Social media marketing Immediate Future

Social media marketing

Take a look at the latest happening in the world of social media in our weekly Social Snapshot!

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…

Are you looking for a way to improve your copywriting? In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.

Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.

4 marketing trends in 2022

Take a look at the latest happening in the world of social media on our latest Social Snapshots.

Branded Likes, coming to a Twitter near you.

Discover how you can keep your following engaged over the summer holiday season with this tips.

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

Take a look at the latest happening in the world of social media in our weekly social snapshot.

TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.

Have a look at the latest happening in the world of social media through our social snapshot!

Discover how to make visuals for social media go the extra mile and stand out from the crowd!

Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!

Take a look at the latest happening in the world of social media.

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

We have a look at some shows all marketers should watch to be better at our work.

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment

Take a look at the latest happenings in the world of social media with this week’s social snapshot

Hulu lets independent artists and studios go wild with their logos for truly outstanding idents.

Learn how to create the best hashtag strategy for your Instagram account.

It’s happening again. Instagram is testing a new algorithm and it will completely change the way followers will consume the content on this app bringing videos more to the front and centre of the platform screen, changing the feed layout. Let’s go through the new Instagram layout update. With reels…

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick…

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…

UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…

TikTok is an entertainment platform powered by communities that drive culture and commerce. This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective. It’s no wonder that 66% of…

Don’t we all love a pinned post? It’s the first thing anyone will see when they go to check out your Twitter profile (instead of all the gif responses and silly late night musings.) It’s the perfect post to let people know what you’re about, where they can contact you…

Ever posted a video to TikTok to see it sink like a stone? Well, worry no more! TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…

Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…

This year Easter falls between the 15th and 18th April, but Easter eggs have been piling up at local supermarkets for weeks now. Giving us plenty of time to stock up on our favourite Easter treats, or even try something new! But there’s more to Easter than eating…

It’s that time of the week again! Take a look at the latest happening in the world of social media: YouTube adds a new option for automated captions YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…

I thought it would be fun to look at campaigns from the past that have stuck with us over the years. No introductions needed… WASSUUUUPPPP This *really* resonated with people, you couldn’t go 5 mins without hearing someone shouting “wassup” and everyone else joining in. It permeated the ✨…

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…

For those who work in marketing, or more specifically, social media, this won’t be the first time you’ve heard this. Or the last, for that matter. The roles of organic and paid social are very different but thrive on each other’s successes. Organic content helps shape the brand, building relationships…

Do you create content that aligns with what your sales team’s expectations and needs are? In many cases marketing and sales teams happen to not line up their activities which can lead to a disconnect in what the brand is communicating with them. A recent study by…

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot: Instagram is introducing Favourites and Following, two new options to choose what you see in your feed. Instagram has launched a new algorithm-free, chronological…

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…

The first thing you want to do is to create a cool animated gif! If you’re anything like me, you love a good bit of animated text. All those colours and fonts and sparkles and… Sorry, where was I? Ah yes, creating your own animated stickers for Instagram. …

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one…

It is now just over 11 years since I started my career. Whilst, the vast majority has been spent working inter-agency alongside other agencies from a plethora of various marketing disciplines such as PPC, POS, ATL on integrated campaigns, my entire career to date has been spent working…

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

There’s been a lot of chatter lately around employee branding on social and rightly so! As we moved out of the crazy times caused by the pandemic, companies within the marketing space are booming, looking for new hires, whilst individuals are looking for their new ventures. And where do they…

It’s quite common for brands and organisations to bring their A-game on social media to celebrate and support International Women’s Day with heartwarming messages and campaigns. However, this year, a Twitter bot was responsible for exposing the salary gap that exists within organisations that claim to support women…

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…

Imagine a world free of stereotypes, discrimination, and gender bias. An inclusive world where diversity is valued and celebrated! March 8th is International Women’s Day – one of the most important days of the year for individuals, organisations, and communities to celebrate women’s achievements, raise awareness about gender’s…

Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of…

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With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…

When it comes to social media, tone of voice is everything. Not only is it a way to communicate your brand’s personality and purpose, but it also sets you apart from others and helps you stand out in the busy social landscape. TOV is something that requires thought,…

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the…

In recent years the spotlight has very much turned to Mental Wellness in the workplace. In short, we need to be mindful of the importance of our mental well-being as it can have such a profound impact on both performances in the office as well your personal life.

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Facebook launches Reels globally. Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

It’s that time, once again, I chat to you about design and give you some (hopefully) useful tips to help your work stand out in a sea of creatives. Are you ready? Let’s go!! BE BOLD Kind of an easy one to start with, however, being bold with…

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this.

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for…

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼 LinkedIn tests new option…

Although we’re mid-way through February already, the trends for this year still keep coming. And this time it’s colour trends from the one and only Shutterstock. Taken from data over the past year, mixed with insights from Shutterstock AI, the 2022 colour trends report details how each…

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. Today, we’re taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. But first! What…

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a…

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…

While the act of buying and selling social media accounts is nothing new, we recently stumbled across an account on Instagram that was blatantly selling its account ownership over their stories and it got us thinking: what are the dangers in doing this, and why isn’t it more common?…

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…

Instagram is currently testing paid subscriptions with a small group of creators in the US giving them exclusive access to content and features such as subscriber-only Lives and more. In this blog we’ll take a look at some of the features which could become the future of Instagram.

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…

Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of…

As marketers, we’re programmed to reach our target audience at every opportunity we can think of. But as an end user, there’s nothing more annoying than consistently being spammed by ads and messages that 1. You’ve already seen or 2. Aren’t relevant to you. So how do marketers…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand…

Social media is for everyone. No matter your age, gender, or interests, there’s something out there for you. And similarly, for businesses, there’s someone out there for YOUR brand. To succeed with social media marketing, you must understand who your audience is. Where are they? What do they want…

A new year, a new Social Snapshot! Join us as we take a look at the latest happenings in the world of social media, from the end of 2021 and the first few days of 2022… Instagram will be focused on two key themes in 2022 –…

It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…

So that’s 2021 done! What a year it has been. We have seen a lot of the world come back to some ‘normality‘ (whatever that means!). We have also seen a huge shift to a more social-first mentality as we come to terms with this new…

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week. Twitter tests new creative…

Ahh yes, we all love some trends, don’t we? And why not end the year with a look at some design trends for 2022 as predicted by the lovely people over at 99designs. 90’s Nostalgia: Who doesn’t love 90’s aesthetics?! With Gen Z bringing…

With 2022 just around the corner, who knows what we will see, but before that happens, I thought it was worth remembering those brand campaigns that made us laugh and will still be talking in the new year. This year business has gone all out with their marketing campaigns.

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…

With so much social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Check out the latest happenings in the world of social media with our social snapshot Instagram adds the option…

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021,…

Today we’re looking back at old school social. Asking what worked in the past in the world of social media and how it might work again in today’s new landscape. What can we learn and how can we go back to benefit the future? A couple of…

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media TikTok is testing a new ‘Business Registration’ TikTok business profile managers are now able to access the…

With only one day left in November, the countdown is officially on until the holiday season. For some, it’s a time to wind down activities and lean into celebrations, but for others (I’m looking at you, marketers ), it’s a time to get our creative hats on and…