X Immediate Future

Embracing TikTok’s Sizzling Potential

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

Think Pink: The stunning Marketing of the Barbie movie

The Barbie Movie's marketing department has been on fire this summer, they've capitalised on early buzz and really turned the hype around the upcoming movie into a wave of anticipation. In today's blog, we'll break down how they did it!

Brand personality and TOV

Every single day, our social media feeds are flooded with countless brands and companies wanting users’ attention. So, how can your brand stand out from the crowd? Well, it all comes down to having a well-defined identity and personality, and the key is maintaining a consistent and authentic tone of…

Best Practices for Brand Birthdays on Social Media

Plan your brand's birthday a social media celebration

Social snapshot – 12.07.2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: More than 100 million members have already signed up for Threads The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed…

Meta weaving Threads

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG…

B2B Lead Generation: Strategies for Every Channel

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…

Organic & Paid: Complement and Triumph

Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…

SOCIAL SNAPSHOT – 28.06.2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Have a look at the most recent highlights: You’ll soon be able to download Instagram Reels to your camera roll Instagram…

Step into the 3rd dimension: 3D design

In today's blog we'll be taking a look at 3D Design. Once thought the preserve of blockbuster film-making 3D design, or CGI (computer-generated imagery) has never been more accessible, and now it's taking over our feeds.

Social Listening: Unveiling Summer Treats Insights

Are you eager to stay ahead of the latest trends and truly understand what resonates with your audience? In today’s dynamic and ever-evolving world, staying attuned to your audience’s preferences, interests, and the latest trends is not just important—it’s essential. That’s where social listening comes to help. It’s the tool…

Social Snapshot – 21.06.2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…

We’re up for an award!

We’re up for an award! Yep, that’s right. We’ve been selected as finalists in the UK Content Awards 2023 for our work with our fabulous client Chavroux Over the past year, we’ve been on a mission to make Chavroux the G.O.A.T. cheese, by…

Making Reels on Meta just got easier

People come to Facebook to view all types of videos, but Reels is definitely Meta’s fastest-growing content format. Creators are using Facebook Reels to reach new audiences and express themselves in more appealing ways. Facebook creators will now be able to maximise their Reels creation efforts as…

Social snapshot – 14.06.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘World Chat’ in Horizon Worlds VR Experience Meta’s rolling out world chat—a text-based way to communicate with other people, providing another…

Think Vertical, Go Viral: Tips for captivating vertical videos

We're diving head-first into the world of vertical videos, the viral sensation that's reshaping the social media landscape, and we're not gatekeeping our best tips for creating jaw-dropping, thumb-stopping content that will have your followers begging for more.

There’s A New Benchmark Report in Town

LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…

Brand guidelines – colour outside the borders

It feels like one company said ‘we need brand guidelines to make sure our logo is recognisable across the board’ – then a person at that brand moved to another company and the method spread and spread. In reality, ‘guidelines’ shouldn’t be rules – they’re a foundation for creativity. We’re…

Stop Motion is going places

Here at Immediate Future, we love looking at dominant social media trends and really taking them apart. I can’t be the only one who’s noticed the increasing presence of stop motion on their TLs recently, especially in product shoots. It’s popularity – I believe stems from the fact that it…

Decoding the Instagram Feed algorithm

Curious about the Instagram algorithm? Wonder no more! Instagram has finally spilled the beans on how content is ranked.

The Power of Data Analytics

SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Instagram now allows ads to appear in search results Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update…

How to see what someone likes on Instagram?

You must have seen a few apps on the web that claim to show you how to see other people’s likes on Instagram. In fact, when the platform was launched, there was a relatively simple process to see what other people were doing on the channel. Users were able to…

A tool for brand advocacy

Social media has many uses; It’s not limited to posting pretty pictures with well-thought-out captions… although that part is often thought of as the ‘bread and butter’ of it. But today, we’re going to talk about using social media as a tool to foster brand advocacy. First things first…

SOCIAL SNAPSHOT – 24.05.2023

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…

AI… Stickers?

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

Are We Still Talking About the Metaverse?

Yes, and here’s why! The metaverse has been capturing the tech industry’s attention for quite some time and undoubtedly still holds unforeseen potential. As metaverse development progresses, it is not only an intriguing topic of office gossip around the water cooler but perhaps a true game-changer for various industries. In…

Social Snapshot – 17.05.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘Meta Verified’ program to users in the UK Meta’s expanding availability of the ‘Meta Verified’ subscription scheme to the UK users.

So much video – so many mistakes

When it comes to filming panel discussions or debate videos for B2B social media, we come across a lot of content that is just…well, not engaging at all – we’re lost within 5 seconds or so! If you’re in the B2B sector; scroll through your twitter, Facebook or LinkedIn feed…

Good Evening Europe: Brands and Eurovision

Good Evening Europe! Love it or hate it, Eurovision holds sway over the eyeballs and thumbs of millions of Europeans every year – and still more watching around the world! This offers a great opportunity for brands big and small to get in on the action and use all that…

Buzzing for the Chazzle Dazzle 👑

Hold onto your crowns, peeps, because the King’s coronation was a total buzz! And if you thought the celebrations were limited to the streets of UK, think again. Social media was all abuzz with the hashtag #coronation getting 5.5 billion impressions in just one month! That’s a lot of chatter. And of…

Social Snapshot – 10.05.2023

Discover all the social media updates you need to know in our weekly social snapshot!

Social Media Psychology for Engagement

Let’s face it, social media is pretty much a part of our lives now. We’re constantly scrolling through our feeds, checking out what our favourite brands are up to, and connecting with our friends and family. With a whopping 4.76 billion people using social media and spending an average of…

The Kingy Thingy

Kingy thingy, King’s Corry, Corry-naish, whatever you want to call it, we’ve got a big ol’ event happening this weekend. Big events = big moments, and big moments draw in consumers and marketers like moths to a flame. But not this time! At IF, you know we love a bit…

Social Snapshots 03.05.23

What is new and exciting in the world of social media? Let’s talk about it…

Creative Tips to Boost B2B Campaign Performance on LinkedIn

Businesses work so hard to succeed on social media, but sometimes a small missing piece can be a deal-breaker. Video is certainly one of the most effective tools for B2B marketers to send their messages across on LinkedIn. Creating your visuals properly is essential to ensure your B2B campaign runs…

TikToking AI Avatars

TikTok's generative AI tool for avatar creation

SOCIAL SNAPSHOT – 26.04.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… TikTok shares new tips for brands TikTok has released a new guide on effective influencer marketing campaigns in the app, based on…

The Evolution of the Influencer

In the early days, there was a lot of confusion about how to work with creators and what that even meant. Creators would approach brands with the promise of making them the hero of their content in exchange for a flat fee. However, in recent years, we’ve seen a shift…

Twitter’s U-turn

Twitter's blue checkmark was feeling a bit like a yo-yo lately, first disappearing and leaving us feeling blue, then making a comeback with a sassy "I'm back, baby!" attitude. We're not sure what Twitter was thinking with their U-turn, but at least now we can all feel a little more verified in this crazy online world.

Social snapshot – 19.04.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: YouTube introduces new policies on eating disorder content YouTube is updating its approach to eating disorder-related content to create space for community, recovery…

Say Farewell To Twitter

This is not a drill Hold onto your hats – it looks like Twitter, inc is about to go the way of the dodo bird. That’s right, you heard it here first: Twitter “no longer exists” after merging with Elon Musk’s X Corp. So far, this looks…

How Animation can Boost Engagement

Have you ever wondered why your social media posts just aren’t performing as well as they used to? Are you looking for ways to get across your information about your brand in a fun, accessible and thumb-stopping way? Maybe an animated video is the right way for you to go.

Why relationship-building with procurement is so important

Check these tips and insights to be a pro in building relationships with procurement

The Evolution of Social Media Metrics

Social media marketing has changed a lot over the years, and so have the metrics used to measure success. As social media platforms continue to evolve, marketers need to keep up with the latest trends in social media metrics to ensure their strategies remain effective. In this blog post, we…

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether…

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…

2023 Type Trends

The designers here at IF attended a super informative and inspiring virtual event hosted by Monotype, and I thought it would be cool to share some of the top typography trends to keep an eye out for this year. Match Maker This trend has several different…

5 Steps to Recession-Proof Your Strategy

In the face of economic uncertainty, businesses need to adapt their marketing strategies to ensure they can stay competitive and relevant during challenging times. Social media has become an essential channel for businesses to reach and engage with their customers, especially in a recession where marketing budgets are often tightened.

The A.I Art Problem

Over the past few months a debate has been raging on Social Media and across the wider internet on the ethical implications of A.I art. For those sitting in the back, or who have had their phones off for the past six months, maybe a quick précis is in order.

Why video marketing is important

From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.

How To Create A Killer Hashtag Strategy

Discover how you come up with a hashtag strategy that really works for your brand and set you apart from the crowd!

Social Snapshot – 22.03.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: WhatsApp adds new group chat controls The app announced new control options for group chats which will enable users to manage who joins…

Picnic Trends: Brandwatch Insights

As the temperatures slowly increase and the picnic season approaches, now is the time to start paying attention to the essential picnic trends and plan ahead for National Picnic Week. According to gov.uk nearly half of adults in England report spending more time outdoors than before the pandemic, which…

Will coupons cost you customers on social?

The food shortages. The energy bills. The bloomin budget. There’s really no hiding from the uphill battle that brands face when pitching consumers for a spot in their regular shopping basket. Many big supermarkets, brands, venues and retailers are heading straight for the discount function – offer a deal, a…

Is social media a tool for education?

First, we were using social media for connection and news. And then it became a hub for so many other things; Sharing an insight into our lives with photo and video A place to dump the thoughts in our head Discovering new brands and products Entertainment Somewhere to buy products…

Social Snapshots 15.03.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered!

More than 70 types of businesses can now advertise on Google

With the demand for trusted local services on the rise and more businesses looking for ways to reach new customers. Google originally launched Local Services Ads with home service businesses, but now they’re expanding the offerings by introducing five new categories. Businesses that fall into Education, People Care, Pet Care,…

Design Herstory

Looking back at some of the iconic women in design history

Revolutionise Your TikTok Ads Game with Keyword Insights

Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…

Social Snapshot – 08.03.2023

Discover all the social media updates you need to know in our weekly social snapshot!

S.M.A.R.T goals in Marketing

Have you ever set yourself SMART marketing goals? In today's blog, we help you get closer to not only achieving your goals but also measuring your progress.

Get the latest food & drink trends while they’re hot

Discover the most recent industry trends, from the increasing popularity of plant-based diets and TikTok food trends to the power of user-generated content (UGC), and much more

Thank you for your request

Please check your inbox for an email with the link to your report. Hungry for more? Fill up on how we break the social boring for brands……

So, what was all the fuss about?

Musk’s takeover of twitter enraged, engaged and enthused many – but after threats of boycotts and major brands taking a step back, twitter is still alive and – for now – well. What have we learned, if anything, from this? And should brands be making a return in earnest? The…

Design Trends Check-up

Hoo boy that was a long cold winter wasn’t it? O.K, it might still be pretty cold BUT at least its getting a bit lighter. Maybe its too early to say the “S” word just yet – I haven’t seen any blooming daffodils or gamboling lambs myself yet – but…

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

Social media Dos and Don’ts

Find out some dos and don'ts to help you avoid the biggest social media fails

Unlocking Success: The Importance of Consumer Insights

The Importance of Consumer Insights

Blue Tick Nightmare!

Social media is great. I work in it, so, of course, I’m going to say that, but it really is great. There’s a platform for everyone, whether it’s photos, video, news, connection with old school friends, or expanding your professional network, there’s a platform for you. What’s not so great,…

Social snapshot – 22.02.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…

Wait! What? Instagram stops online shopping

Consumers today want seamless experiences, that are easy and quick, allowing people to carry out the entire shopping journey without ever having to leave the app. That’s what makes channels like Instagram ideal for online shopping. However, Meta announced earlier this month that the livestream shopping on…

That’s So Retro

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

Social Snapshot – 15.02.23

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻

He gets us – but did you get it?

*Super Bowl blog warning* – fear not, we aren’t talking about every ad, but one in particular. If you were watching Sunday’s Super Bowl, played out between the Philadelphia Eagles and the Kansas City Chiefs, you may have seen the half-time ad ‘promoting Jesus’… well, it ended up being the…

Your posts are targeting humans – not job titles

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…

Why consultancies and investors are right to scrutinise marketing strategies.

Investors have always had a sharp eye on their holdings, but the challenge of the current financial landscape coupled with a drop-off in performance is forcing a closer look at marketing strategies.And they’re right to do so. Having worked in several consultancies, including working on KPMG’s biggest-ever turnaround proposition in…

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.

Social Snapshot – 08.02.23

Social media updates you need to know!

Cats aren’t paid actors, but Spud is!

Have you ever tried to get a cat to do what you want it to? Impossible! Meet our little black cat, Spud – the perfect animated illustration to demonstrate how cats communicate, behave, and live around humans. As cats aren’t paid actors, we enlisted the help of our IF…

Improve your Social Media Strategy

Gosh January was a long month wasn’t it? between the freezing weather, dark evenings and various strikes it felt like we were rushing to keep up in the first month of 2023. As the evenings start to brighten up, and those calendars start to fill up, it can be a…

Social Listening for Product Innovation

What’s so good about social media?

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.

Social Snapshot – 01.02.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇 LinkedIn introduces new newsletter discovery tools 🛠 These tools allow…

It’s Oh So Quiet

What is Instagrams new Quiet Mode and why do we need it?

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…

We are falling for data

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇

Stats bomb, stats bomb – you’re a stats bomb

OK, so the title is a bit misleading – you’re not a stats bomb – but your B2B marketing campaigns almost certainly should be. We’re not talking about the results of the campaigns or how you report.etc, what we mean is how you’re showing your impactful data to your audience.

A Social Full of Love

CREATING THE PERFECT VALENTINE’S DAY FOR ALL How can an eCommerce brand win the hearts of its audience forValentine’s Day? A strong social media strategy includes making the most out of what is trending in your industry, and every February (and earlier) Valentine’s Day is the hot…

What are B2B brands doing on TikTok?

TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.

Social Snapshots – 18.01.2023

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇

From IBM to Adobe, find out how B2B brands are using TikTok and why

Make Great Video Content

Has your reel failed to reel ‘em in? With social media platforms incentivizing the posting of video content over stills more and more, it can be essential to get to know the ropes when it comes to producing video content. But where to start? It can…

SHOWSTOPPING SOCIAL PACKS A PUNCH

A hero campaign for Billington’s Sugar – “First Time” Activating your existing audience or drawing new attention can feel challenging as a heritage brand. Whether you need to break down perception, launch a new product or simply maintain household penetration, brands need to continue to be bold with ideas and…

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…

Food Brands: Addressing Sustainability & Health in Social Media

Consumers are becoming more and more conscious of the impact of the food industry on the environment, animal welfare, and their health. According to a 2022 survey by YouGov, 60% of UK consumers are concerned about the environmental impact of the food they eat. As the demand…

TikTok Made Me Buy It – The Power of Social Media

Still think it’s just a dancing app? Think again. TikTok is seriously useful for B2C brands, and in this blog, I’m going to tell you why you need to get your brand involved ASAP. Let me show you: The TikTokMadeMeBuyIt hashtag has over 37.1 billion views on the channel, and…

SOCIAL SNAPSHOT – 11.01.2023

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! Here are some social media updates you need to know👇 Instagram works on new posts features Instagram is working on a new option for posts, a “text mode”. This…

Search results for "X"

Embracing TikTok’s Sizzling Potential

Think Pink: The stunning Marketing of the Barbie movie

Brand personality and TOV

Best Practices for Brand Birthdays on Social Media

Social snapshot – 12.07.2023

Meta weaving Threads

B2B Lead Generation: Strategies for Every Channel

Organic & Paid: Complement and Triumph

SOCIAL SNAPSHOT – 28.06.2023

Step into the 3rd dimension: 3D design

Social Listening: Unveiling Summer Treats Insights

Social Snapshot – 21.06.2023

We’re up for an award!

Making Reels on Meta just got easier

Social snapshot – 14.06.2023

Think Vertical, Go Viral: Tips for captivating vertical videos

There’s A New Benchmark Report in Town

Brand guidelines – colour outside the borders

Stop Motion is going places

Decoding the Instagram Feed algorithm

The Power of Data Analytics

SOCIAL SNAPSHOT – 31.05.2023

How to see what someone likes on Instagram?

A tool for brand advocacy

SOCIAL SNAPSHOT – 24.05.2023

AI… Stickers?

Are We Still Talking About the Metaverse?

Social Snapshot – 17.05.2023

So much video – so many mistakes

Good Evening Europe: Brands and Eurovision

Buzzing for the Chazzle Dazzle 👑

Social Snapshot – 10.05.2023

Social Media Psychology for Engagement

The Kingy Thingy

Social Snapshots 03.05.23

Creative Tips to Boost B2B Campaign Performance on LinkedIn

TikToking AI Avatars

SOCIAL SNAPSHOT – 26.04.2023

The Evolution of the Influencer

Twitter’s U-turn

Social snapshot – 19.04.2023

Say Farewell To Twitter

How Animation can Boost Engagement

Why relationship-building with procurement is so important

The Evolution of Social Media Metrics

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

SOCIAL SNAPSHOT – 05.04.2023

2023 Type Trends

5 Steps to Recession-Proof Your Strategy

The A.I Art Problem

Why video marketing is important

How To Create A Killer Hashtag Strategy

Social Snapshot – 22.03.2023

Picnic Trends: Brandwatch Insights

Will coupons cost you customers on social?

Is social media a tool for education?

Social Snapshots 15.03.2023

More than 70 types of businesses can now advertise on Google

Design Herstory

Revolutionise Your TikTok Ads Game with Keyword Insights

Social Snapshot – 08.03.2023

S.M.A.R.T goals in Marketing

Get the latest food & drink trends while they’re hot

Thank you for your request

So, what was all the fuss about?

Design Trends Check-up

Social Snapshot – 01.03.2023

Social media Dos and Don’ts

Unlocking Success: The Importance of Consumer Insights￼

Blue Tick Nightmare!

Social snapshot – 22.02.2023

Wait! What? Instagram stops online shopping￼

That’s So Retro

Social Snapshot – 15.02.23

He gets us – but did you get it?

Your posts are targeting humans – not job titles

Why consultancies and investors are right to scrutinise marketing strategies.

Artifact: The new kid on the block

Social Snapshot – 08.02.23

Unlocking Success: The Importance of Consumer Insights

Wait! What? Instagram stops online shopping