brands Immediate Future

Live Brand Social: Facebook wants your branded content to do well

In the sixth post of this Live Brand Social blog series we discovered that Facebook is the preferred network for sharing content, by 61% of consumers surveyed. There is more to be learned from this fact, however. The raw data also showed that 31% want…

Live Brand Social: fill the funnel by planning for it

Although creating a tweet or a Facebook status update is quick and easy, brands need to realise that social can offer a lot more in the long-term. The effort that you put into managing your social presence is meant for a lot more than one sale; you are building an…

Live Brand Social: 10 tweetable stats

The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and…

Twitter beefs up security with two-stage authentication

After a number of high-profile hackings of some of its accounts, Twitter has launched a new strike in the war on hackers with a new weapon: two-stage authentication. From the hacking of the Associated Press’ Twitter account, where a tweet was posted suggesting an attack on the…

Live Brand Social: Focus on a few platforms to deliver the best return

Already we have discovered that consumers are most likely to share on social media if the experience was unusual (71%), entertaining (69%) and relevant (65%). However, knowing which specific social platforms they are using tells you where you need to focus your attention. It can…

Live Brand Social: Recommendations are results

Word of mouth is a coveted form of marketing. There is nothing like your customers talking positively about your brand, product and services. Google suggests that the value is on the Zero Moment of Truth where consumers jump online to check out a brand before…

5 tips for making an amazing Vine

Although Vine is still a relatively new app, it has shown that it has clout with brands and advertisers in a short period of time. Vine is a mobile app that lets you shoot six-second videos, or Vines, to share on social networking sites. With brands continuing to utilise the…

Live Brand Social: Spotting social content they’ll go crazy for

Already we’ve explored the recent research on Live Brand Social to look at how people’s behaviours can inform your planning. You’ve seen the best ways you can use a combination of live events and social media; how you can target your audience and interact with…

With 41 new features, it’s all change at Google Plus!

It is one of the big players in the world of social media, with over 300 million active users and a place at the social media top table. Not content with being the world’s second largest social network and being used by 25 per cent of…

Live Brand Social: A relationship for the long-term

In the last Live Brand Social post we touched on how, together, live experiences and social create a 48% more successful event. Being active on social before, during and after a live event gives you the greatest opportunity to extend the relationship:…

Forget one-size-fits-all: It’s time to get personal

I’ll admit it. In the early days of my first PR job I flung my press releases far and wide, hammering as many contacts as possible in the hope that somewhere, somehow, the story would stick. Did it work? No. Did I receive seething emails from journalists informing me that…

Live Brand Social: Ready, aim, fire!

When it comes to social media, one key to success is to focus on the activities that give you the widest reach, as efficiently as possible. You need to know that your message is being heard and more importantly that it is being heard by the right people. It…

Live Brand Social: strength in numbers

There is strength in numbers, and integrating live brand experiences with your social media activities is a prime example of this. Together they become Live Brand Social, and together they generate amazing figures. 53% of consumers said they will purchase a branded product as a result of this…

Live brand social: get on the right wavelength

Did you skim stones at the beach when you were younger? It’s a favourite summer pastime for plenty of kids but it isn’t so far from the marketing mix that many adults find themselves swimming through these days. How so? Skimming stones has a short lifespan when it comes…

Facebook video ads: Watch this space

Rumours are plentiful that Facebook will begin to roll out a video advertising offering this summer. This would have Facebook users finding video ads popping up in their Newsfeeds, as soon as July this year. The video ads would begin playing in silent mode, until the Facebook user opts…

CEOs and corporate authenticity on social media

Social media continues to revolutionise corporate culture. It opens up new avenues of communication, breaks down barriers between employers, employees and the public, and provides new opportunities for brands to put a human face to their image. CEOs are no exception to this quiet revolution. Customers want to see that…

3 creative award winning Facebook campaigns

Whilst there may be a lot of talk in the social media world about Facebook losing its way and users proliferating to other platforms, it is still the big juggernaut – generating unrivaled engagement and reach for brands across the globe. The winners have recently been announced for the Facebook Studio…

New York Knicks launch Instagram microsite

Instagram has become increasingly popular over the last year, with many sports teams such as the New York Rangers really using the social photo sharing network to promote and connect with fans during the NHL playoffs. It’s now the New York Knicks’ turn…

Using Snapchat in your marketing strategy

Since its launch back in 2011 Snapchat has been particularly popular with the younger demographic, but is it now possible to integrate Snapchat into a brand’s marketing strategy? For those who are not familiar with the app, it allows users to take pictures or short videos and…

Choose a colour to find out where you fit into social media laws

Have you noticed how blue the colour scheme on most social media platforms is? Apparently it is a very trustworthy colour, subconsciously symbolising intelligence, wisdom and stability. Users can also be quite colourful, not only the content that they are sharing but the shades that their complexion goes through when…

Immediate Future weekly digest:

Facebook wants to know what you’re doing This week we have taken a look at the new changes Facebook is rolling out! Facebook is about to launch a brand new update which will affect our Facebook status updates. They are soon to become much more interactive due to a…

Facebook wants to know what you’re doing

Facebook status updates have just got more interactive due to a set of new changes where users will soon be able to express what they are watching, eating or listening to on the site. In a move that will surely bring joy to those users who love to broadcast their…

Isn’t it time we audited the content inventory process?

A content inventory is a bit like a labyrinth. You could find yourself deviating down many paths with little sight of the exit. And even if you are lucky enough to find the exit before being savaged by a Minotaur, there’s always a chance that you might…

Integrating social elements into brand website

We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity…

3 ways LinkedIn is becoming the discovery channel

With 200 million registered users and over 11 million in the UK, LinkedIn must focus on helping its user base expand their networks and engage with the platform on a deeper level. In the same way Facebook has introduced Graph Search to help it’s users to discover more within the…

3 ways Everything Everywhere uses LinkedIn to its benefit

LinkedIn has become the corporate equivalent of Facebook. It is difficult to find a major brand that still has not activated its presence on the platform. And yet, being on LinkedIn is not the same as using it to its full potential. Everything Everywhere ticked at least 3 boxes…

Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of…

Has social media given us a more powerful voice?

Since the introduction of social media, resolving disputes through face to face interaction seems to have become a thing of the past. There appears to be a popular trend in taking to various social platforms to vent frustration towards the situations or people we encounter in everyday life. From that…

Your Weekly Social Media Snapshot

Surprising correlation between LinkedIn endorsements and recommendations It has been half a year since LinkedIn introduced their endorsement feature, allowing users to endorse their colleagues and business partners for their skills and expertise with great ease. A couple of weeks ago LinkedIn announced that since last September…

Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content…

Your Weekly Social Media Snapshot

Shetland Pony ad goes viral Over the last few weeks we have seen Three’s simple, but innovative, advert of a dancing pony hit our screens and go viral on social media. The mobile provider currently has over 5,000,000 YouTube hits! In a short space of time…

Finally, a new solution for Twitter trolls

Sick, twisted, immoral – just some of the words to describe people who post derogatory and sometimes disgusting comments about sensitive topics online. The rise of social media has given these people, or “trolls” as they are known, a platform to write hateful comments towards celebrities, families who have suffered…

Has the new web based analytics tool made Pinterest more useful to businesses?

There have been many questions raised as to the benefits of using Pinterest for business. The visual content hub is increasingly being used as a way of linking back to other, often text based content. Brands can post images on Pinterest to lead users to content on other platforms, such…

Why the Condescending Corporate Brand Page is a marketer’s friend

If you work in marketing and your path has crossed with social media, there’s a fair chance you will have come across the Condescending Corporate Brand Page. The self-styled pastiche of social media marketing scours branded Facebook pages for the ill-timed, the awkward, the irrelevant and the faintly embarrassing, repurposing…

Your Weekly Social Media Snapshot

4 detailed insights from a social media mock employment tribunal Last week we teamed up with the legal firm Colman Coyle and presented the first social media mock employment tribunal. The fictional Tribunal was a great opportunity to gain an insight into how the law views social media.

Top Retailers opting out of email in favour of other channels?

Missing out on new opportunities or opting for more effective channels? There are two ways to read into the latest data collated by eCircle looking at the adoption of sophisticated targeted email communications. Stand out statistics read that: 21% of the top 50 retailers…

The Anatomy of a Crisis Part Three: Followers Speak Louder than Words

In Part One of this series we saw that every social media incident does not make a crisis; whilst in Part Two we explored how a true crisis causes trust, reputational and financial issues. However, can a social media incident actually lead to positive…

4 detailed insights from a social media mock employment tribunal

Last week we joined forces with legal firm Colman Coyle with a first social media mock employment tribunal. Held at the Law Society with real barristers, we even had a fabulous and very personable Judge. It is not often that you really get the chance to see the detailed…

Facebook advertising – is it all it’s cracked up to be?

It seems like everyone is at it nowadays – Facebook advertising is more or less a standard element of many brands’ social media activity. But how often are marketers taking a step back to ponder WHY exactly they are running advertising campaigns? What do they hope to achieve? Over the…

30 examples of UK social media policies and guidance

I was quite surprised by our recent social media and the law report that showed 19% of companies didn’t have a social media policy. I did think that wasn’t too bad. But last week, we conducted a Mock…

The Anatomy of a Crisis Part Two: There’s No Horsing Around

In part one of this series we discussed that issues shouldn’t be viewed purely through a social lens. Just because a company is affected by an incident doesn’t necessarily mean it becomes embroiled in a crisis. However, that does not mean crises don’t exist. And when a true…

Your Weekly Social Media Snapshot

The battle of the soap operas in social This week, we took a look at how the battle of the soap operas can be witnessed online in the social space, with many of us now ‘Tweeting’ and ‘Facebooking’ whilst snuggled up on the sofa watching our…

Burberry tops Pinterest

Despite being 156 years old, Burberry is proving to be a very progressive brand with its use of innovative social media platforms. It is currently the leading British fashion brand on Pinterest, the image-sharing social network that has gained huge traction around the world since it launched in 2010. Pinterest,…

Battle of the soap operas in social

Whether you’ll admit it or not, many of us enjoy snuggling up on the sofa at the end of the day for a daily dose of our favourite soap opera. Nowadays, thanks to the ‘two screening’ phenomenon, this delight is now reflected online, with many of us engaging on social…

“Horse-gate” and the importance of crisis management in social media

From Findus lasagnes, Tesco burgers and Asda bolognese to Whitbread, it seems that the horsemeat scandal gets worse every day, as the saga gets even darker and more twisted and new brands become embroiled in the scandal. The questions of exactly what are we eating continue to persist and it’s…

Your Weekly Social Media Snapshot

Search for your old tweets on Twitter This week Twitter has made some important changes to its search options. Users are now able to search for old tweets via hashtag or keyword. Previously, search results could only be seen from one week ago, so this news will…

The Cornerstones of a Good Social Media Crisis Policy

Social media crises are not as rare as you think. And, as with HMV and Tesco, it’s often the biggest brands that struggle to mitigate the risk. Mistakes are easy to make: you only have to look at Tesco during the middle of the horse burger scandal…

Your Weekly Social Media Snapshot

Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week: Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full…

Should we take Google Plus seriously?

A recent study shows that Google Plus is now the second largest social network in the world. According to GWI, there are now 343m people using the platform, and it is hardly surprising. Google is integrating the existing user base of Gmail into G+ and continues to…

7 super social TV stats from the Superbowl

For those of you who don’t care for American Football you would be forgiven for thinking “what is all of the fuss about?”. Simple answer – Social TV and advertising, it is certainly worth taking note! Real-time conversations are shaping brands all of the time in social, some brands are…

4 reasons small businesses struggle with social

A new Wall Street Journal Online survey sheds light on the challenges facing small and medium-sized businesses (SMB) with social media. I say that with two hats on. As an MD of an SMD, I can relate to these business challenges. On the other hand our clients are global brands,…

Is fast customer service the mark of social devotion? [infographic]

Socialbakers recently released its Q4 results for the best and worst performing brands on social media, defined by a brand’s level of attentiveness to its community. I was immediately struck by giffgaff’s position at number four in the worst offenders list. This is a…

HMV: a social media crisis

Yesterday saw an excellent example of when a brand’s social media goes very, very wrong. An HMV employee, who had access to the company Twitter account, began to Tweet about the mass sackings that were going on that day in wake of HMVs bankruptcy: HMV clearly had not thought…

Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion…

Bricks to Clicks: what to expect in 2013

The recent demise of even more well known High Street retailers such as HMV, Jessops and Blockbuster should serve as a strong reminder that the world has changed! 80% of shoppers were reported to have researched online before making a purchase this past Christmas and the average shopper…

Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

Facebook unveiled Graph Search last week amid a flurry of hype: offering the possibility to discover new information, people, and places that relate to your interests. Many saw Facebook’s move into social search as an attempt to steal some of Google’s thunder and attempt to…

UK high street failures and social media activity: a correlation?

What can social media tell us about the sad demise of high street retailers such as Woolworth’s, Comet, Blockbusters and Jessops? Some quick and dirty research shows these high-street failures were also social media fails. There could be many reasons for their failure, not least the products they sell, their…

3 reasons to plan your competition properly

Up to 65% of customers claim to like/ follow/ connect with brands through social media for games, contests and promotions. Social media may have opened doors to a creating bigger, more interactive competitions and reaching a far wider audience. However, it is still a new area and, as a consequence,…

Three things you need to know about Facebook’s graph search

The big announcement from Facebook has dropped and it is all about DISCOVERY. The new graph search tool enables users to discover people and content based on their association with others in their ‘social graph’. This latest development is undoubtedly a play to steal some of Google’s search thunder and create…

The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content. Our own client analysis shows that 4x more engagement…

Why 2013 is the year of Google Plus

Last year Instagram was the new up-and-comer on the social media landscape, exploding onto the scene and earning a $1 billion pay check from Facebook. With 58 photos being uploaded per second and well over a billion photos uploaded to the site as of May 2012, Instagram was clearly the…

SO, LO or MO: what’s your focus for 2013?

I won’t be the first social media marketer whose eyes made a bee-line for ‘Return on Involvement’ in Mashable’s 2013 buzzword bible. Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and…

New functionality for Google Plus Business boosts engagement and customer service

Accumulating connections on Google+ isn’t a problem for some brands – take Cadbury UK with nearly 3 million! But for others, growing the size of the community remains a big challenge when using Google+ Business. The art (and little bit of science) of growing the follower and fan-base for business…

Consumer demand is turbo-charging growth in social customer service

I love to talk about social customer service. I think it’s fascinating and incredibly pertinent in our digital world. It also still amazes me how brands and retailers are still missing a trick! I’ve experienced this slow uptake for myself recently; waiting nearly 2 months for a replacement washing machine…

Useful Tips for Effective Facebook Marketing

Facebook has become the ultimate B2C social media marketing platform. It enables businesses to target their audience and create a community of brand ambassadors. But exactly how should brands go about marketing on Facebook? Jon Loomer has come up with a useful checklist for Facebook marketing in 2013. Here’s…

Social TV – The impact of David Attenborough on Social Media

As I watched David Attenborough’s amazing show Africa last night on BBC, I found myself typically “two-screening” – following the conversation on Twitter (with intermittent flicking to Facebook) whilst the other half of my attention was glued to the box. Whilst some might say that this is ridiculous behaviour, and…

The Engagement Battle: Facebook vs. Twitter

For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you…

Make good user experience your resolution of 2013

With a brand new year stretching ahead of us now is the time to take all those bad digital habits of 2012 out in a big black sack along with the wilted tinsel and scrunched wrapping paper. And User Experience or UX is the perfect place to start. In 2012…

The Future of Social is Mobile

As the year draws to a close and we all reflect on the vast and rapid developments that have occurred in social media in 2012, it is clear that one of the most prominent progressions has been the growing importance of smartphones to access social networking sites.

The State of Social Customer Service

Social customer service is no longer an innovative concept; for most, particularly the big names, it is now an integral part of customer service operations. The question being asked is no longer ‘Does your business handle customer complaints via social media?’ – it is “How well are you performing? What…

Will visual content drive social media in 2013?

As the year draws to a close the inevitable lists of the best and worst moments begin to appear. But what about social media’s biggest successes this year? Econsultancy have published what they think are the 10 greatest social media campaigns from 2012. Looking back at what…

Get social, watch some TV…

One of the biggest trends in social media this year has been its integration with television. Not only are broadcasters using social media to encourage viewers to discuss their programmes but brands are increasingly getting in on the action. The fact that many people now watch television with 2 screens…

Social Media in 2012: The Top of the tops

As we’re nearing the end of 2012, it is vital to review the year behind us before we can start planning ahead. What have been the most significant trends, brands and developments in social media and content marketing? Here’s a few highlights from the best of the best – enjoy!…

Understanding Facebook EdgeRank: The key to content success

There’s often a lot of buzz around the latest, greatest Facebook creative campaigns. However, little noise is made about brands or companies who get Facebook content right on a day to day basis. Those who are strategic in their content creation of every post; referring back to the principles of Facebook Edgerank,…

Only PI shaped people need apply

I’ve been doing a lot of recruiting over the last nine months. For those of you in the same boat, you will know it’s a time consuming and challenging task. Finding people with deep digital experience rather than just a veneer is tough. I spend a lot of time writing…

Make the call. Optimise for mobile.

Earlier this year Econsultancy surveyed e-commerce and e-business professionals to understand if and how they were using mobile as part of their multichannel experience. The survey revealed that 74% of companies had developed a mobile optimised website, 29% had developed a tablet-optimised website; and nearly half were…

Tis the season to be social…

The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns. Fashion outlet ASOS has launched an interactive campaign. Users will be able to…

Social is becoming the oil in the engine

Over the last 2 years there has been a noticeable shift in our client base at immediate future. No longer are we just working alongside PR or marketing folk – something that is nicely expressed in the infographic below. Social isn’t simply an extension of a marketing campaign. It’s become integral…

Listen Up! Social Media Monitoring Advice

Are you listening to what’s being said about your brand or business online? Regardless as to whether or not your company has a presence on social media, monitoring the main networks is something that you really should be doing. Stop right there. Don’t roll your eyes and think ‘I don’t…

Is your company making the best out of its visual content?

Images are becoming more and more essential for both search and social media marketing. A recent study by ROI Research shows that as more people are using smartphones to engage in social media as it is now easier to take pictures on the go with a high-resolution smartphone is as…

They say a picture is worth a thousand words, how much for these videos?

Soft Drink companies seem to be the ones that are engaging with their fans in more elaborate and innovative ways. This week’s social media brand chart shows that Red Bull and Coca Cola are dominating social media chatter. This is unsurprising given the enormity of both stunts, particularly Red Bull.

Facebook says don’t like something ‘Want’ it instead

It’s no secret that the last few months for Facebook have been trying. With stock continuing to slump Facebook has been turning to e-commerce as a way to combat this. In the last fortnight the social media giant has launched Facebook gifts; which allows you to buy friends redeemable gifts…

Facebook to open the data door to businesses

It was only a matter of time before Facebook started to look for new ways to make money out of its businesses. We have had premium ads and now the Facebook COO, Sheryl Sandberg has suggested businesses can expect premium services as well. Let’s be honest, Facebook has to keep…

Pinterest Marketing Cheat Sheet

Pinterest, the pinboard-style sharing platform offers exciting opportunities for brands to connect with their customers in an innovative, emotional way by tapping into their passions. For some, such as fashion retail brands, it couldn’t be easier – customers will lap up rich, visual content (especially when it’s a designer handbag!) However, Pinterest’s…

Cadburys show that Google+ is worth a go

Google+ has been rifled with issues and skepticism since it began. The social platform has been criticised for its lack of activity and for being too small to be taken as a viable social media platform for brand use. Moreover brands have not always been sure about best practice marketing…

The weekly news round-up

The B2Bs in the Social Marketing Universe Using social media for business is no longer a new or strange concept. Although some businesses have been slow to grasp the full value of social media for B2B marketing. Last week Facebook announced it was awarding 12 of the…

Weekly social media round up

SMB’s are taking over Social Media New research shows that 90% of small business owners have some sort of presence on social media, and that they are beginning to increase their involvement. In studies done by 5starControl, results show that small businesses are “keener on…

Latest news from the world of social media

News Round-Up Coca-Cola Reaches 50 Million Coca-Cola has always had a good grasp of how to market itself and communicate well with its fans. On social media it engages well with its fans in a direct and ‘authentic’ manner. In doing so, it’s…

The rise of the social customer

This year more than ever, the issue of social customer service is front and centre in the minds of customer service leaders. Many major companies are left with more questions than answers on how to implement, strategise and budget. It’s a common question, but why should a company bother with…

Weekly News Round-Up

Good News for Facebook Despite its fiscal status in a state of constant flux, Facebook had a good week. The platform passed the final hurdle in its bid to acquire Instagram after the California Department of Corporations ruled that the transaction appeared ‘just, fair, and equitable’. With all…

Monday News Round-Up

Olympic sponsors: the social winners Whilst athletes were vying for medals during the dubbed ‘Socialympics’, the official sponsors were hard at work battling for social media dominance. Social Media Influence have released the sponsor leaderboard. Visa and P&G come in joint 3rd position. Visa saw…

Attention Community Managers!

Facebook have announced the launch of “Page Post Targeting Enhanced” for fan pages, an extension of the language and location targeting instigated in 2009. This is massive news for marketers and advertisers. Page admins can publish various posts to fans and change the crux of their messages to users based…

News Round-up: Facebook Under Fire

Stay tuned for our Monday round-ups of the latest social media news. We will be providing short, sweet snippets that will help you stay ahead of the ever-changing social media game. Here’s the first in the series… Enjoy. Last week saw the shock revelation that 8.7% or 83 million Facebook…

Facebook finally delivers on ROI for businesses with online vouchers

You may have seen the recent news about Facebook testing ‘Offers’ for Ecommerce sites. Brands will be able to push digital offers through the timeline to their communities and these will be redeemable for the first time on the retailer’s website at checkout. At present this functionality…

The larger your customer base, the more problems on social media?

Many brands would love millions of followers of their social media profiles, customers just waiting for that next brand message or purchase motivator. However, it’s not a one way street. Social gives customers a direct and very visible route to a brand. Some might say that the more followers you…

Listen and learn: how to rise above a social customer crisis

With an increasing number of consumers – and particularly those under the age of 25 – expecting customer service through social media channels, brands have a new and highly visible opportunity to turn negative sentiment into public and positive advocacy. Successful social customer service, however, treads a fine…

How social media is changing the landscape of social media

We love this recent infographic from the guys Our Social Times. With more than 57% of consumers searching online to solve customer service issues, it’s an area that just can’t be ignored. If you would like to find out more about the way social media…

Why you can’t ignore the young social customer

Lying low isn’t an easy thing for brands to do on social media, particularly when it comes to the young and socially savvy customer. According to a recent study by Sitel, 15% of 16-24 year-olds in the UK use social media as their preferred channel for resolving…

Search results for "brands"

Live Brand Social: Facebook wants your branded content to do well

Live Brand Social: fill the funnel by planning for it

Live Brand Social: 10 tweetable stats

Twitter beefs up security with two-stage authentication

Live Brand Social: Focus on a few platforms to deliver the best return

Live Brand Social: Recommendations are results

5 tips for making an amazing Vine

Live Brand Social: Spotting social content they’ll go crazy for

With 41 new features, it’s all change at Google Plus!

Live Brand Social: A relationship for the long-term

Forget one-size-fits-all: It’s time to get personal

Live Brand Social: Ready, aim, fire!

Live Brand Social: strength in numbers

Live brand social: get on the right wavelength

Facebook video ads: Watch this space

CEOs and corporate authenticity on social media

3 creative award winning Facebook campaigns

New York Knicks launch Instagram microsite

Using Snapchat in your marketing strategy

Choose a colour to find out where you fit into social media laws

Immediate Future weekly digest:

Facebook wants to know what you’re doing

Isn’t it time we audited the content inventory process?

Integrating social elements into brand website

3 ways LinkedIn is becoming the discovery channel

3 ways Everything Everywhere uses LinkedIn to its benefit

Google Plus – where is the value?

Has social media given us a more powerful voice?

Your Weekly Social Media Snapshot

Pinterest pins hopes on a more profitable proposition

Your Weekly Social Media Snapshot

Finally, a new solution for Twitter trolls

Has the new web based analytics tool made Pinterest more useful to businesses?

Why the Condescending Corporate Brand Page is a marketer’s friend

Your Weekly Social Media Snapshot

Top Retailers opting out of email in favour of other channels?

The Anatomy of a Crisis Part Three: Followers Speak Louder than Words

4 detailed insights from a social media mock employment tribunal

Facebook advertising – is it all it’s cracked up to be?

30 examples of UK social media policies and guidance

The Anatomy of a Crisis Part Two: There’s No Horsing Around

Your Weekly Social Media Snapshot

Burberry tops Pinterest

Battle of the soap operas in social

“Horse-gate” and the importance of crisis management in social media

Your Weekly Social Media Snapshot

The Cornerstones of a Good Social Media Crisis Policy

Your Weekly Social Media Snapshot

Should we take Google Plus seriously?

7 super social TV stats from the Superbowl

4 reasons small businesses struggle with social

Is fast customer service the mark of social devotion? [infographic]

HMV: a social media crisis

Vine: Watch This Space

Bricks to Clicks: what to expect in 2013

Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

UK high street failures and social media activity: a correlation?

3 reasons to plan your competition properly

Three things you need to know about Facebook’s graph search

The shift to visual social media

Why 2013 is the year of Google Plus

SO, LO or MO: what’s your focus for 2013?

New functionality for Google Plus Business boosts engagement and customer service

Consumer demand is turbo-charging growth in social customer service

Useful Tips for Effective Facebook Marketing

Social TV – The impact of David Attenborough on Social Media

The Engagement Battle: Facebook vs. Twitter

Make good user experience your resolution of 2013

Top 5 blog posts of 2012… and more!

The Future of Social is Mobile

The State of Social Customer Service

Will visual content drive social media in 2013?

Get social, watch some TV…

Social Media in 2012: The Top of the tops

Understanding Facebook EdgeRank: The key to content success

Only PI shaped people need apply

Make the call. Optimise for mobile.

Tis the season to be social…

Social is becoming the oil in the engine