social media agency

By adjusting your approach to social media during your businesses peak period, you could turn a stressful and potentially fearful time into a victorious experience delivering spadefuls of ROI. We’ve heard it before: “social can be your best friend or your worst enemy”. This is never truer than during…
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Some of the staff at Immediate Future are former journalists who have made a transition from traditional media to digital media and now to social media. Some try to forget they even used the humble manual typewriter with all that heavy industrial noise back in 1990. Seems a lifetime…
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So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on…
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There are almost 10,000 vacancies for social media manager on Indeed right now and the numbers keep on growing. In fact there are even more jobs in social media, especially when you search for social analyst, content manager, editor and the many burgeoning job titles. There are university courses…
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Back in November last year, the amazing Marketing Director at Thorpe Park, Jason Wills, joined the Social Speakeasy to tell us how he drives the success of his social activity. The insights were so valuable that I thought it was worth revisiting. And in particular highlighting…
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Following on from my time spent driving the social media programme for the IBM Smarter Commerce Global Summit held in Monaco this June, I’ve been pondering the importance and real value of using social media effectively for events. This week,  I stumbled across an infographic, titled ‘4…
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Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team…
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  The most romantic week of the year is upon us once again. The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers. But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree…
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I’ve been doing a lot of recruiting over the last nine months. For those of you in the same boat, you will know it’s a time consuming and challenging task. Finding people with deep digital experience rather than just a veneer is tough. I spend a lot of time writing…
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We love this recent infographic from the guys Our Social Times. With more than 57% of consumers searching online to solve customer service issues, it’s an area that just can’t be ignored. Consumers are increasingly turning to social to solve queries and resolve grievances…
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An experimental scientist? A mathematician, an historian, an IT geek, a money making  economist or socially savvy psychologist? Last week we conducted a Twtpoll to discover who you would rather employ as a social media consultant for your business. The results were eye opening. To our…
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Before hastily setting up a Google+ page for your business, you need to step back and consider whether there is any value in joining the early adopters. We pulled together 4 points to help you evaluate whether it is worth your company embracing Google+:  1.  Objective…
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If you’re in the industry, you’d be lying if you didn’t shudder when a choice nugget of social media consultancy newspeak pops out of your mouth, or a colleague’s. It’s like an involuntary spasm, and you feel like you need a shower after it’s come out. Is…
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Social media marketing is not new. We’re all familiar with the basics and brands are actively engaging with their consumers on a daily basis. So, why are people still doing it incorrectly? Here, we share what to do and, more importantly, what not to do when it comes to the…
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In the last post we looked at figures from the twentieth century and the lessons that could be learned from their experiences when implementing brand social media training. In this post we’ll investigate some historical recommendations crowdsourced on Twitter over the…
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Those looking to ensure staff are equipped to represent their brand across social media platforms could do worse than learn from some of history’s most famous and infamous historical figures. So what can your social media training learn from the past? “To be ignorant of what occurred before you…
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Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform:  posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are…
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The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media. The social media training course demonstrates how to: identify where social…
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On revisiting the video interview from SES it strikes me that social search is a complex issue that goes beyond the technology. It is much more than key words, phrases. Much more than Google +1; Bing and Facebook integration; or even trying to work around the new Panda algorithms.
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Online crisis phase 1 So, in case you’re not aware of it, the international fashion retailer is facing a bit of a brand crisis. In short, it has been accused by Stevie K of tru.che of copying a line of her jewellery.  In the industry it appears that…
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As this is the immediate future blog, rather than my own, I obviously steer away from anything too personal (apart from my various press trips of course). But if you’ll indulge me, I’d like to share a little anecdote with you. I listen to the @wittertainment…
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What does a consumer see when they type your brand into a search engine? And where else are people searching for your brand? As the net becomes more attuned to social conversations, the line between social and search is becoming increasingly blurred. Conversations on social media platforms are informing search…
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  It’s always a busy start to the year at IF Towers with our client presence at CES and related activity (if you read Mark’s CES post you’ll know!).  None more so this year as exciting projects begin with another client, Ubisoft. We started working with Ubisoft just before…
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Recently, Econsultancy published a piece on ten great e-commerce product pages. Following our research into the social shopping explosion we wanted to find out exactly how ‘social’ some of these retailers are. All of which will be popular destinations for consumers this Christmas. We’ve…
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You may have heard that Google has changed its search algorithm and with that change, instilled the word Abuserank forever into the minds of SEO experts. According to Google they were spurred into action by the story of Clarabelle Rodriguez and the shocking (and by shocking I…
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As brands adopt and implement more social media marketing in house, so the demand for enhancing social skills and capabilities is growing. But building social capabilities takes more than a one day training course.  Perfecting your social media skills…
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There is much debate about whether social media can generate a return on investment. It is certainly a hot topic given the increasing investment in social media activity. As a social media agency we work with lots…
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  You may have noticed that we’ve been had a very retail focused week here!  As a leading social media agency we’re particularly interested in how social is changing the way we shop. Given this focus, here’s…
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The Explosion in Social Shopping Developing brand loyalty and encouraging repeat sales is a challenge for online retailers, particularly in an increasingly competitive and crowded marketplace. With the ability to move between retailers at the click of a mouse and with a multitude of comparison sites for the…
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Today we are launching our report on social shopping and its impact on consumer behaviour. Online retail has traditionally been characterised by price-driven sales and purchase-driven consumers. The focus, for retailers, has been on engaging the latter…
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