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3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…

The Art of Repurposing High Performance Content

It’s always nice to see your work do well. When you see the results of a campaign and a certain piece of content or chunk of copy performs better than you expected it’s wonderful. But why not expand upon that? In the music industry you don’t…

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

We’ve all heard the expression ‘content is king’. It’s Digital Marketing 101. What many forget though is that means quality content – and it’s not just Google that’s cracking down on irrelevant noise. The social platforms, of which Facebook is at the forefront, are constantly improving their algorithms to ensure…

4 Unusual Social Marketing Options for 2017

Taking a look at your social strategies for summer 2017? Looking even further forward? Well, here are four of the less frequently used options in social media marketing to give you some inspiration. Spice up your content distribution by mixing it up, use different channels, find a unique way of using…

Make the most of your Pinterest boards

Most of you already know Pinterest. But if you can look past the design-ideas-pic sharing platform cliché, it’s more powerful than we often imagine, and can be incredibly useful to develop your brand online. Pinterest has as many monthly users as Snapchat (150 million), and 40% of new subscribers are…

PRISMA app evolves into a social animal

From the swampy depths of the primordial app soup, what was previously a deceptively simple single-cell organism has mutated into an entirely new beast and is now slouching toward social to be born. That’s right folks, PRISMA is going social. The hugely popular app, which uses neural network technology to turn…

2016: A Year In Video

2016 right? It’s been a crazy year. Aside from the politics and the entire world being different now, social has notably evolved – particularly when it comes to video. Here are some of the ways social video has changed: Facebook Live Despite being launched in August…

How to tap into Christmas TV on social

With the darker nights and Christmas programming on the horizon, TV takes a more central role in our UK media consumption. Last year, research showed that Christmas TV viewing was dominated by the TV set. But TV isn’t a channel alone anymore. Social sits hand in glove…

Making Your OOH More Social

From Snapchat’s Spectacles to the Amazon Dash Button, 2016 has seen a heavy focus from brands and advertisers on integrating digital and physical. This was also adopted in the marketing sphere, and several of the most notable campaigns this year came from ideas that found a way to use digital…

Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers.

Facebook and Instagram’s biggest updates of 2016

2016 has been dramatic for a lot of reasons. However, in the social media industry we’ve had our own upheavals. This year has seen unprecedented change in the top social networking sites, something that a few people could have predicted. Having previously been on the consumer side of social networking,…

4 lessons to learn from the rise and fall of Vine

Vine; the social media app where users can upload and share no more than 6 second clips, is officially dead in the water. Twitter acquired the app in 2012, and 4 years later has decided to shut it down. Poor Twitter – can’t catch a break!…

Social platform video comparison

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right? Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the…

5 top tips for using emojis on social

Every social platform supports and encourages the use of emojis, but how and when should they be used in social marketing? The entire purpose and origin of emojis was to replace words, convey an emotion and shorten a message at the same time, a relic of the SMS generation. While…

Facebook launches teens-only app, Lifestage

It would appear that Mark Zuckerberg is pulling out all the stops in an effort to combat the meteoric rise of Snapchat, first with Instagram Stories and now with a standalone iOS app, Lifestage. The USP employed to capture the hearts and minds of Gen Y is that the app…

4 key perceptions of social media by a Gen Y focus group of one

Back in the days before the internet, the main stay of audience insight beyond surveys was the focus group. A gathering of relevant demographics in order to get feedback on products, adverts etc. Now we have social data and insight. A magnificent cauldron of opinions, views, trends and sometimes plain…

5 key takeaways from my 5 years at immediate future

I started working at immediate future in 2011. What a vastly time that was to be working in social media. Everyone, brand and agency was trying to figure out the landscape and how to tackle it. These were the days of Facebook pages with Like gates (yup, chasing Likes –…

Why Social Media Feature Plagiarism is Good for Business

If you have been following the recent movements in social media, then you will know that no idea or concept is off limits when it comes to the social media world. Facebook has long been the most popular social media platform among the recent generations. Although some would say Facebook…

Brands get sticky on Twitter

Following hot on the heels of Twitter’s announcement that the platform was introducing #Stickers as “…a fun new way to add creativity to your photos and connect them to the world on Twitter”, the platform has now invited brands to join the party with “Promoted Stickers”.

6 things we can learn from Adidas’s Paul Pogba transfer marketing genius-ness

Paul Pogba’s record breaking transfer to Manchester United sparked a frenzy on social media earlier this week, but not maybe for the reasons you would expect. Quite frankly, we were all bored of the story, the will-he, won’t-he tenterhooks feeling had warn off. It was inevitable. In fact, The Drum…

Organic vs paid social audience you have vs the audience you want

Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will vary per…

Why the new Facebook newsfeed algorithm isn’t the end of the world

On the 29th June 2016, Facebook announced it was going to tweak its News Feed (Edgerank) algorithm to prioritise content from family and friends over brands and publishers. “The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update…

If you are still talking about ‘millennials’ you are doomed!

So the title of this blog was going to be way more offensive than I finally decided. I am just getting to the end of my tether with the use of ‘millennials’ as any sort of quality or useful market segmentation method. Let me break it down for you. Howe…

Should live-streaming become part of your social media strategy?

Live-streaming has been around for a long time, but the ease and availability of numerous tools such as Meerkat and Periscope have made it possible for anyone to “go live” and broadcast to the world. Years ago, marketers used to spend huge budgets on TV advertising, billboards, print media and…

Facebook is getting a bit more Lively

Since Facebook launched its video broadcast feature back in August 2015 as a feature for verified Pages, it has been made publicly available for brands and the public. The Facebook feature allows users to post live broadcasts on their News Feeds, watch real time comments on their stream,…

Insta-BOOM

Instagram is no baby anymore. It has grown so fast. How fast? 500 million users in about 6 years. Today we have 500 million reasons to celebrate, and you’re one of them. Thank you from all of us at Instagram. ♥️ https://t.co/7QHMN4x3Kl…

The 6 rules to not screw-up your influencer marketing

Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating…

12 years in social – the lessons we have learnt

So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with…

4 ways that brands can use Periscope’s new “sketch” feature

I think I may be the only person getting excited about this, but in case you hadn’t heard, Periscope is now allowing users to doodle over their live streams. Officially it’s called “sketching” and is available to iOS users, after a pilot was launched just a month ago. The live…

Is the future of Social happening in private?

Social media usage is constantly changing. Due to an ever more conscious audience, activity is predominately happening behind closed doors in private groups and over messaging apps. This can already be seen through the huge growth in platforms such as WhatsApp and Snapchat. Change in social behaviour is going fundamentally…

The Week In Social

The world of social media is faster than your colleagues when you bring over some cookies for the office. New updates, news, and innovations flood the internet on daily basis so it’s very easy to miss crucial information that could transform you next campaign into a success. So, because we…

Twitter DM Update: Join The Dark Side

Private messaging has been on the rise for a while. With the continuous growth and success of apps like Snapchat or WhatsApp (that recently added end-to-end encryption), it’s no surprise others have been trying to play catch-up. One of the platforms that is trying to improve its private…

Snapdates

Last month (March) was the month of updates we saw Facebook announce massive changes to their paid advertising platform, Twitter actually change their paid platform and Instagram make massive changes to their algorithm. Snapchat was no exception and has released one of the most…

Twitter is a troubled 10, but brands shouldn’t worry about that

Lunchtime. 21st March 2006. Jack Dorsey sends the first ever tweet: “just setting up my twttr” And now the company claims to have reached 320m monthly active users include celebrities, politicians and quite a number of trolls too. Twitter Monthly Active Users…

Survival of the curious

E-volution Working in an ever developing industry that requires a balanced knowledge of data management, strategy and creative flare is a never ending challenge. A wonderfully colourful challenge that demands any given media agent (of any typical agency that works with technology) to submit to a never ending practice of constant wit sharpening.

9 Ways to target on social you may not know about

As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other,…

How to ace your content calendars

A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth…

How Deadpool Marketing Won

For those of you who have somehow avoided the awesome spectacle that was the marketing campaign for the latest Marvel movie, Deadpool, here is my salute to a truly fantastic piece of work. The Fox Marketing team and Reynolds. – 20th Century Fox The Ryan Reynolds…

Superbowl 50 – Battle of the Brands 2016

Superbowl; The Olympic games of modern marketing and definitely a leading event in competitive and cutting edge digital marketing tactics. More than with any Superbowl before, brands were positioning their narrative across multiple channels (TV, Social; Twitter Snapchat, Instagram) on an increasingly active timeline, talking to different channels and audiences…

Is Peach just another social fad?

It has only been 12 days and the first part of prediction 1 in our Blog 28 things guaranteed to happen in social in 2016 may soon become a reality. We predicted that a ‘Shiny new platform labelled the ‘next big thing’ will emerge’ and that ‘Digital professionals will…

5 things businesses need to know about Generation Z

When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before and…

The night before IFmas

Twas the night before Christmas, when all through Vine House Not a keyboard was stirring, not even a mouse. IF stockings were hung by the chimney with care, In hopes that St Howell soon would be there. The…

28 things guaranteed to happen in social in 2016

There have been many predictions for how social media will play out in 2016. But enough of the speculation…here are 28 things that are guaranteed to happen. Do you agree with them? Have I missed any? Shiny new platform labelled the ‘next big thing’ will emerge. Digital professionals…

Are media companies in danger?

New services like Facebook’s Instant Articles and Snapchat’s Discover allow publishers to host and monetise content on third-party social media platforms, without the need for users to click through to their site. Media publishers are currently uploading content on social media platforms in the hope users will click back to…

A review of the Immediate Future’s 2015 blog content

At IF we pride ourselves on leading innovation and helping to shape the next industry standard. Our recent award win evidences we’ve checked that box for another year. To many, our blog is their source of digital insight into what is about to happen within industry. With this in mind,…

Blast from the past – 5 popular social networks from the noughties

Do you remember the days before Instagram and Snapchat, when Facebook and Twitter were just getting started, and when social networking felt new? Since the turn of the millennium, there have been many big players within the social media industry, with millions of users and aspirations to match. Some have…

Spectre infiltration: A Bond guide to social media

Mission from ‘M’, just in. You must infiltrate popular social media networks with highly dynamic content, and engage your targets where possible, as the Spectre network makes a worldwide offensive. You’ll have ‘paid’ support from Q branch in the form of cutting edge channel technology and the…

London Fashion Week’s digital makeover

London Fashion Week 2015 witnessed brands lighting up the digital world, from Burberry’s use of Snapchat, Hunter Original’s use of Periscope, and Topshop’s use of Pinterest. The digital world has introduced brands to a limitless audience. The use of Pinterest and Instagram in London Fashion Week enabled brands to show…

What are Snapcodes and how can I use them?

You might have noticed twitter is full of ghosts. You might have asked ‘Why?’ or ‘Who am I going to call?’ well I can tell you, Snapchat is why. An ever growing number of users are utilising Snapcodes to migrate Twitter followers over to Snapchat and with…

AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest…

Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the…

What is Project Lightning?

Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged into Twitter or…

Usefulness is key for brands to really connect at festivals

The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part…

Shining a light on mobile ad-blocking

A recent article published by the FT has announced that several mobile providers may soon be launching ad blocking software over their networks. This new service, developed by an Israeli start-up, Shine will block most types of advertising on mobile devices, including in-app advertising,…

4 assessments brands must make before jumping into the multi-networking trend

As if you didn’t know already, social media is a noisy space. And the latest research from GlobalWebIndex (GWI) gives us one of the reasons why. Because on average people have 5.39 social networking accounts. Now that is a lot of chatter! But here’s the thing: for…

3 ways to uncover the best times to post on social media

Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of…

Not-So-Private Messaging Delivers Brand

Are private messenger platforms due an overhaul? The latest trends suggest that brands are looking to leverage their customer interaction with product information, advice and sheer selling. Is private no longer private, as the messages get commercial? Private messaging has been around for yonks. In the late 1980s the arrival…

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

It is one of the UK’s fastest-growing retailers and its name and mission have shunned the city centre for nine years. But notonthehighstreet.com, which recently underscored its aversion to the high street by opening its new Surrey headquarters overlooking the Richmond roundabout, has ambitions to – wait…

Twitter versus a competitive Meerkat

“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels…

5 (of many) reasons that social should be the heart of your digital transformation initiatives

It is very exciting to be at immediate future at the moment! Everyday we are having conversations with intelligent people at brands who are embarking on a digital transformation journey. Within the first few slides in our presentation documents we share a common immediate future belief “social is not the…

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar…

Snapcash

Snapchat have joined forces with online payments company Square to bring you the latest peer-to-peer money transfer service, Snapcash. Simply put, it means Snapchat users can now transfer funds to contacts as easily as starting a chat, typing a dollar sign followed by an amount and hitting the green…

Top Tips for Real Community Management

Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only…

Are prenups set to become social?

We’ve all been there, a relationship breaks down and you have to think about petty things such as how to share out your joint furniture, how you’ll split the DVD collection and who’ll get ownership of the cat. But in the age of social are there now…

Timehop knows what you did last summer, and the summer before that.

Timehop The app service that sends you a reminder of your updates of this time last year, 2 years ago, 3 years and so on, is by no means a new app. However their more recent functionality changes have increased downloads and driven engagements, now enabling users…

Big Brother’s watching – Why social media surveillance is permissible in the UK

If the thought of mass-surveillance makes your skin crawl, things are about to get a whole lot creepier after a recent revelation was made denoting under UK legislation, government bodies are permitted to snoop on all your social media activity. So think twice before sending that Snapchat, it might come…

Booking dinner, with a side order of social media

Ok! I’m going to share with you all what I honestly believe the power, potential and future social media could be (but you’ve got to promise that you’ll continue reading- as what I am about to say is a little “out there”). Social media has the power to change how…

The Social Media Generation Game is here but there ain’t no Brucie Bonus, in fact who’s ‘Brucie’?

The ever dividing gap of age generation is now so evident within the digital sphere of social media. With statistics evident of teens turning from Facebook or Twitter it’s safe to ask what the social media platforms are they turning to have or don’t have. The inevitable…

Food for thought!

If you read my last blog post then you would have seen that I came to the conclusion that it is next to impossible to predict the future of social media. This has got me thinking about the aspects of social media that we take for granted, everyday things that…

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and…

2014: The social media battle continues

There’s no use denying it. We are well and truly in the social media age. An amazing 89% of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media. Despite the unquestionable prevalence…

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming…

What it takes to be truly excellent in social media

Social media is an exciting, yet demanding arena of work to be in. I suppose that’s what makes it good fun. The skills and capabilities required for social media excellence are sometimes chopped up and divvied out to specialists within large agencies. For others, agency and in-house folk alike, all…

Immediate Future weekly digest:

Facebook wants to know what you’re doing This week we have taken a look at the new changes Facebook is rolling out! Facebook is about to launch a brand new update which will affect our Facebook status updates. They are soon to become much more interactive due to a…

Is Facebook driving away teens?

New research has shown that whilst Facebook and YouTube are still important for many teens their popularity has been falling steadily amongst this demographic over the last year. So are teens being driven away by Facebook’s new updates or are they leaving in favour of other, newer,…

Will the new Facebook changes drive teenagers to use other social platforms?

Since its launch back in 2004, young teenagers have been some of Facebook’s biggest fans. However, as Facebook develops is it losing its attraction to many young teens, forcing them to discover new social platforms? For example rather recently, Facebook announced plans to improve the layout of its home page…

Search results for "snapchat"

3 Ways How Instagram Drives Sales

The Art of Repurposing High Performance Content

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

4 Unusual Social Marketing Options for 2017

Make the most of your Pinterest boards

PRISMA app evolves into a social animal

Top Video Marketing Tips by Platform

2016: A Year In Video

How to tap into Christmas TV on social

Making Your OOH More Social

Teens: The Multi-Networking Generation

Facebook and Instagram’s biggest updates of 2016

4 lessons to learn from the rise and fall of Vine

Social platform video comparison

5 top tips for using emojis on social

Facebook launches teens-only app, Lifestage

4 key perceptions of social media by a Gen Y focus group of one

5 key takeaways from my 5 years at immediate future

Why Social Media Feature Plagiarism is Good for Business

Brands get sticky on Twitter

6 things we can learn from Adidas’s Paul Pogba transfer marketing genius-ness

Organic vs paid social audience you have vs the audience you want

Why the new Facebook newsfeed algorithm isn’t the end of the world

If you are still talking about ‘millennials’ you are doomed!

Should live-streaming become part of your social media strategy?

Facebook is getting a bit more Lively

Insta-BOOM

The 6 rules to not screw-up your influencer marketing

12 years in social – the lessons we have learnt

4 ways that brands can use Periscope’s new “sketch” feature

Is the future of Social happening in private?

The Week In Social

Twitter DM Update: Join The Dark Side

Snapdates

Twitter is a troubled 10, but brands shouldn’t worry about that

Survival of the curious

9 Ways to target on social you may not know about

How to ace your content calendars

How Deadpool Marketing Won

Superbowl 50 – Battle of the Brands 2016

Is Peach just another social fad?

5 things businesses need to know about Generation Z

The night before IFmas

28 things guaranteed to happen in social in 2016

Are media companies in danger?

A review of the Immediate Future’s 2015 blog content

Blast from the past – 5 popular social networks from the noughties

Spectre infiltration: A Bond guide to social media

London Fashion Week’s digital makeover

What are Snapcodes and how can I use them?

AppleMusic – A Multichannel Narrative

Big “Buy Button” Bonanza

What is Project Lightning?

Usefulness is key for brands to really connect at festivals

Shining a light on mobile ad-blocking

4 assessments brands must make before jumping into the multi-networking trend

3 ways to uncover the best times to post on social media

Not-So-Private Messaging Delivers Brand

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

Twitter versus a competitive Meerkat

5 (of many) reasons that social should be the heart of your digital transformation initiatives

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

Snapcash

Top Tips for Real Community Management

Are prenups set to become social?

Timehop knows what you did last summer, and the summer before that.

Big Brother’s watching – Why social media surveillance is permissible in the UK

Booking dinner, with a side order of social media

The Social Media Generation Game is here but there ain’t no Brucie Bonus, in fact who’s ‘Brucie’?

Food for thought!

Mystic Pete’s 2014 social media predictions

2014: The social media battle continues

2014: The year of Google+?

What it takes to be truly excellent in social media

Immediate Future weekly digest:

Is Facebook driving away teens?

Will the new Facebook changes drive teenagers to use other social platforms?