brand awareness Immediate Future

5 Steps to Driving Your Social Media Engagement

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…

Study reveals social moves centre stage in the marketing mix

Over 230 brands took part in the immediate future benchmark study: The Business Value of Social.

ASOS: UNTITLED launch

Working closely with influencers to build credibility, social proof and reach. Delivering growth and credibility for the brand

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

Why run Halloween campaigns on social media?

Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the…

4 Easy Steps to Promote and Distribute Your Content Effectively.

For many years organic traffic was everything you needed for successful content distribution. However, as the competition for the search terms and audience attention grows, other elements of content distribution and promotion must be considered. In today’s blog, I wanted to discuss 4 important steps you need to…

What metrics to track on social?

With so many metrics constantly popping up, the world of social media can be confusing. What should you be tracking? What’s important for your business goals? We’ll take you through the various metrics that every company or brand should be looking at, so you can stay on top of your…

How to write an effective Facebook ad

Having a hard time writing Facebook ad copy? The truth is that Facebook Ad copy is essential if we want our ads to convert. A lot of the time we write the first thing that comes to mind. But, if we want to write the best Facebook ad, we have…

Employee Advocacy: how did we get here?

Employee advocacy has moved centre stage in social marketing. It is accelerating as a program, pushing out its messaging in all new ways and putting employees at the forefront of business promotions and campaigns. What is driving this rapid increase in employee advocacy across social media, and what can we…

Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and…

Why isn’t your social strategy converting?

If you are starting in the world of social media, you may have already heard that before converting, you must set up a presence. However, it’s possible your social strategy isn’t working properly, which means the investment does not translate into the desired results. More visits,…

6 steps to social media success

Social media is not a walk in the park. Any marketer can tell you that. There’s a lot of strategic thinking and planning that goes on behind the scenes (stating the obvious I know). But as brands continue to jump onto the social platforms, and sometimes ALL…

Effective content marketing strategy

We live in a digital era and there are billions of internet users worldwide. That means there are lots of opportunities for brands to engage with their audience and achieve business growth. One of the most effective methods for spreading brand awareness and attracting new customers is through content marketing.

How to drive MQLs and SQLs through social media?

If you’re being challenged to deliver SQLs this year, then this blog is for you – and there is a video about it on our Facebook channel too, here, if you prefer watching a video, to reading a blog. Last week’s Serious Social Live saw me take…

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Ep 52: Serious Social – How to drive MQLs and SQLs through social media In this week’s Serious Social Live, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Tune in to discover what a…

Episode 46: Serious Social – Starting at Zero

Ep 46: Serious Social – Starting at zero In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the…

Collaboration is key in social

For many people working outside of our industry, social media marketing seems easy. Wrong. What they don’t know is how much effort and hard work goes on behind the scenes. And it’s not just down to one person. To be successful in social media marketing, you need to collaborate –…

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be…

2021 social media planning checklist

Can you quite believe that we are a mere few weeks from the end of 2020! For many, it can’t end quick enough, but for brand marketers, we KNOW there’s never quite enough time to plan for the year ahead. We’ve just launched our Industry Benchmark…

Why social?

In this day and age, almost everybody and every business are on social media. For us individuals, it’s a great way to keep in touch with family and friends, and occasionally show off something we’re proud of. But for businesses, it’s an important aspect that should be included in your business…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

How to enhance your online event through social media

2020 has led to countless changes across the board – and for marketers, one big pivot has been with events and in-person activations. With new restrictions announced just this week, it looks like events will continue to happen online for the foreseeable future. Here are…

Episode 28: Serious Social – Why do keep reinventing the wheel?

Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…

Episode 7: Getting your paid social on-point

Ep 7: Serious Social – Getting your paid social on-point New to paid social, or looking to brush up – we’ve got some top tips and insight for you. If you’re after more know-how to break the social boring, subscribe now.

Leave a light on

While the streets are quiet and the shops are shut, the bars and cinemas are closed – and so are the theatres. But in the theatre, when they are “dark” (there’s no live production), there’s a tradition to leave a “ghost light” centre stage. Partly for the safety of anyone…

Social Snapshot – 08.01.20

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with the…

Why Media Buyers and Networked Creatives Agencies are doing Social Media wrong

Why Media Buyers and networked Creatives agencies are doing Social Media wrong If you were to jump into a DeLorean equipped with Flux Capacitor and punch in a date of…

If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your business. Increase…

Knowing your content goals from your channel strategy and your go-to-market strategy

Let’s be honest, we sometimes overcomplicate marketing activities. Planners can be accused of planning a plan to create a plan. Creatives are claimed to create complex artwork for the sake or showcasing their talent. Strategists are believed to strategise the best approach for strategic construction of a tweet in line…

How Social Media Can Boost Your Website’s SEO Rankings

Search engine optimisation (SEO) is a critical tool for any business as it can ensure you stand out in a very crowded online environment. But did you know that social media also has a part to play in your SEO plans? How? By tying into what Google looks for –…

New season, new features

New season, new features In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push. Feature One: Customisable Story Templates Facebook has finally taken a page out of Canva’s book, with the introduction of customisable templates to boost holiday…

‘Stories about you’ – Another day, another Instagram update.

As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is looking to…

Social media is all about experimenting, especially with paid

Every company, be it B2B or B2C, will always be searching for new ways to spruce up their social media strategy; whether there’s a new format or a fun, innovative creative concept to try – we all want to break the social boring. But, are you experimenting with your paid…

SOUND ON: The importance of audio in your campaigns

Music and audio experiences are huge parts of consumers’ lives. Just consider the spectacular rise of podcasts. 6 million adults now tune in to a podcast each week. Ofcom reported that the number of weekly podcast listeners almost doubled in the past five years — from 3.2m…

Instagram and B2B marketing – can it work?

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing. Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC content, as…

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the…

Why we need to rethink ROI on social media

The ROI on a brand’s social media activity is one of the most debated, most interesting, and often the biggest conversations we have with our clients. Let us explain what we mean… We know consumers use social media platforms for learning more about products and retailers and reading product reviews.

What posts should you avoid on social?

It’s always a struggle to keep everybody happy – especially on social. For businesses, there are many risks. Some risks, however, are worth taking. Here are 8 rules to follow to avoid any disastrous outcomes! • Negative comments about consumers/clients. Now this is pretty self-explanatory. If you post negatively about…

No, I don’t just cock around on social for a living!

It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool brands, or…

Student Voices are on LinkedIn looking a lot like Snapchat’s Stories

Seemingly inspired by Snapchat, LinkedIn has launched a new feature called Student Voices, which has a few similarities to Stories. In fairness, every other social platform including Twitter and WhatsApp, has their version of Stories so it was only a matter of time before LinkedIn found a reason to do…

Instagram takes over Snapchat for most used platform by teens.

Facebook, Snapchat, Instagram, Pinterest…we could even push it as far as Mumsnet. Your brand could sit on all of those platforms if you truly wanted to connect to ALL demographics. But, which one is right for you? If you want to hear it from a 23-year-old…

Taking the plunge with paid media

Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to…

Social media reports – digging into the detail

When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting is…

How to boost engagements on Social

Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in…

Twitter ads – the why, the objectives and the tracking

Twitter Ads offers a world of paid media opportunities. There’s so much to choose from, it can be difficult to know where to start. But, it’s vitally important that you clarify this before you even think about touching the platform’s Ads proposition! Twitter recently offered a few tips to think…

Take your audience for ride with LinkedIn Carousels

Of course, the best social media results come from paid social. We allocate budget to really squeeze the pips out of our audiences and to reach them directly. Social media is what we do, so we get super excited about new formats and additions to platforms, especially when it comes…

YouTube TrueView for Reach

YouTube have had some great updates recently, from their new YouTube Studio with improved metrics, to their new dashboard. It seems they’re currently pulling out all the stops. To add to the new Studio interface, this week they’ve announced the option to buy shorter, skippable ads through their new product,…

Snapchat launches sponsored 3D World Lenses into the real world

I mean finally! Recent announcements of Snap’s major losses have had everyone asking the same question: why can’t they lure advertisers? Well, they might have just flipped the coin. Snapchat’s Chief Strategy Officer Imran Khan took to the Advertising Week New York stage on Thursday to announce what we’ve all been (not so…

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

One of the friendlier pieces of social news this week (that’s not Snapchat slump related) was the celebration of ten years of the hashtag. That humble little symbol that identifies messages on a specific topic blew out the virtual candles after a decade of activism (#blacklivesmatter), brand brilliance (Always’ #LikeAGirl)…

It’s time to get your Instagram Stories straight

It really is a constant battle between Instagram and Snapchat, but maybe, just maybe, it’s finally a little clearer which Stories your brand should stick with….for now! Firstly, Snapchat’s growth has slowed since Instagram Stories launched last August. There’s also been a 15 to 40% drop in the…

Build a chatbot that counts

Chatbots are gradually climbing the ladder of popularity, providing brands with huge potential. Wondering what chatbots can do? Brands have the opportunity to have millions of simultaneous one-on-one conversations with fans without damaging the user experience. The masters of storytelling, Disney, Universal and Lionsgate are all proof that content and…

10 Business Advantages of Social Media

No one wants to feel like they’re missing out, right?… So, there are virtually no reasons not to implement social media into your marketing strategy, and since it is so cost-effective, there is hardly anything to lose. It’s most likely that your competition is already on social media, so don’t…

5 simple steps towards influencer marketing success on social media

You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing. Research from…

How do I go about managing social media to help my business? Or should I?…

If you are you one of the companies that isn’t utilising your social media channels, or maybe hasn’t even started using social media yet, then here are some great reasons why you need to do so. Many companies today are using social media by posting updates to Facebook, LinkedIn, Twitter…

Creative & original visuals in your social media strategy to make it POP!

It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we…

Social Media & Employees

So, January is coming to an end and most of the articles I’ve been reading recently have (as one would expect) revolved around wrap ups from 2016, learnings as well as what to look forward to, the trends & upcoming innovations. This read however, will explore a widely misunderstood and…

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

We’ve all heard the expression ‘content is king’. It’s Digital Marketing 101. What many forget though is that means quality content – and it’s not just Google that’s cracking down on irrelevant noise. The social platforms, of which Facebook is at the forefront, are constantly improving their algorithms to ensure…

K.I.S.S. Your Social Media Marketing for 2017

As we all know by now, integrating social media engagement into your B2B marketing plan is a smart way to reach your clients and prospects. That isn’t rocket science, and certainly nothing new for 2017. But it is something that is easily forgotten or lost from our initial focus, and…

What is it that social media can help me do exactly?

I guess the obvious thing to state is that almost everyone uses social media today, and that includes a huge and ever increasing number of businesses using social media as (in some case, the main element), of their marketing activity. But for those that haven’t jumped on board with social…

Why you should be using video advertising in social media

It wasn’t too long ago that TV advertising was blasted as a dying marketing tool (tell that to the media organisers of the US Super Bowl who charged up to $5 million for a 30 second ad this year!). There are just under 700 channels on an average cable service…

Knowing your Content Tilt from your Content Goals

It isn’t exactly new news that content is king. Particularly on social where you have a noisy opportunity to connect with millions of people and conversations. The keywords there were ‘noisy opportunity’. If you do what the rest of your category or industry are doing, then your content isn’t going…

9 Ways to target on social you may not know about

As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other,…

Using social media to generate online reviews

For many brands using social media to generate sales, the priority list often consists of lead generation, brand awareness, content creation, campaign management and customer service. Whilst all of these can play a major role in creating sales, one important item is missing from that list – online reviews. A…

Reiterating Social Media ROI – how can you realistically calculate value?

Working at a social media agency in 2015, you would be surprised at how many people in the industry still only track social media by size of community. And yep you guessed it, this really does mean nothing. Forbes published a timely and pertinent article late last year around the…

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

It is one of the UK’s fastest-growing retailers and its name and mission have shunned the city centre for nine years. But notonthehighstreet.com, which recently underscored its aversion to the high street by opening its new Surrey headquarters overlooking the Richmond roundabout, has ambitions to – wait…

From real-time to data driven personalisation, how Coral tackle social

Sharing content that is relevant to your audience at the right time is one of the main facets to success on social channels, but as we heard from Tania Seif at the most recent Social Speakeasy, it is especially important for betting firm Coral. Learning fast and playing catch up…

Crisis management at its yummiest!

Ever since my first day here at immediate future I have taken a real interest in social media crisis management. It was my first social media project and I really enjoyed researching and reading about crisis management cases. I discovered many different success stories and found an array of horror…

Facebook: The marketer’s friendliest platform?

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the…

Shattering content for social media

We social media lot are unique. The job requires many skills and ‘special’ characteristics- creativity, organisation, energy and a love for everything techie. The campaigns we run seem effortless from the outside but trust me, every tweet, Facebook post or LinkedIn update requires meticulous planning.

Give up thinking of Facebook as a free marketing channel. You need to invest in ads

My view of Facebook advertising has changed in 2014. I used to think of ads as a supplement to boost campaigns. Now, I’d describe advertising as an essential activity for any brand or business using Facebook for marketing. Without the investment, you will struggle to create any cut-through (so if…

Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising…

Harness the real value of social media training & don’t leave it all to your social media bods!

As social media carries on evolving at lightning speed, the knowledge and skill set divide continues to widen. To be able to fully unlock the power of social media for your business, you need to think beyond the team who manages your branded social media presence and look at the…

Is social shopping replacing the high street and ecommerce?

Going shopping with your friends on the weekend is one of the most sociable activities we can do. Shoppers enjoy “making a day of it” or even getting the (sometimes critical) feedback from our friends or family about how an item of clothing looks on. Who would have thought updating…

Using Social Media Internally for Business – Part 2

I recently wrote a blog post about how social media not only helps businesses on an external level, for brand awareness and product promotion, but also for internal purposes too. The blog gave a brief overview into some of the tools/platforms that can be used internally, however, let’s look…

Using social media internally for your business

We read many articles advising us on how to use social media for business, but this is normally on an external level, to help with customer service, brand awareness and web traffic. However, have you thought about how social media can help your business internally? As we know, social media…

Which Social Media Metrics Should I Monitor?

With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so…

Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content…

Top UK Universities in Social Media

I recently read a blog post that ranked universities in the US on how well they were engaging with social media. I thought it might be interesting to look at how our UK establishments were shaping up alongside them. Traditionally speaking, social media is not something…

Five tips for successful YouTube content

Three billion, 800 million, 60. The number of hours of video watched each month, the number of monthly unique visitors and the number of hours of video uploaded every minute. There’s no denying the consumer demand for quality shareable video content. And while it can be tempting to think of…

Social media training – vital lessons from history part 1

Those looking to ensure staff are equipped to represent their brand across social media platforms could do worse than learn from some of history’s most famous and infamous historical figures. So what can your social media training learn from the past? “To be ignorant of what occurred before you…

Is social media a name-changing game?

A few weeks ago Google‘s chief executive, Eric Schmidt, suggested people may be forced to change their names in order to escape youthful misdemeanours immortalised online on social media sites, like…

Social media – the top news source

The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…

The 6x ROAS result every DTC marketer wants

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

Why are you not doing employee advocacy yet?

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

B2B Paid Social has to earn it’s keep.

In this episode of the Immediate Future podcast, Tom Platt is joined by Immediate Future Managing Director Colin Jacobs to explore why B2B paid social is facing more scrutiny than ever before and what marketers need to do to prove its value. As budgets tighten and leadership teams demand clearer…

B2B paid social has outgrown the campaign mindset

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…

The social sell trap

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

How TikTok Shop Can Grow Your Business.

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…

Stop gaming the algorithm

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…

The buying signal hiding in plain sight

Senior marketers want to understand how AI search, Reddit, comments and social conversations are changing discovery, trust and commercial impact

After the scroll is gone

When reach dips, the content people keep is what earns its keep. Bank holiday weeks can be a challenge for marketing teams. Reach is often less predictable, approval chains slow down, and the temptation is to keep feeding the calendar because silence feels risky. I’d use the week differently. It’s…

Social shapes buying decisions

Social content now has a longer commercial life You’re being asked to prove social is driving growth, and half your content disappears before it’s even had a chance to matter. Post it, watch it, report it, move on. That used to be the rhythm of social, and to be fair,…

Serial thriller: Episodic social is your secret to growth

Episodic social is your secret to growth Most social content is built for one spike. One moment. One shot at the algorithm. Then silence. Leadership has moved on. They want pipeline, revenue, retention. The mandate is growth. The strategy is still “make it go viral.” (Oh the horror of it!)…

Episode 3 Reset the Marketing Machine.

In this episode, Katy Howell, CEO at Immediate Future, sits down with Maxine Ashbrook, Marketing Director UK at Fujitsu, for a senior, no-nonsense conversation about the messy middle of modern B2B marketing. Today’s buyers are shortlisting without you in the room. Boards want ROI yesterday. And marketing teams are under…

Mind the gap: social that’s seen vs social that sells

You’re expected to drive growth from social, but the darn metrics don’t make it easy You can feel it, can’t you. Social isn’t there to look like a busy, beautiful extension to your website. It’s meant to show up in revenue, pipeline, retention. Something a commercial leader knows is moving…

Save beats scroll

Why the content people keep is often doing more for the business than the content they simply glance at. One of the more useful things happening on social right now is that people are getting choosier. That is not bad news for marketers. It is probably the best thing that…

D2C has a channel problem

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Arrest the organic B2B slump

It’s time for a reality check on what organic B2B social is delivering for you and your followers. Is it worth the time and effort you’re putting in? Chances are, it’s not. But there is a way to counter this… The reality check We recently did a presentation to one…

Chaos sells

Make it weird, make it work Chaos culture is the internet’s new default language for attention. It sort of is an all-encompassing terms for absurd humour, fast cuts, deliberate mess, meme logic, and a kind of playful nonsense that’s very online. It’s significant because it matches how people behave now,…

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5 Steps to Driving Your Social Media Engagement

Study reveals social moves centre stage in the marketing mix

ASOS: UNTITLED launch

Social media trends to watch out for in 2022

Why run Halloween campaigns on social media?

4 Easy Steps to Promote and Distribute Your Content Effectively.

What metrics to track on social?

How to write an effective Facebook ad

Employee Advocacy: how did we get here?

Tips to TikTok success

Why isn’t your social strategy converting?

6 steps to social media success

Effective content marketing strategy

How to drive MQLs and SQLs through social media?

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Episode 46: Serious Social – Starting at Zero

Collaboration is key in social

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

2021 social media planning checklist

Why social?

Episode 29: Serious Social – with Milly Youngman

How to enhance your online event through social media

Episode 28: Serious Social – Why do keep reinventing the wheel?

Episode 7: Getting your paid social on-point

Leave a light on

Social Snapshot – 08.01.20

Why Media Buyers and Networked Creatives Agencies are doing Social Media wrong

If you’re a small business, you should be using social media to your advantage

Knowing your content goals from your channel strategy and your go-to-market strategy

How Social Media Can Boost Your Website’s SEO Rankings

New season, new features

‘Stories about you’ – Another day, another Instagram update.

Social media is all about experimenting, especially with paid

SOUND ON: The importance of audio in your campaigns

Instagram and B2B marketing – can it work?

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Why we need to rethink ROI on social media

What posts should you avoid on social?

No, I don’t just cock around on social for a living!

Student Voices are on LinkedIn looking a lot like Snapchat’s Stories

Instagram takes over Snapchat for most used platform by teens.

Taking the plunge with paid media

Social media reports – digging into the detail

How to boost engagements on Social

Twitter ads – the why, the objectives and the tracking

Take your audience for ride with LinkedIn Carousels

YouTube TrueView for Reach

Snapchat launches sponsored 3D World Lenses into the real world

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

It’s time to get your Instagram Stories straight

Build a chatbot that counts

10 Business Advantages of Social Media

5 simple steps towards influencer marketing success on social media

How do I go about managing social media to help my business? Or should I?…

Creative & original visuals in your social media strategy to make it POP!

Social Media & Employees

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

K.I.S.S. Your Social Media Marketing for 2017

What is it that social media can help me do exactly?

Why you should be using video advertising in social media

Knowing your Content Tilt from your Content Goals

9 Ways to target on social you may not know about

Using social media to generate online reviews

Reiterating Social Media ROI – how can you realistically calculate value?

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