Search results for "traffic"

Modern Slavery and Human Trafficking Statement 2022

Modern Slavery and Human Trafficking Statement 2022

Introduction As an independent business we are absolutely committed to preventing slavery and human trafficking in our operations. This statement explains what steps we take to understand, reduce and remove the risks of these practices occurring. It outlines what we do to: Understand potential modern slavery risks related to our…
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RSPCA: Stopping puppy traffickers

RSPCA: Stopping puppy traffickers

Conveying difficult, emotional and time critical messages to secure exposure in social media. The RSPCA approached immediate future to help raise social media awareness around puppy trafficking and to inform the public about the risks. The challenge we faced was conveying a difficult, emotional and time critical message on a small…
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Say what? Driving traffic from Instagram is possible!

Say what? Driving traffic from Instagram is possible!

Gone are the days when you need to remind people to check your link in your bio. Instagram does drive traffic to your website providing you follow a few key pointers which, being a generous lot at immediate future, we are happy to share with you. Here’s a…
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Why the drop in Facebook referral traffic isn’t a bad thing & what you should be posting to minimise the loss

Why the drop in Facebook referral traffic isn’t a bad thing & what you should be posting to minimise the loss

You heard it from the main man himself, so it should be no surprise when, less than a month later, there already seems to be a 6% decline in Facebook traffic to publishers. In the long run, this drop in referral traffic is intended to result in…
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Are links in social posts killing your engagement?

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps.  And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…
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Social Snapshot: The social media opportunity hiding in plain sight

Social Snapshot: The social media opportunity hiding in plain sight

Subscribe on LinkedIn While most marketers chase Millennials and Gen Z, the “forgotten generation” is quietly making waves on social media—and not just on Facebook. Think TikTok, Reddit, and Pinterest. Generation X (born between 1965 and 1980) is an interesting demographic. Ok, so we know…
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Rethinking Lead Conversions Metrics

Rethinking Lead Conversions Metrics

Lead conversions are one metric that has remained a steady measure of success in the B2B world. There is no doubt that lead conversion is important. They provide a clear indicator of how many prospects are moving through the funnel, showing progress toward the ultimate goal of generating revenue. However,…
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B2B Influencers 101

B2B Influencers 101

Influencer marketing is not just for B2C brands! B2B companies are increasingly recognising the power of influencers to drive awareness, generate leads, and establish industry authority. However, choosing the right B2B influencers requires a different approach compared to B2C. Here’s how you can identify and select the best B2B influencers…
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The Power of Pinterest for B2B

The Power of Pinterest for B2B

When most people think of Pinterest, they picture fashion tips, DIY crafts, mouth-watering recipes, or home décor ideas. But what if I told you that Pinterest is also a treasure trove for B2B marketers? With over 500 million monthly active users constantly seeking ideas and solutions, this…
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Social snapshot – 10.07.2024

Social snapshot – 10.07.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.
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The hook, the line, the sealer – video for B2B

The hook, the line, the sealer – video for B2B

OK, so you already know that video is king on social, right? Good – well we’re not going to tell you why, you already know. But you may wonder how you can make it most effective for B2B social campaigns so your clicks, engagements, video views and web traffic all…
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Follower counts are overrated

Follower counts are overrated

There’s a myth that the number of followers you have is the ultimate measure of success. But hold on to your hashtags, because here’s the truth: obsessing over your follower count is like chasing fool’s gold. Let’s dive into why it’s time to stop counting followers and start counting what…
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Essential Social Media Metrics: A Deep Dive

Essential Social Media Metrics: A Deep Dive

Essential Social Media Metrics: A Deep Dive
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Success Explored: The Vital Role of Consumer Insights

Success Explored: The Vital Role of Consumer Insights

In today’s ever-changing marketing landscape, reaching and resonating with audiences poses a significant challenge for brands. Understanding the desires and needs of your audience has become increasingly critical in crafting a marketing campaign that genuinely connects. This is where consumer insights play a pivotal role in shaping a successful marketing…
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7 Strategic Moves for 2024

7 Strategic Moves for 2024

New year, new strategies! Every move can significantly contribute to business growth, and initiating a strategic social media overhaul is the catalyst to success. In today’s blog, we will outline seven tactical tips designed to assist your brand in claiming the board and maintaining a vibrant online presence. ♟️ Opening…
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Short Form, Big Impact: YouTube Shorts

Short Form, Big Impact: YouTube Shorts

In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…
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Social Snapshot — 13.12.2023

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…
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Embrace Social Advertising

Embrace Social Advertising

In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
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Social Snapshot — 22.11.2023

Social Snapshot — 22.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.
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EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…
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Crafting an AI-Infused Social Media Marketing Strategy

Crafting an AI-Infused Social Media Marketing Strategy

In the vast sea of social media marketing, navigating your strategy requires a compass, and that compass is data. In today’s dynamic digital world, businesses are constantly seeking innovative ways to stay ahead in the ever-evolving world of social media. AI-infused marketing strategies are becoming increasingly popular for their ability…
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Top 10 Rockstar Tips for Social Media Ads

Top 10 Rockstar Tips for Social Media Ads

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…
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Social media builds trust with B2B buyers

Social media builds trust with B2B buyers

We know B2B social has merit – the cynical senior marketers have been put in their place – but why is it so successful and how does social, the somewhat chaotic media platform, actually build trustworthy perceptions for brands? When we consider the sheer volume of people who use…
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B2B Lead Generation: Strategies for Every Channel

B2B Lead Generation: Strategies for Every Channel

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…
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Social snapshot – 19.04.2023

Social snapshot – 19.04.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: YouTube introduces new policies on eating disorder content YouTube is updating its approach to eating disorder-related content to create space for community, recovery…
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5 Steps to Recession-Proof Your Strategy

5 Steps to Recession-Proof Your Strategy

In the face of economic uncertainty, businesses need to adapt their marketing strategies to ensure they can stay competitive and relevant during challenging times. Social media has become an essential channel for businesses to reach and engage with their customers, especially in a recession where marketing budgets are often tightened.
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How To Create A Killer Hashtag Strategy

How To Create A Killer Hashtag Strategy

Discover how you come up with a hashtag strategy that really works for your brand and set you apart from the crowd!
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Social media Dos and Don’ts

Social media Dos and Don’ts

Find out some dos and don'ts to help you avoid the biggest social media fails
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Stats bomb, stats bomb – you’re a stats bomb

Stats bomb, stats bomb – you’re a stats bomb

OK, so the title is a bit misleading – you’re not a stats bomb – but your B2B marketing campaigns almost certainly should be. We’re not talking about the results of the campaigns or how you report.etc, what we mean is how you’re showing your impactful data to your audience.
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A Social Full of Love

A Social Full of Love

CREATING THE PERFECT VALENTINE’S DAY FOR ALL How can an eCommerce brand win the hearts of its audience forValentine’s Day? A strong social media strategy includes making the most out of what is trending in your industry, and every February (and earlier) Valentine’s Day is the hot…
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Top tips for a glittering B2C social media strategy

Top tips for a glittering B2C social media strategy

Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time? 
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Social Snapshot — 28.09.2022

Social Snapshot — 28.09.2022

The constant stream of fresh social media insights that appear each day can be challenging to follow. Rest assured, we’ve got you covered! Take a look at the newest social media news. 👇 Facebook Subscriber-Only Content 💎 To improve its offers for creators, Facebook is testing a new posting feature.
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5 Easy Social Media Marketing Tips for Small Businesses

5 Easy Social Media Marketing Tips for Small Businesses

Easy peasy, lemon squeezy! Learn five quick tips to help your small business with social media marketing.
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What to post on LinkedIn?

What to post on LinkedIn?

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…
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Top Content Formats to Boost Social Media Followers

Top Content Formats to Boost Social Media Followers

What content formats can help you increase your social media performance?
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SOCIAL SNAPSHOT – 24.08.2022

SOCIAL SNAPSHOT – 24.08.2022

Take a look at the latest happenings in the world of social media
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Top Metrics for Paid Media Campaign Performance

Top Metrics for Paid Media Campaign Performance

Top Metrics for Paid Media Campaign Performance
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Social snapshot – 10.08.2022

Social snapshot – 10.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…
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B2B for social: getting ahead with lead generation

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…
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A Quick Guide to Help you Create Social Media Strategy

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.
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How to Drive Engagement on your Social Media

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick…
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Tom

Tom

Tom has that B2B know-how you’re looking for.He’s passionate, driven and constantly pushing the social media envelope. If you want to bump up those engagement numbers while improving web traffic, well, look no further – he’s your guy.
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How to set up a winning social programme with your agency

How to set up a winning social programme with your agency

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…
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The power of TikTok

The power of TikTok

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one that generates…
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IWD 2022: #BreakTheBias

IWD 2022: #BreakTheBias

Imagine a world free of stereotypes, discrimination, and gender bias. An inclusive world where diversity is valued and celebrated! March 8th is International Women’s Day – one of the most important days of the year for individuals, organisations, and communities to celebrate women’s achievements, raise awareness about gender’s equality and…
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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…
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Setting goals for your social media campaign

Setting goals for your social media campaign

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…
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Precor partners with immediate future for social media command center

Precor partners with immediate future for social media command center

Precor partners with social media agency, immediate future, to run a command centre
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Hotel Chocolat breaks new ground with Online Easter Egg Hunt

Hotel Chocolat breaks new ground with Online Easter Egg Hunt

Winning Hotel Chocolat campaign on social
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Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…
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Cookies Policy

Cookies Policy

Last updated  – 08/05/2018 We use cookies. Not the delicious kind, but the ones that deliver website functionality, social media features and traffic analytics. By continuing to use the immediate future website, you’re consenting to our cookies. Oh, and if you want you can check out our …
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Sanex: Celebrating skin on social

Sanex: Celebrating skin on social

By engaging with Sanex’s target audiences and offering exclusive creatives, the campaign achieved an increase in brand share from 4.3% to 8.5%
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4 Easy Steps to Promote and  Distribute Your Content  Effectively.

4 Easy Steps to Promote and Distribute Your Content Effectively.

For many years organic traffic was everything you needed for successful content distribution. However, as the competition for the search terms and audience attention grows, other elements of content distribution and promotion must be considered. In today’s blog, I wanted to discuss 4 important steps you need to…
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The UK Social Media Platform Statistics in 2021

The UK Social Media Platform Statistics in 2021

Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…
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Episode 64: Serious Social – Succeed on TikTok with the IFers

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…
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The Death of Instagram likes

The Death of Instagram likes

No brand is a stranger to the realm of social media likes, but it seems like 2021 will be the year to kick them to the curb. While introduced to help relieve social pressure and improve mental health for its users, it’s difficult to ignore how this impacts advertising across…
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Instagram Algorithm – how it works and how to beat it

Instagram Algorithm – how it works and how to beat it

Do you want to have more reach on Instagram? Do you want to understand how Instagram ranks feed posts? Then you should know how the Instagram algorithm works in 2021. Now, what is the Instagram algorithm? In short, the Instagram algorithm is a mechanism that classifies content according to what…
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Episode 57: Serious Social – Sizzling stats and what to do with them

Episode 57: Serious Social – Sizzling stats and what to do with them

  Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…
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Effective content marketing strategy

Effective content marketing strategy

We live in a digital era and there are billions of internet users worldwide. That means there are lots of opportunities for brands to engage with their audience and achieve business growth. One of the most effective methods for spreading brand awareness and attracting new customers is through content marketing.
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Episode 55: Serious Social – Proving the value of social to your boardroom

Episode 55: Serious Social – Proving the value of social to your boardroom

  Ep 55: Serious Social – Proving the value of social to your boardroom Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business…
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Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

  Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…
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Improving customer experience on Instagram

Improving customer experience on Instagram

Customer experience on social seems to be a huge topic right now. And is something we’ve discussed a lot recently at IF.  Over the past year, the way we use social has changed. In fact, our overall behaviour online has changed. With more and more consumers…
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How to drive MQLs and SQLs through social media?

How to drive MQLs and SQLs through social media?

If you’re being challenged to deliver SQLs this year, then this blog is for you – and there is a video about it on our Facebook channel too, here, if you prefer watching a video, to reading a blog. Last week’s Serious Social Live saw me take…
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Episode 46: Serious Social – Starting at Zero

Episode 46: Serious Social – Starting at Zero

  Ep 46: Serious Social – Starting at zero In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the…
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Episode 45: Serious Social – Shake your brand thing

Episode 45: Serious Social – Shake your brand thing

  Ep 45: Serious Social – Shake your brand thing With customer trust at its lowest, your branding on social is more important than ever. In this week’s Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O’Hearns, sharing best practice tips and…
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What they never tell you about branding on social

What they never tell you about branding on social

I was thinking about the chat I had on last week’s Serious Social Live, with David O’Hearns from Dawn Creative. We talked about building brand. Everything from the basics to the knotty problems. In particular we discussed how branding is not just about social. It is an integrated and central…
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Tweeps and Pods to kick off 2021 in social media marketing

Tweeps and Pods to kick off 2021 in social media marketing

As we hurtle straight into January 2021 with the speed of a bunch of social media marketers who are just insanely grateful that 2020 is over, I know that time will be short to read lengthy blogs! So instead, here are my top recommendations for who to follow on Twitter,…
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Tracking your social success

Tracking your social success

Whenever a planning phase is imminent, such as the start of a new year or preparing a campaign proposal, a key element is often missed – results and data from the last campaign. If you’re on top of things and managing to review your social marketing data regularly, you’ll have…
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Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

  Ep 38: Serious Social – Planning for the unpredictable, uncertain & unsettled How not to bumble or botch social in 2021 The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should…
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Why is there no official social media how-to guide?

Why is there no official social media how-to guide?

You know the question – anyone working in an agency that specialises in social media has heard it before. Do you have a quick social media guide I can send through the company? Or Is there a one-sheet with all of the image sizes for each platform? You understand why…
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What all marketers can learn from the travel industry right now

What all marketers can learn from the travel industry right now

We all yearn for information. Whether it’s improving our wellbeing, how we behave as humans, evolving as a businessperson or insight that can propel our businesses to greater heights, we can’t get enough of it. Audiobooks, podcasts and vlogs are fostering never before seen traffic numbers. Metaphors are drawn…
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Episode 29: Serious Social – with Milly Youngman

Episode 29: Serious Social – with Milly Youngman

  Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…
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Episode 28: Serious Social – Why do keep reinventing the wheel?

Episode 28: Serious Social – Why do keep reinventing the wheel?

  Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…
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Should B2B brands be on Instagram?

Should B2B brands be on Instagram?

Despite the success that B2C organisations have seen, B2B companies have been dragging their feet when it comes to Instagram. And we get it. Starting, managing, and maintaining an Instagram account takes a lot of resources. Not only does the messaging need to be on point, but the feed and…
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Woah, woah woah, mysterious social

Woah, woah woah, mysterious social

Often, when explaining what we do for a living, social media managers will be met with blank stares, frowns and pleasant smiles with an “oh, sounds complicated!” comment. This is usually because social media users aren’t at all aware of how channels work, and how we have to figure…
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Don’t let the ads get you down

Don’t let the ads get you down

When it comes to social media marketing, Facebook is always the go-to platform for many marketers – especially when you find out Facebook users sign into the platform an average of 13.8 times a day. And with a platform that hosts multiple tools to help you set up and…
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Priorities for podcasting

Priorities for podcasting

The trend for podcasting has not simply grown during the pandemic, it’s exploded. Brands and celebrities alike realised that it was possible to reach their audiences through audio-only, required far less technology and cost next-to-nothing to get going. Whether you’ve joined the trend already, or you’re considering that…
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Episode 17: Sounds in social

Episode 17: Sounds in social

Ep 17: Serious Social – Sounds in social The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your ‘sound on’ social…
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Social noise is not a reason to not market yourself

Social noise is not a reason to not market yourself

In recent weeks there has been a reoccurring question framed at us, “if social is noisy what’s the point in publishing content? Covid-19 has sent it crazy, hasn’t it?”. It’s an obvious answer, but, ‘you need to be at the races – you need to be in It,…
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Social Snapshot 10.06.20

Social Snapshot 10.06.20

Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some…
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Eating up the food and drink trends in social

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…
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Instagram: finally, financially sound?

Instagram: finally, financially sound?

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about…
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Episode 10: Improving conversion

Episode 10: Improving conversion

Ep 10: Serious Social – Improving conversion Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. If you’re after more know-how to break the…
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Social Snapshot 13.05.20

Social Snapshot 13.05.20

We’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more!   Media habits are changing Across all…
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Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success

  Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director…
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Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director Belle Lawrence is…
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Leave a light on

Leave a light on

While the streets are quiet and the shops are shut, the bars and cinemas are closed – and so are the theatres. But in the theatre, when they are “dark” (there’s no live production), there’s a tradition to leave a “ghost light” centre stage. Partly for the safety of anyone…
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Social Snapshot – 26.02.2020

Social Snapshot – 26.02.2020

] The world of social media is a wonderfully interesting place, with new features being announced nearly every day. In case you missed out on any of the news from the past week, we’ve rounded up everything up for you right here… Facebook’s expanding Stories. Facebook Stories… they just keep…
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Twitter on the up

Twitter on the up

Twitter is growing – are you missing out? Their Q4 performance report states that they have added 21% more monetizable daily active users to the platform – this takes them to 152million. What does monetizable mean? It’s a user count of how many accounts Twitter can…
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Why Social Media is your Front of House and deserves more effort.

Why Social Media is your Front of House and deserves more effort.

Would you create a White Paper giving it only cursory effort? Would you slap any old image and message on a Billboard? Would you grab any piece of copy and image and throw up on your website? If shooting a TV Ad, would you corral the troops into an…
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2020 Social Media Reporting: Insight Updates to Put on Your Radar

2020 Social Media Reporting: Insight Updates to Put on Your Radar

A new calendar year inevitably brings algorithm changes and updates to social media platforms. But these aren’t the only changes that marketers need to put on their radar – changes to reporting and insights need to be noted as well. These changes are extremely important to brands, as they’re vital…
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If you’re a small business, you should be using social media to your advantage

If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your business. Increase…
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How Social Media Can Boost Your Website’s SEO Rankings

How Social Media Can Boost Your Website’s SEO Rankings

Search engine optimisation (SEO) is a critical tool for any business as it can ensure you stand out in a very crowded online environment. But did you know that social media also has a part to play in your SEO plans? How? By tying into what Google looks for –…
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How to up your game on Instagram Stories

How to up your game on Instagram Stories

Instagram Stories are a great way of creating visually appealing content that invites brands’ followers to engage, whilst still pushing out messaging and driving traffic to their website. But with new features constantly being announced, it can be hard to stay up-to-date with the latest trends and switch up content…
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Need some blog-spiration?

Need some blog-spiration?

Coming up with an idea for a blog can be difficult. It can be easy to fall into the trap of rewriting the same content, over and over again, just in a different way. Or simply not using language that will drive consumers to engage with your content. Regardless, by…
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New season, new features

New season, new features

New season, new features In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push. Feature One: Customisable Story Templates  Facebook has finally taken a page out of Canva’s book, with the introduction of customisable templates to boost holiday…
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Are still images still important?

Are still images still important?

It would be hard to make a secret of how far social media and technology have come in the past two decades. But let’s take a moment and look at the evolution and changes we had to go through to get where we are today. With the likes of augmented…
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Why employee advocacy should be part of your marketing plans

Why employee advocacy should be part of your marketing plans

Meet employee advocacy, the first cousin to influencer marketing. Your employees are generally the best advocates you have. They can be a credible and creative way to build brand recognition and instill trust in your business as well as generating word of mouth. And let’s be really honest, where you…
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What the heck is Pinterest? And should our brand be active on it?

What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more… Pinterest…
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