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Why culture is crucial to your social, and how to fix it

What employees say on social matters. It can sometimes break a company and often raise it up. Your insides are on view. Yes, all the wonderfulness of your company and all the hidden skeletons (and messy, frayed, edges) are now shining clearly to your customers, your investors, your shareholders and future employees. Jo Geraghty, partner…

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Stand out from the crowd…Sometimes

On social, its crucial for brands and identities to sometimes stand out from the crowd, to create content that engages users and makes an impact.   Making the same content as others can appear stale and overdone, so there is a lot of pressure to create content that can be thought-provoking or impactful. When done…

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