshot — 24.01.2024

Social Snapshot — 24.01.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…
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Social snapshot – 10.01.2024

Social snapshot – 10.01.2024

And we’re back with the first social snapshot for this year! Keeping pace with the constantly changing landscape of social platforms can be quite demanding. Here’s a glimpse of the most recent highlights: Threads takes steps to tackle borderline content More inappropriate content is being seen by some Threads users,…
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2024 for social media – brace for impact!

2024 for social media – brace for impact!

New social platforms and AI advancements are set to transform how we use social media. 2024 will be the year we see the lines between reality and AI blurred and the push for transparency receiving greater support than ever – while the desire for greater authenticity from brands and their…
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Social Snapshot — 13.12.2023

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…
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Social snapshot – 29.11.2023

Social snapshot – 29.11.2023

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
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Social Snapshot – 15.11.2023

Social Snapshot – 15.11.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: YouTube introduces new tagging requirements for AI-Generated content YouTube has recently announced a policy mandating creators to label content generated by AI. This means creators must now specify if a…
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Iconic Creative Ads

Iconic Creative Ads

Hey party people! Buckle up for another thrilling ride through the ad universe as we revisit some iconic campaigns that have left an indelible mark on our creative souls. Inspired by The Ad Professor’s thread over on X 🚀 First in the lineup is Chupa Chups…
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Social Lowdown: Top Updates

Social Lowdown: Top Updates

Staying ahead of the curve with social media updates involves a lot of looking, searching and checking. Pretty time-consuming to be honest. But not for you, because I’ve done it for you. You’re welcome. Let’s get started Instagram Instagram is testing and slowly rolling out a new…
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Social Snapshot – 25.10.23

Social Snapshot – 25.10.23

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Instagram works in new sticker options Instagram is testing a new sticker option that would allow users to create stickers from their own photos. Similar to Apple’s photo cut-out…
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Generative fill-ed the video star: AI design, now in motion!

Generative fill-ed the video star: AI design, now in motion!

AI - driven design is becoming ever-more commonplace, In today’s blog we’ll shine a spotlight on the recent #AdobeMax announcements and what this means for the future of AI design.
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Brand Reputation Management with AI

Brand Reputation Management with AI

In today’s digital age, where brand reputation can either make or break a company, marketers are facing an increasingly complex challenge. The rise of social media has given consumers an unprecedented voice, and a single tweet or post can have a profound impact on a brand’s reputation. In this comprehensive…
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It’s a kind of magic: Generative fill, AI and Design

It’s a kind of magic: Generative fill, AI and Design

AI and Design is an ever-evolving space, offering new frontiers of creativity. In the blog, we’ll concentrate on one new tool in the designers arsenal that’s set to flip the world on its head.
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Social Snapshot – 27.09.23

Social Snapshot – 27.09.23

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Facebook allows users to create multiple profiles Facebook will now enable users to create multiple personal profiles to explore different experiences on the platform. With the…
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Reliable Information on Social

Reliable Information on Social

If you want to find out some information, where do you look as a consumer?  In days gone by, you’d find a book, but now it’s a quick Google search or a hop onto your preferred social media. Platforms like Reddit, Twitter/X or Facebook pages can sometimes have already made…
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Choosing the Right Platforms

Choosing the Right Platforms

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!
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Social Snapshot – 30.08.23

Social Snapshot – 30.08.23

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: Instagram tests new comment reply/share options Instagram is working on the option to share comments from any public feed post or Reel to their Instagram story, a great way to…
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Barbenheimer’s: Social Listening

Barbenheimer’s: Social Listening

Social Listening, Barbenheimer
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Stop! Summer time: Stop-motion summer fun

Stop! Summer time: Stop-motion summer fun

This summer, our design team was set a challenge - to create a series of snappy company logo idents, to go out across our social feeds to coincide with our summer Friday afternoons off. They chose to use the magic of stop-motion to give these short animations a curious and organic feel.
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Social Snapshot – 16.08.2023

Social Snapshot – 16.08.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: TikTok Quick Tips Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or…
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Social snapshot – 09.08.2023

Social snapshot – 09.08.2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: WhatsApp ads screensharing on video calls WhatsApp has added another element to its video calling option, with screen sharing now available in the app. Find out more here.
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Community management tips for success

Community management tips for success

Social media definitely has transformed the way businesses communicate with their customers. It’s no surprise, right? But guess what? With the right community management strategy, your brand can build awesome and lively communities! In this blog, I will share some tips to help you foster stronger connections with your audience.
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Losing the Thread – reviewing Social Media Platforms

Losing the Thread – reviewing Social Media Platforms

Have you heard of BlueSky? what about Mastodon? Threads? In today’s Blog we take a look at some of the emerging alternatives the are hope to steal the crown from Twitter as the leading social media platform.
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BRANDS DOING IT WELL

BRANDS DOING IT WELL

The ever-changing social media landscape can be a slippery fella to keep ahold of at times. One day you think you’ve nailed it with one of the platforms, but then it changes its name and rebrands entirely! (Twitter/X I’m looking at you). Or when you start adding team resource into…
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Does X mark the spot?

Does X mark the spot?

I’m sure we’ve all seen by now, Elon Musk’s rebrand of Twitter to “X” – I wanted to take this opportunity to have a look at the good, the bad, and the ugly. Let’s start with… The Good. Is there? Taking such an iconic brand and changing it to something…
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SOCIAL SNAPSHOT – 26/07/2023

SOCIAL SNAPSHOT – 26/07/2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Goodbye Twitter. Hello X. Twitter is changing its name…
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Social media builds trust with B2B buyers

Social media builds trust with B2B buyers

We know B2B social has merit – the cynical senior marketers have been put in their place – but why is it so successful and how does social, the somewhat chaotic media platform, actually build trustworthy perceptions for brands? When we consider the sheer volume of people who use…
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SOCIAL SNAPSHOT – 19.07.2023

SOCIAL SNAPSHOT – 19.07.2023

Step into the captivating realm of Social Snapshot, your ultimate destination for staying in the know about all things trending. Immerse yourself in a whirlwind of cutting-edge updates, unravelling the finest moments from the past week. Brace yourself for an exhilarating plunge as we embark on this riveting journey together:…
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Think Pink: The stunning Marketing of the Barbie movie

Think Pink: The stunning Marketing of the Barbie movie

The Barbie Movie's marketing department has been on fire this summer, they've capitalised on early buzz and really turned the hype around the upcoming movie into a wave of anticipation. In today's blog, we'll break down how they did it!
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Brand personality and TOV

Brand personality and TOV

Every single day, our social media feeds are flooded with countless brands and companies wanting users’ attention. So, how can your brand stand out from the crowd? Well, it all comes down to having a well-defined identity and personality, and the key is maintaining a consistent and authentic tone of…
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Social snapshot – 12.07.2023

Social snapshot – 12.07.2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: More than 100 million members have already signed up for Threads The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed…
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Threads = 100 Million Members!

Threads = 100 Million Members!

The social media world is all over the latest Meta app – Threads. Launched on Wednesday of last week, the application rushed to 30 million sign-ups within 24 hours of release. The number of users then increased to 50 million just hours later, then 70 million within less than…
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Meta weaving Threads

Meta weaving Threads

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG…
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Organic & Paid: Complement and Triumph

Organic & Paid: Complement and Triumph

Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…
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SOCIAL SNAPSHOT – 28.06.2023

SOCIAL SNAPSHOT – 28.06.2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Have a look at the most recent highlights: You’ll soon be able to download Instagram Reels to your camera roll Instagram…
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Social Snapshot – 21.06.2023

Social Snapshot – 21.06.2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…
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Social snapshot – 14.06.2023

Social snapshot – 14.06.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘World Chat’ in Horizon Worlds VR Experience Meta’s rolling out world chat—a text-based way to communicate with other people, providing another…
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The Power of Data Analytics

The Power of Data Analytics

The Power of Data Analytics
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SOCIAL SNAPSHOT – 31.05.2023

SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Instagram now allows ads to appear in search results Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update…
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SOCIAL SNAPSHOT – 24.05.2023

SOCIAL SNAPSHOT – 24.05.2023

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…
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AI… Stickers?

AI… Stickers?

Instagram is testing out the ability to generate AI custom stickers based on text prompts.
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Social Snapshot – 17.05.2023

Social Snapshot – 17.05.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘Meta Verified’ program to users in the UK Meta’s expanding availability of the ‘Meta Verified’ subscription scheme to the UK users.
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So much video – so many mistakes

So much video – so many mistakes

When it comes to filming panel discussions or debate videos for B2B social media, we come across a lot of content that is just…well, not engaging at all – we’re lost within 5 seconds or so! If you’re in the B2B sector; scroll through your twitter, Facebook or LinkedIn feed…
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Good Evening Europe: Brands and Eurovision

Good Evening Europe: Brands and Eurovision

Good Evening Europe! Love it or hate it, Eurovision holds sway over the eyeballs and thumbs of millions of Europeans every year – and still more watching around the world! This offers a great opportunity for brands big and small to get in on the action and use all that…
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