small business Immediate Future

5 Easy Social Media Marketing Tips for Small Businesses

Easy peasy, lemon squeezy! Learn five quick tips to help your small business with social media marketing.

Facebook – Helping Support Small Businesses

Facebook has been slowly rolling out a set of features that will help small and medium sized business that have been impacted by the COVID-19 outbreak. These include a “Support Small Business” sticker for Instagram which not only allows users to share a business profile, but it…

If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your business. Increase…

4 reasons small businesses struggle with social

A new Wall Street Journal Online survey sheds light on the challenges facing small and medium-sized businesses (SMB) with social media. I say that with two hats on. As an MD of an SMD, I can relate to these business challenges. On the other hand our clients are global brands,…

More than 70 types of businesses can now advertise on Google

With the demand for trusted local services on the rise and more businesses looking for ways to reach new customers. Google originally launched Local Services Ads with home service businesses, but now they’re expanding the offerings by introducing five new categories. Businesses that fall into Education, People Care, Pet Care,…

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee’s…

Tik Tok, Tik Tok, it’s time for businesses to jump in!

Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns. “TikTok For Business is where you can unleash your brand’s creative side.

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social. It is the small stuff of tweets, posts…

Small travel is beautiful

A lot can happen in a week, and so much more can happen in 12 months. Particularly when it comes to data, insights and the world of social media. So, one year on from our last travel report, there are some big changes you NEED to know about. Especially if…

Is everything smaller, or is it just further away?

Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on…

Could LinkedIn provide your business with unexpected benefits?

Have you considered using LinkedIn for talent development and enhancing your business brand? Yep, without doubt, it used to be the place you’d go to find a job but that’s not quite the case these days. At its inception, LinkedIn delivered a clear offering to its users. If you wanted…

Linkedin’s getting more personal about business connections

It may be a small dopamine rush when you get more invites on LinkedIn than an A-lister to a fabulous party, but is it just a vanity numbers game, or are you actually using it to find people outside your existing professional network for job hunts, lead generation or promotion?…

Social media offers important benefits to businesses

It is quite hard to find an individual who has not heard of or does not use any of the popular social media platforms of the day, and the same thing can be said about most businesses. No matter what your company sells it needs to harness the power and…

Facebook Talks Business

Facebook has recently launched a dedicated messaging site similar to their Mobile messaging app that allows users to log in with their Facebook credentials and make phone calls, video calls, or text messages. With the launch of this new site, Facebook aims to integrate its new…

Social swarms are forcing businesses to change – 3 threats you need to know

When the social world swarms around an issue or to protest, change happens (most of the time). In many instances this is for a greater good – for injustice, to correct a wrong, or defend a situation. From the world changing Arab Spring; to the recent, and heart-warming, search for…

You have to sell your business to attract the right candidates

You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems…

How do you Develop the Quality and Value of your Business Communities?

Your business is full of experts. And people who know a lot about what they do is extremely interesting to others. Some businesses are starting to move towards being an authority in what they do, to get people to buy into their expertise, rather than just telling people they are…

Be creative and make time for social media: New businesses moving forward

For new businesses social media can appear a very daunting task but to be fair most companies give it a go, to a certain degree. Some have a better idea of what to do and others write content with no business purpose. My last two blogs have…

The uphill struggle for new businesses

Any business plan aiming for success must include proposals for getting the brand out to the market and in order to start to make money as quickly as possible. Investors will always be on your back wanting the business to generate cash from sales quickly and for a new business…

Opening the door into building new businesses around social media platforms

Starting your own company comes with high risks but, if done correctly, offers high rewards. A great business plan is essential but any business plan that ignores social media is, today, a business plan that is incomplete. When used wisely, social media can assist start-ups in many ways. You can…

Facebook finally delivers on ROI for businesses with online vouchers

You may have seen the recent news about Facebook testing ‘Offers’ for Ecommerce sites. Brands will be able to push digital offers through the timeline to their communities and these will be redeemable for the first time on the retailer’s website at checkout. At present this functionality…

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers…

Defining B2B marketing’s priorities for 2025

As we look toward 2025, the opportunity for bold moves is undeniable. But what does boldness look like in a landscape marked by complexity and caution?

SOCIAL SNAPSHOT — 05.06.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know. Let’s dive into the highlights 👇 TikTok Launches UK Genny Lex Centre TikTok has introduced an in-app General Election Centre to provide reliable election information to UK users,…

How to see what someone likes on Instagram?

You must have seen a few apps on the web that claim to show you how to see other people’s likes on Instagram. In fact, when the platform was launched, there was a relatively simple process to see what other people were doing on the channel. Users were able to…

Social Snapshots 03.05.23

What is new and exciting in the world of social media? Let’s talk about it…

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether…

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

What are B2B brands doing on TikTok?

TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.

Social Media Tips – The Basics

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

TV shows that all Marketers should watch

We have a look at some shows all marketers should watch to be better at our work.

Hey TikTok, what’s been going on?

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021, TikTok reported…

Social Snapshot – 18.08.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed Instagram introduces new ways to protect users from abuse…

Social Snapshot – 21.07.2021

Another week, another Social Snapshot! It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the world of social media with our social snapshot…

Social Snapshot – 23.06.2021

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the…

Episode 51: Serious Social – The hidden complexity of social media copy

Ep 51: Serious Social – The hidden complexity of social media copy In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens…

Celebrating Women – Pinterest Style !

That’s right, Pinterest are out here celebrating and showcasing independent shops owned by women for International Women’s Day. “Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession””. Now, more than…

TikTok Festivities

As it’s less than a month until Christmas, it only seems right to write a festive-inspired blog and get everyone in the holiday spirit This week, TikTok launched a holiday playbook for small businesses, to help with marketing plans ahead of this…

Social Snapshot – 04.11.2020

Supporting businesses, Christmas and a few new platform announcements – it’s social snapshot time, so let’s just jump right in! Twitter offers Christmas insights Like all of 2020, Christmas is going to be different this year. So, to help marketers prepare for the unusual festivities, Twitter has shared…

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how…

Social Snapshot 13.05.20

We’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more! Media habits are changing Across all…

Social Snapshot – 06.05.20

As we’re all suffering lockdown fatigue, the social platforms are pushing on with new features to beat the isolation. A look at Q1 earnings, explains why there is a dash to create even more compelling reasons to stay on social. After all, there are more people spending more…

Social Snapshot – 22.04.20

Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a…

Social media marketing – answering the right questions

75% of users never go beyond page 1 of a Google search query. To reach your audience effectively, the key is to know what their interests are, and what questions they have. To achieve that balance, you need experience and a few choice tools that can make all the difference.

How to navigate when the map keeps shifting

If you, like us, find yourself suddenly working from home, figuring out new technology and ways of staying connected and bonded to your team on one hand, as well as navigating the current landscape in marketing on the other, we’re here for you. Rapid change and uncertainly can make even…

Social Snapshot – 27.11.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about… Twitter’s testing tweet…

Facebook seizes the opportunity to become the LinkedIn for low-skilled job seekers

The all-consuming Leviathan which is Facebook has seen an opportunity for continued growth. You may have already seen the out of home advertising, where Facebook shows its alignment with micro businesses, your local barber, a small florist and the like. Now, to complement that messaging, Facebook has…

Consideration for your corporation social media strategy

There has been so much written about social media strategy for small businesses. Almost everyone uses social media today as it’s very much a personal medium that works, and a few employees engaging directly with customers on Twitter, Facebook or LinkedIn can be a natural extension of any small businesses…

Four Things to Consider Before Setting Up Your Social Campaign

In 2016 both Facebook and Twitter made a concerted effort to simplify their ad platforms, making it easier for individuals and small business owners to advertise their business. Compared to a few years ago, setting up campaigns is now relatively easy, and there are plenty of detailed how-to guides to…

What Does Social Media Say About You?

In the last decade or so, social media has evolved into a data mining, user generated information goldmine, which is drawing ever more attention from those who can interpret the data and put it to good use. This is a…

Facebook Optimises Pages in time for Christmas Build Up

With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement…

Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion…

Social Media Automation Pros and Cons

For small business owners, automation tools can be incredibly useful things. But, like all tools, relying too heavily on social media automation will end in tears. Maintaining a brand identity and personality on social media is an important part of the relationship you want to have with your customers,…

Social Media Brand Workout

Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your…

Content Marketing Score and LinkedIn resources not to ignore

LinkedIn’s recent set of proposition from their marketing solutions team again illustrates the focus the platform is placing on content, and being the centre point for your daily fix of industry news and views. After announcing widening the publishing platform up to all users, LinkedIn have…

Snow in London through the lens of Twitter

It is January, and London has gone through its yearly season of snow. Unlike countries where snow stays around for a couple of months, here it was gone within a matter of days. And unlike places where it really disrupts the day to day living, in London…

Weekly social media round up

SMB’s are taking over Social Media New research shows that 90% of small business owners have some sort of presence on social media, and that they are beginning to increase their involvement. In studies done by 5starControl, results show that small businesses are “keener on…

B2B social media case studies

There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. Yet, surveys tell us that almost half of UK companies…

Telegraph launches a slew of entrepreneur blogs

The Telegraph has launched a little bundle of blogs aimed at Entrepreneurs. By far the most interesting is launchpad, which allows businesses less than three months old to promote their company and include a web address. As Richard Tyler says, “And don’t…

Creative Reset

As the cheese fog settles and the calendar flips to January, many of us feel an itch—a restless desire to start afresh, reinvent ourselves, or simply shake off the cobwebs of the past year. It’s not just about resolutions (though we’ll get to those later) but something deeper: a creative reset. A chance to clear the slate, find our spark, and move forward with a little more purpose—or at least with fewer regrets about how many mince pies we devoured in December.

AI in B2B – brilliance or bull?

Sorry – it’s another AI blog. But we’re not sorry about what we uncover. It feels like there’s been so much to talk about with AI and its impact on B2B marketing, but with very little outputted substance. Are we on the cusp of some tangible outcomes? Is it a…

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content…

Measuring success beyond conversion rates

One challenge consistently sits in marketers’ lists: improving lead quality and conversion rates. According to recent reports, 54% of B2B marketers identify this as their biggest hurdle in 2023. While generating a high volume of leads is crucial, the real value lies in their quality and the…

B2B Influencers 101

Influencer marketing is not just for B2C brands! B2B companies are increasingly recognising the power of influencers to drive awareness, generate leads, and establish industry authority. However, choosing the right B2B influencers requires a different approach compared to B2C. Here’s how you can identify and select the best B2B influencers…

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B…

Empowering Thought Leadership

In modern marketing, thought leadership has emerged as a powerful strategy for building trust, authority, and deeper customer connections. However, many marketers face significant challenges in motivating and equipping their leaders to excel in this area. Inspired by the podcast episode Leading from the Front, this blog explores common…

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of…

SOCIAL SNAPSHOT – 17.01.2024

Welcome to your weekly snapshots! Staying in tune with the ever-evolving world of social platforms is no small feat. Let’s dive into the latest highlights: TikTok announces their new Certified Creator Program Graduates Are you interested in collaborating with a TikTok creator to enhance your in-app promotions in 2024? Well,…

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…

AI and Visual Design in Social Media: A Fusion

AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.

Creative Tips to Boost B2B Campaign Performance on LinkedIn

Businesses work so hard to succeed on social media, but sometimes a small missing piece can be a deal-breaker. Video is certainly one of the most effective tools for B2B marketers to send their messages across on LinkedIn. Creating your visuals properly is essential to ensure your B2B campaign runs…

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…

Your posts are targeting humans – not job titles

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…

What’s so good about social media?

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.

LinkedIn will make newsletter subscriptions visible to others

Newsletters went through a boom phase in the last couple of years and the social media platforms are working to incorporate newsletter elements to grow personal brands and thought leadership. LinkedIn announced last week that they’re looking to add a new option which will enable members to view what newsletters…

Social Snapshots – 18.01.2023

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇

What to post on LinkedIn?

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

Top Metrics for Paid Media Campaign Performance

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

4 ways to improve your brand’s message consistency

With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

How to set up a winning social programme with your agency

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…

Setting goals for your social media campaign

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

Hit that subscribe button

Instagram is currently testing paid subscriptions with a small group of creators in the US giving them exclusive access to content and features such as subscriber-only Lives and more. In this blog we’ll take a look at some of the features which could become the future of Instagram.

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

immediate future co-authors #FuturePRoof

Katy Howell contributes a chapter on social for the latest FutureProof book

Study links search and social trends for the insurance

Study links search and social trends for insurance industry

New Year’s resolutions for social in 2022

It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom 2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

Apps that make you go “oooooooo” – Design edition

Following on from the Figma discussion a few weeks ago, where we talked about the pros of using apps like Figma in your design workflow, I wanted to take a moment to give a shout out to some other very cool apps that designers…

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…

Don’t get caught-out by last minute Paid Media buying

The summer month of August has always been a key month in the Ad calendar. The famous P9 period sees Back to School campaigns appear, closely followed by menu changes in pubs and restaurants, as they flip from lighter evenings to darker nights. At the same time, we start…

Search results for "small business"

5 Easy Social Media Marketing Tips for Small Businesses

Facebook – Helping Support Small Businesses

If you’re a small business, you should be using social media to your advantage

4 reasons small businesses struggle with social

More than 70 types of businesses can now advertise on Google

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Tik Tok, Tik Tok, it’s time for businesses to jump in!

Small actions create brand trust on social

Small travel is beautiful

Is everything smaller, or is it just further away?

Could LinkedIn provide your business with unexpected benefits?

Linkedin’s getting more personal about business connections

Social media offers important benefits to businesses

Facebook Talks Business

Social swarms are forcing businesses to change – 3 threats you need to know

You have to sell your business to attract the right candidates

How do you Develop the Quality and Value of your Business Communities?

Be creative and make time for social media: New businesses moving forward

The uphill struggle for new businesses

Opening the door into building new businesses around social media platforms

Facebook finally delivers on ROI for businesses with online vouchers

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

Defining B2B marketing’s priorities for 2025

SOCIAL SNAPSHOT — 05.06.2024

How to see what someone likes on Instagram?

Social Snapshots 03.05.23

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

Social Snapshot – 01.03.2023

What are B2B brands doing on TikTok?

Social Media Tips – The Basics

TV shows that all Marketers should watch

Hey TikTok, what’s been going on?

Social Snapshot – 18.08.21

Social Snapshot – 21.07.2021

Social Snapshot – 23.06.2021

Episode 51: Serious Social – The hidden complexity of social media copy

Celebrating Women – Pinterest Style !

TikTok Festivities

Social Snapshot – 04.11.2020

Eating up the food and drink trends in social

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Social Snapshot 13.05.20

Social Snapshot – 06.05.20

Social Snapshot – 22.04.20

Social media marketing – answering the right questions

How to navigate when the map keeps shifting

Social Snapshot – 27.11.19

Facebook seizes the opportunity to become the LinkedIn for low-skilled job seekers

Consideration for your corporation social media strategy

Four Things to Consider Before Setting Up Your Social Campaign

What Does Social Media Say About You?

Facebook Optimises Pages in time for Christmas Build Up

Easily Explore with Instagram

Social Media Automation Pros and Cons

Social Media Brand Workout

Content Marketing Score and LinkedIn resources not to ignore

Snow in London through the lens of Twitter

Weekly social media round up

B2B social media case studies

Telegraph launches a slew of entrepreneur blogs

Creative Reset

AI in B2B – brilliance or bull?

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Measuring success beyond conversion rates

B2B Influencers 101

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Empowering Thought Leadership

Episode 78: Serious Social — Leading from the Front

SOCIAL SNAPSHOT – 17.01.2024

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

AI and Visual Design in Social Media: A Fusion

Creative Tips to Boost B2B Campaign Performance on LinkedIn

SOCIAL SNAPSHOT – 05.04.2023

Your posts are targeting humans – not job titles

What’s so good about social media?

LinkedIn will make newsletter subscriptions visible to others

Social Snapshots – 18.01.2023

What to post on LinkedIn?

Social Snapshot — 31.08.2022