More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot: YouTube is adding more ads YouTube videos are usually at least 10 minutes long. That’s because of the company’s monetisation policy, which…
Read More
75% of users never go beyond page 1 of a Google search query. To reach your audience effectively, the key is to know what their interests are, and what questions they have. To achieve that balance, you need experience and a few choice tools that can make all the difference. Helpful tools When I search…
Read More
Since the advent of social media, never has there been a global pandemic that has required this large of a lockdown across the globe. The reasons for self-isolation are, by now, well-known – even if you don’t have symptoms of Covid-19, and are young/of good health, it is your responsibility to ensure that you…
Read More
Companies have been making use of eye-catching visuals for a while now, more so within the past year. All you need to do is take a look at the Apple App Store and see the gorgeous illustration for their stories, and with the end of the year fast approaching, we can’t help but notice…
Read More
Another week has passed, which means one thing… time for another Social Snapshot! This week we’re bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! Facebook’s working on a new ‘preview’ option for page posts. http://po.st/8RNxEb A tool that…
Read More
It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we must adapt your…
Read More
We are all winding down for the festive period, and with that in mind, we have compiled an easy to digest blog consisting of 3 useful infographics to read… While you are eating your cold turkey sandwiches As an alternative to watching the Queen’s speech While feeling sorry for yourself on New Years day morning…
Read More
It’s infographic time boys and girls! Hold on to your Snapchat Stat hats. It’s not all dog filters and rainbow lenses. Snapchat is the only channel offering something different in the world of mostly-broadcast, feed-centric social media; intimacy at scale. Here’s how it is reaching it’s audience plus all the relevant Snapchat statistics and figures…
Read More
Getting your message across can be difficult in the digital age. People have very short attention spans and there is a lot of competition. Twitter allows 140 characters to get the job done, but data shows that tweets shorter than 100 characters get a 17% higher engagement rate. If a picture paints a thousand words,…
Read More
In the last decade or so, social media has evolved into a data mining, user generated information goldmine, which is drawing ever more attention from those who can interpret the data and put it to good use. This is a process which is always going on in the background, being constantly refined by some of…
Read More