relationship Immediate Future

How to interact with your audience on social

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially…

Why isn’t your social strategy converting?

If you are starting in the world of social media, you may have already heard that before converting, you must set up a presence. However, it’s possible your social strategy isn’t working properly, which means the investment does not translate into the desired results. More visits,…

Instagram Algorithm – how it works and how to beat it

Do you want to have more reach on Instagram? Do you want to understand how Instagram ranks feed posts? Then you should know how the Instagram algorithm works in 2021. Now, what is the Instagram algorithm? In short, the Instagram algorithm is a mechanism that classifies content according to what…

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report? In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report,…

The long and short of it

Last week saw the launch of our Technology CMO Outlook Report. Alongside Copy House, we put the flesh on the bones of the normal benchmark reports and brought to you in-depth interviews from the CMOs of some of the biggest names in tech. On Friday, we were live with…

Episode 58: Serious Social – The long and the short of it

Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about…

Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.

Episode 57: Serious Social – Sizzling stats and what to do with them

Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…

Trust your designers

Building a relationship between you and your design team is imperative to creating social content that leaps off the screen and becomes ingrained in users’ minds. You should trust your designers to know what they are doing and keep the clients’ best interests in mind. In…

Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

Ep 56: Serious Social – A rapid-fire discussion of how to brief for social media Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital…

Episode 54: Serious Social – Stop whispering into the void

Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and concise when…

Stats to help you define your social customer journey

Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to…

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Ep 52: Serious Social – How to drive MQLs and SQLs through social media In this week’s Serious Social Live, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Tune in to discover what a…

What’s on your 2021 plate?

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss…

Episode 50: Serious Social – Unlocking Paid Media Excellence

Ep 50: Serious Social – Unlocking Paid Media Excellence In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your…

Episode 49 – Serious Social – Read the feed

Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging,…

Episode 46: Serious Social – Starting at Zero

Ep 46: Serious Social – Starting at zero In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the…

Social Snapshot – 03.02.2021

Here we go again! Another rundown of the latest happenings in social media from the past week. So, sit back, grab a coffee and enjoy another edition of Social Snapshot! Twitter is caring for the customer Online shopping is becoming increasingly popular and this means your digital…

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Ep 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand As brands and marketers flood to social media, we’re seeing too many common mistakes being made. In this week’s Serious Social, CJ is…

Social Excellence should be your 2021 marketing goal

It won’t surprise you to hear that an unprecedented number of brands adopted social media marketing in 2020. The ongoing COVID challenge forced many to do things differently and in many cases doing things they have not done before. Regular viewers of our Serious Social Live videos or regular readers…

Slow down on social, if you want to accelerate growth

I was talking to a senior marketer last week about building great customer relationships. She said something that stuck in my head: we should show our customer’s respect. It resonated with me because acquisition has been the focus these last 10 months to the detriment of relationships…

Episode 42: Serious Social – From first date to wedded bliss

Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.

Making fragility into agility

New year, new… well, nothing? If you’re feeling like nothing has changed and the world of social media is as exhausting as ever, we’ve collated a few best-practice thoughts for you – you’re stronger than you think! Be agile, not fragile Change is the only constant… who said that? Me,…

Scaling D2C with social media rocket fuel

Let’s face it Covid restrictions have transformed trends, behaviours and shaped the way we live our everyday lives. And when it comes to shopping, things are very different from what they were seven months ago. Ever-changing consumer habits have forced many companies to re-think their retail and distribution models,…

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Ep 38: Serious Social – Planning for the unpredictable, uncertain & unsettled How not to bumble or botch social in 2021 The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should…

Episode 35: Serious Social – Branded Communities

Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…

At last! A strategy framework for branded communities.

I am always a bit shocked when I discover there is no strategy behind marketing – how on earth do you know if it works if you don’t know where you’re going? So, when I heard that somewhere between 50-60% of branded communities have no strategy or purpose, I was…

Social Snapshot 21.10.2020

Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with…

Episode 31: Serious Social – T is for…

Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

Ep 25: The Now, Next and Normal

Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and…

The only advice you need to know on being authentic on social

It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just need to…

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Ep 24: Building trust in innovations and the future of social with Neville Hobson In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

Engage your audience where they are

Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not!…

Increasing engagements on social

Increasing engagement on social media can sometimes be difficult – just because one thing works for one company, doesn’t necessarily mean it’ll work for yours. With over 3.6 billion people using social media worldwide and algorithms constantly changing, companies need to be smart. But what counts as engagement? Engagement on…

LinkedIn finally wants you to get to know your followers

LinkedIn has been historically reticent to give in-depth follower information, or it has at least limited follower-specific features. When it brought back the option to invite your connections to follow your company page late last year, it implemented a limit of 50 invites per page manager, per day. The limit…

A new path for B2B social – A post Covid-19 strategy

Social has been hit by a perfect storm. A triumvirate of changes that have set it on a new path. Covid-19, which has more of us on social, spending a lot more time and increased activity is likely to stay; More polarising content has made it a hard…

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social. It is the small stuff of tweets, posts…

Episode 16: Enhancing brand trust with social

Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…

What You Need to Know About Social Live Stream

GlobalWebIndex has reported that 29% of total internet users have used a live streaming option on social media, and 13% have watched a live gaming stream. These figures alone tell us that live streaming is the new mode to watch – and that marketers…

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how…

Fast, focused and first – creating short social campaigns

Right now, as lockdown lifts, marketers are looking for short-term quick wins that will deliver impact. A fast move to recovery, a chance to grab market share and make a distinctive difference that will run the rest of the year. It makes sense. For many brands marketing had slowed to…

Episode 12: Quick wins in social will help accelerate market recovery

Ep 12: Serious Social – Quick wins in social will help accelerate market recovery As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months. In this episode, we’re talking getting your recovery social media campaign…

Surprising social data on B2B Tech buyers

Surprising social data on B2B Tech buyers in the pandemic

Bringing old content back to life (the right way)

Don’t let the title fool you, we’re not suggesting that you simply reintroduce old content into your social feeds. In fact, we feel so strongly against this that we went as far as dedicating an entire Serious Social podcast episode to NOT repurposing content. There is, however, a way…

A cracking way to create the right content under pressure

For many that have decamped to home working, repurposed content has served as a filler for the last month. Makes sense whilst we settled in. But your customers crave more and the opportunity to connect, entertain or be useful is just missed if you drag out every old piece of…

Episode 6: No! Don’t just repurpose social content

Ep 6: Serious Social – No! Don’t just repurpose social content So, how do we speed up creativity? How do we increase the relevancy for our audiences, and how do we create a well-oiled production machine? Katy outlines a framework for creating the right content…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director Belle Lawrence is…

The Art of Instagram & the Masters of Disguise

Last week, while we were discussing Instagram ethics, the internet broke the story of the social experiment of all SOCIAL experiments. A youtuber revealed that a series of Instagram posts chronicling her seemingly luxurious holiday to Bali, was intentionally staged and planted to test her followers,…

Social Snapshot – 08.01.20

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with the…

The Importance of Community Management

It’s the start of a new year, which means, new starts, fresh minds and maybe, a new social strategy? ‍♀️Or maybe you just want to give your social strategy that extra boost? Either way, it’s time brands start utilising social media to develop relationships with consumers and gain a deeper…

Shedding Light on Dark Social – Guest Blog by Katie Gilsenan

It’s hard to remember life before social media platforms popped on the scene and revolutionized how we communicate with others and how we express ourselves. Social media was once a place where friend networks were in the thousands. And let’s be honest, it’s not like many people would…

Discover the benefits of social listening

Social media marketing benefits businesses in many ways, not least as it facilitates a unique, direct relationship with your customers. However, many businesses, despite having and managing a social media presence, are failing to recognise one of the key benefits of this media – social listening. What exactly is social…

General Election 2019 and the role of social media

As the UK gears up for an election on 12th December, there is no doubt you will have noticed that your social media accounts are being flooded with screenshots of political tweets alongside other posts, ads and conversations. Social media is now a BIG media platform for the political…

Why you need more than a social media presence

We LOVE social media at immediate future (you would certainly be surprised if we didn’t) but even we know that there is more to marketing than just being social. And even if you deliver terrifically engaging and converting campaigns, you still need more than just a social presence. Which ultimately…

SOUND ON: The importance of audio in your campaigns

Music and audio experiences are huge parts of consumers’ lives. Just consider the spectacular rise of podcasts. 6 million adults now tune in to a podcast each week. Ofcom reported that the number of weekly podcast listeners almost doubled in the past five years — from 3.2m…

RESONATE: How social builds brand equity

Let’s get back to basics, folks: brands need stories to resonate with their audience, and social media is a storytelling platform. It’s not rocket science that brands that use strategic social media to develop their brand equity see obvious benefit: where traditional marketing meant that the journey from brand salience…

5 top tips to keep your summer social game COOL

Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you can also…

UGC – are you embracing it?

User-generated content – or as you may know it, UGC – is any form of content created by consumers and social media users about a particular brand, product, or place. It’s fast-growing within the social media marketing world and it’s definitely something you should implement into your social strategy. But,…

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the…

Instagram introduces a new checkout feature

Instagram is on a roll right now, announcing update after update. And just yesterday they released a new ‘check out’ in-app shopping feature. Yep, your online shopping days has just got a whole lot easier. Development on the platforms shopping tags means users will now be offered to ‘check out…

Why we need to rethink ROI on social media

The ROI on a brand’s social media activity is one of the most debated, most interesting, and often the biggest conversations we have with our clients. Let us explain what we mean… We know consumers use social media platforms for learning more about products and retailers and reading product reviews.

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform does your…

Facebook’s messaging integration and what to do with it.

As I’m sure you are aware, Facebook recently announced they are working on combining its messenger with WhatsApp and Instagram. Allowing cross-communication across the platform for its users. The new messaging system will allow all three platforms to remain separate, however, users will be able to send and reply to…

Travel bookings down. Can social drive help them lift-off?

According to GfK data, travel bookings in the last few weeks are lower than expected. December saw a drop of 13% and the first week of January this year is 9% lower. The pressure is now on squeeze the pips out of the busiest buying period for the holiday industry.

Moments of the micro kind

When planning messages and creative for campaigns which require an action to be taken, we’ve always got the customer journey in mind. The simplest approach is to ensure you are present to inspire and delight when research takes place, when the action is taken and then following the action to…

Online shopping > high street traipsing, right?

Many of us now turn to online shopping to avoid the queues, the tired feet, the unhappy children you find on a traipse up and down the high street – especially at this time of year. One of the other things we love to avoid is that annoyingly helpful retail…

Is Facebook set to announce a pay TV service?

Facebook has been positioning itself for a TV and movie offering for a while now. It wasn’t long ago that the social network was rumoured to have shown a lot of interest in winning rights to show Premier League football exclusively…

What to look for in your next social media influencer

It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are…

Lies, gluttony, greed and bad sales…

What sins have you committed in the past week? Have you told a lie… or a couple? “That pitch you did James was fantastic! I really believe you can take the company somewhere far!” Maybe you’re greed lead you to have more on your plate then…

This is what happens in the final month before a LIVE International broadcast

It’s exactly 28 days until I hear our Producer and Director speak into my earpiece, issuing the famed cue I so love hearing: “And we’re live in 3, 2, 1”. The production lights will be illuminating our on-location set, and I’ll see the red lights appear on our Blackmagic Studio…

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make…

Are you reaping the rewards of remarketing on social?

Remarketing can be a powerful tool to engage and retain your audience, but are you thinking enough about it? Often it’s the best performing campaign line within our social strategies, gaining clicks from users who have already engaged with your brand in some way – whether this…

We can all now apply for a verification badge on Instagram

If you consider yourself to be a “notable public figure” and have a healthy follow on Instagram, you can now apply to have the blue badge that makes your public status official. Instagram considers the badge to be an important way for the wider community to know that the…

Facebook and banking seem like an inevitable future

Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to deal…

Will cashing in on WhatsApp pay off?

After Facebook introduced the WhatsApp Business app in September last year, it’s looking like it’s set to be their next moneymaker. In contrast to the standard app that revolves around conversation between family and friends, the Business app is designed for businesses to interact with their customers by providing real-time…

Are you a good social listener?

The key to every great relationship is listening, am I right? Whether that’s boyfriend and girlfriend, teacher and student or brand and consumer – everyone wants to be heard and listened to. Right now, on Facebook or Twitter there could be a customer or potential customer of yours asking a…

Snapchat’s latest eCommerce venture…

Snapchat have been working on improving their visual identification offerings for a while now, with the view of expanding the list of features available for users. Late last year, Snapchat introduced object recognition in the form of filter and slogan suggestions that were relevant alongside different scenery/objects in your photo.

Clenched buttocks calm video nerves and let your personality shine

Light. Camera. Action. And there you are in front of the camera, nervous as hell and trying to remember what you planned to say. Your throat works madly. You fluff your lines. Gah! Being in the limelight is not for everyone. Yet, when it comes to social video it…

Facebook covers all bases for video content creators

Content creators on Facebook are in for a treat with a few new updates! The platform itself has released a detailed description of all the newbie tools and updates to current features. But don’t worry, we’re rounding things up and making it simpler. Connect Facebook wants fans…

Instagram vs YouTube. How is the war front moving?

After years of turmoil in the broadcast media industry, we could be seeing a wave of change that will disrupt the social media landscape. After a growing buzz, Instagram finally launched IGTV less than a week ago. It’s still early I know, but it might already be time to think…

A new Instagram algorithm is on the way..

The photo-sharing powerhouse is set to undergo another algorithm change in the near future, and this time the focus is on users only seeing content that is relevant to them. This comes as a result of Instagram wanting to understand its community better, both where users and brands are concerned.

It’s all about brands with Facebook Messenger’s new updates

Facebook’s F8 Developer conference has been full of announcements, and we’re excited about two in testing that’ll improve customers’ relationships with brands. First up, using AR for your brand yet? Thought not… Facebook’s still trying to change all that with the launch of…

Instagram Adds New Profile to Showcase Design & Creativity on the Platform

On the 15th of April, Instagram, in conjunction with Dezeen at Milan Fashion Week, launched an initiative in the form of a specialised profile called @design. The premise behind the move is to showcase the work of Instagram’s design team, as well as that…

Insta’s latest algorithm changes

It’s taken Instagram a long time to respond, but for the past year, users have been complaining about their feed and the way in which the app displays posts based on relevancy. Initially, Instagram used a chronological ranking system and users saw the latest posts when they opened the app.

YouTube just updated its live-streaming offering

For years YouTube was the go-to platform for video content and only had a relatively small live-streaming offering. When it came to live videos, we saw a number of platforms enter the arena; Periscope and Meerkat to name but a few. And more recently we’ve seen Facebook’s video proposition go…

Influencer Marketing – From mega to micro

Influencer Marketing – From mega to micro Using a celebrity or sports personality to endorse your brand or product is no new concept. However, in 2017, we saw brands use social media to find new and effective ways to use endorsement and incorporate it into their overall marketing strategy.

What exactly is the message Facebook Messenger is putting out?

Facebook Messenger’s had an interesting month. It literally failed to deliver twice in the last month as it inexplicably went down. There’s been some firm conversation around the kids’ app that’s worth keeping an eye on, and intriguingly, for an avid ‘bayer such as…

Christmas is so over. Focus on the New Year or lose out.

Christmas is done. It’s over. There is no more time for planning. Execution is (well it better be) in full flow. It’s time for marketers to turn their planning heads to the New Year. And I don’t mean the 1st January 2018. I mean 16th February. Chinese New Year (CNY)…

The Big Snapchat Redesign

Snap has been under a lot of pressure since it’s Q3 Earnings report and as we have reported recently change has been on the horizon for a while. In an attempt to invigorate their stagnating user growth beyond the 3% mark and boost their low revenue Snap Inc.

Be more Netflix? Why AI, co-creation & brand personality can take you to the top

Is it the marketing holy grail when your business, platform, proposition, brand…grows to such planet-swallowing size that you make it into the common lexicon? Yep. Who doesn’t know what Netflix & Chill really means, but, we haven’t heard from their brand guardians or CEO to stop using it (yes Lucas,…

What will be in your 2018 social strategy?

It’s that time when we start to reminisce about the year we’ve had. What went wrong? What was a success and what can we do better next year? We’ve seen updates galore from all platforms. Twitter increased their character limit, Snapchat launched a self-serve ad manager, and we’ve lost count…

How brands must work with influencers to stop breaking the ASA rules

Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and so on. High…

Shoppable Posts on Social

Social commerce is growing and shows no signs of stopping. eCommerce platforms like Shopify and BigCommerce enable purchases through social platforms, which drastically changes the customer experience and customer journey in a multitude of ways. It’s simpler, quicker and easier than ever for us to discover products and make purchases…

PayPal & Facebook Messenger introduce peer-to-peer payments

Facebook and their updates are killing the social game at the moment; here are the details on Facebook’s latest push into the mobile commerce industry. Last year, PayPal’s initial partnership with Facebook messenger allowed customers to connect their accounts with Facebook and use PayPal to shop on messenger. This year,…

YouTube upgrades its real-time viewing experience

Looking for the latest sports game, music show or world event? YouTube’s Live feature never looked so good with video broadcasters connecting with fans during the moments that count! With YouTube new updates, video creators now have the opportunity to select the ultra-low latency option when broadcasting. The new feature…

Search results for "relationship"

How to interact with your audience on social

Why isn’t your social strategy converting?

Instagram Algorithm – how it works and how to beat it

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

The long and short of it

Episode 58: Serious Social – The long and the short of it

Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.

Episode 57: Serious Social – Sizzling stats and what to do with them

Trust your designers

Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

Episode 54: Serious Social – Stop whispering into the void

Rules of engagement for social

Stats to help you define your social customer journey

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

What’s on your 2021 plate?

Episode 50: Serious Social – Unlocking Paid Media Excellence

Episode 49 – Serious Social – Read the feed

Episode 46: Serious Social – Starting at Zero

Social Snapshot – 03.02.2021

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Social Excellence should be your 2021 marketing goal

Slow down on social, if you want to accelerate growth

Episode 42: Serious Social – From first date to wedded bliss

Making fragility into agility

Scaling D2C with social media rocket fuel

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Episode 35: Serious Social – Branded Communities

At last! A strategy framework for branded communities.

Social Snapshot 21.10.2020

Episode 31: Serious Social – T is for…

Episode 29: Serious Social – with Milly Youngman

Ep 25: The Now, Next and Normal

The only advice you need to know on being authentic on social

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Engage your audience where they are

Increasing engagements on social

LinkedIn finally wants you to get to know your followers

A new path for B2B social – A post Covid-19 strategy

Small actions create brand trust on social

Episode 16: Enhancing brand trust with social

What You Need to Know About Social Live Stream

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Fast, focused and first – creating short social campaigns

Episode 12: Quick wins in social will help accelerate market recovery

Surprising social data on B2B Tech buyers

Bringing old content back to life (the right way)

A cracking way to create the right content under pressure

Episode 6: No! Don’t just repurpose social content

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success

The Art of Instagram & the Masters of Disguise

Social Snapshot – 08.01.20

The Importance of Community Management

Shedding Light on Dark Social – Guest Blog by Katie Gilsenan

Discover the benefits of social listening

General Election 2019 and the role of social media

Why you need more than a social media presence

SOUND ON: The importance of audio in your campaigns

RESONATE: How social builds brand equity

5 top tips to keep your summer social game COOL

UGC – are you embracing it?

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Instagram introduces a new checkout feature

Why we need to rethink ROI on social media

Social Media Industry Benchmarks – Where Do You Fit In?

Facebook’s messaging integration and what to do with it.

Travel bookings down. Can social drive help them lift-off?

Moments of the micro kind

Online shopping > high street traipsing, right?

Is Facebook set to announce a pay TV service?

What to look for in your next social media influencer

Lies, gluttony, greed and bad sales…

This is what happens in the final month before a LIVE International broadcast

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

Are you reaping the rewards of remarketing on social?

We can all now apply for a verification badge on Instagram

Facebook and banking seem like an inevitable future

Will cashing in on WhatsApp pay off?